Aram Mughalyan, Finance Expert in Singapore, Singapore
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Aram Mughalyan

Verified Expert  in Finance

Growth Expert

Location
Singapore, Singapore
Toptal Member Since
June 17, 2022

Aram is an INSEAD MBA graduate and experienced consulting and strategy professional with 10+ years of experience across Europe, MENA, and Asia. He's worked for early and late-stage startups, mid-sized clients, and large multinationals in industries like web3, crypto, fintech, eCommerce, automotive, utilities, energy, etc. Aram has excellent analytical, finance, presentation, and communication skills. He expertly delivers results under pressure and loves having an actual impact!

Career Highlights

Strategy Consultant
Siemens Advanta

Education Highlights

Master's Degree
University of Cambridge

Certification Highlights

Financial Modeling & Valuation Analyst (FMVA)
Corporate Finance Institute (CFI)

Case Studies

Work Experience

Co-Founder & CEO

2021 - PRESENT
Solidate
  • Pitched the idea to build a decentralized and user-owned web3 freelance marketplace and secured pre-seed funding from Antler Singapore startup incubator (1% success rate).
  • Went through many idea iterations, identified a market gap in the web3 talent-hiring space, developed the strategy, conducted 100+ customer discovery interviews, and tested for the product-market fit.
  • Prioritized the product features and built the initial MVP, drafted the whitepaper, including tokenomics, set up the workflow processes, grew the talent community to 1000+, and closed and onboarded the early paying customers.
Focus areas: B2B Partnerships, Fundraising, Business Development, Product Strategy, Hiring, Sales, Growth Strategy, Growth, New Business Development, Marketing, Market Research, Account-based Marketing (ABM)

Startup Consultant | Advisor | Chief of Staff

2021 - PRESENT
Various Early Stage Startups
  • Worked with web3, decentralized finance, fintech, B2B SaaS, edtech, eCommerce, and automotive startup founders to help validate ideas, test hypotheses using mockups, and prioritize MVP features.
  • Brainstormed with founders and prepared complete financial projections, budget plans, tokenomics, and full pitch decks.
  • Managed and implemented the A to Z of investor outreach campaigns and helped founders secure angel, seed, and pre-series A round funding.
Focus areas: Business Consulting, Fundraising, Business Analysis, Budgeting, Fundraising Consultant, Seed Fundraising, Fundraising Strategy, Strategy, Sales Growth, Sales Strategy, Growth Strategy, Market Fit, Market Entry, Market Research, Marketing, Recruitment, Recruiting, Human Resources (HR), Innovation, Innovation Strategy, Account-based Marketing (ABM)

Strategy and Digital Consultant | Startup Advisor

2020 - PRESENT
DigiAlly
  • Advised late seed and Series A startups on Southeast Asian market entry strategy development and implementation, including required operational efficiency considerations.
  • Developed a customer acquisition strategy and funnel model for a growth-stage SME networking platform.
  • Identified key bottlenecks and suggested product improvements for a fintech scaleup, leading to increased conversion ratios and financial product sales by its partner banks.
Focus areas: Growth, Market Entry, Sales Strategy, Marketing Strategy, Fundraising, Business Unit Strategy, Management Consultant on Demand, eCommerce, Technology, Fintech, Pricing, Business Modeling, Business Planning, Business Models, Business Strategy, Business Management, Pricing Models, Pricing Plans, Pricing Strategy, Fundraising Consultant, Pitch Decks, Fundraising Strategy, Venture Capital, Startup Funding, Startups, Management Consulting, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Growth Strategy, Go-to-market Strategy, Marketing Plans, Strategic Planning & Execution, Strategic Planning, Organization Assessment, Key Performance Indicators (KPIs), Coaching, Operational Workflow, Communication, Workflow, Systems & Procedures, Digital Agencies, Investor Presentations, Pitch Deck Consultant, Storytelling, Pitch Presentations, Go-to-market Plans, Market Research, Market Research & Analysis, Competitive Analysis, Business Research, Business Analysis, Customer Research, Competitive Intelligence, Product Strategy, Operating Models, Financial Forecasting, Business Model Strategy, Playbook, SaaS, Operations, Seed Fundraising, Pitch Preparation, Financial Modeling, Investment Ideas, Value Proposition, B2B Partnerships, Partnerships, Sales Growth, Early-stage Startups, Apps, Market Assessment, Recruitment, Recruiting, Human Resources (HR), Innovation, Innovation Strategy, Account-based Marketing (ABM)

Strategy Consultant

2019 - 2020
Siemens Advanta
  • Planned the Siemens Energy setup, including Siemens' renewables, gas, and power businesses, and developed a corporate strategy for its carve-out and public listing in 2020.
  • Analyzed the market and competitive landscape, forecasted future trends, defined market scenarios, and streamlined the Siemens Energy portfolio to align with the projected corporate growth strategy.
  • Drove the oil and gas business transformation, identified cost-saving opportunities to reduce operating expenses by 8%, and developed an implementation plan, managing the process with Jira's online Kanban tool.
Focus areas: Spinoffs, Restructuring, Optimization, Market Entry, Cost Cutting, Strategy, Corporate Strategy, Business Unit Strategy, Management Consultant on Demand, eCommerce, Technology, Energy, Pricing, Business Modeling, Business Planning, Business Models, Business Strategy, Business Management, Pricing Models, Pricing Plans, Pricing Strategy, Management Consulting, Process Improvement, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Communication Strategy, Growth Strategy, Go-to-market Strategy, Marketing Plans, Strategic Planning & Execution, Strategic Planning, Organization Assessment, Key Performance Indicators (KPIs), Coaching, Operational Workflow, Communication, Workflow, Systems & Procedures, Storytelling, Go-to-market Plans, Market Research, Market Research & Analysis, Competitive Analysis, Business Research, Business Analysis, Customer Research, Competitive Intelligence, Product Strategy, Operating Models, Financial Forecasting, Business Model Strategy, Playbook, Operations, Investment Ideas, Value Proposition, B2B Partnerships, Partnerships, Sales Growth, Market Assessment, Innovation, Innovation Strategy

