Market Research Analyst Job Description Template

A market research analyst is the "ears" of the company. They asses the market(s) of the business to ascertain what customers exist, what they want, and what they will pay for a product/service. This also extends to the competitive environment and how the company is positioned within its marketplace.
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Josh ChapmanUnited States
Josh is an investment banker turned entrepreneur who lives in New York City. At Morgan Stanley, he covered the world's top hedge funds and sold over $5 billion in IPOs for companies like Alibaba, LendingClub, GrubHub, and more. He also has experience in M&A, startup fundraising, and launching two companies of his own. Currently, Josh freelances for entrepreneurs around the world and is the founder of Konvoy.co, an esports investing platform.
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Market Research AnalysteSports InvestingFundraisingValuationFinancial ModelingVenture Capital
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Alex GrahamUnited Kingdom
Alex is a London-based CFA who has had a career across the world. He enjoys freelancing to keep abreast of industry trends and to reinforce his experience from venture capital, consulting and bond/currency trading. With a technical skill set and an engaging communicative touch, he is proficient at valuations and market analysis. His breadth of work has ranged from projects with the Bank of England to helping a jewelry entrepreneur to fundraise.
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Market Research AnalystFinancial Planning & Analysis (FP&A)Financial ModelingThree Statement Operating ModelValuationFundraisingComparable Company AnalysisVenture Capital
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Luke HarrisUnited States
Luke graduated from MIT with degrees in math and finance. He's worked as an investment banker for 5+ years advising companies of all shapes and sizes—from early stage startups to $10M capital raises to multi-billion dollar acquisitions. He's also worked on several startups of his own. Luke greatly enjoys investment analysis and helping companies work through the financial questions they face, and now does so full-time in a freelance capacity.
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Market Research AnalystMergers & Acquisitions (M&A)Financial ModelingThree Statement Operating Model
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Natallia ChykinaRussia
Natallia has extensive experience working on investment projects and M&A deals across a wide range of industries (oil & gas, logistics, consumer & retail, FIG, TMT). As a freelancer, she enjoys helping global clients on financing-related projects, market research, and valuation analysis. Natallia holds a MBA from the University of Chicago Booth School of Business and currently works at a private equity fund.
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Market Research AnalystPricing AnalysisFundraisingValuationMergers & Acquisitions (M&A)Financial Planning & Analysis (FP&A)Venture Capital
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Alexandros SiormpasNetherlands
Alexandros is a highly motivated and committed business professional with exceptional analytical and problem-solving skills. His international MBA and analytical roles in tier 1 firms (Samsung, Philips) have equipped him with superior business and commercial acumen. Now he freelances in order to contribute his expertise in engaging projects related to pricing, profitability and financial planning.
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Market Research AnalystFinancial ModelingPricing AnalysisFinancial Planning & Analysis (FP&A)
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Sergio de Fuccio OliveiraUnited States
Sergio works primarily for portfolio companies of private equity firms. He is a former Bain & Company consultant and enjoys freelancing since the exit of his last startup. He holds a MBA from Kellogg at Northwestern University with majors in strategy, finance, analytical consulting, decision sciences, and marketing. Sergio is fluent in English, Spanish, and Portuguese and has worked on projects in various industries and geographies.
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Market Research AnalystFinancial Planning & Analysis (FP&A)Pricing Analysis
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Elizabeth DavisUnited States
Elizabeth is a dynamic professional with data intelligence, financial strategy, strategic consulting, and investment banking experience. She holds a Top Secret security clearance. Key skills include data analysis/analytics, strategic analysis, financial modeling, budgeting/forecasting, due diligence, and risk management. Freelancing gives her the opportunity to work on diverse projects and leverage her experience to provide maximum value.
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Market Research AnalystMergers & Acquisitions (M&A)Financial Modeling
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Michael OlafusiNigeria
Michael is an independent financial consultant with particular expertise in dashboards and modeling. He has worked with three of the largest telecommunications companies in Africa and built a dynamic portfolio model for a Canadian investment firm. He is one of the 125 Microsoft Excel MVPs in the world, which is the highest level of recognition Microsoft gives an expert in the real-world use of Microsoft Excel for business solutions.
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Market Research Analyst
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Dimitrios GeorgiouGreece
Dimitri conducted his first equity research at the age of 14, since then he has evaluated more than €1BN of real estate assets and has raised ~300k for his first startup. These experiences have endowed him with not only top skills, but also a holistic point of view. After seeing the financial system from the inside, he left ECB to become a freelancer and to be able to work on a variety of fascinating projects and remain constantly challenged.
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Market Research Analyst
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Chris BadaliVietnam
Over the past decade Chris has collaborated with investment banks including RBC, ScotiaBank, and Goldman Sachs and entrepreneurs alike. His creativity and passion have been enlivened since going freelance in order to realize his dream of living abroad. Chris routinely works closely with a range of clients that includes founders of pre-revenue companies and C-level executives at public issuers.
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Market Research AnalystThree Statement Operating ModelEquity ResearchFinancial ModelingComparable Company Analysis
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In practice, a market research analyst’s role is to gather intelligence, analyze it, and then present the findings across the organization in an actionable manner. This data can be collected from a range of qualitative (e.g., customer feedback) and quantitative (e.g. financial reports) sources, often in a creative manner. They work to both reinforce the organization within its current segments and continually maintain a forward-focused approach to uncover new commercial opportunities for the future.

As such, the role needs to combine a strong technical skill set with the mindset of someone that can look at the bigger picture and translate data into tangible action plans.

Technological advancements have made the role of a market researcher more important to an organization. Firstly, markets are now more competitive in terms of entry and innovation; incumbents cannot just sit back post-launch and rest on their laurels without running the risk of being disrupted by new competitors. Secondly, the advent of more engaged interaction with customers via internet and mobile-based technologies offers companies a whole range of invaluable primary data collection methods to help hone their offerings.

Market Research Analyst - Job Description and Ad Template

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

We are looking for a market research analyst to provide us with cutting-edge insight to help drive our business forward with data-driven decision making. You will help us to fully understand our competitive positioning within our market and work with our business development teams to plan our future commercial steps. The ideal candidate will have a strong broad technical and analytical skill set with a commercially focused mentality.

Responsibilities

Data Gathering:

  • Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

  • Work cross-functionally to build relevant primary research collection tools for customers

  • Identify and collect relevant data points, for example:
    • Consumers: Demographics, buying habits, needs, and price points
    • Competitors: Pricing structures, current tactics, and sales channels
  • Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

  • Consistently exercise independent judgement and discretion in research matters

  • Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting:

  • Deploy statistical modeling techniques to analyze data and forecast future trends

  • Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

  • Prepare and submit regular reports to the {{head of marketing}} that summarizes fundings in a digestible, graphical, and actionable manner

  • Attend {{weekly sales meetings}} and present your research

  • Build out internal communication channels to keep the wider business updated with market news

  • Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

  • Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

  • 2-5 years of direct experience within similar roles

  • Excellent IT skills across the Microsoft desktop suites and the following:
    • Statistical software packages: {{SPSS, SAS, R or Stata}}
    • Database manipulation {{SQL}} and CRM management
    • Advanced data visualization methods: {{Tableau, Business Objects}}
  • A natural curiosity and a “big picture” mentality

  • Excellent spoken and written communication and the tenacity to hold an argument

  • Ability to collaborate cross-functionally, with people of all levels
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