Connie Ekelund, Finance Expert in Vancouver, BC, Canada
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Connie Ekelund

Verified Expert  in Finance

Management Consulting Expert

Location
Vancouver, BC, Canada
Toptal Member Since
March 21, 2022

Connie is a senior management consultant and business strategist with 30+ years of experience in transformational change, innovation, and sustainability. Her niche is "Culture, leadership, and innovation as they relate to people and business strategies." As a tenured management consultant, marketing strategist, and sustainability practitioner (UNSDG and ESG), she develops and facilitates programs to improve performance, define sustainability and social impact goals, and support leadership.

Career Highlights

CEO | Cofounder | Director
NanoTerraTech Advanced Materials Inc.
Cofounder
Fusion Publishing Inc

Education Highlights

Diploma
British Columbia Institute of Technology

Certification Highlights

Sustainability Professional
International Society of Sustainability Professionals
Innovation Leadership
Georgia Institute of Technology

Case Studies

Work Experience

CEO | Cofounder | Director

2019 - PRESENT
NanoTerraTech Advanced Materials Inc.
  • As CEO, director, and cofounder, my role was to find the right people and put them in the right roles, set the direction of the company, and develop relationships with PE & VC to keep the company in the black.
  • Handled organizational development, including overarching business structure, strategic planning, team recruitment, international marketing strategy, business plans, data room development, pitch decks, sales materials, and B2B events and conferences.
  • Developed board materials, including board skills matrix, board selection process, board onboarding packages, board training materials, and governance and regulatory requirements.
  • Oversaw the development and patenting of proprietary hardware technologies for the sustainable production of battery-grade BIO-Graphite, resulting in a 75% reduction in production costs compared to traditional synthetic graphite​​.
  • Spearheaded the development and implementation of NanoTerraTech's business strategy, achieving investor interest and securing key partnerships with leading battery manufacturers​​.
  • Directed the creation of a comprehensive lifecycle assessment (LCA) for BIO-Graphite, demonstrating its environmental superiority over mined natural graphite and enhancing the company's appeal to eco-conscious investors​​​​.
  • Led the successful navigation and compliance with the Inflation Reduction Act, ensuring eligibility for advanced manufacturing production credits that provide substantial financial benefits to the company​​​​.
  • Negotiated and secured critical supply chain agreements, mitigating global supply chain disruptions risks and ensuring a stable flow of raw materials necessary for BIO-Graphite production​​.
  • Implemented a robust exit strategy, preparing NanoTerraTech for potential acquisition or IPO, projected to increase shareholder value by 20X over the next three years​​.
  • Championed the company's marketing efforts, leading to brand recognition and positioning NanoTerraTech as a leader in the sustainable graphite industry​​.
Focus areas: Startups, Strategy, Analysis, Brand Building, Culture, CTO, Environmental, Social, and Governance (ESG), Finance, Fundraising, Team Building, Leadership, Innovation, Innovation Strategy, Innovation Management, Sustainability Strategy, Marketing, Strategic Planning & Execution, Advertising, Strategic Partnerships, Business Partnerships, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Sales, Sales Pipelines, Sales Strategy, Batteries, Biomaterial, EV's, Electromobility, Marketing Strategy, Early-stage Venture Capital, Venture Capital, Marketing Management, Business Unit Strategy, Brand Strategy, Business & Digital Transformation, Climate Change, Environmental Leadership, Environmental, Social, and Governance (ESG) Reporting, Ideation Workshops, Disruptive Innovation, Innovation Labs, Marketing Mangement, Management Consulting, B2C, Product Management

