Shivam Kapoor, Developer in New Delhi, Delhi, India
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Shivam Kapoor

Salesforce Consultant and Full-stack Developer

New Delhi, Delhi, India

Toptal member since August 11, 2022

Bio

Shivam is a senior full-stack developer and Salesforce consultant with around 9+ years of experience. He has experience in customization and configuration, both parts of Salesforce, and is an expert in all kinds of custom integration. Shivam has ten Salesforce certifications and is ready to work for you. Shivam worked on the full sales process, from lead to opportunity, order, sales, service, CPQ, Einstein Analytics, community cloud, custom API integrations, etc.

Portfolio

American National Red Cross
Salesforce Sales Cloud, Salesforce Agentforce, AI SDK, Marketing Cloud...
Salesforce
Lightning Components, Apex, Analysis, System Design, Salesforce Sales Cloud...
Greenworks Tools
AMPscript, Server-side JavaScript, SOAP, Client Interaction, Personalization...

Experience

  • Salesforce.com Developer Certification - 6 years
  • Tableau - 5 years
  • Salesforce Sales Cloud - 5 years
  • Salesforce Service Cloud - 5 years
  • Salesforce Marketing Cloud - 5 years
  • Pardot - 4 years
  • Marketing Cloud - 4 years
  • Salesforce CPQ - 2 years

Preferred Environment

MuleSoft, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Tableau, Salesforce CPQ, Salesforce REST API, Git, Salesforce Dataloader

The most amazing...

...projects I've worked on for clients as a lead architect/developer are live on AppExchange as paid apps. There are a total of four of them.

Work Experience

Senior Architect | Consultant

2025 - 2025
American National Red Cross
  • Designed and deployed Agentforce agents for intake, triage, and next-step guidance, reducing first-response time by around 30% and improving handoffs across Sales and Service.
  • Built reusable Agentforce custom actions (Apex and Flow) to fetch context, create/update records, and trigger approvals with security guardrails (FLS, sharing, audit).
  • Implemented data cloud ingestion from Salesforce and external systems, applying harmonization and identity resolution to produce unified profiles used across Sales and Marketing.
  • Created calculated insights and segments in the data cloud and activated them back to Salesforce for targeting and prioritization, improving qualification accuracy and pipeline visibility.
  • Integrated Salesforce with APIs/middleware for near real-time sync of key events and consent preferences, improving data freshness and reducing duplicates.
  • Optimized production Agentforce/data cloud setups by tuning agent topics, instructions, and data mappings based on usage patterns, stakeholder feedback, and support learnings.
Technologies: Salesforce Sales Cloud, Salesforce Agentforce, AI SDK, Marketing Cloud, Communication, Bulk API, Salesforce SOAP API, Data Architecture, Data Transformation, Webhooks, Data Mapping

Salesforce Consultant

2023 - 2024
Salesforce
  • Delivered end-to-end Salesforce transformations across multiple clouds with scalable data architecture, automated workflows with Flows and Apex, and built Lightning components, improving sales and service productivity by 40% for enterprise clients.
  • Integrated Salesforce with key third-party platforms (MuleSoft, HubSpot, Marketo, and ERP systems like SAP) to enable seamless lead-to-cash processes and real-time data sync, reducing manual work and improving reporting accuracy.
  • Implemented multi-cloud sales and marketing strategies using Marketing Cloud, CPQ, and Experience Cloud, boosting customer engagement and conversions through personalized campaigns and automated customer journeys.
  • Led complex Salesforce implementations and upgrades — from designing custom CPQ pricing rules and Service workflows to building AI-driven dashboards with Einstein Analytics, resulting in faster decision-making and improved customer retention.
Technologies: Lightning Components, Apex, Analysis, System Design, Salesforce Sales Cloud, CPQ, Salesforce Einstein, APIs, Pardot, Marketing Cloud, Service, QuickBooks Online, Zapier, Architecture, Contract Lifecycle Management (CLM), B2C, Responsive Web Design (RWD), SEO Tools, Search Engine Optimization (SEO), eCommerce, User Interface (UI), Field Service, Salesforce Reporting & Dashboards, Marketing Reports, Gong, Qualified, Electronic Health Records (EHR), HIPAA Compliance, Salesforce Agentforce, Financial Services, Communication, Bulk API, Salesforce SOAP API, Data Architecture, Data Transformation, Webhooks, Data Mapping

