Publication
Harness the Power of WordPress Hooks: Actions and Filters Explained
https://www.toptal.com/developers/wordpress/power-of-wordpress-hooks-actions-and-filters
Tahir is available for hire
Hire TahirTahir Shahzad
Verified Expert in Engineering
Full-stack Web Developer
Islamabad, Islamabad Capital Territory, Pakistan
Toptal member since September 4, 2020
Bio
Tahir successfully developed numerous solutions using diverse technologies, primarily focusing on PHP, Python, and frameworks such as WordPress, Laravel, CodeIgniter, and Django. He thrives on challenges and takes pride in his ability to navigate project timelines successfully.
Portfolio
The Creative Media Company (NI) Ltd
WordPress, WP Rocket, Cloudflare, Optimole, Perfmatters, Linux, Automation...
Now Software
Agile Product Management, Agile Project Management, Miro, Jira, Git...
Arkhama LLC
WordPress, Advanced Custom Fields (ACF), Blogs, Mobile First, WPBakery...
Experience
- WordPress - 12 years
- REST APIs - 10 years
- WordPress Plugins - 6 years
- Cross-functional Team Leadership - 6 years
- WooCommerce - 6 years
- WordPress Themes - 6 years
- WordPress API - 5 years
- Agile Product Management - 4 years
Preferred Environment
Firefox, Chrome, Google Drive, Ubuntu, Windows
The most amazing...
...project I've implemented is a real-time facial recognition attendance system for 30,000 employees, integrating multiple cameras and centralized reporting.
Work Experience
Senior WordPress Developer
2025 - PRESENT
The Creative Media Company (NI) Ltd
- Automated workflow to incorporate customer data, calculate costs, and send emails to businesses and customers.
- Improve website performance by removing unnecessary plugins and optimizing for best SEO practices.
- Simplified the development and delivery cycle, ensuring alignment between production and pre-production/staging environments.
Technologies: WordPress, WP Rocket, Cloudflare, Optimole, Perfmatters, Linux, Automation, Privacy, Subscriptions, Acceptance Criteria, Bricks, Ultimate Membership Pro, Divi Builder, Front-end Development
Product Manager
2023 - PRESENT
Now Software
- Analyzed market trends and competitors, crafted an actionable roadmap, and led the cross-functional launch of the product in the USA, achieving a 10% increase in user base.
- Spearheaded initiatives to fix the technical debt, reducing error rates from 100% to 17% and optimizing query performance from 15 to 3 seconds.
- Led the redesign of key features, focusing on a clear vision and customer-centric approach, resulting in a 30% boost in conversion rates.
- Achieved a remarkable increase in employees and resource utilization, soaring from 25% to 75%.
Technologies: Agile Product Management, Agile Project Management, Miro, Jira, Git, Google Analytics 4 (GA4), Roadmaps, Risk, Product Vision, Stakeholder Management, Stakeholder Analysis, Market Research & Analysis, Feature Backlog Prioritization, Feature Prioritization, GoDaddy, XML, SQL, Web Accessibility, Responsive UI, Lazy Loading, SMTP, Online Payments, Checkout, Full-stack Development, PDF, Websites, Mobile First, LAMP, Twilio, Figma to WordPress, WordPress SEO, Elementor Pro, WordPress Customization, JSON, Headless WordPress, Ubuntu, Google Drive, Privacy, Google Tag Manager, Acceptance Criteria, Bricks, Front-end Development
WordPress Developer
2024 - 2024
Arkhama LLC
- Improved UI/UX leading to better website engagement and responsiveness.
- Added new templates allowing customer to update content of the website according to their need.
- Integrated Advanced Custom Fields (ACF) to allow custom fields and necessary details with services.
Technologies: WordPress, Advanced Custom Fields (ACF), Blogs, Mobile First, WPBakery, Page Speed Optimization, LAMP, Gravity Forms, WordPress SEO, Elementor Pro, PSD to WordPress, WordPress Customization, JSON, Privacy, Acceptance Criteria, Front-end Development
Team Lead | Project Manager (Volunteer)
2023 - 2023
Mentors Without Borders
- Helped a nonprofit organization build a new feature in a record four months with a team of volunteers.
- Aligned work for team members through Git, along with code and bugs.
- Accomplished reports and charts for the visibility of admin and donating organization.