CEO | Management Consulting and Business Strategist

1987 - PRESENT
Synergy CMC
  • Guided executive leadership and key stakeholders in defining their goals, impact, and materiality. Selected ESG reporting software and encouraged employees' engagement in impactful projects.
  • Managed OCM clients/internal, organizational design, planning, alignment of leadership, stakeholders, KPIs, OKRs, milestones, and ROI. Facilitated executive leadership development, supporting transformational change through road mapping.
  • Created international marketing plans for organizational growth. Showed expertise in C-level and board engagement. Delivered strategic plan and organizational development solutions with a focus on business strategy and brand development.
  • Developed ESG sustainability strategy, planning, and implementation. Defined vision and priorities. Analyzed and selected a reporting framework and bodies and completed materiality assessments for multiple countries, divisions, and departments.
  • Created and implemented a framework and programs to support sustainability and impact using the UN's Sustainable Development Goals (UNSDG); environmental, social, and governance (ESG); and diversity, equity, and inclusion (DEI) as guiding principles.
  • Created ideation and design thinking frameworks for multiple company departments, aligned the team, processed product and service development, streamlined business processes, improved supply chain logistics, reduced overhead, and increased ROI.
  • Coached and mentored 100+ students and executives in creating new ventures. Created branding to support the team's vision. Developed collateral materials to build pitch decks. Developed processes for a dry run of presentation and timing.
  • Focused on enterprise-sized clients, multinationals, and family enterprises. Harnessed my expertise working with boards, management, and key stakeholders.
  • Developed and facilitated customized workshops and collateral material for e-learning platforms. Supported clients with ongoing iterations to stay current and relevant in their industry.
  • Secured SaaS program partnerships, expert speakers and facilitators, and independent sales agencies to broaden corporate offerings.
Focus areas: Corporate Culture, Culture Development, Leadership, Change Leadership, Innovation Management, Eco-friendly Innovation, Ideation, Business to Business (B2B), Strategy, Sustainable Development, Social Impact, Environmental, Social, and Governance (ESG), Impact, Transformational Leadership, Transformational Change, Google, Business, Design, Drafting, Construction, Change Management, Marketing Communications (MarCom), Communication, Development, Nonprofits, Non-governmental Organizations (NGOs), QA Leadership, Strategic Planning, Strategic Planning & Execution, Team Development, Mentorship & Coaching, Instruction & Coaching, Human Resources (HR), User Behavior, Analysis, Employee Data Management, Behavioral Testing, Leadership Training, Culture, Business Transformation, Engineering, Innovation, Medical Devices, Startup Accelerators, Incubator Management, Pitch Decks, Angel Investing, Supply Chain Management (SCM), Design Thinking, Supply Chain, Governance, Environment, Social, Diversity, Equity, & Inclusion (DEI), Data Analytics, Structure & Organizational Design, Leadership Development, Organizational Change Management (OCM), Talent Management, Cognitive Science, Sustainable Advisory, Organization, Startups, Seed Fundraising, Finance, Sustainability, Fundraising Consultant, Product Development, Product Strategy Consultant, Product Launch, Early-stage Startups, Business Proposals, Business Services, Innovation Strategy, Organizational Structure, SaaS, Enterprise, Strategic Partnerships, Business Partnerships, Partnerships, Go-to-market Strategy, Market Opportunity Analysis, Brand Building, Branding, Content Writing, Workshop Facilitation, Marketing, Sustainability Strategy, Advertising, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), Marketing Management, Business Strategy, Business Model Strategy, Business Unit Strategy, Board Development, Brand Strategy, Business Coaching, Business & Digital Transformation, Clean Tech, Deep Tech, Climate Change, Communication Strategy, Corporate Governance, Cross-functional Team Leadership, Generative AI, Environmental Leadership, Environmental, Social, and Governance (ESG) Rating, Environmental, Social, and Governance (ESG) Reporting, Ideation Workshops, Disruptive Innovation, Innovation Labs, Management Consulting, Marketing Mangement, Marketing Strategy, Environmental, Social, and Governance (ESG) Monitoring, Sustainability Reports, Team Building, TechnologyOne, Thought Leadership, Workshops, Innovation Workshops, Discovery Workshops, Board Work, Training Workshops, Consulting, Fundraising Strategy, Facilitation, International Marketing Plans, Organizational Design, Organizational Development, Organizational Strategy & Design, Artificial Intelligence (AI), Employee Engagement, B2C, Product Management

