Yosef is available for hire
Hire YosefYosef (Josef) Lior Cohen
Verified Expert in Finance
Management Consulting Expert
Location
Tel Aviv-Yafo, Israel
Toptal Member Since
March 9, 2022
Josef is an expert in marketing psychology, positioning, go-to-market strategy, consumer behavior, marketing analysis, consumer decision-making, innovation, and helping organizations shift paradigms to drive growth. He enabled HP to win a substantial 5-year government tender and transformed two small companies into vertical leaders. Josef has developed and managed customized marketing processes, complex interorganizational processes, and new business ideas and products.
Education Highlights
Ed.D.
University of Derby
Master's Degree
University of Derby
Case Studies
Expertise
Work Experience
CEO
2021 - 2022
Evron Law Firm
- Spearheaded all marketing strategy, brand management, consumer acquisition, retention marketing, corporate communications, and digital marketing.
- Managed sales support, business process flow definition, technical business support systems, inbound marketing, and outbound marketing.
- Enabled a short time to market (TTM) with a low cost-to-lead-to-sale ratio.
- Increased lead quality more than 10x compared to an average established firm in the industry, with a lead price costing only 20% of the industry value by implementing an integrated marketing communications (IMC) model.
Focus areas: Commercial Law, Investments, Real Estate, Corporate Law, Growth, Business, Time-to-market (TTM), Digital Marketing Strategy, Go-to-market Strategy, Financial Software, Managerial Economics, Finance, Market Risk, Consumer Behavior, Market Research, Go-to-market Plans, Intellectual Property Law, Corporate Culture, Cognitive Psychology, Consumer Research, Profitability Analysis, Market Research & Analysis, Online Media, Profit Maximization, Market Entry, Client Presentations, Psychology, Development Strategy, Storylines, Lead Generation, Due Diligence Consultant, Competition Research, Market Sizing, Human Resources (HR), Human Capital Strategy, Strategic Planning & Execution, Monetization, Monetization Models, Strategic Planning, Customer Experience, Customer Experience Management, Contact Centers, Contact, Direct to Consumer (D2C), Change Management, Marketing Strategy, Business Performance Management (BPM), Consumer Branding, Business to Consumer (B2C), Market Research Analyst, Business Design, Branding, Brand Positioning, Brand Guidelines, Business Strategy, Marketing, Sales Compensation, Compensation Plans, Strategy, Operating Models, Target Operating Models, Process Improvement, Process Mapping, Innovation, Growth Strategy, Product Launch
CMO
2017 - 2021
ELG Group Ltd
- Led a 20-25-person department responsible for all marketing activities, consumer acquisition, and retention marketing.
- Spearheaded the development of a unique business model and led branding, corporate communications, digital marketing, sales support, project development, and coordination.
- Drove record sales, topping five million in Israeli New Shekels (NIS) per month, equivalent to around $1.5 million in USD.
- Managed business process flow definition, technical business support systems, inbound marketing, and outbound marketing.
Focus areas: Investments, Commercial Real Estate Finance (CREF), User Psychology, Consumer Finance, Go-to-market Strategy, Mixed Method Research, Time-to-market (TTM), Managerial Economics, Finance, Market Risk, Consumer Behavior, Market Research, Go-to-market Plans, Corporate Culture, Cognitive Psychology, Consumer Research, Profitability Analysis, Market Research & Analysis, Online Media, Profit Maximization, Market Entry, Client Presentations, Psychology, Development Strategy, Storylines, Lead Generation, Competition Research, Market Sizing, Human Resources (HR), Human Capital Strategy, Value Proposition, Strategic Planning & Execution, Strategic Planning, Customer Experience, Customer Experience Management, Contact Centers, Contact, Direct to Consumer (D2C), Change Management, Marketing Strategy, Business Performance Management (BPM), Consumer Branding, Business to Consumer (B2C), Market Research Analyst, Business Design, Branding, Brand Positioning, Brand Guidelines, Business Strategy, Business Models, Marketing, Sales Compensation, Compensation Plans, Strategy, Operating Models, Target Operating Models, Process Improvement, Process Mapping, Innovation, Growth Strategy, Product Launch
CMO
2015 - 2017
Trellidor
- Defined the marketing strategy, conducted market research, and developed the marketing plan and budget for a company in the infrastructure and building industry with 650 employees.
- Executed an IMC model to support corporate revenue goals and enhance brand awareness and approved new advertising budgets to increase sales by 64% in the first year.
- Implemented a customer service methodology and standards that improved customer service by more than 50%.
- Reorganized the company's managerial structure with new division roles and responsibilities.
- Developed and executed key activities for customized software applications designed to support the business objectives.
Focus areas: Corporate Culture, Go-to-market Strategy, Time-to-market (TTM), Managerial Economics, Finance, Market Risk, Consumer Behavior, Market Research, Go-to-market Plans, Cognitive Psychology, Consumer Research, Profitability Analysis, Market Research & Analysis, Online Media, Profit Maximization, Market Entry, Client Presentations, Psychology, Development Strategy, Storylines, Lead Generation, Competition Research, Market Sizing, Human Resources (HR), Human Capital Strategy, Value Proposition, Strategic Planning & Execution, Monetization, Monetization Models, Strategic Planning, Customer Experience, Customer Experience Management, Contact Centers, Contact, Direct to Consumer (D2C), Marketing Strategy, Business Performance Management (BPM), Consumer Branding, Business to Consumer (B2C), Consumer Packaged Goods (CPG), Market Research Analyst, Branding, Brand Positioning, Brand Guidelines, Business Strategy, Business Models, Marketing, B2B, Sales Compensation, Compensation Plans, Strategy, Operating Models, Target Operating Models, Process Improvement, Process Mapping, Innovation, Growth Strategy, Product Launch
Business Consultant
2014 - 2015
Israel Canada
- Led complex inter-organizational processes and organizational restructuring to success.
- Trained a salesperson for six months to achieve business growth.
- Performed quantitative and qualitative consumer research with 150 clients, which drove increases in the NPS.
Focus areas: Board Presentations, Market Entry, Consumer Trends, Sales Strategy, Business, Excel 2016, Finance, Market Risk, Consumer Behavior, Market Research, Go-to-market Plans, Corporate Culture, Consumer Research, Profitability Analysis, Market Research & Analysis, Online Media, Profit Maximization, Development Strategy, Lead Generation, Due Diligence, Competition Research, Market Sizing, Human Resources (HR), Human Capital Strategy, Value Proposition, Strategic Planning & Execution, Monetization, Monetization Models, Strategic Planning, Customer Experience, Contact Centers, Contact, Direct to Consumer (D2C), Marketing Strategy, Business Performance Management (BPM), Business to Consumer (B2C), Market Research Analyst, Business Design, Brand Positioning, Documentation, Business Strategy, Business Models, Marketing, B2B, Sales Compensation, Compensation Plans, Strategy, Venture Capital, Operating Models, Innovation, Growth Strategy, Product Launch
Education
2012 - 2017
Ed.D. in Business
University of Derby - Derby, England, UK
2004 - 2007
Master's Degree in Marketing (MAMM)
University of Derby - Israel Branch
1994 - 1998
Bachelor's Degree in Law and Justice Administration
University of East London - London, England, UK
Certifications
APRIL 2022 - PRESENT
Certificate in Business Valuations
ACCA
MARCH 2011 - PRESENT
Psychology Diploma
NCFE
FEBRUARY 2011 - PRESENT
Workplace Psychology
NCFE
JUNE 2000 - PRESENT
Mastering Web Application Development
Microsoft University
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