Market Research Analyst Job Description Template

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

We are looking for a market research analyst to provide us with cutting-edge insight to help drive our business forward with data-driven decision making. You will help us to fully understand our competitive positioning within our market and work with our business development teams to plan our future commercial steps. The ideal candidate will have a strong broad technical and analytical skill set with a commercially focused mentality.

Responsibilities

Data Gathering:

• Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

• Work cross-functionally to build relevant primary research collection tools for customers

• Identify and collect relevant data points, for example:
  • Consumers: Demographics, buying habits, needs, and price points
  • Competitors: Pricing structures, current tactics, and sales channels

• Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

• Consistently exercise independent judgement and discretion in research matters

• Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting:

• Deploy statistical modeling techniques to analyze data and forecast future trends

• Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

• Prepare and submit regular reports to the {{head of marketing}} that summarizes fundings in a digestible, graphical, and actionable manner

• Attend {{weekly sales meetings}} and present your research

• Build out internal communication channels to keep the wider business updated with market news

• Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

• Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

• 2-5 years of direct experience within similar roles

• Excellent IT skills across the Microsoft desktop suites and the following:
  • Statistical software packages: {{SPSS, SAS, R or Stata}}
  • Database manipulation {{SQL}} and CRM management
  • Advanced data visualization methods: {{Tableau, Business Objects}}

• A natural curiosity and a “big picture” mentality

• Excellent spoken and written communication and the tenacity to hold an argument

• Ability to collaborate cross-functionally, with people of all levels