
Valik Rudd
Verified Expert in Engineering
WordPress Rescue Developer
Post Falls, ID, United States
Toptal member since September 15, 2016
Valik is a senior web developer with 20+ years of experience building, maintaining, and modernizing business-critical websites and web systems. He's skilled in WordPress, Shopify, HubSpot, custom PHP, Node.js, React, APIs, Zapier, migrations, and integrations. Valik helps companies connect their web, eCommerce, CRM, and automation tools, solve messy technical problems, and provide reliable long-term development support.
Portfolio
Experience
- WordPress - 7 years
- WordPress Rescue - 5 years
- Website Transfers - 5 years
- Integrations - 5 years
- Keap - 4 years
- Data Migration - 2 years
- HubSpot - 1 year
- HubSpot API - 1 year
Preferred Environment
Linux Servers, WordPress, PHP, WordPress Rescue, Integrations, Keap, HubSpot, APIs, Claude Code
The most amazing...
...thing I've created was a custom suite of scripts to migrate the client's business from Keap into HubSpot, contacts, orders, and more.
Work Experience
Freelance Web Developer
Freelance
- Created custom WordPress themes and plugins for business clients and individuals.
- Built custom PHP and MySQL-based utilities and applications.
- Performed rescue operations on hacked and broken WordPress websites.
- Designed beautiful UI and UX for websites for businesses and private clients.
- Improved organic search engine positions for a window-tinting client by doing SEO work.
- Customized a Shopify theme for a client and created landing pages.
- Developed a custom WordPress theme for the network marketing community that allows easy customizations, landing pages, custom sales pages, and many more customization options from the theme's admin panel.
Lead Web Developer
Secured Investment Corp.
- Developed an interactive viewing interface for video streaming of multi-day, all-day seminars and a producer management panel.
- Maintained, repaired, and developed WordPress websites and landing pages.
- Managed a team of developers who maintained an events management application and a portfolio of company websites.
- Maintained company domains, DNS, and web hosting accounts. Performed webmaster duties.
- Managed API connections and customer records in Infusionsoft (Keap).
- Migrated company data from Keap to HubSpot, with over 600,000 contacts and over 100,000 orders. Handled data mapping and import stream design.
- Maintained and built integrations with various 3rd-party services.
- Managed AWS services, EC2, ECS, S3, RDS, etc. Set up and maintained servers and optimized costs.
Web Designer | Developer
Oxyfresh.com
- Transferred a website from an ancient custom-built system onto a WordPress front-end and Shopify for eCommerce.
- Designed and developed a custom WordPress theme for the front-end corporate portion of the website.
- Designed and customized a Shopify theme to match the corporate site.
- Created a custom Shopify app scripts for manipulating the data and site performance over API.
- Wrote custom code for editing the shopping cart behavior.
Web Designer
Market Vision Marketing
- Designed new websites based on the WordPress platform for commercial clients.
- Maintained existing websites for commercial clients.
- Fixed errors and vulnerable websites and made them secure.
- Improved on-site SEO of commercial clients' websites.
- Helped the graphic designer with design work for web and print.
Experience
Secured Investment Corp
The process required a design and build of custom utility scripts in PHP that will run on a schedule and import small batches of data at a time to prevent exceeding the API limits of both platforms.
This project took us over 6 months.
FundingTour.com
http://fundingtour.comThe event management system is integrated into Zoom for meeting creation and management, as well as Zoom to HubSpot for attendance tracking.
Oxyfresh.com
In the last decade, their system had become obsolete, and they needed to move on to something modern.
I was hired as a consultant to find a solution for them that would fit their 30-year-old needs. After evaluating the top 10 eCommerce solutions, we settled on using a mix of WordPress and Shopify.
WordPress was used for the front-end, blog, and the corporate part of the website, and Shopify was used as the eCommerce solution.
I was the designer who designed the new look of the website, and the coder who created the custom WordPress theme for it. I also converted the site's design into a Shopify theme customized to match the main site.
The data migration was challenging and took about 45 days to complete. I ended up using a mix of existing Shopify apps and custom-built API utilities to migrate and manipulate 75,000+ customer records, about 300 products, and 300,000+ historical orders.
SpokaneHousePlans.com
http://spokanehouseplans.comIt is built on the WordPress platform and uses WooCommerce for eCommerce.
I started by designing the look of the website and then moved on to custom-coding the theme to look like the design I created.
Once the site was up and looking good, I installed a WooCommerce add-on to provide the necessary functionality.
Another thing that needed to be done was to allow the site owner to add custom information for each plan, such as square footage, bedrooms, bathrooms, and more. This was added using the post_meta function.
Additionally, I added a feature that allowed the website owner to upload a PDF that users could print by clicking the Print button.
It was time to add the cherry on top: the custom search ability. This was a challenging—but definitely fun—part of the entire project.
TrinityCross.com
http://TrinityCross.comI custom-designed and coded the theme using PHP, CSS, and jQuery. I also added and maintained the products.
IMBTheme.com
This began as an idea to create a theme for marketers that would have all the tools they need built in, without the need for external plugins.
I was contacted by Ty Tribble, the number one network marketing blogger at that time, and he asked if we could partner to make this theme better and focus it on network marketing needs.
This is when the new version of the IMBTheme was born. It has been sold to hundreds of bloggers and is now on hiatus because I no longer have time to support it.
Skills
Libraries/APIs
Shopify API, jQuery, HubSpot API, Stripe API
Tools
Adobe Photoshop, Adobe Illustrator, Zapier, Git, Claude Code, GitHub, Shopify Plus
Languages
HTML5, HTML, CSS, PHP, JavaScript, CSS3, Shopify Liquid
Platforms
WordPress Theme Design, WordPress, Shopify, HubSpot, AWS IoT
Paradigms
Search Engine Optimization (SEO), Scrum, Agile
Storage
MySQL, MySQLi
Frameworks
Symfony
Other
Website Transfers, WordPress Rescue, WordPress Plugins, APIs, Integrations, Keap, Data Mapping, Linux Servers, Certified Scrum Product Owner (CSPO), SEO Tools, Web Analytics, Site Speed Optimization, Cloudflare, Clourflare workers, Data Migration
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