Cofounder

2002 - 2015
Fusion Publishing Inc
  • Co-founded a publishing house with many magazines through private label programs and liaised with multiple business industries, developing keen insights on trends, business and financial models, and opportunities for growth and expansion.
  • Collaborated with luxury brands and industry leaders to elevate the company's image and awareness.
  • Developed an international team of several hundred journalists and contributors.
  • Worked with a genuinely expansive list of international clients from different industries, including fashion, health, beauty, motor vehicles, fine arts, jewelry, wealth management, property, innovation, and food and wine.
  • Received a photography award for a cover image in the travel and destinations category. All photography equipment was sponsored by Sony, creating a powerful collaboration.
Focus areas: Media, Publishing, Advertising, Luxury Industry, Metals & Mining, Business to Business (B2B), Enterprise, Brand Building, Branding, Content Writing, Marketing, Strategic Planning & Execution, Strategic Partnerships, Business Partnerships, Marketing Management, Business Unit Strategy, Brand Strategy, Business & Digital Transformation, Business Process Improvement (BPI), B2C, Product Management
1981 - 1983

Diploma in Business Management and Marketing

British Columbia Institute of Technology - Vancouver, BC, Canada

JULY 2024 - PRESENT

The Complete Artificial Intelligence and ChatGPT Course

Udemy

JUNE 2024 - PRESENT

AI for Business Strategy and Planning

Udemy

FEBRUARY 2022 - PRESENT

SASB Consultant Member

The Sustainability Accounting Standards Board Alliance (SASB)

FEBRUARY 2022 - PRESENT

GRI Consultant Member

Global Reporting Initiative Standards

DECEMBER 2021 - PRESENT

Sustainability Professional

International Society of Sustainability Professionals

JANUARY 2020 - PRESENT

UNSDG - Measuring Sustainable Development

edX SDG Academy

JANUARY 2020 - PRESENT

UNSDG - United Nations: Sustainable Development Goals

edX SDG Academy

JANUARY 2019 - PRESENT

Innovation Management Certificate

QMarkets

MAY 2018 - PRESENT

Innovation Leadership

Georgia Institute of Technology

JANUARY 2018 - PRESENT

Leadership Pipeline Certificate

Leadership Pipeline Institute

JANUARY 2018 - PRESENT

Human Capital Assessments Certificate

Multi Health Systems

JANUARY 2018 - PRESENT

360 and Evaluation Certificate

DecisionWise

JANUARY 2018 - PRESENT

Leadership and Human Capital Assessments Certificate

Organizational Management Group

JUNE 2017 - PRESENT

Organization and Relationship Systems (Business Coaching)

CRR Global

JANUARY 2017 - PRESENT

Customer Focused Selling Certificate

Predictive Index CFS

JANUARY 2017 - PRESENT

Employee Engagement Certificate

Hyphen

MARCH 2016 - PRESENT

Transformational Change through Values-Based Leadership

Barrett Values Centre

FEBRUARY 2016 - PRESENT

Business and Executive Coaching

The Canfield Training Group

JANUARY 2016 - PRESENT

LEAP Extreme Leadership Certificate

Extreme Leadership Institute

JANUARY 2016 - PRESENT

Why U Certification

Simon Sinek

JANUARY 2016 - PRESENT

Business Mastery Certificate

Tony Robbins

AUGUST 2015 - PRESENT

Talent Optimization

Predictive Index

OCTOBER 2014 - PRESENT

Team, Management, and Leadership Program

Landmark Worldwide

JUNE 2014 - PRESENT

Advanced Communications

Landmark Worldwide

JANUARY 2014 - PRESENT

Communications Fundamentals

Landmark Worldwide

JANUARY 2014 - PRESENT

CEO Chair Facilitator

Vistage/TEC Canada

JULY 2013 - PRESENT

Professional Development Series

Landmark Worldwide

JANUARY 2013 - PRESENT

The Landmark Forum

Landmark Worldwide

JANUARY 2013 - PRESENT

Governance Lab: Governance and Board Development | Non-Profit Development

Vantage Point

JANUARY 2012 - PRESENT

Leadership Lab: Lead, Govern and Manage Organizations with Excellence | Non-Profit Development

