Alex Echeverria, Finance Expert in Madrid, Spain
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Alex Echeverria

Verified Expert  in Finance

Management Consulting Expert

Madrid, Spain
Toptal Member Since
June 2, 2022

Alex is an international professional and entrepreneur with a solid track record in strategy, venture building, and technology. With strong experience in a go-to-market strategy, operations, and financing, he is interested in scaling early and growth ventures in various verticals. Alex has worked extensively in the EMEA, Asia Pacific, and Latin American regions. He is eager to be engaged with top companies and help them tackle exciting challenges.

Career Highlights

Independent Business Strategy Consultant

Certification Highlights

Case Studies

Work Experience

Chief Technology and Product Officer

2023 - PRESENT
Remo Mobility
  • Oversaw the set up of the digital and technology operations, delivering four key digital products within the company. Managed a considerable profit and loss (P&L) statement.
  • Took over a significant part of the operation to restructure and enhance efficiencies. Mapped out all areas and implemented improvements via digital tools, enhanced communications, 365 visibility of the operation, and change management practices.
  • Structured and set up the business funding activities which resulted in securing Series B funding from international institutional investors reaching the upper 10 million USD mark.
Focus areas: Business Technology, Digital Strategy, Operations, Business & Digital Transformation, Change Management, Digital Transformation, PMO, Business Planning, Strategic Planning, Key Performance Indicators (KPIs), Performance Management, Strategic Planning & Execution

Founding Member

2022 - PRESENT
Comuna DAO
  • Structured a decentralized autonomous organization (DAO) around payment networks.
  • Defined tokenomics, a product roadmap, and a go-to-market (GTM) strategy for the Latin American market.
  • Restructured the fintech flux payments for a Web3 environment.
Focus areas: Strategy, Tokenomics, Business Setup, Blockchain, Market Sizing, Value Proposition, Business Proposals, Business Planning, Web3, Strategic Planning, Strategic Planning & Execution


2021 - 2023
Independent Business Strategy Consultant
  • Secured $100 thousand for pilot projects in emerging economies and advised on an IFC-led cleantech project in the HVAC sector.
  • Led the restructuring of an HVAC player in the Mexican market. Focused on digital transformation, change management, and business strategy. As a result, the company has made considerable operational improvements to prepare to sell the business.
  • Collaborated with the DAO on the launch of CitaDAO’s token to fundraise the purchase of two historic properties in the UK through decentralized finance, grow the community to 4,000 members, and generate revenue of $4 million.
  • Assisted in securing funding for two startups in Europe within the e-mobility and energy sectors.
Focus areas: Fundraising, Strategy, Project Management, Innovation Strategy, Marketplaces, Crypto, Market Sizing, Blockchain, Energy Utilities, Digital Transformation, PMO, Business Proposals, Business Planning, Web3, Strategic Planning, Strategic Planning & Execution

Chief Technology and Product Officer

2019 - 2021
AB InBev
  • Led the tech, product, and go-to-market strategies for two portfolio ventures in Middle America, including Mexico, Peru, Colombia, Ecuador, and the Dominican Republic.
  • Helped maintain a business operation reaching $3 million in monthly sales, over ten thousand MAU, and $150 in the LTV by integrating and maintaining microservices, automation services, data-led business insights, and the service uptime of 99%.
  • Recruited and mentored a fully remote team of product managers, developers, data analysts, UX designers, engineers, security professionals, and business analysts.
  • Served as an integral member and brokered a commercial agreement and strategic investment of $3 million for a fintech startup in the Latin American region.
  • Managed complex internal and external stakeholder relations by coordinating a strategy within the ABI Global headquarters, regional zones, and external partners, such as Microsoft, At BCG Digital Ventures, and NTT Data.
  • Led a team to analyze, define and implement solutions across sales, customer care, and logistics areas within AB-Inbev.
Focus areas: Startups, Business Technology, Financials, Marketplaces, Fintech, Digital Transformation, PMO, Business Proposals, Business Planning, Strategic Planning, Key Performance Indicators (KPIs), Performance Management, Strategic Planning & Execution


