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Yosef (Josef) Lior Cohen, Management Consulting Expert in Tel Aviv-Yafo, Israel
Yosef (Josef) Lior Cohen

Management Consulting Expert in Tel Aviv-Yafo, Israel

Member since March 9, 2022
Josef is an expert in marketing psychology, positioning, go-to-market strategy, consumer behavior, marketing analysis, consumer decision-making, innovation, and helping organizations shift paradigms to drive growth. He enabled HP to win a substantial 5-year government tender and transformed two small companies into vertical leaders. Josef has developed and managed customized marketing processes, complex interorganizational processes, and new business ideas and products.
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Education

Case studies

  • Go-to-market Strategy for a Small SaaS Company
    Go-to-market Strategy for a Small SaaS Company
    • Information Technology
    • Financial Software
    • Digital Marketing Strategy
    • Go-to-market Strategy
    • Excel 2016
    • ATLAS.ti
    • Mixed Methods Methodology
    • Time-to-market (TTM)
    • Psychology
    • Business Setup
    • Market Risk
    • Consumer Behavior
    • Market Research
    • Go-to-market Plans
    • Cognitive Psychology
    • Consumer Research
    • Profitability Analysis
    • Market Research & Analysis
    • Online Media
    • Profit Maximization
    • Development Strategy
    • Storylines
    • Lead Generation
    • Due Diligence
    • Competition Research
    • Market Sizing
    • Human Resources (HR)
    • Human Capital Strategy
    • Value Proposition
    • Strategic Planning & Execution
    • Monetization Models
    • Strategic Planning
    • Customer Experience
    • Customer Experience Management
    • Contact Centers
    • Contact
    • Direct to Consumer (D2C)
    • Change Management
    • Marketing Strategy
    • Business Process Management (BPM)
    • Business Performance Management (BPM)
    • Consumer Branding
    • Business to Consumer (B2C)
    • Market Research Analyst
    • Business Design
    • Branding
    • Brand Positioning
    • Brand Guidelines
    • Agile
    • Business Strategy
    • SaaS
    • Marketing
    • Management Consulting
    • Operating Models
    • Process Improvement
    • Process Mapping
    • Innovation
    • Design
    • Growth
    • Business
  • Influencing Subjective Impressions for an HP Government Tender
    Influencing Subjective Impressions for an HP Government Tender
    • Board Presentations
    • Client Presentations
    • Behavioral Economics
    • User Psychology
    • Psychology
    • Excel 2016
    • ATLAS.ti
    • Time-to-market (TTM)
    • Consumer Behavior
    • Market Research
    • Organizational Culture Change
    • Cognitive Psychology
    • Consumer Research
    • Development Strategy
    • Storylines
    • Due Diligence Consultant
    • Strategic Planning & Execution
    • Strategic Planning
    • Consumer Branding
    • Business to Consumer (B2C)
    • Brand Positioning
    • Business Strategy
    • Marketing
    • Management Consulting
    • Operating Models
    • Process Improvement
    • Process Mapping
    • Innovation
    • Consumer Finance
  • A Homemade Business Journey to Become a Vertical Leader
    A Homemade Business Journey to Become a Vertical Leader
    • Marketing Mix
    • Managerial Economics
    • Business Planning
    • Finance
    • Marketing Analytics
    • Digital Marketing Strategy
    • Go-to-market Strategy
    • Excel 2016
    • Time-to-market (TTM)
    • HTML5
    • Psychology
    • Business Setup
    • Market Risk
    • Consumer Behavior
    • Market Research
    • Go-to-market Plans
    • Organizational Culture Change
    • Consumer Research
    • Market Research & Analysis
    • Online Media
    • Profit Maximization
    • Development Strategy
    • Lead Generation
    • Due Diligence
    • Competition Research
    • Market Sizing
    • Human Resources (HR)
    • Human Capital Strategy
    • Value Proposition
    • Strategic Planning & Execution
    • Monetization
    • Monetization Models
    • Strategic Planning
    • Customer Experience
    • Customer Experience Management
    • Contact Centers
    • Contact
    • Direct to Consumer (D2C)
    • Change Management
    • Marketing Strategy
    • Business Process Management (BPM)
    • Business Performance Management (BPM)
    • Consumer Branding
    • Business to Consumer (B2C)
    • Consumer Packaged Goods (CPG)
    • Market Research Analyst
    • Business Design
    • Branding
    • Brand Guidelines
    • Business Strategy
    • SaaS
    • Marketing
    • Management Consulting
    • Operating Models
    • Process Improvement
    • Process Mapping
    • Innovation
    • Design
    • Growth
    • Business
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Expertise