Technologies: Agile Project Management, SQL, Responsiveness, Web Accessibility, Responsive UI, Lazy Loading, SMTP, Online Payments, Checkout, Avada, Full-stack Development, Websites, Figma to WordPress, WordPress Customization, Acceptance Criteria, Front-end Development
Developer
2023 - 2023
Kane Systems Inc.
- Integrated Memberful and FirstPromoter with WordPress-customized APIs.
- Developed a custom solution to track referrals, increasing management and visibility through WordPress.
- Implemented webhooks to integrate with payments, refunds, and cancellation of subscription plans.
Technologies: JavaScript, WordPress, REST APIs, Memberful, SQL, Cloudflare, Responsiveness, Web Accessibility, Responsive UI, Lazy Loading, SMTP, Online Payments, WooCommerce Subscriptions 2, Checkout, Avada, Full-stack Development, WordPress Security, Websites, UI Animation, CSS3 Animation, Mobile First, Page Speed Optimization, LAMP, Gravity Forms, PSD to WordPress, WordPress Customization, JSON, Headless WordPress, Acceptance Criteria, Ultimate Membership Pro, Front-end Development
WordPress Developer
2023 - 2023
Plant Prepped Inc.
- Developed and implemented a robust WordPress referral plugin for Plant Prepped, enabling customers to easily share their referral code with friends and family.
- Integrated the referral plugin successfully with the subscription signup process, accurately tracking referrals and attributing rewards to customers for each successful referral.
- Increased customer engagement and acquisition by incentivizing referrals, resulting in significant growth in the customer base and revenue for Plant Prepped.
- Designed and customized the referral plugin's user interface to seamlessly blend with the overall look and feel of the Plant Prepped website, providing a cohesive and intuitive user experience for customers.
- Implemented robust tracking and analytics features within the referral plugin, allowing Plant Prepped to gain valuable insights into the effectiveness of the referral program, identify top referrers, and optimize the program for maximum results.
Technologies: WordPress, WooCommerce, Subscriptions, Stripe, Ajax, WooCommerce API, SQL, Responsiveness, Web Accessibility, Responsive UI, Lazy Loading, Mega Menus, SMTP, Online Payments, WooCommerce Subscriptions 2, Checkout, Full-stack Development, WordPress Security, Html2canvas, Websites, UI Animation, CSS3 Animation, Mobile First, Page Speed Optimization, Gravity Forms, WordPress SEO, Elementor Pro, PSD to WordPress, WordPress Customization, JSON, Headless WordPress, Google Tag Manager, Acceptance Criteria, Divi Builder, Front-end Development
WordPress and SEO Consultant
2023 - 2023
TheTayraPerezProject Events LLC
- Developed and deployed a website based on WordPress from scratch, according to pixel-perfect interfaces of the old static website.
- Set up WooCommerce and helped the client finalize a new hosting provider.
- Integrated the website with Google Analytics 4, Tag Manager, and Ads account.
- Made sure the website functions consistently and correctly across different web browsers.
- Optimized the website's performance by minimizing load times and optimizing resource usage.
Technologies: JavaScript, Search Engine Optimization (SEO), Web Development, SEO Tools, SEO Audits, Google SEO, Organic SEO, WordPress, Ajax, Back-end, Pixel Perfect, GitHub, Animation, WP Rocket, SQL, Responsiveness, Web Accessibility, Responsive UI, Lazy Loading, Mega Menus, SMTP, Online Payments, WooCommerce Subscriptions 2, Checkout, Full-stack Development, WordPress Security, Websites, UI Animation, CSS3 Animation, Mobile First, Page Speed Optimization, WordPress SEO, PSD to WordPress, WordPress Customization, Google Tag Manager, Acceptance Criteria
Technical Project Manager
2022 - 2023
STech.ai
- Coordinated with a cross-functional team and worked collaboratively to develop a high-quality MVP.
- Implemented, facilitated, and streamlined our workflow, tracked progress, and effectively managed tasks within the team using Jira.
- Analyzed the existing system, identified bottlenecks, and implemented optimizations that led to reduced processing times, increased system reliability, and a more seamless user experience.
- Ensured alignment with project objectives and exceeded stakeholder satisfaction through regular communication, effective expectation management, and proactive problem-solving.
- Met sprint goals and delivered valuable increments of the product by effectively managing sprints and prioritizing tasks consistently.
- Played a key role in driving the adoption of Agile practices within the organization and transition from traditional project management to a more Agile and iterative approach.