Full-stack Developer

2022 - 2023
Greenworks Tools
  • Led an AI project with Python and ML libraries, boosting data analysis efficiency by 40% and enhancing predictive accuracy, revolutionizing data-driven decisions.
  • Enrolled members into various programs, maintaining a customer's journey by triggering email reminders for different brands. Created cross-platform journeys using email, SMS, ads, and social platforms.
  • Configured all the client domains in Interaction Studio. Installed personalization SDK on the website to initiate the data collection process. Captured data on several factors, including time spent on site, actions, and purchases.
  • Wrote JavaScript tracking code on all the web pages to start the real-time listener process, including custom forms. We set up product and catalog categories dynamically from all the web pages.
  • Used version control systems, primarily Git, to track changes in the codebase, collaborate with other developers, and maintain the project's development history.
Technologies: AMPscript, Server-side JavaScript, SOAP, Client Interaction, Personalization, Email, SMS, Customer Journey, Salesforce Apex, APEX Code, System Administration, HubSpot Marketing Hub, HubSpot, Git, Copado, API Integration, Salesforce, Full-stack Development, Salesforce Health Cloud, HTML, Salesforce Bulk API, Salesforce Customization, CRM Implementation (Salesforce), Salesforce Experience Cloud, Audits, Customer Portals, Gearset, Salesforce Einstein, Lighting, Finance, CloudPages, User Authentication, Data Cleaning, REST APIs, Databases, Salesforce Dataloader, Data Migration, Field Service Lightning, QuickBooks API, Stripe, Integration, Google Ads, Google Ads API, SOAP APIs, NetSuite, Salesforce Reports & Dashboards, Salesforce.com Data Loader, Google Tag Manager, QuickBooks Online, Zapier, Third-party Integration, Architecture, Search Engine Optimization (SEO), eCommerce, User Interface (UI), Salesforce Reporting & Dashboards, Marketing Campaigns, Marketing Reports, Gong, Qualified, Electronic Health Records (EHR), HIPAA Compliance, Node.js, Salesforce Agentforce, Financial Services, Communication, Bulk API, Salesforce SOAP API, Data Architecture, Data Transformation, Webhooks, Data Mapping

Marketing Cloud Consultant | Developer

2021 - 2022
USV Private
  • Managed web campaigns, templates, and user segments for a healthcare product-selling website which helped increase the number of visitors and daily business.
  • Provided managed services for sending daily campaigns from an email and mobile studio for over 2 million monthly emails and SMS powered by exciting journeys.
  • Deployed a campaign via the marketing cloud in an integrated environment.
Technologies: AMPscript, APIs, Marketing Cloud, Server-side JavaScript, Email, SMS, Customer Journey, Automation, Salesforce Apex, APEX Code, System Administration, HubSpot Marketing Hub, HubSpot, Newsletters, CRM Implementation (Salesforce), CSS, Salesforce Einstein, CloudPages, Web Development, User Authentication, Data Cleaning, REST APIs, Databases, Salesforce Dataloader, Data Migration, QuickBooks API, Stripe, Integration, NetSuite, Salesforce Reports & Dashboards, Salesforce.com Data Loader, Google Analytics, Google Tag Manager, B2C, Typeform, Search Engine Optimization (SEO), User Interface (UI), Marketing Automation, Salesforce Reporting & Dashboards, Marketing Campaigns, Marketing Reports, Gong, Qualified, Electronic Health Records (EHR), HIPAA Compliance, Node.js, Bulk API, Salesforce SOAP API, Data Architecture, Data Transformation, Webhooks, Data Mapping