  • Change Management
  • Digital Marketing Strategy
  • Go-to-market Strategy
  • Growth
  • Marketing Strategy
  • Organizational Culture Change
  • Strategic Planning & Execution
  • Time-to-market (TTM)

Employment

  • CEO

    2021 - 2022
    Evron Law Firm
    • Spearheaded all marketing strategy, brand management, consumer acquisition, retention marketing, corporate communications, and digital marketing.
    • Managed sales support, business process flow definition, technical business support systems, inbound marketing, and outbound marketing.
    • Enabled a short time to market (TTM) with a low cost-to-lead-to-sale ratio.
    • Increased lead quality more than 10x compared to an average established firm in the industry, with a lead price costing only 20% of the industry value by implementing an integrated marketing communications (IMC) model.
    Focus areas: Family Law, Commercial Law, Investments, Real Estate, Corporate Law, Growth, Business, Time-to-market (TTM), Digital Marketing Strategy, Go-to-market Strategy, Financial Software, HTML5, Managerial Economics, Finance, Market Risk, Consumer Behavior, Market Research, Go-to-market Plans, Intellectual Property Law, Organizational Culture Change, Cognitive Psychology, Consumer Research, Profitability Analysis, Market Research & Analysis, Online Media, Profit Maximization, Market Entry, Client Presentations, Psychology, Development Strategy, Storylines, Lead Generation, Due Diligence Consultant, Competition Research, Market Sizing, Human Resources (HR), Human Capital Strategy, Strategic Planning & Execution, Monetization, Monetization Models, Strategic Planning, Customer Experience, Customer Experience Management, Contact Centers, Contact, Direct to Consumer (D2C), Change Management, Marketing Strategy, Business Performance Management (BPM), Consumer Branding, Business to Consumer (B2C), Market Research Analyst, Business Design, Branding, Brand Positioning, Brand Guidelines, Business Strategy, Marketing, Sales Compensation, Compensation Plans, Strategy, Operating Models, Target Operating Models, Process Improvement, Process Mapping, Innovation, Growth Strategy, Product Launch

  • CMO

    2017 - 2021
    ELG Group Ltd
    • Led a 20-25-person department responsible for all marketing activities, consumer acquisition, and retention marketing.
    • Spearheaded the development of a unique business model and led branding, corporate communications, digital marketing, sales support, project development, and coordination.
    • Drove record sales, topping five million in Israeli New Shekels (NIS) per month, equivalent to around $1.5 million in USD.
    • Managed business process flow definition, technical business support systems, inbound marketing, and outbound marketing.
    Focus areas: Investments, Commercial Real Estate Finance (CREF), User Psychology, Consumer Finance, Go-to-market Strategy, Mixed Methods Methodology, Time-to-market (TTM), HTML5, Managerial Economics, Finance, Market Risk, Consumer Behavior, Market Research, Go-to-market Plans, Organizational Culture Change, Cognitive Psychology, Consumer Research, Profitability Analysis, Market Research & Analysis, Online Media, Profit Maximization, Market Entry, Client Presentations, Psychology, Development Strategy, Storylines, Lead Generation, Competition Research, Market Sizing, Human Resources (HR), Human Capital Strategy, Value Proposition, Strategic Planning & Execution, Strategic Planning, Customer Experience, Customer Experience Management, Contact Centers, Contact, Direct to Consumer (D2C), Change Management, Marketing Strategy, Business Performance Management (BPM), Consumer Branding, Business to Consumer (B2C), Market Research Analyst, Business Design, Branding, Brand Positioning, Brand Guidelines, Business Strategy, Business Models, Marketing, Sales Compensation, Compensation Plans, Strategy, Operating Models, Target Operating Models, Process Improvement, Process Mapping, Innovation, Growth Strategy, Product Launch