- Fostered a culture of collaboration and teamwork.
- Identified areas for improvement and implemented action plans to address them by conducting retrospectives at the end of each sprint. This has resulted in a continuous learning culture.
Technologies: Agile, Scrum, Web Project Management, IT Project Management, Agile Project Management, Solution Design, Software System Architecture Development, Full-stack, Website Optimization, Performance, Git, UI Design, User Interface (UI), Responsive Web Design (RWD), WordPress Theme Design, CSS3, REST, User Experience (UX), API Integration, Plugin Development, Hosting, Web Design, Project Management, PostgreSQL, Technical Leadership, Web Development, Prototyping, Security, Linux, Amazon Web Services (AWS), GoDaddy, XML, SQL, Responsiveness, Web Accessibility, Responsive UI, Lazy Loading, Mega Menus, SMTP, Online Payments, Checkout, Full-stack Development, Websites, CSS3 Animation, JSON Web Tokens (JWT), LAMP, Twilio, Figma to WordPress, WordPress Customization, JSON, Ubuntu, Google Drive, Agile Product Management, Stripe
WordPress Developer
2022 - 2022
Culver Media, LLC
- Updated over 50 websites successfully, migrating them from outdated versions to the most recent PHP, WordPress plugins, and themes.
- Implemented optimization and security measures resulting in a significant load time reduction, improving website performance from ten seconds to three seconds.
- Created a web portal for document management that facilitates real-time auditing and tracking.
- Implemented robust security measures, including regular updates, strong passwords, and security plugins, effectively securing the WordPress website against potential threats and vulnerabilities.
- Introduced a Git version control for code management and seamless deployment on pre-production and production environments, ensuring better tracking of changes, easier team coordination, and streamlined development workflow.
Technologies: WordPress, Agile Project Management, Yoast SEO, Algorithms, REST APIs, Plugins, Themes, Child Themes, Full-stack, Integration, Website Optimization, Performance, Advanced Custom Fields (ACF), Git, UI Design, User Interface (UI), Responsive Web Design (RWD), Site Speed Optimization, WordPress Theme Design, WP Engine, Responsive Design, CSS3, SEO Tools, REST, User Experience (UX), API Integration, Plugin Development, Hosting, Search Engine Optimization (SEO), Web Design, UX Design, Design, Remote Team Leadership, Team Leadership, Ajax, Back-end, Web Development, Prototyping, Pixel Perfect, Security, GitHub, Linux, WP Rocket, XML, SQL, Cloudflare, Responsiveness, Web Accessibility, Responsive UI, Lazy Loading, Mega Menus, SMTP, Online Payments, Checkout, Avada, Full-stack Development, WordPress Security, PDF, Html2canvas, Websites, UI Animation, CSS3 Animation, Mobile First, WPBakery, Page Speed Optimization, GeneratePress, LAMP, Figma to WordPress, WordPress SEO, Elementor Pro, PSD to WordPress, WordPress Customization, JSON, Headless WordPress
Python Engineer
2022 - 2022
Plant Prepped
- Developed customer accounts, and reports feature in WordPress, enabling clients with a one-stop solution and removing the dependency on Python and other web portals.
- Enhanced the features of the website, including custom meal planning. It allows customers to personalize their meals based on dietary restrictions and preferences on a weekly basis.
- Integrated analytics and reporting tools into the Plant Prepped website. This enabled tracking key metrics, such as user engagement, meal preferences, and order patterns.
- Added a referral module, which resulted in customers inviting more family and friends on the platform.
- Optimized the website's performance and load times, ensuring fast and efficient browsing for users. Implemented best practices for code optimization and server-side improvements to enhance the overall speed and responsiveness of the platform.
- Recognized the importance of mobile access and achieved excellent mobile responsiveness for the Plant Prepped website. This allowed users to seamlessly access and navigate the platform from various devices, including smartphones and tablets.
