

Shivam Kapoor
Verified Expert in Engineering
Salesforce Consultant and Full-stack Developer
New Delhi, Delhi, India
Toptal member since August 11, 2022
Shivam is a senior full-stack developer and Salesforce consultant with around 9+ years of experience. He has experience in customization and configuration, both parts of Salesforce, and is an expert in all kinds of custom integration. Shivam has ten Salesforce certifications and is ready to work for you. Shivam worked on the full sales process, from lead to opportunity, order, sales, service, CPQ, Einstein Analytics, community cloud, custom API integrations, etc.
Portfolio
Experience
- Salesforce.com Developer Certification - 6 years
- Tableau - 5 years
- Salesforce Sales Cloud - 5 years
- Salesforce Service Cloud - 5 years
- Salesforce Marketing Cloud - 5 years
- Pardot - 4 years
- Marketing Cloud - 4 years
- Salesforce CPQ - 2 years
Preferred Environment
MuleSoft, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Tableau, Salesforce CPQ, Salesforce REST API, Git, Salesforce Dataloader
The most amazing...
...projects I've worked on for clients as a lead architect/developer are live on AppExchange as paid apps. There are a total of four of them.
Work Experience
Senior Architect | Consultant
American National Red Cross
- Designed and deployed Agentforce agents for intake, triage, and next-step guidance, reducing first-response time by around 30% and improving handoffs across Sales and Service.
- Built reusable Agentforce custom actions (Apex and Flow) to fetch context, create/update records, and trigger approvals with security guardrails (FLS, sharing, audit).
- Implemented data cloud ingestion from Salesforce and external systems, applying harmonization and identity resolution to produce unified profiles used across Sales and Marketing.
- Created calculated insights and segments in the data cloud and activated them back to Salesforce for targeting and prioritization, improving qualification accuracy and pipeline visibility.
- Integrated Salesforce with APIs/middleware for near real-time sync of key events and consent preferences, improving data freshness and reducing duplicates.
- Optimized production Agentforce/data cloud setups by tuning agent topics, instructions, and data mappings based on usage patterns, stakeholder feedback, and support learnings.
Salesforce Consultant
Salesforce
- Delivered end-to-end Salesforce transformations across multiple clouds with scalable data architecture, automated workflows with Flows and Apex, and built Lightning components, improving sales and service productivity by 40% for enterprise clients.
- Integrated Salesforce with key third-party platforms (MuleSoft, HubSpot, Marketo, and ERP systems like SAP) to enable seamless lead-to-cash processes and real-time data sync, reducing manual work and improving reporting accuracy.
- Implemented multi-cloud sales and marketing strategies using Marketing Cloud, CPQ, and Experience Cloud, boosting customer engagement and conversions through personalized campaigns and automated customer journeys.
- Led complex Salesforce implementations and upgrades — from designing custom CPQ pricing rules and Service workflows to building AI-driven dashboards with Einstein Analytics, resulting in faster decision-making and improved customer retention.
Full-stack Developer
Greenworks Tools
- Led an AI project with Python and ML libraries, boosting data analysis efficiency by 40% and enhancing predictive accuracy, revolutionizing data-driven decisions.
- Enrolled members into various programs, maintaining a customer's journey by triggering email reminders for different brands. Created cross-platform journeys using email, SMS, ads, and social platforms.
- Configured all the client domains in Interaction Studio. Installed personalization SDK on the website to initiate the data collection process. Captured data on several factors, including time spent on site, actions, and purchases.
- Wrote JavaScript tracking code on all the web pages to start the real-time listener process, including custom forms. We set up product and catalog categories dynamically from all the web pages.
- Used version control systems, primarily Git, to track changes in the codebase, collaborate with other developers, and maintain the project's development history.
Marketing Cloud Consultant | Developer
USV Private
- Managed web campaigns, templates, and user segments for a healthcare product-selling website which helped increase the number of visitors and daily business.
- Provided managed services for sending daily campaigns from an email and mobile studio for over 2 million monthly emails and SMS powered by exciting journeys.
- Deployed a campaign via the marketing cloud in an integrated environment.
Senior Salesforce Consultant and Developer
Deloitte
- Created a Salesforce application eligibility checker. Gave instant and secure access to 780+ health payers from the Salesforce platform. Allowed to check eligibility and benefits and obtain real-time authorizations.
- Created an app that consists of two views (internal and external). Verified information at each step. Contained more than 10 modules to support an organization in managing its workforce.
- Created an app that provides mortgage companies a centralized view of operations across all systems. Provided real-time tools for distributed staff to stay connected with the rest of the company.
- Created Integration between Salesforce, NetSuite, and Shopify via MuleSoft with security layer implementation.