Sales and Marketing Director

2015 - 2018
Speed Marine
  • Devised sales and marketing strategies based on competitor analysis and historical sales. Implemented strategies to acquire new customers, delivering an annual sales increase of 20%.
  • Identified strategic growth opportunities by conducting comprehensive market research in the UAE, Qatar, and Bahrain. Convinced the board to enter the UAE market and led the expansion process.
  • Designed new operational and logistics processes aimed at customer service improvement at branches and service centers, resulting in an operating expenses reduction of 19%.
Focus areas: Sales, Marketing, Strategy, Business Unit Strategy, Business Operations, Business Development, Pricing, Business Planning, Business Strategy, Business Management, Pricing Models, Pricing Plans, Pricing Strategy, Process Improvement, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Communication Strategy, Growth Strategy, Go-to-market Strategy, Marketing Plans, Strategic Planning & Execution, Strategic Planning, Organization Assessment, Key Performance Indicators (KPIs), Coaching, Operational Workflow, Communication, Workflow, Systems & Procedures, Go-to-market Plans, Market Research, Market Research & Analysis, Competitive Analysis, Business Research, Business Analysis, Customer Research, Competitive Intelligence, Operating Models, Business Model Strategy, Playbook, Operations, Investment Ideas, Value Proposition, B2B Partnerships, Partnerships, Sales Growth, Market Assessment, Recruitment, Recruiting, Human Resources (HR), Innovation, Innovation Strategy, Account-based Marketing (ABM)

Commercial Director

2014 - 2015
Vitesse
  • Examined the company's past performance and enacted new marketing and sales strategies.
  • Adapted to the fast-changing internal and external business conditions, acquiring 9% additional market share.
  • Optimized the inventory management process, reducing days inventory outstanding by 19%.
Focus areas: Sales, Marketing, Strategy, Business Unit Strategy, Business Operations, Business Development, Pricing, Business Planning, Business Strategy, Business Management, Process Improvement, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Communication Strategy, Marketing Plans, Key Performance Indicators (KPIs), Coaching, Communication, Market Research, Market Research & Analysis, Competitive Analysis, Business Research, Business Analysis, Customer Research, Competitive Intelligence, Playbook, B2B Partnerships, Partnerships, Sales Growth, Market Assessment, Recruitment, Recruiting, Human Resources (HR), Innovation, Innovation Strategy, Account-based Marketing (ABM)

Director of Retail Stores

2013 - 2014
Shen Holding
  • Grew the product range by 25% and increased sales by 30%.
  • Orchestrated logistics process improvements in warehouses and stores, cutting delivery time by 17%.
  • Negotiated with suppliers and introduced new products.
Focus areas: Sales, Management, Marketing, Business Operations, Business Development, Pricing, Business Planning, Business Strategy, Business Management, Process Improvement, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Communication Strategy, Marketing Plans, Key Performance Indicators (KPIs), Coaching, Communication, Playbook, B2B Partnerships, Partnerships, Sales Growth, Market Assessment, Recruitment, Recruiting, Human Resources (HR)

CEO

2011 - 2013
iVending
  • Built the startup from scratch and led it to become the largest vending machine operator by revenue, with 100+ operational locations.
  • Initiated market penetration strategies, reaching sales of over $1 million and achieving profitability in the first year.
  • Hired, coached, and grew the team to over 20 employees.
Focus areas: Management, Sales, Marketing, Strategy, Business Unit Strategy, Business Operations, Business Development, Pricing, Business Planning, Business Models, Business Strategy, Business Management, Pricing Models, Pricing Plans, Pricing Strategy, Process Improvement, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Communication Strategy, Marketing Plans, Key Performance Indicators (KPIs), Coaching, Operational Workflow, Communication, Workflow, Systems & Procedures, Market Research, Market Research & Analysis, Competitive Analysis, Business Research, Business Analysis, Customer Research, Competitive Intelligence, Operations, Investment Ideas, Value Proposition, B2B Partnerships, Partnerships, Sales Growth, Early-stage Startups, Market Assessment, Recruitment, Recruiting, Human Resources (HR)
2018 - 2019

Master of Business Administration (MBA) in Business Administration

INSEAD - France and UAE

2010 - 2011

Master's Degree in Business Administration

University of Cambridge - Cambridge, UK

2005 - 2009

Bachelor's Degree in Physics

Yerevan State University - Yerevan, Armenia

APRIL 2021 - PRESENT

Financial Modeling & Valuation Analyst (FMVA)

Corporate Finance Institute (CFI)

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