
Sachin Yadav
Verified Expert in Engineering
eCommerce and WordPress Developer
Indore, Madhya Pradesh, India
Toptal member since April 18, 2022
Sachin has 13+ years of experience in full-stack and AI-enabled web development using WordPress, Shopify, Laravel, Node.js, JavaScript, and React. He handles all aspects of project delivery, including requirements analysis, system design, development, integrations, and post-launch optimization. As a senior architect, Sachin has led teams, guided technical decisions, and applied best practices to build scalable, secure, and maintainable platforms.
Portfolio
Experience
- Back-end Development - 13 years
- PHP - 13 years
- WooCommerce - 12 years
- Laravel - 5 years
- Shopify - 4 years
- Headless CMS - 4 years
- Node.js - 3 years
- Claude Code - 2 years
Preferred Environment
Windows, Visual Studio Code (VS Code), Slack, MacOS, GitHub, Docker, Claude Code, WordPress VIP, Figma
The most amazing...
...accomplishment is my 13+ years building scalable, business-critical platforms with clean architecture, performance, SEO, and long-term maintainability.
Work Experience
Senior WordPress Developer
Charlie Stoll
- Developed a Tournament Engine to create tournaments very easily and manage them as well.
- Enabled flexibility in the Tournament Engine to create numerous formats, including tournaments, leagues, pools, and face-offs.
- Used OpenAI API to generate the pools and fixtures, based on the Team's position, strength, weakness, player strength, and overall team performance as well.
WordPress Developer
Thrune LLC
- Engineered a custom WordPress platform for a gaming portal, enabling real-time player data tracking, event scheduling, and performance analytics for thousands of users.
- Optimized performance through intelligent caching, query optimization, and asset minification, reducing average page load time from 4.3s to under 2.1s.
- Automated subscription renewals and payment status updates using Stripe webhooks and custom WordPress actions, streamlining revenue tracking and reporting.
- Enhanced user onboarding with personalized flows and triggered email sequences, boosting user activation and engagement rates by over 30% in the first month.
- Integrated Stripe to manage secure subscription billing and one-time payments, achieving a 99.9% transaction success rate and reducing failed payments by 40%.
- Integrated Stripe to manage secure subscription billing and one-time payments, achieving a 99.9% transaction success rate and reducing failed payments by 40%.
- Designed a player-centric dashboard with dynamic stats, historical match data, and achievement tracking using ACF, custom post types, and AJAX-powered UI components.
- Implemented a scalable notification system that delivered time-sensitive alerts for events, game results, and milestone updates via email and in-app notifications.
- Developed a role-based admin panel that empowered moderators to manage users, approve game records, and oversee payments without developer assistance.
Senior WordPress/API Developer
First Line Distribution Inc.
- Worked on data scraping on a website and developed a plugin to sync the data between WooCommerce and Cin7.
- Used Cin7 CRM and Jira for project management and CI/CD pipelines.
- Developed a plugin that helps the clients to easily sync the huge databases of products, inventory, etc.
WordPress Developer
Transitional Bio Forensic Cleaning LLC
- Built the application page that takes PDF documents and translates them into a web form that users submit. The forms will be in both English and Spanish. Updated UI elements as necessary.
- Enhanced UX on the application page's creation that offers bilingual forms from PDF documents. Vastly improved accessibility and engagement. Users navigate effortlessly, breaking language barriers and boosting satisfaction.
- Integrated a chatbot that enhances efficiency by offering instant support, reducing workload, and improving user satisfaction. Real-time responses streamline inquiries, enhancing customer service and retention.
- Optimized SEO for higher visibility by updating UI elements and implementing SEO strategies. The platform enjoys better search rankings and increased organic traffic. Ensured competitiveness and easy discovery, driving more conversions.
Project Lead | Senior WordPress Architect
FoundryCo
- Led a 16-member engineering team delivering a large-scale WordPress VIP migration for a multi-brand enterprise platform.
- Designed a multi-site, multi-brand architecture to support scalable content delivery across global regions.