Technologies: WordPress, Python, WooCommerce, Flask, Full-stack, User Interface (UI), Integration, REST APIs, Child Themes, Website Optimization, Performance, Git, UI Design, Responsive Web Design (RWD), WordPress Theme Design, Responsive Design, CSS3, SEO Tools, REST, User Experience (UX), API Integration, Plugin Development, Hosting, Search Engine Optimization (SEO), Web Design, UX Design, Design, PostgreSQL, Back-end, Web Development, Pixel Perfect, Security, GitHub, Animation, Amazon Web Services (AWS), Web Accessibility, Responsive UI, Lazy Loading, Mega Menus, SMTP, Online Payments, WooCommerce Subscriptions 2, Checkout, Full-stack Development, WordPress Security, PDF, Websites, CSS3 Animation, Mobile First, LAMP, WordPress SEO, PSD to WordPress, WordPress Customization, JSON, Subscriptions, Stripe, Google Tag Manager, Divi Builder
Team Lead Web Technologies
2020 - 2022
STech.ai
- Led a team of developers to design, plan, and deliver an MVP capable of seamless interaction with various platforms and artificial intelligence algorithms, achieving project goals and laying the foundation for future development.
- Initiated and executed a transition successfully, migrating projects from CodeIgniter to Django for the back end and React for the front end. This upgrade enhanced scalability, improved performance, and enabled integration with AI algorithms.
- Implemented optimization techniques and robust security measures in existing projects, improving stability, scalability, and overall performance.
- Conducted thorough code reviews, ensuring high-quality code standards and minimizing errors.
- Crafted effective solution architectures, aligning project goals with technical strategies.
- Multitasked and wore multiple hats, coordinated tasks, fostered collaboration, and achieved project milestones.
- Designed the database, optimizing performance and ensuring efficient data management.
Technologies: Artificial Intelligence (AI), Agile, CodeIgniter, Django, Python API, Back-end Development, Google Search Console, REST APIs, User Experience (UX), HTML, APIs, Advanced Custom Fields (ACF), HTML5, MySQL/MariaDB, MySQL Server, MySQL, Python 3, Flask, Python, Landing Pages, Figma, Plugins, Full-stack, Website Optimization, Performance, Git, UI Design, User Interface (UI), Responsive Web Design (RWD), Site Speed Optimization, Responsive Design, CSS3, SEO Tools, REST, API Integration, Plugin Development, Hosting, Web Design, UX Design, Design, Remote Team Leadership, Team Leadership, Ajax, PostgreSQL, Technical Leadership, Back-end, Web Development, Pixel Perfect, Security, GitHub, Linux, Amazon Web Services (AWS), XML, Responsiveness, Web Accessibility, SMTP, Online Payments, Checkout, Full-stack Development, WordPress Security, Websites, JSON Web Tokens (JWT), LAMP, Twilio, JSON
WordPress Consultant and Developer
2019 - 2021
2ndQuadrant
- Migrated code from a premium theme to a customized child theme, enabling the client to update the premium theme without losing customizations. This provided flexibility, easier maintenance, and ensured compatibility with future theme updates.
- Developed custom widgets to empower non-programmers to effortlessly add and modify content within specific areas of the website.
- Implemented multilingual functionality using the (WPML) and string translations, allowing the website to be accessible in multiple languages. This expanded the website's reach and provided a localized experience for diverse audiences.
- Customized a unique template for the WordPress RSS feed, tailoring the content to meet the specific requirements. This enhanced the presentation of the RSS feed, ensuring a seamless and personalized user experience.
- Optimized the website reducing its load time through various performance enhancements, caching, image optimization, and code optimization. This resulted in improved user experience and higher search engine rankings.
- Strengthened the WordPress website security with updates, strong passwords, two-factor authentication, SSL/TLS encryption, firewall, and security plugins, safeguarding against threats and protecting user data.
Technologies: JavaScript, WooCommerce, WordPress Themes, WordPress Plugins, CSS, jQuery, PHP, WordPress, Front-end, Gutenberg Editor, Elementor, REST APIs, HubSpot, User Experience (UX), Divi, HTML, WordPress Design, WordPress API, APIs, Advanced Custom Fields (ACF), HTML5, Google Analytics, MySQL Server, MySQL, Landing Pages, Figma, Plugins, Full-stack, Integration, Child Themes, Website Optimization, Performance, Git, UI Design, User Interface (UI), Responsive Web Design (RWD), Site Speed Optimization, Responsive Design, CSS3, SEO Tools, REST, API Integration, Plugin Development, Hosting, Search Engine Optimization (SEO), Web Design, UX Design, Ajax, Technical Leadership, Web Development, Pixel Perfect, Security, GitHub, Animation, WP Rocket, Beaver Builder, GoDaddy, Responsiveness, Web Accessibility, Mega Menus, SMTP, Online Payments, WooCommerce Subscriptions 2, Checkout, Avada, Full-stack Development, WordPress Security, Websites, Mobile First, WPBakery, LAMP, Figma to WordPress, WordPress SEO, PSD to WordPress, WordPress Customization, RSS Feeds
Machine Learning Engineer
2018 - 2019
STech.ai
- Added real-time notifications based on the user role with a user read/unread functionality.
