Roman is available for hire
Hire RomanRoman Kudrin
Verified Expert in Engineering
Salesforce Developer
Frankfurt, Hesse, Germany
Toptal member since January 17, 2017
Bio
Roman is a Salesforce expert with 12+ years of hands-on experience and 21 certifications. He delivers complex, high-impact solutions across industries, working with Sales, Service, Experience, Marketing Cloud, and Pardot. With strong technical, architectural, and consulting skills, Roman designs, builds, and scales end-to-end solutions, owning delivery from concept to production.
Portfolio
Ascendx Cloud Limited
Data Cloud, Salesforce
Yara International - Commercial Solutions
Salesforce, SAP, ETL, Data Architecture, System Architecture, Data Lakes, APIs...
TRC Companies
Salesforce, Salesforce Apex, Salesforce Cloud Flow, Salesforce Lightning, B2B...
Experience
- Salesforce - 12 years
- Salesforce Programming - 12 years
- Salesforce Lightning - 10 years
- Salesforce API - 10 years
- Salesforce Apex - 10 years
- Lightning Components - 10 years
- Salesforce Sales Cloud - 10 years
- Salesforce REST API - 8 years
Preferred Environment
Salesforce, Salesforce Apex, Salesforce API, Lightning Web Components (LWC), Salesforce Cloud Flow, Integration, Salesforce Lightning, Salesforce Deployment, System Architecture, Architecture
The most amazing...
...thing I've delivered is a complex Salesforce integration program, connecting legacy systems with Apex APIs for a successful global deployment.
Work Experience
Salesforce Data Cloud Architect
2025 - 2026
Ascendx Cloud Limited
- Led the implementation of Salesforce Data Cloud (Data Cloud One), unifying customer data from multiple ISV orgs to create a consolidated customer view and improve cross-sell opportunity identification.
- Designed identity resolution and data harmonization processes, matching customer records across multiple business units to increase customer recognition accuracy and reporting consistency.
- Delivered cross-portfolio reporting capabilities by integrating data from several product lines, enabling leadership to analyze shared customers, lead overlap, and revenue opportunities.
- Implemented Data Cloud integrations with Marketing Cloud Next, activating unified customer segments and supporting personalized engagement strategies across multiple brands.
- Defined scalable data models, ingestion pipelines, and governance standards, enabling trusted analytics, audience activation, and enterprise-wide customer insights.
Technologies: Data Cloud, Salesforce
Salesforce Solution Architect & Integration Specialist | SAP Integration & Data in Agriculture
2023 - 2025
Yara International - Commercial Solutions
- Delivered Salesforce Data Cloud solutions with complex cross-platform integrations. Designed, built, and documented scalable, secure, and reliable enterprise data flows end-to-end.
- Led the hands-on development of marketing consent and preference-center integrations, building robust APIs between Optimizely, Salesforce, and digital platforms to unify customer permissions and improve data accuracy.
- Engineered end-to-end the digital platform registration processes in Salesforce, automating creation of contacts, accounts, and consents, optimizing role and occupation mapping, and enabling expansion into new regions.
- Delivered high-impact SAP integrations, including Alteryx ETL pipelines and migration to Dell Boomi, improving master data quality, reducing API load through Composite API patterns, and stabilizing core business processes.
- Designed and implemented Salesforce integrations for Farmer360, connecting SAP, JDOC, AtFarm, and other digital sources, building Amazon S3 export pipelines, extending Salesforce data models, and managing complex permission frameworks.
Technologies: Salesforce, SAP, ETL, Data Architecture, System Architecture, Data Lakes, APIs, Consent Management Platforms, Data Loading, System Integration, Salesforce SOQL/SOSL, Amazon Web Services (AWS), Change Management, Alteryx, Data Cloud
Salesforce Developer & Technical Consultant
2023 - 2025
TRC Companies
- Designed and implemented a streamlined checkout process for company services using Salesforce Community and B2B Commerce Cloud, improving order efficiency and user experience.
- Built and customized Lightning Web Components (LWC) to support new business processes for the launch of the Canada division, ensuring smooth adoption and functionality.
- Developed and optimized multi-step Lightning Flows for customer interviews and checkout, reducing errors and accelerating processing time.
- Created reusable Salesforce reports and dashboards to track customer interactions and sales performance, enabling faster data-driven decisions.