  • CMO

    2015 - 2017
    Trellidor
    • Defined the marketing strategy, conducted market research, and developed the marketing plan and budget for a company in the infrastructure and building industry with 650 employees.
    • Executed an IMC model to support corporate revenue goals and enhance brand awareness and approved new advertising budgets to increase sales by 64% in the first year.
    • Implemented a customer service methodology and standards that improved customer service by more than 50%.
    • Reorganized the company's managerial structure with new division roles and responsibilities.
    • Developed and executed key activities for customized software applications designed to support the business objectives.
    Focus areas: Home Services, Manufacturing, Infrastructure, Construction, Organizational Culture Change, Go-to-market Strategy, Time-to-market (TTM), HTML5, Managerial Economics, Finance, Market Risk, Consumer Behavior, Market Research, Go-to-market Plans, Cognitive Psychology, Consumer Research, Profitability Analysis, Market Research & Analysis, Online Media, Profit Maximization, Market Entry, Client Presentations, Psychology, Development Strategy, Storylines, Lead Generation, Competition Research, Market Sizing, Human Resources (HR), Human Capital Strategy, Value Proposition, Strategic Planning & Execution, Monetization, Monetization Models, Strategic Planning, Customer Experience, Customer Experience Management, Contact Centers, Contact, Direct to Consumer (D2C), Marketing Strategy, Business Performance Management (BPM), Consumer Branding, Business to Consumer (B2C), Consumer Packaged Goods (CPG), Market Research Analyst, Branding, Brand Positioning, Brand Guidelines, Business Strategy, Business Models, Marketing, B2B, Sales Compensation, Compensation Plans, Strategy, Operating Models, Target Operating Models, Process Improvement, Process Mapping, Innovation, Growth Strategy, Product Launch

  • Business Consultant

    2014 - 2015
    Israel Canada
    • Led complex inter-organizational processes and organizational restructuring to success.
    • Trained a salesperson for six months to achieve business growth.
    • Performed quantitative and qualitative consumer research with 150 clients, which drove increases in the NPS.
    Focus areas: Board Presentations, Market Entry, Consumer Trends, Sales Strategy, Business, Excel 2016, Finance, Market Risk, Consumer Behavior, Market Research, Go-to-market Plans, Organizational Culture Change, Consumer Research, Profitability Analysis, Market Research & Analysis, Online Media, Profit Maximization, Development Strategy, Lead Generation, Due Diligence, Competition Research, Market Sizing, Human Resources (HR), Human Capital Strategy, Value Proposition, Strategic Planning & Execution, Monetization, Monetization Models, Strategic Planning, Customer Experience, Contact Centers, Contact, Direct to Consumer (D2C), Marketing Strategy, Business Performance Management (BPM), Business to Consumer (B2C), Market Research Analyst, Business Design, Brand Positioning, Documentation, Business Strategy, Business Models, Marketing, B2B, Sales Compensation, Compensation Plans, Strategy, Venture Capital, Operating Models, Innovation, Growth Strategy, Product Launch

Education

  • Ed.D. in Business
    2012 - 2017
    University of Derby - Derby, England, UK
  • Master's Degree in Marketing (MAMM)
    2004 - 2007
    University of Derby - Israel Branch
  • Bachelor's Degree in Law and Justice Administration
    1994 - 1998
    University of East London - London, England, UK

Certifications

  • Certificate in Business Valuations
    APRIL 2022 - PRESENT
    ACCA
  • Psychology Diploma
    MARCH 2011 - PRESENT
    NCFE
  • Workplace Psychology
    FEBRUARY 2011 - PRESENT
    NCFE
  • Mastering Web Application Development
    JUNE 2000 - PRESENT
    Microsoft University

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