- Developed a script to automatically configure new machines on AWS.
- Integrated Apache Kafka for the real-time communication between the web server and edge device on a public IP.
- Introduced best practices to enhance the security of web projects.
- Developed a wrapper for machine learning algorithms and exposed APIs for front-end tools.
Technologies: CSS, Bootstrap, Node.js, C++, Python, CodeIgniter, PHP, APIs, eCommerce, HTML5, MySQL/MariaDB, MySQL, Python 3, Integration, Performance, Git, REST, API Integration, Team Leadership, PostgreSQL, Back-end, GitHub, Linux, Amazon Web Services (AWS), Responsiveness, Web Accessibility, Mega Menus, Full-stack Development, JSON
Visiting Faculty (Teacher) for Problem Solving
2017 - 2018
Quaid-i-Azam University
- Designed a course outline for students who are not familiar with programming.
- Taught 20 students about problem-solving and programming in C++ from scratch.
- Conducted labs and helped students to learn by practicing programming with interesting problems.
Technologies: C++, Project Management, XML
Senior Full-stack Developer
2016 - 2017
Evamp & Saanga
- Gathered requirements from the client and designed the architecture of the product.
- Developed a hierarchical sales tool kit specific to the client's need that connects sales with higher authorities for approvals.
- Managed a team of two developers and delivered the project on time.
Technologies: JavaScript, CSS, WooCommerce API, WooCommerce, WordPress Themes, WordPress Plugins, PHP, Bootstrap, Laravel, Front-end, REST APIs, HTML, WordPress Design, WordPress API, APIs, Advanced Custom Fields (ACF), eCommerce, Learning Management Systems (LMS), HTML5, WP Engine, Google Analytics, MySQL/MariaDB, MySQL Server, Landing Pages, Plugins, Full-stack, Integration, Child Themes, Website Optimization, Performance, UI Design, User Interface (UI), Responsive Web Design (RWD), Site Speed Optimization, WordPress Theme Design, SEO Tools, API Integration, Plugin Development, Search Engine Optimization (SEO), Web Design, UX Design, Design, Remote Team Leadership, Team Leadership, Ajax, Technical Leadership, Web Development, Security, Animation, Video Players, Amazon Web Services (AWS), Vimeo, Beaver Builder, XML, LearnDash, WordPress LMS, Mega Menus, Full-stack Development, WordPress Security, PDF, JSON Web Tokens (JWT), LAMP, WordPress SEO, WordPress Customization
WordPress Developer
2015 - 2016
Discretelogix
- Developed a WordPress theme for a client from scratch.
- Utilized the concept of hooks in WordPress with a new plugin instead of writing code into a premium plugin.
- Completed a weekly sprint in 26 hours that was supposed to take 40 hours.
- Adopted an Agile-based methodology to keep track of tasks and deliver them efficiently.
Technologies: JavaScript, CSS, WooCommerce, WordPress Themes, WordPress Plugins, Bootstrap, PHP, WordPress, Front-end, Elementor, User Experience (UX), Divi, HTML, WordPress Design, WordPress API, APIs, Advanced Custom Fields (ACF), eCommerce, Learning Management Systems (LMS), HTML5, Google Analytics, MySQL/MariaDB, MySQL Server, MySQL, Landing Pages, Figma, Plugins, Full-stack, Integration, REST APIs, Child Themes, Website Optimization, UI Design, User Interface (UI), Responsive Web Design (RWD), Sports Websites, Sports, Site Speed Optimization, Responsive Design, SEO Tools, Search Engine Optimization (SEO), UX Design, Design, Ajax, Back-end, MemberPress, Web Development, Pixel Perfect, GitHub, Animation, Vimeo, Beaver Builder, GoDaddy, LearnDash, WordPress LMS, Mega Menus, Full-stack Development, WordPress Security, Gravity Forms, WordPress SEO, WordPress Customization
Full-stack Web Developer
2014 - 2015
Evamp & Saanga
- Developed fully responsive, cross-browser compatible, custom front-end interfaces as well as integrating a Magento back end.
