Vladimir is available for hire
Hire VladimirVladimir Cvetkoski
Verified Expert in Engineering
WordPress Developer
Skopje, Macedonia
Toptal member since February 24, 2020
Bio
Vlad is a senior WordPress and WooCommerce developer with 10+ years of experience building secure, high-performance websites and custom plugins. Beyond core PHP and JavaScript development, he implements advanced marketing integrations, including GA4, GTM, server-side tracking, attribution, and HubSpot workflows, helping businesses reliably connect WordPress with analytics, CRM, and revenue systems.
Portfolio
SoPro
Sass, jQuery, WordPress, Laravel, PHP, WooCommerce, APIs, CSS...
One Magnetic DF
WordPress, PHP, Joomla 3, Joomla, PhpMyAdmin, Search Engine Optimization (SEO)...
Freelance Work
Security, PHP, WordPress, CSS, Malware Removal...
Experience
- WordPress - 8 years
- Advanced Custom Fields (ACF) - 7 years
- PHP - 7 years
- WordPress Themes - 7 years
- JavaScript - 6 years
- WooCommerce - 6 years
- APIs - 3 years
- Shopify - 2 years
Preferred Environment
Visual Studio Code (VS Code), Windows, MacOS
The most amazing...
...thing I've developed was a custom functionality with an OpenAI API model, generating very personalized email messages based on recipients' data from a database.
Work Experience
Head of Engineering | Web Development
2019 - PRESENT
SoPro
- Developed a platform for agents and companies with subscriptions, membership levels, advertisements, and dashboards—all connected with an in-house API.
- Created a documented web development flow from start to finish, including website planning, design implementation, custom functionalities development, WordPress plugins, affiliate tracking, and more.
- Developed the entire process, including version control and deployment. It has been working successfully for a year and has the potential to grow.
- Led a team of eight people, two back-end and two front-end developers, creating a newly rebranded website of the company with custom API integrations, HubSpot implementation, advanced Google Tag Manager tracking, and goals.
- Led a team of eight back-end and front-end developers to create websites for the company's incubators and startups. Currently, there are nine incubator websites with the potential to increase the number.
Technologies: Sass, jQuery, WordPress, Laravel, PHP, WooCommerce, APIs, CSS, Google Tag Manager, Page Speed Optimization, HubSpot, JavaScript, Advanced Custom Fields (ACF), HTML, XD to HTML, PhpMyAdmin, API Integration, eCommerce, Ninja Forms, HTML5, HasOffers, REST APIs, Bootstrap, Web Development, Amazon Web Services (AWS), Ajax, CI/CD Pipelines, Google SEO, MySQL, OpenAI GPT-4 API
CEO | Owner
2016 - PRESENT
One Magnetic DF
- Developed a website and successful SEO for a startup company that invented incubator beds for premature infants.
- Worked directly with the clients, managed project implementation, and implemented search engine optimization.
- Boosted the visibility of an aesthetic medical surgery clinic in Miami, US.
Technologies: WordPress, PHP, Joomla 3, Joomla, PhpMyAdmin, Search Engine Optimization (SEO), Roots, Bootstrap, Web Development, JavaScript, Jira
Freelance PHP/WordPress Developer
2013 - PRESENT
Freelance Work
- Developed with WordPress and WooCommerce, custom themes and plugins, third-party integrations, etc.
- Implemented various website security tasks, such as restoring backups from hacked websites, cleaning malware and backdoors, and implementing best security practices to protect the sites from future attacks.
- Cleaned and restored more than 650 hacked websites.
Technologies: Security, PHP, WordPress, CSS, Malware Removal, Search Engine Optimization (SEO), REST APIs, Bootstrap, Shopify, Web Development, CI/CD Pipelines, Shopify Theme, MySQL, JavaScript, Jira
HubSpot Developer | Marketing Integrations
2025 - 2025
Inspira Futures
- Managed to resolve a major tracking issue that was making it difficult for the marketing team to track leads and website actions properly.
- Set up Outgrow tracking for 100+ tools that were displayed on several websites.
- Successfully set custom GA4 goals and integrations to Hubspot.