Technologies: Salesforce, Salesforce Apex, Salesforce Cloud Flow, Salesforce Lightning, B2B, Lightning Web Components (LWC), Certified Salesforce Administrator, Salesforce Commerce Cloud, Unit Testing, Salesforce Security
Salesforce Marketing and Sales Cloud Developer, Analytics Cloud Consultant
2019 - 2023
Volvo US and Canada
- Implemented Marketing Cloud as part of Siebel decommissioning, designing data extensions, SQL queries, and automation for cross-channel journeys, and developing server-side JavaScript and AMPscript.
- Built dashboards and reports in Analytics Cloud, managed data flows and transformations, developed data recipes and replications, and created custom SAQL queries for actionable insights.
- Constructed automotive leasing data stories and predictive models using Einstein Discovery, enabling data-driven decisions and process improvements.
- Optimized customer segmentation and campaign targeting by creating reusable Analytics templates, improving engagement and marketing efficiency.
Technologies: Salesforce Programming, Salesforce Einstein, Analytics, Marketing Cloud, Salesforce Sales Cloud, Salesforce Reporting & Dashboards, Google Maps API, Git, Process Analysis
Salesforce Developer and Consultant
2020 - 2022
SunLeaf Foods
- Completed Sales Cloud implementation, leveraging LWC components, integrating Salesforce REST API with third-party systems, and optimizing data models and complex processes for peak performance.
- Implemented dataflows, reports, and dashboards using Tableau and Einstein Analytics, enabling seamless integration and delivering actionable insights for better business decisions.
- Planned and managed Salesforce development release lifecycles, designing deployment strategies, system landscapes, and providing thorough documentation and user support.
- Conducted business process analysis with clients to identify pain points and opportunities, guiding effective Salesforce Platform implementation and process improvements.
- Designed and implemented Sales Cloud enhancements to streamline business processes and increase operational efficiency across teams. Created reusable Salesforce templates and automations to accelerate onboarding and reduce manual effort for sales.
Technologies: Salesforce Sales Cloud, Apex, Web Components, Integration, REST APIs, MySQL, SQL
Senior Salesforce Developer
2019 - 2021
Easly Solutions
- Set up Salesforce Community Cloud, implementing business processes for external resources and partner management, improving collaboration and workflow efficiency.
- Developed custom integrations with Conga, Box.com, and HelloSign APIs to automate document processing, reducing manual effort and errors.
- Built custom Lightning Web Components and Apex triggers to enhance flow processes and enable seamless partner community interactions.
- Utilized Salesforce Surveys to capture customer feedback and CSAT, providing actionable insights for service and product improvements.
- Merged two Salesforce instances after a business acquisition, completing data migration, metadata consolidation, and integration updates to ensure system continuity.
- Created reusable dashboards and reports for partners and internal teams, enabling data-driven decisions and improving transparency.
Technologies: Salesforce Programming, Communities, Salesforce API, Integration, Triggers, Web Components, Apex, Salesforce, Conga Composer, Conga Batch, Box.com, Visualforce Pages, MySQL, SQL, Box API, Box Relay, Box Sign
Salesforce Senior Consultant and Developer
2019 - 2020
Jewelry Manufacturer and Retailer
- Implemented Salesforce Community Cloud as a multi-language customer self-help portal covering all major European markets, improving user experience and reducing support load.
- Configured topics and data categories for knowledge articles and help materials, enabling structured access to information and faster issue resolution.
- Managed Case Classification and Service Cloud setup with web-to-case and email-to-case queues across eight European markets, streamlining customer support processes.
- Provided ongoing support to customer care agents and configured CTI solutions to improve call handling efficiency and reporting accuracy.
- Implemented GDPR-compliant processes for managing personal customer data, ensuring data privacy and regulatory compliance across all systems.
- Developed a REST-based interface with the Order Management System (OMS) as a Lighting Web Component for requesting order details.
- Built an interface to synchronize customer data between Commerce Cloud Storefront and Salesforce Person Account records, ensuring consistent and accurate data.
Technologies: Salesforce Programming, Community Clouds, Salesforce Service Cloud, Visualforce Pages, Google API
Salesforce Developer and Pardot Consultant
2019 - 2019
Analysts Hub
- Implemented API integration between QuickBooks and Salesforce to automate invoice and payment processes, improving accuracy and reducing manual effort.
- Developed and customized Sales Cloud using Process Builder, Flows, and Lightning components to streamline sales processes and enhance user efficiency.
