Shoaib Shafqat

Handled custom WordPress and WooCommerce development for a high-traffic eCommerce platform. I developed a fully custom WordPress theme and tailored WooCommerce implementation, focused on performance, scalability, and conversion optimization. I built custom WooCommerce order flows and bespoke customer-facing pages to create a seamless purchasing experience aligned with the brand's UX goals.

I implemented advanced front-end and back-end customizations, optimized site performance for high traffic, and integrated A/B testing workflows using PostHog to support data-driven conversion improvements. The project involved custom theme architecture, WooCommerce customization, analytics integration, and continuous optimization for user engagement and sales performance.

Developed a custom yacht booking platform for Massey Yacht Sales & Service with advanced inventory management, booking workflows, and dealer management capabilities. The platform includes a rich back-end system for managing boats, dealers, customers, payments, and the overall sales process.

Key Contributions:

• Built a dynamic seasonal pricing module that automatically adjusts pricing and recommends suitable booking packages based on selected dates.
• Developed B2B dealer functionality allowing dealers to communicate, exchange boats, manage availability, and utilize automated import/export workflows.
• Integrated the Boats.com API to fetch and sync boat inventory into custom WordPress post types, enabling automated daily updates and inventory management.
• Created an advanced multi-filter search system to help users quickly find boats based on various specifications and criteria.
• Developed custom booking and inventory workflows tailored specifically for the marine and yacht sales industry.

Developed a fully custom WordPress theme from scratch based on designs provided by a Toptal designer, focusing on performance, scalability, and editorial usability.

Contributions:

• Successfully migrated approximately 35,000 posts from four separate websites into a unified platform while preserving content structure and relationships.

• Built an advanced Ajax-powered search system with filters based on custom taxonomies, custom fields, and complex relationships between multiple custom post types.

• Developed a custom WordPress plugin to parse migrated content and automatically map posts to the new taxonomy structure based on categories from the legacy websites.

• Also crafted responsive email templates compatible with Mailchimp dynamic variables for marketing and newsletter automation.

LMS Custom Development (LearnDash / API / SamCart Integration)

• Designed and developed a custom dashboard for admins to monitor user activity, course progress, and overall statistics.

• Integrated SamCart payments with a custom API to automatically assign courses to users after purchase.

• Built a secure document upload and verification system for admin approval and compliance tracking.

• Developed a custom course reset module that allows admins to reset user progress on demand

Over the course of my career, I have developed a wide range of custom WordPress plugins tailored to specific business needs. few examples:

01. Store Locator Plugin
Developed a location-based store finder plugin that detects the user's current or selected location and displays the nearest store locations. The plugin also supports ZIP code-based store searches and includes a custom admin dashboard for bulk importing store data via CSV files.

02. Post Review and Rating Plugin
Built a custom review system that allows users to submit star ratings for posts while automatically calculating and displaying average ratings. The plugin also enables administrators to control where review templates appear and manage custom review fields.

03. Custom News Aggregator Plugin
Created a custom plugin that fetches news content through the Google Advertisement API and automatically publishes it to a WordPress website with structured formatting.

04. WooCommerce Product Customizer Extension
Developed a WooCommerce extension that allows users to design a custom guitar by selecting different configuration options. The extension dynamically updates pricing based on selected customizations and generates a visual preview image of the final product.

Developed robust WordPress plugin for multi-vendor affiliate product aggregation, enabling seamless fetching and synchronization of products from Amazon, eBay, and LinkShare APIs.

Key capabilities:

• Developed custom API integration layers for Amazon Product Advertising API, eBay Browse API, and LinkShare (Rakuten Advertising) feeds to fetch real-time product data, including titles, pricing, images, availability, and affiliate URLs.
• Built an advanced admin settings panel to manage multiple API keys per platform, with validation, status checks, and error logging for reliable data synchronization.
• Implemented a dynamic post type mapping system allowing administrators to assign imported products to custom WordPress post types based on business requirements.
• Created flexible taxonomy mapping functionality to automatically categorize products into hierarchical structures such as categories, brands, and tags based on API response data.
• Designed a modular import engine supporting scheduled and manual sync of products with conflict handling and duplicate prevention logic.
• Ensured extensibility for future marketplace integrations with a clean, object-oriented architecture and WordPress coding standards compliance.

Tasks Accomplished:

• Developed a custom WordPress shopping cart plugin supporting multiple payment gateways, including PayPal, Braintree, Stripe, Sofort, and SEPA, with both one-time and recurring payment functionality.

• Created a comprehensive back-end management system where administrators can create products, manage customers and sales, update email templates, and configure payment gateway credentials through a settings panel.

• Built a reporting module displaying sales analytics by day, week, month, and year using both tables and graphical reports.

• Implemented automated PDF generation for successful orders and developed import/export functionality for orders in Excel format.

On the front-end side, a user can select any type of variation that can update on run time to create a properly designed product and order it with the user receiving his designed panel via email.
Tasks Accomplished:
• Developed a WooCommerce extension with a back-end system to upload different custom variations for products, i.e., Bezels, D-Subs, Audios, and Snapins.