Vantage Point

Industry Expertise

Startup Accelerators, Sustainability, Early-stage Startups, Nonprofits, Construction, Venture Capital

Finance

Seed Fundraising, Market Opportunity Analysis, Fundraising, Environmental, Social, and Governance (ESG) Rating, Environmental, Social, and Governance (ESG) Reporting, Environmental, Social, and Governance (ESG) Monitoring

Output Software

TechnologyOne

Other

Innovation Management, Ideation, Organization, Leadership, Eco-friendly Innovation, Organizational Design, Change Leadership, Thought Leadership, Team Leadership, Sustainable Advisory, Sustainable Development, Cognitive Science, Talent Management, Change Management, Organizational Change Management (OCM), Corporate Culture, Culture Development, Business to Business (B2B), Strategy, Social Impact, Transformational Leadership, Transformational Change, Business Strategy, Structure & Organizational Design, Diversity, Equity, & Inclusion (DEI), Design Thinking, Pitch Decks, Incubator Management, Innovation, Business Transformation, Leadership Development, Leadership Training, Behavioral Testing, Mentorship & Coaching, Team Management, Team Building, Team Development, Business Development, User Behavior, Strategic Planning & Execution, Strategic Planning, Corporate Governance, Communication, Marketing Communications (MarCom), Communication Strategy, Professional Development, Startups, Product Development, Product Launch, Culture, Business Services, Media, Publishing, Advertising, Metals & Mining, Strategic Partnerships, Business Partnerships, Partnerships, Go-to-market Strategy, Brand Building, Branding, Content Writing, Workshop Facilitation, Marketing, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Marketing Management, Business Model Strategy, Brand Strategy, Cross-functional Team Leadership, Environmental Leadership, Ideation Workshops, Management Consulting, Marketing Mangement, B2C, Business, Environmental, Social, and Governance (ESG), Impact, Data Analytics, Angel Investing, Employee Data Management, Human Resources (HR), Executive Coaching, Instruction & Coaching, Business Coaching, QA Leadership, Board Development, Board of Directors, Board Reporting, Board Work, Non-governmental Organizations (NGOs), Development, Fundraising Consultant, Finance, Product Strategy Consultant, Business Proposals, Innovation Strategy, Organizational Structure, SaaS, Analysis, Environment, Social, Governance, Business Unit Strategy, Business Process Improvement (BPI), Business & Digital Transformation, Clean Tech, Deep Tech, Climate Change, Product Management, Microsoft, Google, Adobe Suite, Slack, Design, Drafting, Supply Chain, Supply Chain Management (SCM), Medical Devices, Engineering, Luxury Industry, Enterprise, Analytics, Artificial Intelligence (AI), CTO, Sustainability Strategy, Artificial Intelligence Markup Language (AIML), Large Data Sets, Language Models, Generative AI, Disruptive Innovation, Innovation Labs, Marketing Strategy, Sustainability Reports, Workshops, Innovation Workshops, Discovery Workshops, Training Workshops, Consulting, Fundraising Strategy, Sales, Sales Pipelines, Sales Strategy, Batteries, Biomaterial, EV's, Electromobility, Early-stage Venture Capital, Facilitation, International Marketing Plans, Organizational Development, Organizational Strategy & Design, Strategic Marketing, Business Plan Consulting, Corporate Development, Transformational Change Leadership, Employee Engagement, Ideation & Innovation, Organizational & Corporate Development, Sustainability, UNSDG's & ESG, AI Business Strategy, ChatGPT, Google Bard, Bing Chat, Machine Learning, DALL-E, Prompt Engineering, Midjourney

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