- Automated large-scale content migrations using WP-CLI and custom tooling, minimizing manual effort and errors.
- Implemented multilingual and localization strategies, including hreflang SEO support for international audiences.
- Optimized platform performance and stability using New Relic monitoring and WordPress VIP best practices.
- Ensured compliance with WordPress VIP standards, security guidelines, and enterprise deployment requirements.
Senior WordPress Developer
Novel Management LLC
- Optimized the website performance score to 98% and mobile score to 94% in the Google Page Speed performance test.
- Increased traffic due to performance boosters and helped the client with the SEO on his website.
- Removed extra page URLs, updated SEO-related things, handled the GSC of the client, and removed unused campaigns that helped performance.
WordPress Developer
Kristall Lago Residence SRL
- Implemented real-time data sync from the front-end form to the back-end admin panel.
- Created a model for the 3D security of card details.
- Contributed to the app, which helped the client convert leads, capture user details using a web platform, and generate and share a link via email or message. Clicking on the link will redirect the client to a web form with pre-filled data.
Senior Web Developer
DOG PPL INC.
- Developed and optimized a WIX + Velo web app for a Los Angeles dog park, improving user registration, waiver, and check-in workflows for a seamless customer experience.
- Refactored code, enhanced performance, and fixed critical bugs across the staff dashboard and user modules, increasing site stability and speed by over 30%.
- Collaborated with the client to align technical improvements with business goals, delivering a smoother, more efficient system for customers and staff.
WordPress Developer
Robert Tennyson
- Developed a web app to calculate a complex formula into a working web calculator, helping customers calculate mortgages of different levels.
- Used Jira as a bug-tracking tool and WhatsApp for communication.
- Contributed to the project, which helped the client get more leads. Customers can also easily compute and view mortgage rates and share the calculator with others.
WordPress Developer
Aqueous Asset,
- Managed team subscriptions according to project requirements, handled plugin customization, updated the UI/UX, and created a WordPress REST API to pass data on the mobile iOS application.
- Tracked and fixed bugs using Jira as a reporting tool.
- Improved the site performance and increase the traffic on the site.
- Built a new plugin for coupon code management according to business needs.
WordPress Developer
PM CAMPUS,
- Improved the website performance by fixing bugs and integrating new features.
- Used the LINER app as a reporting tool for bug tracking and fixing.
- Increased website traffic performance with a positive impact on its performance.
Senior Team Lead and Back-end Developer
Uplers Solutions Private Limited
- Established open and professional relationships with team members, which helped resolve issues and conflicts quickly.
- Built and maintained relationships with new and existing clients while providing a high level of expertise.
- Designed, developed, and implemented web applications based on analyzed requirements and an understanding of industry technical standards.
- Oversaw web platform testing, troubleshooting, and user sampling before live deployment.
- Developed functional digital design concepts across various platforms to strengthen the company brand and identity.
- Determined coding requirements for site creation, including eCommerce capability, security, and specialized scripts.
- Multi-tasked across multiple areas to generate project results and meet deadlines and organizational expectations.
- Planned website development, converting mockups into a usable web presence with HTML, JavaScript, Ajax, and JSON coding.
- Fufilled project requirements, understanding quotes and cost estimation.
- Dealt with P2P and dedicated clients, gathering the team's feedback and concerns. Resolved concerns, if any, and set the client's expectations.
Senior Web Developer and Team Lead
Web Connect Pvt. Ltd.
- Developed UX/UI using PHP, HTML, and WordPress to meet goals.
- Led the technical output of teams working on different websites or web applications.
- Created a custom referral workflow with Mailchimip, ACF, and custom post type.
- Established CI/CD with GitHub Actions and the WP Engine.
- Implemented Google services (webmaster tools, analytics, reCAPTCHA, and more).
- Automated content creation with Twitter and Instagram feeds using the respective APIs.
- Worked onsite for RSVP events via the Eventbrite and Meetup APIs.
- Implemented third-party APIs (Twitter, Instagram, YouTube, Mailchimp, Eventbrite, and Meetup).
- Implemented various WordPress REST API (Masonry filters by categories, and more).