Technologies: HubSpot, HubSpot CRM, API Integration, JavaScript
Shopify Developer Expert
2024 - 2024
Ecom Surge LLC
- Created complex Shopify A/B testing between two homepage versions for the website mumilk.com.au, which increased their sales by $ 65k$ a month.
- Used VWO and custom Shopify theme implementation for this A/B experiment.
- Oversaw testing for several browsers and platforms to ensure full test compatibility.
- Audited GA4 installation and mismatch between Shopify reporting and GA4 reporting and successfully presented the details.
Technologies: Shopify, HTML, JavaScript, CSS, VWO, Liquid, Shopify Theme
Shopify Developer
2022 - 2022
Clearfast, Inc
- Transferred the eCommerce entirely from WooCommerce to a custom Shopify theme built from scratch.
- Implemented the subscription feature to products on different periods.
- Implemented best SEO practices and imported blog articles, optimizing them.
Technologies: Shopify Theme, Shopify Design, Shopify, Google SEO, JavaScript, APIs
Full-stack PHP and WordPress Developer
2020 - 2021
Continion
- Developed a module that displays a form and then connects to the custom SAAS platform for calculating transport costs.
- Used Jira as the ticketing system for tracking bugs and progress.
- Increased conversion of website visitors by 20% and delivered a better customer experience.
Technologies: WordPress Plugins, Google Maps API, JavaScript, Advanced Custom Fields (ACF), PHP 7, WordPress, WordPress Themes, APIs, CSS, Google Tag Manager, MySQL, Theme Development, HTML, API Integration, REST APIs, CI/CD Pipelines, PHP
Experience
Platform for Agents
This is a platform for agents with two types of users: agents and companies. Companies subscribe to a 1-month long advertisement. Successful referrals through HasOffers are managed with a cookie and then a postback link to the platform.
Tasks accomplished:
• Developed the WordPress back end.
• Integrated WooCommerce and multiple marketing channels through API or other methods.
Tasks accomplished:
• Developed the WordPress back end.
• Integrated WooCommerce and multiple marketing channels through API or other methods.
Consulting Company | Website and SEO
https://fpg.comDeveloped the website and SEO for a consulting company.
Tasks accomplished:
• Developed the homepage.
• Improved on-page and odd-page search engine optimization for the website, including SEMrush keyword research, competition tracking, and improving the SERP position.
• Improved the robots.txt file.
• Created all the content.
Tasks accomplished:
• Developed the homepage.
• Improved on-page and odd-page search engine optimization for the website, including SEMrush keyword research, competition tracking, and improving the SERP position.
• Improved the robots.txt file.
• Created all the content.
Transport Calculation Integration
https://www.uship.com/cost-to-ship/Created a form integration, which includes custom values and calculations; it's based on the Google Maps API and passes parameters to the in-house SaaS platform, which later displays the price for that transport. It's built using PHP, JavaScript, JSON, ACF, and the Google Maps API.
Education
2011 - 2012
Master's Degree in Economics
Ghent University - Ghent, Belgium
Skills
Libraries/APIs
jQuery, REST APIs, Google Maps API, Liquid
Tools
Advanced Custom Fields (ACF), Ninja Forms, PhpMyAdmin, Jira, HasOffers, Google Analytics, Roots
Languages
JavaScript, HTML5, PHP 7, CSS, HTML, PHP, Sass
Paradigms
Search Engine Optimization (SEO)
Platforms
Joomla, Joomla 3, WordPress, WooCommerce, HubSpot, Shopify, MacOS, Windows, Visual Studio Code (VS Code), Amazon Web Services (AWS), VWO
Storage
MySQL, WP Engine
Frameworks
Bootstrap, Laravel
Other
API Integration, Theme Development, XD to HTML, APIs, Security, Malware Removal, WordPress Themes, Web Development, Ajax, CI/CD Pipelines, Page Speed Optimization, Google Tag Manager, WordPress Plugins, eCommerce, Google SEO, Shopify Theme, Shopify Design, Economics, OpenAI GPT-4 API, HubSpot CRM
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