- Performed WordPress API integration to manage leads and retrieve customer interaction history, enabling better tracking and engagement.
- Created a marketing analytics framework using Datorama to consolidate data, track KPIs, and generate actionable insights for campaigns.
- Handled multiple BU Pardot implementations. Managed marketing data from various sources and built customer journeys.
- Handled multiple business unit Pardot implementations, managing marketing data from various sources and building automated customer journeys.
Technologies: Salesforce Programming, Salesforce Service Cloud, Salesforce Sales Cloud, Pardot, Intuit QuickBooks, QuickBooks API, WordPress, QuickBooks Online
Salesforce Architect and Analytics Cloud Consultant
2019 - 2019
BMW
- Developed and planned a continuous delivery strategy for a Salesforce Analytics Cloud project.
- Supported the creation of complex Einstein Analytics dashboards and reports.
- Extended the existing dataflows with derived measures and dimensions for extending current data sources.
- Used third-party tools to build dashboards like Power BI and Google Data Studio.
Technologies: Salesforce Programming, Python, Salesforce DX, Jenkins, Salesforce Einstein
Senior Salesforce Consultant and Developer
2017 - 2019
KWS
- Served as a senior consultant and leading developer with a global (30+ countries) Salesforce roll out.
- Handled the data migration from several SAP CRM and an in-house developed CRM system.
- Developed a custom interface with accounting and eCommerce third-party solutions.
- Implemented Salesforce Marketing Cloud with several BU solutions splinted worldwide by a region.
- Implemented third-party analytics source providers like Google Analytics and DMP.
- Developed Web and Lighting components to extend the Sales and Service cloud functionality.
- Implemented B2B Salesforce Commerce Cloud for multiple markets.
Technologies: Salesforce Programming, SOAP, REST, Data Migration, Apex, Community Clouds, Service, Sales, Salesforce Lightning
Salesforce Consultant
2016 - 2016
Accenture
- Developed and deployed custom Lightning Web Components (LWC) and Aura components to enhance user experience and automate business processes.
- Built Apex classes, triggers, and batch processes to support complex business logic and integrations.
- Customized Sales Cloud and Service Cloud for multiple business units, streamlining sales and support workflows.
- Conducted business process analysis and requirement gathering with clients, translating them into scalable Salesforce solutions.
- Managed end-to-end Salesforce implementation projects, including solution design, deployment, testing, and user training.
Technologies: Salesforce Programming, Marketing Cloud, Sales, MuleSoft
Salesforce Lightning Developer
2015 - 2015
Philip Morris International
- Developed custom Lightning components for Salesforce Community, implementing them on a partner engagement platform to enhance collaboration and streamline partner workflows.
- Built Batch processes and Apex triggers to automate marketing processes between Sales and Community Clouds, improving efficiency and data accuracy.
- Designed a global Salesforce Community Cloud template, enabling consistent rollout and user experience across multiple regions.
- Developed custom REST APIs using Dell Boomi and Apex, integrating external systems and enhancing data flow reliability.
Technologies: Salesforce Programming, Community Clouds, JavaScript, SOQL, Salesforce Lightning, Visualforce, Apex
Experience
Lightning and Web Components Development
I developed a complete SDFC solution based on Lightning components for surveys and task execution.
Features:
• The task could be distributed to specific criteria-based audience users
• The question could contain different types, and after execution, the user receives points
• The Lightning component is entirely configurable and used in the community in combination with other components
Features:
• The task could be distributed to specific criteria-based audience users
• The question could contain different types, and after execution, the user receives points
• The Lightning component is entirely configurable and used in the community in combination with other components
APEX, SOQL, and Visualforce Pages Development
I designed, developed, and tested APEX classes, triggers, and Visualforce pages. I also accomplished different tasks related to Salesforce customization, data modeling, security settings configurations, data management, integration development, and workflow process creation.
Salesforce Implementation for a Stock Analytics Research Infrastructure Platform
I managed a Salesforce Sales Cloud implementation for a group of companies that provide stock market research and analytics. Utilizing Salesforce Pardot, I established the process for B2B marketing automation and lead generation. I also integrated Salesforce invoices and payments into QB API.
Einstein Analytics Cloud Continuous Deployment
Implemented a robust and efficient continuous deployment process utilizing Jenkins, Ant, and Salesforce DX. My primary focus was on integrating the Analytics Cloud platform to enhance data analytics capabilities and drive informed decision-making across multiple manufacturing facilities located throughout Europe.