Senior Software Developer
TechZenith Pvt. Ltd.
- Used HTML, Ajax, XML, JavaScript, and JQuery continuously.
- Developed themes using ACF, Visual Composer, and custom meta.
- Replaced existing FontAwesome fonts with inline SVG.
- Created custom blocks to match the client's needs for complex content sections.
- Built custom views of submitted data with Gravity View.
- Built multiple eCommerce websites. Made multilingual and multicurrency-supported websites using WooCommerce.
- Implemented Google services (webmaster tools, analytics, reCAPTCHA, and more).
Software Developer
Oxyzen Infolab Pvt. Ltd.
- Developed UI by using PHP, HTML, CSS, and WordPress.
- Initiated browser compatibility and usability testing. Learned about unit testing as well.
- Built small, personal, and business websites using WordPress.
- Set up domain hosting (domain name, DNS, emails) and website hosting (cPanel, phpMyAdmin, and FTP).
- Implemented Google services (webmaster tools, analytics, reCAPTCHA, and more).
Experience
ASKAVA.net
I've built a subscription module for the website targeting single and team membership and developed a plugin to manage team membership according to business needs. I've also created a plugin for the coupon code functionality according to business needs.
I have done a lot of customization, built a robust WordPress REST API system to process data from the website to third-party services, and created many endpoints to share data with mobile applications.
LearnDash LMS for PMCampus.io
I worked on this project as a full-stack developer, integrating the Stripe and Apple Pay payment gateway for capturing the payments and fixing all the reported issues of front- and back-end functionality.
Australia China Business Council
https://acbc.com.au/This website is CMS based website having so much content of different types. All are created by custom post type and managed on the back end using ACF. This website offers users membership of four kinds, and that membership can be auto-renew or manually renewed. I have created a module for these choices and set the payment gateway accordingly. Also, I created a custom module to generate an invoice and offer users to pay right now or pay later. A membership can be shared with multiple users of the same organization with domain validation to verify duplicate company emails.
Smartmentors
Blue SKY Limited
http://www.shipbluesky.com/I also created a custom back end to meet the requirements of the client.
Filtrous Chemicals
https://filtrous.comAlso, I have to customize the theme layout of the cart and checkout pages, and other pages as needed.
Fishbowl Integration With An WooCommerce Site
Now, the biggest challenge is managing inventory among all sites and POS. And they were not able to check overall growth. Because of all three different sites, they can check individual sales data and have an offline system for POS.
To solve this issue, I have used Fishbowl's inventory as a central database and connected all three websites and POS here using the APIs. I have created a custom plugin to manage this according to my needs and used the same plugin on all three websites for PO. They have provided software connected to the POS billing tool, and we get the POS data in Fishbowl's inventory.
Now we have to get real-time stock count in all places. I set some cron jobs in the plugin and made it a two-way sync. Also, using this tool, we can store all orders in Fishbowl. We can now store all orders in a single place, and that issue is also solved. Fishbowl provides streamlined order management.
Vape Shop Enhancement
http://www.firstlinedistribution.comDrinkbev
https://www.drinkbev.comStorksi Ltd Co.
Key contributions:
Custom mortgage calculators: Designed and developed intuitive mortgage calculators to help users estimate monthly payments, loan affordability, and interest rates. Ensured accuracy and user-friendliness by leveraging JavaScript and WordPress plugins for smooth functionality.
UI updates and enhancements: Redesigned parts of the website for a modern and professional look, improving the overall usability and aesthetics.
Implemented responsive design principles to ensure seamless performance across devices.
Optimized performance: Conducted updates to improve website speed, ensuring quick load times even for complex calculator functionalities.
Adya Organics
Technical highlights:
• WooCommerce customization: Leveraged the flexibility of WooCommerce to create a tailored solution for Adya Organics' unique needs.
• API integration: Seamlessly integrated Amazon APIs to automate product management and streamline workflows.
• Inventory synchronization: Developed a centralized system for real-time inventory updates across multiple sales channels.
