
Rana Muhammad Usman
Verified Expert in Engineering
Data Scientist and Developer
Islamabad, Islamabad Capital Territory, Pakistan
Toptal member since October 22, 2024
Rana is a senior AI and ML engineer with 15 years of experience across data science, marketing analytics, and production AI systems. He has built predictive models, recommender systems, lead-scoring engines, AI agents, and LLM-based workflows for companies such as Groupon, Toptal, and VEON Group. His work focuses on turning messy business problems into operational systems that improve decision-making, automate workflows, and deliver measurable impact.
Portfolio
Experience
- Artificial Intelligence (AI) - 10 years
- Machine Learning - 10 years
- Data Science - 9 years
- Recommendation Systems - 6 years
- People Analytics - 5 years
- Generative Artificial Intelligence (GenAI) - 2 years
- Business Analytics - 2 years
- Marketing Analytics - 2 years
Preferred Environment
Jupyter Notebook, R
The most amazing...
...thing I’ve built is a production AI deal-generation system that helps sales teams create viable deals in seconds.
Work Experience
Engineering Manager AI
Groupon
- Led AI deal generator and deal scoring systems, improving deal quality and merchant conversion.
- Built reusable AI services platform adopted across sales, marketing, and merchant operations.
- Introduced evaluation-first AI governance, balancing speed, risk, and reliability.
- Partnered with senior leadership on AI roadmap and investment decisions.
- Led cross-functional delivery across product, data science, and engineering to align AI outputs with real marketplace constraints.
- Mentored senior engineers and data scientists on production GenAI patterns and system design.
AI/ML Business Analyst
Toptal, LLC
- Built a predictive lead value model, directing ad spend for more efficient budget allocation and improved marketing performance.
- Developed a multitouch attribution model using Markov chains, enabling clear insights into customer journeys and optimizing marketing efforts.
- Created an email recommender system that delivered personalized content, enhancing user engagement and improving lead nurturing processes.
- Led the integration of AI tools like Slackbot to summarize sales calls, streamlining insights for lead nurturing and sales strategy.
- Automated customer interest profiling, enabling targeted communication and improving the relevance of marketing efforts.
- Implemented a system for detecting fraudulent leads, improving lead quality and enhancing the efficiency of sales teams.
- Designed and implemented a lead forecasting model to optimize inbound sales representatives' scheduling and improve resource allocation.
- Enhanced content visibility and drove organic traffic growth by building an SEO scoring tool for blog and skill pages.
- Identified the point of diminishing returns and refined budget strategies by developing a system to measure ad spend efficiency.
Senior Data Scientist | Lead People Analytics
Jazz Pakistan
- Delivered real-time insights into workforce sentiment and improved HR decision-making after building an employee pulse system from scratch.
- Streamlined performance tracking across departments and reduced manual reporting time by developing and automating a talent analytics dashboard.
- Created a predictive model for employee turnover, allowing leadership to take proactive steps in retention and workforce planning.
- Implemented a sales compensation analytics tool, optimizing commission structures and aligning incentives with business goals.
- Designed a system to automate resume shortlisting, reducing hiring time and improving the quality of candidate selection.
- Developed people insights dashboards, enabling data-driven decisions in talent management and operational efficiency.
- Built a headcount forecasting tool that helped leadership plan effectively for future staffing needs.
- Automated performance management reports, providing real-time data for improved employee evaluations and performance tracking.
- Led the creation of industry-specific analytics solutions, such as intelligent fleet management for logistics and intelligent pigging for the oil and gas sector, enhancing operational efficiency.
Experience
ACL (Agent Contract Language)
https://github.com/ranausmanai/aclAgentBridge: OpenAPI to AI Agent Tools Converter
https://github.com/ranausmanai/agentbridgeBragfeed: Social Platform for Authentic Status Sharing
https://bragfeed.comHireSignal: AI-powered Talent Signal Extraction Platform
https://github.com/ranausmanai/HireSignalRedBee - Personal AI Agent
https://github.com/ranausmanai/redbeeAgent WorkGraph
https://github.com/ranausmanai/agent-workgraphAutoThink
https://github.com/ranausmanai/AutoThinkSelf-improving LLM - Tiny Forge
https://github.com/ranausmanai/tinyforgeEducation
Bachelor's Degree in Software Engineering
Center for Emerging Sciences, Engineering, and Technology (CESET) - Islamabad, Pakistan
Certifications
Data Science Specialization
Coursera
Skills
Libraries/APIs
OpenAI API, XGBoost
Tools
Microsoft Power BI, Claude Code, Claude, Tableau, Codex
Languages
R, Python, Python 3, Go
Frameworks
LangGraph
Platforms
Jupyter Notebook, Vertex AI, Harness, Google Cloud Platform (GCP)
Storage
JSON
Paradigms
Agile, Model Context Protocol (MCP)
Other
Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Recommendation Systems, Data Science, People Analytics, Large Language Models (LLMs), Prompt Engineering, AI Agents, AI Programming, Agentic AI, AI Agent Orchestration, Light LLMs, Supabase, Pgvector, Retrieval-augmented Generation (RAG), RAG Pipelines, Agentic RAG Systems, Marketing Analytics, Business Analytics, API Integration, LangChain, Gemini Enterprise, Vector Databases, Machine Learning, Gemini API, Open Source, Anthropic, Computer Systems Architecture, Open-source LLMs, Product Design, System Design, Growth, Natural Language Search, Information Systems, Agentic AI Systems, Evaluation, Small Language Models (SLMs), LoRa
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