Senior Salesforce Consultant and Developer

2016 - 2022
Deloitte
  • Created a Salesforce application eligibility checker. Gave instant and secure access to 780+ health payers from the Salesforce platform. Allowed to check eligibility and benefits and obtain real-time authorizations.
  • Created an app that consists of two views (internal and external). Verified information at each step. Contained more than 10 modules to support an organization in managing its workforce.
  • Created an app that provides mortgage companies a centralized view of operations across all systems. Provided real-time tools for distributed staff to stay connected with the rest of the company.
  • Created Integration between Salesforce, NetSuite, and Shopify via MuleSoft with security layer implementation.
Technologies: JavaScript, Apex, Lightning Web Components (LWC), Lightning Aura, Node.js, AMPscript, Visualforce Pages, Salesforce, Salesforce Service Cloud, Salesforce CPQ, Salesforce Sales Cloud, Salesforce Marketing Cloud, Salesforce Commerce Cloud, Pardot, Tableau, Einstein Analytics, Certified Salesforce Administrator, Salesforce REST API, CRM APIs, Jira, Module Integrations, Lightning Components, SOQL, Salesforce SOQL/SOSL, Git, Salesforce Apex, APEX Code, System Administration, Salesforce Health Cloud, Salesforce Bulk API, Salesforce Certified Platform App Builder, Salesforce Customization, CRM Implementation (Salesforce), Salesforce Experience Cloud, Audits, Customer Portals, Lighting, Finance, User Authentication, Data Cleaning, REST APIs, Databases, Salesforce Dataloader, Data Migration, Field Service Lightning, QuickBooks API, Stripe, Integration, Google Ads, Google Ads API, SOAP APIs, Nonprofits, Salesforce Mobile App, Salesforce Reports & Dashboards, Salesforce.com Data Loader, Google Tag Manager, QuickBooks Online, Third-party Integration, Architecture, Contract Lifecycle Management (CLM), Typeform, Responsive Web Design (RWD), SEO Tools, Search Engine Optimization (SEO), User Interface (UI), Field Service, Box, Salesforce Reporting & Dashboards, Marketing Reports, Gong, Qualified, Electronic Health Records (EHR), HIPAA Compliance, Salesforce Agentforce, Bulk API, Salesforce SOAP API, Data Architecture, Data Transformation, Webhooks, Data Mapping

Experience

Eligibility Checker

Eligibility Checker gives you instant secure access to 780+ health payers from your Salesforce platform, allowing you to check eligibility and benefits, obtain real-time authorizations, and check referrals.

Right now, this app is live on App Exchange. The eligibility checker is Lightning-ready with an insurance benefits card (Deductible Tab). It can be added to your account, contact, and console.

• Eligibility and insurance verification: uses the Medicare 3rd party server to get all the adequate information related to the customer

• Developed a flow application using Lightning

• Wrote several complex triggers and apex classes, batch, and schedulers

• Cleaned the organization and optimized declarative tools and apex code

• Developed test methods for all the apex triggers and classes and maintained 90% coverage

• Led UAT hand-holding and ensured the delivery of each module on time

• Provided direct support to users on production issues

Vetter App

This app consists of two views (internal and external). The Experian server is to verify that information at each step. This page has a progress bar at the top of the page, which shows the user which page he is on and which step he is on. This app contains more than ten modules to support an organization in managing its workforce.

ROLES AND RESPONSIBILITIES
• Conducted requirement gathering, led the team, and worked with team members.
• Created more than 40 Apex classes, triggers, Lightning Components, and custom objects to provide simplicity for the end user on the front end and a robust structure on the back end.
• Interacted with the client daily. My role allowed me to understand the functional requirements and offer technical solutions.
• Worked on sharing rules and settings, CRUD, and field-level security.
• Implemented Field Sets to avoid hard coding in Apex and Visualforce code.
• Added CRUD in all Apex classes.
• Developed unit test methods for all the Apex triggers and classes and maintained 90% code coverage.

Grind Analytics Loanforce

Grind Analytics gives your mortgage company a centralized view of your operations across all systems. Real-time tools were set up for the distributed staff to stay connected with the rest of the company and ultimately drive efficiency by utilizing analytics to instrument operations.

LoanForce CRM is a traditional mortgage CRM. Loanforce is an operations platform that drives efficiency through your entire mortgage operations.

Roles and Responsibilities:

• Built a custom integration between Encompass(digital mortgage tool) and Salesforce via Middleware.

• Built a custom integration between Marketo and Salesforce.

• Worked on complex triggers, Apex classes, REST API classes, schedulers, etc.