ACBC INC
https://acbc.com.au/CIO Web
• Designed a multi-site, multi-brand architecture to support scalable content delivery across global regions.
• Automated large-scale content migrations using WP-CLI and custom tooling, minimizing manual effort and errors.
• Implemented multilingual and localization strategies, including hreflang SEO support for international audiences.
• Optimized platform performance and stability using New Relic monitoring and WordPress VIP best practices.
• Ensured compliance with WordPress VIP standards, security guidelines, and enterprise deployment requirements.
Techadvisor Web
https://www.techadvisor.com/• Designed a multi-site, multi-brand architecture to support scalable content delivery across global regions.
• Automated large-scale content migrations using WP-CLI and custom tooling, minimizing manual effort and errors.
• Implemented multilingual and localization strategies, including hreflang SEO support for international audiences.
• Optimized platform performance and stability using New Relic monitoring and WordPress VIP best practices.
• Ensured compliance with WordPress VIP standards, security guidelines, and enterprise deployment requirements.
AI-powered WordPress Image Enhancement Plugin
• Integrated seamless admin workflows for previewing, approving, and replacing enhanced images.
• Ensured full compatibility with the WordPress Media Library, preserving metadata and existing content references.
• Optimized performance for large image uploads, enabling production-ready usage on high-traffic sites.
AI Transcription SaaS Platform
• Implemented token-based billing logic, including validation, reservation, consumption, and refund workflows.
• Designed secure HMAC-based API authentication, protecting worker endpoints from unauthorized access.
• Built asynchronous job processing pipelines, enabling reliable transcription handling for long-running tasks.
• Integrated WordPress callback APIs to deliver transcription results and usage data automatically.
• Fully dockerized the worker infrastructure, enabling reproducible local and production deployments.
Atlassian Forge App and Cloud App Migration
https://www.atlassian.com• Planned and executed a zero-downtime migration strategy, preserving user data, configurations, and permissions during platform transition.
• Implemented back-end services using Node.js and front-end UI components using React for Forge-based experiences.
• Ensured seamless authentication and authorization flows using OAuth-based mechanisms aligned with Atlassian guidelines.
• Collaborated with product and platform teams to validate migration readiness and reduce customer-facing risks.
Education
Bachelor's Degree in Information Technology
Rajiv Gandhi Technical University - Bhopal, India
Higher Secondary Scool in Mathematics and Computer Science
MPBSE - Bhopal, India
Certifications
Claude Code 101
Anthropic
Introduction to Model Context Protocol
Anthropic
Introduction to Claude Cowork
Anthropic
Claude Code in Action
Anthropic
React
Simplilearn
GIT Training
Simplilearn
Industrial Internship
DACCIT Pvt. Ltd.
Diploma in Computer Programming and Applications
AISECT, Bhopal
Skills
Libraries/APIs
jQuery, Eventbrite API, WordPress API, Stripe, Custom APIs, WooCommerce API, HubSpot API, REST APIs, WordPress REST API, Stripe API, Social Media APIs, Facebook API, Google Maps, Jira REST API, Claude API, React, Node.js, Google API, Salesforce REST API, Liquid, Google Ads API, Facebook Ads API, Google Tag Manager API, QuickBooks API, Amazon API, Calendly API, BuddyPress, Salesforce API, Shopify API
Tools