- Gathered requirements from the client and designed the application architecture.
- Developed an online portal for foreign investor documentation and integrated it with a local payment gateway.
- Designed and integrated a distributed database for internet and intranet users.
Technologies: JavaScript, WooCommerce, WordPress Themes, WordPress Plugins, Bootstrap, Laravel, WordPress, CSS, jQuery, PHP, User Experience (UX), HTML, WordPress API, Advanced Custom Fields (ACF), HTML5, MySQL/MariaDB, MySQL Server, MySQL, Landing Pages, Figma, Plugins, Full-stack, Integration, Child Themes, Website Optimization, User Interface (UI), Responsive Web Design (RWD), Site Speed Optimization, Responsive Design, Search Engine Optimization (SEO), Ajax, Back-end, Web Development, Pixel Perfect, GitHub, Video Players, Vimeo, XML, LearnDash, WordPress LMS, Full-stack Development, WordPress Customization, Divi Builder
Experience
WordPress Website Enhancement for a Law Firm
https://cfalawfirm.com/Worked with a law firm to enhance their WordPress website built on a custom theme. The project included updating and optimizing several pages, refining website copy, improving dropdown menus for better usability, and creating new pages to accommodate the firm’s expanding services.
WordPress Development and Deployment Optimization
https://www.adp-group.fr/Collaborated with a media agency to enhance their client’s WordPress website and improve the deployment process for staging and production environments. The project required expertise in WordPress and a strong familiarity with handling complex deployment scripts.
TASKS AND DELIVERABLES
• Made updates to the WordPress website, ensuring functionality and adherence to client requirements.
•Optimized the deployment process for staging and production using advanced Linux/Unix scripts.
• Provided ongoing support for website updates and enhancements, including performance optimization and troubleshooting.
• Integrated performance tools like WP Rocket, Cloudflare, Optimole, and Perfmatters to improve speed and efficiency.
TASKS AND DELIVERABLES
• Made updates to the WordPress website, ensuring functionality and adherence to client requirements.
•Optimized the deployment process for staging and production using advanced Linux/Unix scripts.
• Provided ongoing support for website updates and enhancements, including performance optimization and troubleshooting.
• Integrated performance tools like WP Rocket, Cloudflare, Optimole, and Perfmatters to improve speed and efficiency.
WordPress & WooCommerce Medical Equipment Website
https://mediplushomehealth.com/Developed and maintained a WordPress and WooCommerce website for a medical equipment business, delivering a user-friendly and professional platform for customers. Implemented a customized shipping cost calculation system based on customer addresses, ensuring accurate and fair pricing. The project involved optimizing the website for performance, ensuring mobile responsiveness, and integrating secure payment gateways to enhance customer trust and satisfaction.
Web Application for Food Services
http://youplateit.com.au/You Plate It web portal is based on WordPress, WooCommerce, WordPress Rest APIs, and React. As a team lead, my job was to analyze and fix the existing solution, design a solution for new requirements, and keep the business running.
Google Chrome Extension to Automate Order Process
Developed a custom Google Chrome extension to automate and streamline the order processing workflow. The extension periodically checks for the latest orders and evaluates them against predefined criteria, including location, price, delivery time, availability in the catalog, and more. Based on these parameters, the extension determines whether an order should be accepted or rejected,
Full-stack Development for Plant Prepped
https://plantprepped.com/As a full-stack WordPress and Python developer, I centralized an ordering and reporting system by replacing a Python platform within WordPress, streamlining operations and improving efficiency. I also enhanced the WordPress e-commerce subscription system for weekly meal delivery by adding new features, resulting in increased revenue and improved user experience.
KEY CONTRIBUTIONS
• Centralized the ordering and reporting system by migrating a Python platform into WordPress, ensuring seamless functionality and operational efficiency.
• Improved the subscription process for weekly meal deliveries, optimizing the eCommerce experience.
• Boosted revenue by introducing add-on purchases for quick meals and groceries alongside the weekly meal delivery service.
• Enhanced user engagement with intuitive interfaces and streamlined workflows for both customers and administrators.
KEY CONTRIBUTIONS
• Centralized the ordering and reporting system by migrating a Python platform into WordPress, ensuring seamless functionality and operational efficiency.
• Improved the subscription process for weekly meal deliveries, optimizing the eCommerce experience.
• Boosted revenue by introducing add-on purchases for quick meals and groceries alongside the weekly meal delivery service.