• Developed test methods for all the Apex triggers and classes and maintained 100% coverage.

• Created a managed package to install it in the client's production.

• Provided support for the package installation process and post-installation issues

eCommerce Site

Set up a merchandiser configuration with catalogs, categories, and products per the business flow. I compiled catalog-level image management settings.

I also developed catalog-level product attribute settings and included the following:

• Category overview

• Creating a category

• Sorting categories

• Category configuration

• Copying a category

• Moving a category

• Adding a banner to a category

• Managing search redirects

• Setting up campaigns and promotions

• Setting commerce cloud admin features

• Orders, payments, shipping methods, and taxes

• Custom objects

• Custom preferences

• Development set up

• Code deployment

• System object types

• Custom object types

Salesforce Marketing Cloud Consultant

Integrated commerce cloud with marketing cloud for an order management system and other transactions, e-mails, and SMS.

Created a complex journey that includes different paths as per customer actions.

Connected the sales cloud with the marketing cloud for data manipulation and made it centralized.

Salesforce Marketing Cloud Developer

Integrated Social channels for lead capturing and social monitoring purposes.

Integrated Interaction studio for website tracking and created custom web templates.

Integrated system with Ad studio, Dataroma, and Mobile connect.

Commerce Cloud with Headless Framework

Set up merchandiser configuration, catalogs, categories, and products as per the business flow.

•Configuring catalog-level image management settings
•Configuring catalog-level product attribute settings
•Category overview
•Creating a category
•Sorting categories
•Editing category configuration
•Copying a category
•Moving a category
•Adding a banner to a category

Set up campaign and promotions: A campaign is a collection of scheduled experiences shoppers can have in your storefront. You can create three types of experiences within a campaign.

•Creating a campaign
•Creating experiences
•Creating a promotion
•Promotion rules
•Promotion visualizations
•Inclusions and exclusions
•Global exclusions

Sync data with the marketing cloud: It will include syncing customer action into the marketing cloud for sending up real-time emails and other activities.

• Calling journey
• Send transactional emails
• Send SMS
• Send transactional SMS
• Pushing data into data-extension

MuleSoft Integration

Created a syncing of customers and sales orders between Salesforce, NetSuite, and Shopify in a real-time and scheduled way.

Built different layers of Mule flow to make reusable entities.

Created listeners to push real-time data from the platform to the Mule server.

Product Process Using Salesforce CPQ with Conga Composer

I designed and mapped CPQ objects to Salesforce custom objects and was involved in advanced workflow approvals. I also developed workflow rules and defined related tasks, time-triggered tasks, email alerts, and field updates to implement business logic. I worked with sales and marketing teams to understand the business process to elicit requirements for the Salesforce customization. I performed testing and customization of objects, fields, record types, page layouts, workflow, and validation rules. I worked on invoking DocuSign using Conga Composer by creating custom links and buttons. I created Conga email templates and templates used in Conga custom and standard buttons added on list view and detail view pages to automate the process based on business logic. I created Conga users and assigned permissions sets as per the business need. I gained hands-on experience on Salesforce Lightning for customizing reports and dashboards for business use. I was tasked with source control and configuration management to handle source code and technical documentation. I also assigned invoice numbers in different formats based on the country using custom settings and Apex code and pushed it to Conga Composer for invoice generation.

Salesforce CPQ Customizations

https://greenworkstools.ca/
I worked with native Salesforce quote-to-cash (QTC) functionalities such as opportunities, product configurations, product rules, price rules, quotes, orders and contracts, and lead-to-cash business processes. I also reviewed and analyzed the effectiveness and efficiency of existing systems and developed strategies for improving the application under test. I worked on Salesforce SteelBrick CPQ pricing using list, cost/markup, percent total, block, price rules, calculator plugins, filter rules, system, and user discounts.

