Aram Mughalyan, Finance Expert in Singapore, Singapore
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Aram Mughalyan

Verified Expert  in Finance

Growth Expert

Location
Singapore, Singapore
Toptal Member Since
June 17, 2022

Aram is a crypto native, former strategy consultant, Web3 LinkedIn Top Voice and influencer (41,000+ followers), and an INSEAD MBA alum with 10+ years of experience in strategy, BD, growth, marketing, and operations across startups, scaleups, and large multinationals. He has a proven sense of ownership and a record of leading diverse teams across geographies, delivering results under pressure. Aram possesses excellent analytical, leadership, and communication skills.

Business DevelopmentBusiness ResearchFintechManagement Consultant on DemandGrowth StrategyManagement ConsultingPitch Deck ConsultantBlockchainMarket ResearchFinancial ModelingValuationFundraisingStartup FundingFinancial ForecastingHuman Resources (HR)Commercial AnalysisMarket EntryInvestor PresentationCorporate Strategy

Career Highlights

Co-Founder & CEO
Solidate
Fractional Chief of Staff | COO | Fundraising Consultant | Growth Advisor
Various Early Stage Startups
Strategy and Digital Consultant | Startup Advisor
DigiAlly

Education Highlights

Master of Business Administration (MBA)
INSEAD
Master's Degree
University of Cambridge

Certification Highlights

Financial Modeling & Valuation Analyst (FMVA)
Corporate Finance Institute (CFI)

Case Studies

Work Experience

Co-Founder & CEO

2022 - PRESENT
Solidate
  • Successfully completed Antler's incubation program in Singapore and secured US$ 100,000 pre-seed funding from it.
  • Identified a market gap in the Web3 talent-hiring space and conducted 100+ customer interviews to validate it.
  • Prioritized the product features, leading the development and launch of the MVP, testing it for the product-market fit.
  • Set up the key workflows and streamlined the internal ops, cutting customer/talent onboarding and vetting time by 40%.
  • Personally onboarded the first 100 core community members and grew the pre-vetted Web3 talent community to over 10,000.
  • Used content marketing and growth hacking tactics to get 80% of the new customers via inbound leads or existing customer referrals, cutting CAC by more than 3x and generating 6-figure annualized net revenue.
  • Closed and onboarded the early paying customers from decentralized finance (lending, aggregators, structured products), NFTs, GameFi, Infrastructure, AR/VR, RWAs, cybersecurity, Web3 art and fashion, etc.
  • Established partnerships with Web3 VCs, incubators, and accelerators to support their portfolio companies with hiring talent.
Focus areas: B2B Partnerships, Fundraising, Business Development, Product Strategy, Hiring, Sales, Growth Strategy, Growth, New Business Development, Marketing, Market Research, Account-based Marketing (ABM), COO, Organizational Design, Process Design, Artificial Intelligence (AI), Web3, Crypto, Blockchain

Fractional Chief of Staff | COO | Fundraising Consultant | Growth Advisor

2021 - PRESENT
Various Early Stage Startups
  • Worked with 10+ Web3, AI, decentralized finance, fintech, B2B SaaS, eCommerce, automotive, etc. startup CEOs, supporting them with projects across MVP development, lead generation and growth, special projects, internal alignment through OKRs, etc.
  • Brainstormed with founders and prepared complete financial projections, budget plans, tokenomics, and full pitch decks.
  • Led the A to Z of the fundraising process, set up and managed investor outreach campaigns to help startups raise Angel, Seed, or Pre Series-A round funding.
Focus areas: Business Consulting, Fundraising, Business Analysis, Budgeting, Fundraising Consultant, Seed Fundraising, Fundraising Strategy, Strategy, Sales Growth, Sales Strategy, Growth Strategy, Market Fit, Market Entry, Market Research, Marketing, Recruitment, Recruiting, Human Resources (HR), Innovation, Innovation Strategy, Account-based Marketing (ABM), Chief of Staff, COO, Organizational Design, Process Design, Artificial Intelligence (AI), Web3, Crypto, Blockchain