• Enhanced user engagement with intuitive interfaces and streamlined workflows for both customers and administrators.
Gift Card Feature Development for Plant Prepped
http://plantprepped.com/Developed a Gift Card feature for Plant Prepped, enhancing the user experience and streamlining the purchasing process. This feature allowed customers to purchase and send meal gift cards to their loved ones, offering flexibility and a personalized gifting option. The initiative resulted in increased customer engagement and revenue growth.
KEY CONTRIBUTIONS
• Designed and implemented a seamless Gift Card functionality integrated with the existing eCommerce platform.
• Enabled customers to send personalized meal gift cards to their loved ones, enhancing the gifting experience.
• Improved user experience by simplifying the gifting process for customers.
• Boosted revenue streams by attracting new customers and encouraging repeat purchases through gift card usage.
KEY CONTRIBUTIONS
• Designed and implemented a seamless Gift Card functionality integrated with the existing eCommerce platform.
• Enabled customers to send personalized meal gift cards to their loved ones, enhancing the gifting experience.
• Improved user experience by simplifying the gifting process for customers.
• Boosted revenue streams by attracting new customers and encouraging repeat purchases through gift card usage.
Karaoke Search Engine
https://karatrack.com/The project was to develop a karaoke search engine that uses affiliate links from other service providers. I created the solution in WordPress using a custom theme for interfaces and a custom plugin for business logic.
Rozan—Working for a Violence-free Society
https://rozan.org/A WordPress-based website for a nonprofit organization.
MAIN FEATURES
• News and updates
• Programs
• Video and picture galleries
• Publications
• Display of board members
• Careers and contact forms
• Videos loaded from YouTube
• Other templates and widgets developed to display Rozan's impact during COVID-19
MAIN FEATURES
• News and updates
• Programs
• Video and picture galleries
• Publications
• Display of board members
• Careers and contact forms
• Videos loaded from YouTube
• Other templates and widgets developed to display Rozan's impact during COVID-19
2nd Quadrant Website Consultant
https://www.2ndquadrant.com/2nd Quadrant is a global PostgreSQL solutions and tools company. As a consultant, I developed and maintained the website. In my routine work, I had to keep the website with the latest upgraded themes and plugins. I also integrated it with third-party services and HubSpot, adding new widgets for non-developers and optimizing the website's performance.
Message Configurator Plugin for Voxendo
https://voxendo.com/en/message-configurator/Message Configurator is a standalone custom WordPress plugin that meets a specific need. It supports translations of WPML. It helps an end-user to select multiple options one step at a time. Message options include message types, language, gender, voice-over artist, background music, and customized message. During the selection process, an end-user can play a voice-over artist's demo and background music. Then the collected information is stored and sent to the site admin.
Facial Recognition-based Attendance Management System
The product was an artificial intelligence-based facial recognition system integrated with cloud and external ERPs on mobile devices. In the lead role, I designed the architecture with the necessary R&D and led the team with the development of a customized solution.
Camden Tigers
https://www.camdentigers.com.au/Camden Tigers Football Club website is a central web portal. The website contains all the necessary details about the club. It includes news, upcoming events, leagues, teams, registrations, and a contact form.
I worked as a WordPress developer to bring design into action with WordPress themes, plugins, and customizations.
I worked as a WordPress developer to bring design into action with WordPress themes, plugins, and customizations.
Fluency Corp
https://fluencycorp.com/Fluency Corp is a WordPress and WooCommerce-based web portal for corporate English language training that allows end users to buy courses, keep track of their progress, and generate certificates.
