Edwin has 20+ years of international finance experience across industries including over a decade of experience as a CFO. He has managed teams and used his financial and operational skills to restructure a subsidiary of Amadeus ITG, resulting in savings of €2.5 million per annum. A recognized top performer, Edwin leverages his FP&A, modeling and price analysis expertise to support the optimization and growth of client businesses as a freelancer.
Established an SEO strategy that resulted in high keyword conversion and strong organic traffic while implementing a KPI dashboard that leveraged Google Data Studio and Google Analytics to monitor advertising spend ROI.
Created an accurate-and-detailed business plan and ensured that execution adhered to the proposed strategy.
Negotiated contracts with vendors driving a reduction in costs and an increase in gross margin.
Built the website and a system that enabled the complete automation of shipping and invoicing functions.
Implemented a highly automated accounting system that provides legal and statutory reports.
With today’s rapid pace of technological progress, organizational change is perhaps more necessary than it ever has been. But change is hard. Countless studies show that more often than not, corporations fail to implement change successfully, losing money, time, and employee morale in the process.
Based on his 20+ years of international finance experience across a range of industries, and over a decade of experience as a CFO, Toptal Finance Expert Edwin Petersen outlines his thoughts on why change management often fails and how to get it right.
Master's degree in Finance, Accounting, and Investments
1994 - 1996
University of Groningen - Groningen, The Netherlands