Strategy and Digital Consultant | Startup Advisor

2020 - PRESENT
DigiAlly
  • Advised late seed and Series A startups on developing and implementing a Southeast Asian market entry strategy, including required operational efficiency considerations.
  • I worked with a top-four bank in India to develop a new customer acquisition strategy and funnel by partnering with an SME networking platform. I identified the key bottlenecks, leading to a 40% higher conversion ratio for SME loan sales.
  • I helped a top-five bank in the Philippines grow its SME loan book by 20% while saving 25% on customer acquisition and onboarding costs and cutting the lending decision-making time by 50%.
Focus areas: Growth, Market Entry, Sales Strategy, Marketing Strategy, Fundraising, Business Unit Strategy, Management Consultant on Demand, eCommerce, Technology, Fintech, Pricing, Business Modeling, Business Planning, Business Models, Business Strategy, Business Management, Pricing Models, Pricing Plans, Pricing Strategy, Fundraising Consultant, Pitch Decks, Fundraising Strategy, Venture Capital, Startup Funding, Startups, Management Consulting, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Growth Strategy, Go-to-market Strategy, Marketing Plans, Strategic Planning & Execution, Strategic Planning, Organization Assessment, Key Performance Indicators (KPIs), Coaching, Operational Workflow, Communication, Workflow, Systems & Procedures, Digital Agencies, Investor Presentations, Pitch Deck Consultant, Storytelling, Pitch Presentations, Go-to-market Plans, Market Research, Market Research & Analysis, Competitive Analysis, Business Research, Business Analysis, Customer Research, Competitive Intelligence, Product Strategy, Operating Models, Financial Forecasting, Business Model Strategy, Playbook, SaaS, Operations, Seed Fundraising, Pitch Preparation, Financial Modeling, Investment Ideas, Value Proposition, B2B Partnerships, Partnerships, Sales Growth, Early-stage Startups, Apps, Market Assessment, Recruitment, Recruiting, Human Resources (HR), Innovation, Innovation Strategy, Account-based Marketing (ABM), Organizational Design, Process Design, Artificial Intelligence (AI), Web3, Crypto, Blockchain

Strategy Consultant

2019 - 2020
Siemens Advanta
  • Planned the Siemens Energy setup, including Siemens' renewables, gas, and power businesses, and developed a corporate strategy for its carve-out and public listing in 2020.
  • Analyzed the market and competitive landscape, forecasted future trends, defined market scenarios, and streamlined the Siemens Energy portfolio to align with the projected corporate growth strategy.
  • Drove the oil and gas business transformation, identified cost-saving opportunities to reduce operating expenses by 8%, and developed an implementation plan, managing the process with Jira's online Kanban tool.
Focus areas: Spinoffs, Restructuring, Optimization, Market Entry, Cost Cutting, Strategy, Corporate Strategy, Business Unit Strategy, Management Consultant on Demand, eCommerce, Technology, Energy, Pricing, Business Modeling, Business Planning, Business Models, Business Strategy, Business Management, Pricing Models, Pricing Plans, Pricing Strategy, Management Consulting, Process Improvement, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Communication Strategy, Growth Strategy, Go-to-market Strategy, Marketing Plans, Strategic Planning & Execution, Strategic Planning, Organization Assessment, Key Performance Indicators (KPIs), Coaching, Operational Workflow, Communication, Workflow, Systems & Procedures, Storytelling, Go-to-market Plans, Market Research, Market Research & Analysis, Competitive Analysis, Business Research, Business Analysis, Customer Research, Competitive Intelligence, Product Strategy, Operating Models, Financial Forecasting, Business Model Strategy, Playbook, Operations, Investment Ideas, Value Proposition, B2B Partnerships, Partnerships, Sales Growth, Market Assessment, Innovation, Innovation Strategy, Organizational Design, Process Design, Artificial Intelligence (AI)