Education
2012 - 2014
Master's Degree in Electronic Business
Fulda University of Applied Sciences - Fulda, Germany
2007 - 2011
Bachelor's/Master's Combined Degree in Computer Science
Baltic State Technical University - Saint Petersburg, Russia
Certifications
NOVEMBER 2021 - PRESENT
Salesforce Certified Marketing Cloud Administrator
Salesforce
AUGUST 2020 - PRESENT
Salesforce Certified Service Cloud Consultant
Salesforce
JULY 2020 - PRESENT
Salesforce Certified Marketing Cloud Developer
Salesforce
JUNE 2020 - PRESENT
Salesforce Certified Marketing Cloud Email Specialist
Salesforce
APRIL 2020 - PRESENT
Salesforce Certified Pardot Specialist
Salesforce
MARCH 2020 - PRESENT
Salesforce Certified Community Cloud Consultant
Salesforce
JANUARY 2020 - PRESENT
Lightning Experience Reports and Dashboards Specialist
Salesforce
JUNE 2019 - PRESENT
Salesforce Certified Data Architecture and Management Designer
Salesforce
MAY 2019 - PRESENT
Salesforce Certified System Architect
Salesforce
APRIL 2019 - PRESENT
Salesforce Certified Identity and Access Management Designer
Salesforce
APRIL 2019 - PRESENT
Salesforce Certified Einstein Analytics and Discovery Consultant
Salesforce
DECEMBER 2018 - PRESENT
Salesforce Certified Development Lifecycle and Deployment Designer
Salesforce
JUNE 2018 - PRESENT
Salesforce Certified Application Architect
Salesforce
MAY 2018 - PRESENT
Salesforce Certified Advanced Administrator
Salesforce
APRIL 2018 - PRESENT
Salesforce Certified Integration Architecture Designer
Salesforce
NOVEMBER 2017 - PRESENT
Professional Scrum Master Level I (PSM I)
Salesforce
JULY 2017 - PRESENT
Salesforce Platform Developer I
Salesforce
JUNE 2017 - PRESENT
Dell Boomi Integration Developer and Administrator
Dell
MAY 2017 - PRESENT
Salesforce Certified Sharing and Visibility Designer
Salesforce
APRIL 2017 - PRESENT
Certified Platform App Builder Salesforce
Salesforce
JULY 2016 - PRESENT
Salesforce Administrator
Salesforce
JUNE 2016 - PRESENT
Salesforce Certified Sales Cloud Consultant
Salesforce
Skills
Libraries/APIs
REST APIs, Salesforce API, Salesforce REST API, QuickBooks API, Google Maps API, Google API, Box API
Tools
Salesforce Marketing Cloud, Visualforce Pages, Salesforce Dataloader, Salesforce Sales Cloud, Salesforce Einstein, Pardot, Jenkins, Salesforce DX, Google Analytics, Git, Consent Management Platforms, Conga Composer, Conga Batch
Languages
SOQL, JavaScript, SQL, Apex, Python, Salesforce Object Search Language (SOSL)
Frameworks
Lightning Components, Visualforce
Paradigms
REST, Change Management, Unit Testing, B2B, Business Intelligence (BI), DevOps, ETL
Platforms
Salesforce, Salesforce SOQL/SOSL, Salesforce Security, Alteryx, MuleSoft, Amazon Web Services (AWS), WordPress
Storage
MySQL, Databases, Data Lakes, Salesforce Commerce Cloud
Other
Salesforce Service Cloud, Marketing Cloud, Analytics, Salesforce Community, System Integration, Salesforce Programming, Data Loading, Salesforce Lightning, Web Components, Community Clouds, Salesforce Apex, System Architecture, Salesforce Cloud Flow, Lightning Web Components (LWC), QuickBooks Online, Certified Salesforce Administrator, Intuit QuickBooks, Process Analysis, Data Cloud, Box Sign, Box Relay, Sales, Service, Data Migration, SOAP, Triggers, Integration, Communities, HTML Email, Email, Business to Business (B2B), Reports, Enterprise Systems, Business Processes, SAP, Engineering Software, Computer Science, Salesforce Reporting & Dashboards, Salesforce Reports, Data Modeling, Data Architecture, Authorization, Identity & Access Management (IAM), Reporting, Einstein Analytics, Salesforce Development Community (SFDC), Development, Salesforce Deployment, Architecture, APIs, Box.com
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