MAIN FEATURES
• A step-by-step web portal to buy credits for one or more courses
• WooCommerce integration
• Customized pricing based on study hours
MAIN FEATURES
• A step-by-step web portal to buy credits for one or more courses
• WooCommerce integration
• Customized pricing based on study hours
Education
2015 - 2017
Master's Degree in Artificial Intelligence
NUST | National University of Sciences and Technology - Islamabad, Pakistan
2011 - 2013
Master's Degree in Computer Science
Quaid-i-Azam University - Islamabad, Pakistan
Certifications
JUNE 2024 - JUNE 2026
Certified Scrum Product Owner
Scrum Alliance
DECEMBER 2023 - PRESENT
Product Strategy Micro-Certification
Product School, Inc
DECEMBER 2023 - PRESENT
Product Roadmapping Micro-Certification
Product School, Inc
JUNE 2023 - PRESENT
Product Mastery Pathway - Explorer
Agile Mastery Institute
JANUARY 2023 - PRESENT
Google Project Management Certificate
Coursera
JANUARY 2023 - PRESENT
Capstone: Applying Project Management in the Real World
Coursera
DECEMBER 2022 - PRESENT
Agile Project Management
Coursera
NOVEMBER 2022 - PRESENT
Project Planning: Putting It All Together
Coursera
SEPTEMBER 2022 - PRESENT
Project Initiation: Starting a Successful Project
Coursera
AUGUST 2022 - PRESENT
Foundations of Project Management
Coursera
MAY 2022 - PRESENT
The Complete Guide to Becoming a Software Architect
Udemy
Skills
Libraries/APIs
jQuery, WooCommerce API, REST APIs, WordPress REST API, WordPress API, Stripe, Google Maps API, Node.js, Python API
Tools
GitHub, Divi Builder, Gutenberg Editor, Advanced Custom Fields (ACF), Google Analytics, Figma, Git, LearnDash, WPBakery, Jira, Asana, Miro, Html2canvas, Optimole
Languages
PHP, CSS, Python, JavaScript, HTML, HTML5, Python 3, CSS3, XML, C++, SQL
Frameworks
Divi, Flask, JSON Web Tokens (JWT), Chrome, Laravel, CodeIgniter, Bootstrap, Django
Paradigms
Agile, Agile Project Management, Responsive Web Design (RWD), REST, Hosting, Search Engine Optimization (SEO), UX Design, UI Design, Scrum, Agile Product Management, Automation
Platforms
WordPress, WooCommerce, LAMP, Windows, Ubuntu, WordPress Theme Design, Linux, Amazon Web Services (AWS), Twilio, Firefox, HubSpot
Storage
MySQL, WP Engine, MySQL/MariaDB, JSON, MySQL Server, PostgreSQL
Industry Expertise
Web Design, Project Management
Other
Web Development, WordPress Themes, Elementor, WordPress Design, WordPress Plugins, Front-end, APIs, eCommerce, Full-stack, Plugins, Ajax, User Interface (UI), Site Speed Optimization, Responsive Design, SEO Tools, Stakeholder Management, Design, Team Leadership, Back-end, MemberPress, Prototyping, Responsiveness, Web Accessibility, Responsive UI, Mega Menus, SMTP, Online Payments, Checkout, Avada, Full-stack Development, WordPress Security, PDF, Websites, Mobile First, Page Speed Optimization, WordPress SEO, Elementor Pro, PSD to WordPress, WordPress Customization, Privacy, Google Tag Manager, Acceptance Criteria, Front-end Development, Learning Management Systems (LMS), Landing Pages, Integration, Themes, Child Themes, Website Optimization, Performance, User Experience (UX), API Integration, Plugin Development, Project Management & Work Tracking Tools, Technical Leadership, Pixel Perfect, Security, Animation, WP Rocket, Video Players, Subscriptions, Product Management, Product Vision, Product Roadmaps, Cross-functional Team Leadership, Beaver Builder, GoDaddy, WordPress LMS, Lazy Loading, WooCommerce Subscriptions 2, UI Animation, CSS3 Animation, Figma to WordPress, Gravity Forms, RSS Feeds, 3D Animation, Headless WordPress, Architecture, Bricks, Ultimate Membership Pro, Google Drive, Machine Learning, Artificial Intelligence (AI), Computer Vision, Web Technologies, Software Engineering, Algorithms, Back-end Development, Google Search Console, Web UI, Software Design, Software System Architecture Development, Web Project Management, IT Project Management, Solution Design, Global Project Management, IT Projects, Documentation, Communication, Budget Management, Gantt Chart, Work Breakdown Structure, Leadership, Yoast SEO, Sports Websites, Sports, Procurement, Process Improvement, Risk Management, Budgeting, Project Scoping, Project Planning, Remote Team Leadership, SEO Audits, Google SEO, Organic SEO, Product Owner, Scrum Product Owner, Product Ownership, Memberful, Google Analytics 4 (GA4), Roadmaps, Risk, Stakeholder Analysis, Market Research & Analysis, Feature Backlog Prioritization, Feature Prioritization, Product Strategy, Vimeo, Cloudflare, Blogs, GeneratePress, Chrome Extensions, Payment APIs, Optimization, Perfmatters
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring