Market Research Analyst Job Description Template

A market research analyst is the “ears” of the company. They asses the market(s) of the business to ascertain what customers exist, what they want, and what they will pay for a product/service. This also extends to the competitive environment and how the company is positioned within its marketplace.


In practice, a market research analyst’s role is to gather intelligence, analyze it, and then present the findings across the organization in an actionable manner. This data can be collected from a range of qualitative (e.g., customer feedback) and quantitative (e.g. financial reports) sources, often in a creative manner. They work to both reinforce the organization within its current segments and continually maintain a forward-focused approach to uncover new commercial opportunities for the future.

As such, the role needs to combine a strong technical skill set with the mindset of someone that can look at the bigger picture and translate data into tangible action plans.

Technological advancements have made the role of a market researcher more important to an organization. Firstly, markets are now more competitive in terms of entry and innovation; incumbents cannot just sit back post-launch and rest on their laurels without running the risk of being disrupted by new competitors. Secondly, the advent of more engaged interaction with customers via internet and mobile-based technologies offers companies a whole range of invaluable primary data collection methods to help hone their offerings.

Market Research Analyst - Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

We are looking for a market research analyst to provide us with cutting-edge insight to help drive our business forward with data-driven decision making. You will help us to fully understand our competitive positioning within our market and work with our business development teams to plan our future commercial steps. The ideal candidate will have a strong broad technical and analytical skill set with a commercially focused mentality.


Data Gathering:

  • Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

  • Work cross-functionally to build relevant primary research collection tools for customers

  • Identify and collect relevant data points, for example:
    • Consumers: Demographics, buying habits, needs, and price points
    • Competitors: Pricing structures, current tactics, and sales channels
  • Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

  • Consistently exercise independent judgement and discretion in research matters

  • Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting:

  • Deploy statistical modeling techniques to analyze data and forecast future trends

  • Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

  • Prepare and submit regular reports to the {{head of marketing}} that summarizes fundings in a digestible, graphical, and actionable manner

  • Attend {{weekly sales meetings}} and present your research

  • Build out internal communication channels to keep the wider business updated with market news

  • Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

  • Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

  • 2-5 years of direct experience within similar roles

  • Excellent IT skills across the Microsoft desktop suites and the following:
    • Statistical software packages: {{SPSS, SAS, R or Stata}}
    • Database manipulation {{SQL}} and CRM management
    • Advanced data visualization methods: {{Tableau, Business Objects}}
  • A natural curiosity and a “big picture” mentality

  • Excellent spoken and written communication and the tenacity to hold an argument

  • Ability to collaborate cross-functionally, with people of all levels

Recent Market Research Articles by Toptal Finance Experts

How to Hire Market Research Analysts

Market research analysts are skilled at ascertaining who will buy your company’s products or services. This guide to hiring a market research analyst features interview questions and answers, as well as best practices to help you identify the top candidates for your company.

Read Hiring Guide

Hire a Top Market Research Analyst Now

Top companies, startups, management consulting, and private equity firms hire freelance Marketing Research consultants from Toptal for their most strategic marketing research initiatives.

See Their Profiles

Francesco Castellano

Freelance Market Research Analyst
Freelance Market Research Analyst Since January 4, 2017

Francesco has almost twenty years of experience in finance, consulting, business management, and sustainability. Throughout these years, he has worked on more than 20 projects as a consultant at Bain & Company and launched Uber operations in Turin, Italy. Lately, he has founded Tondo, an organization spreading circular economy concepts, and Tondo lab, a company driving the implementation of clean and circular innovations. Francesco is passionate about innovation and entrepreneurship.

Show More

Jimmy Stone

Freelance Market Research Analyst
United States
Freelance Market Research Analyst Since May 23, 2019

Jimmy has evaluated and supported transaction execution across a variety of industries and transaction types at the investment bank J.P. Morgan, the private equity firm Warwick Group, and as an independent consultant. He's consulted with businesses ranging from pre-revenue startups to $1+ billion public companies in various industries. Jimmy holds an MBA with honors from Wharton. He joined Toptal to help clients create tangible value while learning about new business models.

Show More

Pala Kuppusamy

Freelance Market Research Analyst
United States
Freelance Market Research Analyst Since March 20, 2018

Pala is an award-winning entrepreneur who founded three tech companies, growing one to 250+ people and leading another to an exit that generated a 16x return. He serves on the boards for startup and growth-stage eCommerce, market research, job pairing, and analytics companies. Pala has expertise in business strategy, financial models, marketing, customer, competition research and analytics, go-to-market and pricing strategies, and growth consulting.

Show More

Discover More Market Research Analysts in the Toptal Network

Start Hiring

Toptal Connects the Top 3% of Freelance Talent All Over The World.