Experience
Eligibility Checker
Right now, this app is live on App Exchange. The eligibility checker is Lightning-ready with an insurance benefits card (Deductible Tab). It can be added to your account, contact, and console.
• Eligibility and insurance verification: uses the Medicare 3rd party server to get all the adequate information related to the customer
• Developed a flow application using Lightning
• Wrote several complex triggers and apex classes, batch, and schedulers
• Cleaned the organization and optimized declarative tools and apex code
• Developed test methods for all the apex triggers and classes and maintained 90% coverage
• Led UAT hand-holding and ensured the delivery of each module on time
• Provided direct support to users on production issues
Vetter App
ROLES AND RESPONSIBILITIES
• Conducted requirement gathering, led the team, and worked with team members.
• Created more than 40 Apex classes, triggers, Lightning Components, and custom objects to provide simplicity for the end user on the front end and a robust structure on the back end.
• Interacted with the client daily. My role allowed me to understand the functional requirements and offer technical solutions.
• Worked on sharing rules and settings, CRUD, and field-level security.
• Implemented Field Sets to avoid hard coding in Apex and Visualforce code.
• Added CRUD in all Apex classes.
• Developed unit test methods for all the Apex triggers and classes and maintained 90% code coverage.
Grind Analytics Loanforce
LoanForce CRM is a traditional mortgage CRM. Loanforce is an operations platform that drives efficiency through your entire mortgage operations.
Roles and Responsibilities:
• Built a custom integration between Encompass(digital mortgage tool) and Salesforce via Middleware.
• Built a custom integration between Marketo and Salesforce.
• Worked on complex triggers, Apex classes, REST API classes, schedulers, etc.
• Developed test methods for all the Apex triggers and classes and maintained 100% coverage.
• Created a managed package to install it in the client's production.
• Provided support for the package installation process and post-installation issues
eCommerce Site
I also developed catalog-level product attribute settings and included the following:
• Category overview
• Creating a category
• Sorting categories
• Category configuration
• Copying a category
• Moving a category
• Adding a banner to a category
• Managing search redirects
• Setting up campaigns and promotions
• Setting commerce cloud admin features
• Orders, payments, shipping methods, and taxes
• Custom objects
• Custom preferences
• Development set up
• Code deployment
• System object types
• Custom object types
Salesforce Marketing Cloud Consultant
Created a complex journey that includes different paths as per customer actions.
Connected the sales cloud with the marketing cloud for data manipulation and made it centralized.
Salesforce Marketing Cloud Developer
Integrated Interaction studio for website tracking and created custom web templates.
Integrated system with Ad studio, Dataroma, and Mobile connect.
Commerce Cloud with Headless Framework
•Configuring catalog-level image management settings
•Configuring catalog-level product attribute settings
•Category overview
•Creating a category
•Sorting categories
•Editing category configuration
•Copying a category
•Moving a category
•Adding a banner to a category
Set up campaign and promotions: A campaign is a collection of scheduled experiences shoppers can have in your storefront. You can create three types of experiences within a campaign.
•Creating a campaign
•Creating experiences
•Creating a promotion
•Promotion rules
•Promotion visualizations
•Inclusions and exclusions
•Global exclusions
Sync data with the marketing cloud: It will include syncing customer action into the marketing cloud for sending up real-time emails and other activities.
• Calling journey
• Send transactional emails
• Send SMS
• Send transactional SMS
• Pushing data into data-extension
MuleSoft Integration
Built different layers of Mule flow to make reusable entities.
Created listeners to push real-time data from the platform to the Mule server.
Product Process Using Salesforce CPQ with Conga Composer
Salesforce CPQ Customizations
https://greenworkstools.ca/Caasco Salesforce CPQ with Conga Composer
https://www.caasco.com/University CRM Enhancement and Automation
I customized a Salesforce education cloud to cater to unique educational needs, integrating admissions, course management, and alumni engagement modules.
Implementing Git for version control, I spearheaded the development of a CI/CD pipeline using Copado, automating the deployment process and significantly reducing deployment times and manual errors. My efforts in automating testing for Apex classes and Lightning components ensured high-quality releases, fostering a culture of excellence. Through detailed documentation and hands-on training sessions, I empowered the university staff to maximize the CRM's potential, leading to improved operational efficiency and a 30% reduction in manual workloads.
This project enhanced my expertise in Salesforce and Copado and underscored the importance of automation and streamlined processes in educational administration.
Advanced Salesforce Release Management with Git & Copado
• Led the advanced Salesforce release management with Git and Copado for a project for a global nonprofit.
• Designed an advanced Git workflow for Salesforce development, improving team collaboration and code quality.
• Configured Copado for automated CI/CD, ensuring seamless deployments across multiple Salesforce environments.
• Implemented automated testing frameworks using Selenium for UI testing and Apex for back-end logic verification.