2016 - 2019
Elara Vp
  • Assumed responsibility for the scale-up, restructuring, and funding for Simplify, a telecom startup in Southeast Asia, brokering an investment of $1 million. Conducted fundraising activities in the Bay Area, Hong Kong, and Singapore.
  • Structured a 90-unit real-estate development venture worth $15 million.
  • Bid to implement an interoperable payment system for Mexico City’s massive transport system. Headed the consortium’s efforts from product definition to the bidding process with local authorities.
Focus areas: Startups, Investing, Innovation Management, Growth, Market Sizing, Value Proposition, Business Planning, Strategic Planning, Key Performance Indicators (KPIs), Strategic Planning & Execution

Co-founder and Chief Technology Officer (CTO)

2015 - 2016
Inevert Global
  • Secured $500,000 of seed investment from a venture capital fund based in the MENA region.
  • Defined a technology and market entry strategy. Brokered deals with innovation ecosystems in Dubai, i.e., Silicon Wadi, Abu Dhabi, and Cairo.
  • Devised a product and technology roadmap. Launched a product under budget and led all aspects of its development.
Focus areas: Marketplaces, Investments, Key Performance Indicators (KPIs)

Senior Business Developer

2013 - 2015
London & Partners
  • Led the setting up of London’s first government-sponsored digital accelerator program for SMEs, which resulted in an additional £26 million of inward investment in the local economy.
  • Recruited a team of three junior project managers to expand the accelerator’s activities.
  • Managed complex stakeholder relationships across government and private sector representatives.
  • Led a company-wide change management project, resulting in the setup of a customer care service and digitalization of processes.
Focus areas: Strategy, Digital, Business to Business (B2B), Key Performance Indicators (KPIs)

Digital strategy and writer

2012 - 2015
This Big City
  • Oversaw the expansion of the digital media outlet to five other languages while training content managers and editors.
  • Originated deals with the World Bank, universities, and Siemens to manage digital media campaigns for their portfolio events.
  • Reached an audience of around 6 million readers monthly in the EMEA, LatAm, and APAC regions.
Focus areas: Startups, Media, Writing & Editing, Web Marketing, Digital Strategy
2010 - 2011

Master's Degree in Development

University College London - London, United Kingdom

2005 - 2008

Bachelor's Degree in Political Science

Universidad Iberoamericana - Mexico City, Mexico


Executive Education



Budgeting, Private Equity, Fundraising, Blockchain, Financial Modeling, Venture Funding

Output Software

Smartsheet, Jira

Data & Analysis Software


Industry Expertise



Notion, Confluence, Microsoft, Slack, Project Management, Analysis, Startups, Business Technology, Marketplaces, Innovation Management, Growth, Strategy, Innovation Strategy, Digital, Kanban, Management Consulting, Business Strategy, Pitch Decks, Digital Strategy, Change Management, Go-to-market Strategy, Product-market Fit, Value Proposition, Business Models, Mobile Apps, Product Launch, Community Management, Social Media, Digital Transformation, Business Operations, Business Modeling, PMO, Business Proposals, Business Planning, Strategic Planning, Key Performance Indicators (KPIs), Strategic Planning & Execution, Discord, HubSpot, Zapier, Joint Ventures, Fintech, Investing, Web3.js, Crypto, Business to Business (B2B), Cryptocurrency, Design, Omnichannel Marketing, Corporate, Fortune Global 500, Market Sizing, Business Partnerships, Growth Strategy, Mobile, Public Relations (PR), Business Model Strategy, Startup Growth Strategy Development, Web3, Performance Management, Financials, Writing & Editing, Information Logistics, B2B, Consumer Packaged Goods (CPG), Business Setup, Modeling, Projects, New Products, Loans, Innovation, Entrepreneurship, Investments, Sales, Media, Web Marketing, Operations, Business & Digital Transformation, Energy Utilities

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