Sales and Marketing Director

2015 - 2018
Speed Marine
  • Devised sales and marketing strategies based on competitor analysis and historical sales. Implemented strategies to acquire new customers, delivering an annual sales increase of 20%.
  • Identified strategic growth opportunities by conducting comprehensive market research in the UAE, Qatar, and Bahrain. Convinced the board to enter the UAE market and led the expansion process.
  • Designed new operational and logistics processes aimed at customer service improvement at branches and service centers, resulting in an operating expenses reduction of 19%.
Focus areas: Sales, Marketing, Strategy, Business Unit Strategy, Business Operations, Business Development, Pricing, Business Planning, Business Strategy, Business Management, Pricing Models, Pricing Plans, Pricing Strategy, Process Improvement, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Communication Strategy, Growth Strategy, Go-to-market Strategy, Marketing Plans, Strategic Planning & Execution, Strategic Planning, Organization Assessment, Key Performance Indicators (KPIs), Coaching, Operational Workflow, Communication, Workflow, Systems & Procedures, Go-to-market Plans, Market Research, Market Research & Analysis, Competitive Analysis, Business Research, Business Analysis, Customer Research, Competitive Intelligence, Operating Models, Business Model Strategy, Playbook, Operations, Investment Ideas, Value Proposition, B2B Partnerships, Partnerships, Sales Growth, Market Assessment, Recruitment, Recruiting, Human Resources (HR), Innovation, Innovation Strategy, Account-based Marketing (ABM), Organizational Design, Process Design

Commercial Director

2014 - 2015
Vitesse
  • Examined the company's past performance and enacted new marketing and sales strategies.
  • Adapted to the fast-changing internal and external business conditions, acquiring 9% additional market share.
  • Optimized the inventory management process, reducing days inventory outstanding by 19%.
Focus areas: Sales, Marketing, Strategy, Business Unit Strategy, Business Operations, Business Development, Pricing, Business Planning, Business Strategy, Business Management, Process Improvement, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Communication Strategy, Marketing Plans, Key Performance Indicators (KPIs), Coaching, Communication, Market Research, Market Research & Analysis, Competitive Analysis, Business Research, Business Analysis, Customer Research, Competitive Intelligence, Playbook, B2B Partnerships, Partnerships, Sales Growth, Market Assessment, Recruitment, Recruiting, Human Resources (HR), Innovation, Innovation Strategy, Account-based Marketing (ABM), Organizational Design, Process Design

Director of Retail Stores

2013 - 2014
Shen Holding
  • Grew the product range by 25% and increased sales by 30%.
  • Orchestrated logistics process improvements in warehouses and stores, cutting delivery time by 17%.
  • Negotiated with suppliers and introduced new products.
Focus areas: Sales, Management, Marketing, Business Operations, Business Development, Pricing, Business Planning, Business Strategy, Business Management, Process Improvement, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Communication Strategy, Marketing Plans, Key Performance Indicators (KPIs), Coaching, Communication, Playbook, B2B Partnerships, Partnerships, Sales Growth, Market Assessment, Recruitment, Recruiting, Human Resources (HR), Organizational Design, Process Design

CEO

2011 - 2013
iVending
  • Built the startup from scratch and led it to become the largest vending machine operator by revenue, with 100+ operational locations.
  • Initiated market penetration strategies, reaching sales of over $1 million and achieving profitability in the first year.
  • Hired, coached, and grew the team to over 20 employees.
Focus areas: Management, Sales, Marketing, Strategy, Business Unit Strategy, Business Operations, Business Development, Pricing, Business Planning, Business Models, Business Strategy, Business Management, Pricing Models, Pricing Plans, Pricing Strategy, Process Improvement, Process Automation, Operational Efficiency Improvement, Process Control, Project Management, Communication Strategy, Marketing Plans, Key Performance Indicators (KPIs), Coaching, Operational Workflow, Communication, Workflow, Systems & Procedures, Market Research, Market Research & Analysis, Competitive Analysis, Business Research, Business Analysis, Customer Research, Competitive Intelligence, Operations, Investment Ideas, Value Proposition, B2B Partnerships, Partnerships, Sales Growth, Early-stage Startups, Market Assessment, Recruitment, Recruiting, Human Resources (HR), Organizational Design, Process Design
2018 - 2019

Master of Business Administration (MBA) in Business Administration

INSEAD - France and UAE

2010 - 2011

Master's Degree in Business Administration

University of Cambridge - Cambridge, UK

2005 - 2009

Bachelor's Degree in Physics

Yerevan State University - Yerevan, Armenia

APRIL 2021 - PRESENT

Financial Modeling & Valuation Analyst (FMVA)

Corporate Finance Institute (CFI)

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