• Integrated automated tests within the CI/CD pipeline to reduce post-deployment issues significantly.
• Achieved a 50% reduction in deployment time and a 70% decrease in deployment errors through process optimization.
• Conducted workshops and created documentation on Git and Copado best practices, enhancing the development team's skills.
• Demonstrated expertise in Salesforce CI/CD, advanced Git strategies, and automation to drive operational efficiency.
Enterprise Tableau Dashboard Migration
Pardot Lead Nurturing & Campaign Optimization
AgentForce AI Sales Assistant
AI Chatbot for Service Cloud
Partner and Customer Experience Portal
CPQ and Sales Cloud Automation
Education
Bachelor's Degree in Computer Science
Maharshi Dayanand University - Rohtak, India
Certifications
Salesforce Certified Platform Developer II
Salesforce.com
Salesforce Certified Service Cloud Consultant
Salesforce.com
Salesforce Certified CPQ Specialist
Salesforce.com
Salesforce Certified Tableau and Einstein Analytics Discovery
Salesforce.com
Salesforce Certified Pardot Specialist
Salesforce.com
Salesforce Certified Marketing Cloud Consultant
Salesforce.com
Salesforce Certified Marketing Cloud Email Specialist
Salesforce.com
Salesforce Certified Platform App Builder
Salesforce.com
Salesforce Certified Platform Developer I
Salesforce.com
Salesforce Certified Administrator
Salesforce.com
Skills
Libraries/APIs
Node.js, Salesforce REST API, Salesforce API, React, Salesforce Bulk API, REST APIs, QuickBooks API, Stripe, Google Ads API, SOAP APIs, Typeform, Bulk API, Salesforce SOAP API
Tools
Postman, Salesforce Sales Cloud, Salesforce Marketing Cloud, Pardot, Tableau, Salesforce CPQ, Salesforce Commerce Cloud (SFCC), Visualforce Pages, Jira, Git, Flow, Jenkins, Gearset, Salesforce Einstein, Salesforce Einstein Bots, CloudPages, Salesforce Dataloader, Xero, Field Service Lightning, Google Analytics, Zapier, AI SDK
Languages
JavaScript, Apex, AMPscript, SOQL, APEX Code, HTML, CSS, SQL
Frameworks
Lightning Components, Selenium, Visualforce, Salesforce Visualforce
Paradigms
REST, Automation, DevOps, Low-code Development, B2C, Responsive Web Design (RWD), Search Engine Optimization (SEO), HIPAA Compliance, ETL
Platforms
MuleSoft, Salesforce, Salesforce SOQL/SOSL, HubSpot, Copado, Salesforce Health Cloud, Salesforce Experience Cloud, Demandware, Demandware Architecture, Google Ads, Salesforce Agentforce, Salesforce B2B Commerce
Storage
Salesforce Commerce Cloud, Databases
Industry Expertise
Insurance
Other
Salesforce Service Cloud, Salesforce.com Administration, Salesforce.com Developer Certification, Marketing Cloud, Einstein Analytics, Lightning Web Components (LWC), Lightning Aura, Software Development, Salesforce Lightning, Server-side JavaScript, Email, SMS, SOAP, APIs, Certified Salesforce Administrator, CRM APIs, Module Integrations, Customer Journey, Client Interaction, Personalization, Reports, Salesforce System Administration, Migration, Customer Relationship Management (CRM), Salesforce Apex, System Administration, HubSpot Marketing Hub, API Integration, Integration, Artificial Intelligence (AI), Full-stack Development, Newsletters, Intuit QuickBooks, Salesforce Certified Platform App Builder, Salesforce Customization, CRM Implementation (Salesforce), Payment APIs, Audits, Front-end, Customer Portals, Lighting, Finance, Web Development, User Authentication, Data Migration, No-code Development, CPQ, NetSuite, Nonprofits, PayPal, Open Banking, Salesforce Mobile App, Salesforce Reports & Dashboards, Dashboards, Salesforce.com Data Loader, Google Tag Manager, QuickBooks Online, Third-party Integration, Architecture, Contract Lifecycle Management (CLM), SEO Tools, eCommerce, User Interface (UI), Field Service, Box, Workflow, Marketing Automation, Salesforce Reporting & Dashboards, Marketing Campaigns, Marketing Reports, Gong, Qualified, Electronic Health Records (EHR), Electronic Medical Records (EMR), Data Cloud, Financial Services, ClickUp, Communication, Data Architecture, Data Transformation, Webhooks, Data Mapping, Subscription Processing, Data Cleaning, Analysis, System Design, Service, Data Visualization, Salesforce Pardot Form Handlers, Email Automation, Campaign Management, Chatbots, Omni channel, Workflow Automation & System Integration
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