Caasco Salesforce CPQ with Conga Composer

https://www.caasco.com/
The project included standard objects like accounts, contacts, leads, opportunities, products, price books, and cases. I created workflow rules to automate tasks, email alerts, field updates, and time-dependent actions. In addition, I created approval processes, email templates, and letterheads in HTML and Visualforce. I maintained, created, and managed user accounts, profiles, and security. Furthermore, I set up the role hierarchy and made sharing rules to limit data visibility. I implemented advanced fields like picklists, custom formula fields, field dependencies, validation rules, sharing rules, and approval processes for automated alerts, field updates, and email generation according to application requirements. I performed a Steel Brick CPQ-related configuration for the product setup, approval matrices, approval rules, process builders, and flows. I assigned invoice numbers in different formats based on the country using custom settings and Apex code and pushed it to Conga Composer for invoice generation. I worked with Conga Composer to generate Word, Excel, and PowerPoint documents for various purposes: client documentation for product guidelines to presentation and data representation in front of future clients.

University CRM Enhancement and Automation

In this project, I played a pivotal role as a Salesforce developer, focusing on leveraging Salesforce education cloud and Copado to revolutionize the university's CRM system. Tasked with automating administrative processes and enhancing student engagement, my contributions spanned from initial requirements gathering to deployment and training.

I customized a Salesforce education cloud to cater to unique educational needs, integrating admissions, course management, and alumni engagement modules.

Implementing Git for version control, I spearheaded the development of a CI/CD pipeline using Copado, automating the deployment process and significantly reducing deployment times and manual errors. My efforts in automating testing for Apex classes and Lightning components ensured high-quality releases, fostering a culture of excellence. Through detailed documentation and hands-on training sessions, I empowered the university staff to maximize the CRM's potential, leading to improved operational efficiency and a 30% reduction in manual workloads.

This project enhanced my expertise in Salesforce and Copado and underscored the importance of automation and streamlined processes in educational administration.

Advanced Salesforce Release Management with Git & Copado

I did the following for this project:

• Led the advanced Salesforce release management with Git and Copado for a project for a global nonprofit.
• Designed an advanced Git workflow for Salesforce development, improving team collaboration and code quality.
• Configured Copado for automated CI/CD, ensuring seamless deployments across multiple Salesforce environments.
• Implemented automated testing frameworks using Selenium for UI testing and Apex for back-end logic verification.
• Integrated automated tests within the CI/CD pipeline to reduce post-deployment issues significantly.
• Achieved a 50% reduction in deployment time and a 70% decrease in deployment errors through process optimization.
• Conducted workshops and created documentation on Git and Copado best practices, enhancing the development team's skills.
• Demonstrated expertise in Salesforce CI/CD, advanced Git strategies, and automation to drive operational efficiency.

Enterprise Tableau Dashboard Migration

I developed interactive Tableau dashboards for enterprise reporting, integrating Salesforce and ERP data to provide real-time KPIs. I automated ETL pipelines and improved reporting accuracy by 40%. My industry expertise includes data analytics and business intelligence.

Pardot Lead Nurturing & Campaign Optimization

I implemented Pardot for a B2B client, creating automated email journeys, lead scoring models, and Salesforce integration. This increased MQL-to-SQL conversion rate by 35% and improved campaign ROI with dynamic content and A/B testing.

AgentForce AI Sales Assistant

I built a Salesforce AgentForce AI assistant for sales teams, automating lead qualification, follow-ups, and predictive scoring. I also integrated it with Sales Cloud and SMS Ranger, improving lead response time by 50%.

AI Chatbot for Service Cloud

I designed and implemented a custom Einstein-powered chatbot for Service Cloud, enabling self-service for FAQs, case creation, and live agent routing. This reduced support response time by 60%.

Partner and Customer Experience Portal

I developed a responsive Experience Cloud portal for B2B customers and partners, with secure account switching, knowledge base integration, and custom LWC components. This increased partner engagement by 45%.

CPQ and Sales Cloud Automation

I implemented Salesforce CPQ with automated quoting, discount rules, and contract generation. I integrated Sales, Service, and Marketing Cloud for a seamless lead-to-cash process, improving quoting time by 70%.