Git, GitHub, GravityView, ACF PRO, Advanced Custom Fields (ACF), AffiliateWP, LearnPress, LearnDash, Figma, WPML, FileZilla, Adobe Experience Design (XD), Stripe Checkout, WPBakery, WP eCommerce, WP All Import, Slack, Claude Code, WP-CLI, Jira, Claude, GitHub Copilot, Wix, GitLab, Mailchimp, Zapier, Gutenberg Editor, NPM, Composer, Google Analytics, Sellbrite, Beanstalk, Google Optimize, Google Sheets, ChatGPT, Fishbowl, Docker Hub, Shopify Plus, Bitbucket, Sublime Text 3, Webpack, Amelia
Languages
PHP, HTML5, CSS, HTML, JavaScript, SQL, PHP 7, Timber, PHP 8, CSS3, ECMAScript (ES6), Sass, SCSS, JavaFX Script, Python, Java, C++, C
Frameworks
Laravel, Bootstrap, Laravel 11, OAuth 2, Tailwind CSS, Divi, Twig
Paradigms
Responsive Web Design (RWD), UX Design, UI Design, Search Engine Optimization (SEO), Object-oriented Programming (OOP), Web App Design, Responsive Coding, Responsive, Agile, Agile Workflow, On-page SEO, Model Context Protocol (MCP)
Platforms
WordPress, WooCommerce, Shopify, WordPress Theme Design, HubSpot, Bluehost, Klaviyo, Craft CMS, cPanel, Visual Studio Code (VS Code), Mapbox, Salesforce, WordPress VIP, Web, Google Ads, Amazon Web Services (AWS), Azure, Webflow, Twilio, Calendly, Cin7, Windows, MacOS, Docker
Storage
Databases, Database Migration, Data Integration, JSON, FileZilla FTP Server, WP Engine, Web Forms, MySQL, PostgreSQL
Industry Expertise
Project Management, Web Design, System Development Life Cycle (SDLC), Cybersecurity
Other
Windows 10, APIs, Plugin Development, Theme Development, Web Development, User Interface (UI), HTML to WordPress, Payment APIs, SaaS, Gravity Forms, Content Management Systems (CMS), WordPress Themes, WordPress Plugins, WordPress Design, WordPress Page Builder, MLM, API Integration, ActiveCampaign, Data Migration, Full-stack, eCommerce, Content Management, Website Maintenance, Securities, User Experience (UX), Elementor, Front-end, Design, WooCommerce Subscriptions 2, Appointment Booking, Booking Systems, Blog Posting, Blogs, Shopify Design, Shopify Theme, Site Speed Optimization, PayPal, GeneratePress, MemberPress, Subscriptions, Learning, Restrict Content Pro, Back-end, Custom Post Types, Gravity, Custom Grouping, PSD to Shopify, Plugins, Mobile Web, Facebook, Membership Sites, Nutrition & Supplements, Fitness Trackers, Landing Page Optimization, Landing Page Design, Landing Pages, Business to Business (B2B), Listify, Paid Memberships Pro (PMPro), Web Hosting, Namespaces, Web App UI, Web App Automation, Web App Deployment, Web App Security, Calculators, Web Application Forms, Inventory Management, User Journeys, WordPress Optimization, RTL, Web Scraping, Data Scraping, Performance, Website Optimization, Responsive UI, Integration, Oxygen, Query Optimization, Performance Tuning, Web Speed, CSV File Processing, CSS3 Animation, Maps, Page Speed Optimization, Interactive Maps, Pixel Perfect, WP Rocket, Chatbots, Rank Math, Yoast SEO, Event Calendars, Charity, WordPress Multi-user, Music, Audio Streaming, Analytics, Razorpay, Figma to Shopify, Full-stack Development, Eventbrite, Software Architecture, Back-end Development, Atlassian Forge, Cloud Security, OpenAI, HMAC Security, AI Image Processing, WordPress Multisite, OpenAI Wishper, Laravel 12, Tournament Engine, Agentic Coding, Code Review, Code Auditing, Logical Database Design, Analytical Thinking, Complex Reasoning, Data Structures, SOAP, Mathematics, Headless CMS, Ajax, MYOB, Learning Management Systems (LMS), SEO Tools, Webhooks, MVP Design, Responsive Web Apps, Security, Minimalism, Google Search Console, Front-end Development, Education Management Systems, Fitness, QA Testing, DNS, Teams, eBay, Single Sign-on (SSO), Text-to-Speech (TTS), Google Tag Manager, Squarespace, Animation, Machine Learning, Mobile First, WordPress SEO, Calendars, Google Analytics 4 (GA4), New Ralic, Social Media Optimization, AI cowork, Agentic AI, Agentic AI Systems, Progressive Web Applications (PWAs), Science, Physics, Computer Skills, CCAvenue, SEO Audits, Web App Development
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