Education

2012 - 2016

Bachelor's Degree in Computer Science

Maharshi Dayanand University - Rohtak, India

Certifications

JUNE 2021 - PRESENT

Salesforce Certified Platform Developer II

Salesforce.com

MARCH 2021 - PRESENT

Salesforce Certified Service Cloud Consultant

Salesforce.com

DECEMBER 2020 - PRESENT

Salesforce Certified CPQ Specialist

Salesforce.com

AUGUST 2020 - PRESENT

Salesforce Certified Tableau and Einstein Analytics Discovery

Salesforce.com

MAY 2020 - PRESENT

Salesforce Certified Pardot Specialist

Salesforce.com

APRIL 2020 - PRESENT

Salesforce Certified Marketing Cloud Consultant

Salesforce.com

JANUARY 2020 - PRESENT

Salesforce Certified Marketing Cloud Email Specialist

Salesforce.com

FEBRUARY 2019 - PRESENT

Salesforce Certified Platform App Builder

Salesforce.com

MAY 2018 - PRESENT

Salesforce Certified Platform Developer I

Salesforce.com

JANUARY 2018 - PRESENT

Salesforce Certified Administrator

Salesforce.com

Skills

Libraries/APIs

Node.js, Salesforce REST API, Salesforce API, React, Salesforce Bulk API, REST APIs, QuickBooks API, Stripe, Google Ads API, SOAP APIs, Typeform, Bulk API, Salesforce SOAP API

Tools

Postman, Salesforce Sales Cloud, Salesforce Marketing Cloud, Pardot, Tableau, Salesforce CPQ, Salesforce Commerce Cloud (SFCC), Visualforce Pages, Jira, Git, Flow, Jenkins, Gearset, Salesforce Einstein, Salesforce Einstein Bots, CloudPages, Salesforce Dataloader, Xero, Field Service Lightning, Google Analytics, Zapier, AI SDK

Languages

JavaScript, Apex, AMPscript, SOQL, APEX Code, HTML, CSS, SQL

Frameworks

Lightning Components, Selenium, Visualforce, Salesforce Visualforce

Paradigms

REST, Automation, DevOps, Low-code Development, B2C, Responsive Web Design (RWD), Search Engine Optimization (SEO), HIPAA Compliance, ETL

Platforms

MuleSoft, Salesforce, Salesforce SOQL/SOSL, HubSpot, Copado, Salesforce Health Cloud, Salesforce Experience Cloud, Demandware, Demandware Architecture, Google Ads, Salesforce Agentforce, Salesforce B2B Commerce

Storage

Salesforce Commerce Cloud, Databases

Industry Expertise

Insurance

Other

Salesforce Service Cloud, Salesforce.com Administration, Salesforce.com Developer Certification, Marketing Cloud, Einstein Analytics, Lightning Web Components (LWC), Lightning Aura, Software Development, Salesforce Lightning, Server-side JavaScript, Email, SMS, SOAP, APIs, Certified Salesforce Administrator, CRM APIs, Module Integrations, Customer Journey, Client Interaction, Personalization, Reports, Salesforce System Administration, Migration, Customer Relationship Management (CRM), Salesforce Apex, System Administration, HubSpot Marketing Hub, API Integration, Integration, Artificial Intelligence (AI), Full-stack Development, Newsletters, Intuit QuickBooks, Salesforce Certified Platform App Builder, Salesforce Customization, CRM Implementation (Salesforce), Payment APIs, Audits, Front-end, Customer Portals, Lighting, Finance, Web Development, User Authentication, Data Migration, No-code Development, CPQ, NetSuite, Nonprofits, PayPal, Open Banking, Salesforce Mobile App, Salesforce Reports & Dashboards, Dashboards, Salesforce.com Data Loader, Google Tag Manager, QuickBooks Online, Third-party Integration, Architecture, Contract Lifecycle Management (CLM), SEO Tools, eCommerce, User Interface (UI), Field Service, Box, Workflow, Marketing Automation, Salesforce Reporting & Dashboards, Marketing Campaigns, Marketing Reports, Gong, Qualified, Electronic Health Records (EHR), Electronic Medical Records (EMR), Data Cloud, Financial Services, ClickUp, Communication, Data Architecture, Data Transformation, Webhooks, Data Mapping, Subscription Processing, Data Cleaning, Analysis, System Design, Service, Data Visualization, Salesforce Pardot Form Handlers, Email Automation, Campaign Management, Chatbots, Omni channel, Workflow Automation & System Integration

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