Margaryta Pugachova, Finance Expert in Santa Cruz de Tenerife, Spain
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Margaryta Pugachova

Verified Expert  in Finance

Finance Expert

Santa Cruz de Tenerife, Spain
Toptal Member Since
June 4, 2020

Margaryta is an ACCA-certified finance professional with 20+ years of experience and a track record of guiding companies' finances through exponential growth from the outset to $70+ million turnovers, Series A raise, execution of M&A deals of $20+ million, and securing $11+ million debt financing. She began her career at Deloitte, rising through private equity to CFO roles in various industries (fintech, ad tech, and IT). Margaryta is keen to apply her experience to a variety of stakeholders.

Career Highlights

PrimoCollect Group
Corporate Finance Director
AMC Maxfield Asset Management, Ltd.

Education Highlights

Master's Degree (Magma Cum Laude)
Kyiv National University of Economics
Diploma (Magna Cum Laude)
Wirtschaftsuniversitat Wien – Vienna University of Economics and Business Administration

Certification Highlights

Association of Chartered Certified Accountants

Case Studies

Work Experience


2024 - PRESENT
  • Created robust production and business models for various scenarios.
  • Co-created a pitch deck to raise further financing.
  • Created a prospective international business structure.
  • Advised the CEO and founder on personal financial matters.
Focus areas: Business Modeling, Investor Relations, Business Structuring, Pitch Decks, Corporate Legal

Virtual CFO, Consultant, Controller, Business Modeler

2020 - PRESENT
Toptal Clients
  • Created a business model for fundraising purposes, which allowed the raising of 1+ million GBP.
  • Improved revenue cycles that allow for a decrease in days receivable from 2–3+ months to 0–1 month.
  • Empowered the operations and sales teams with meaningful tools to achieve smarter goals, setting up a frame for a realistic OKR process.
  • Created an automated reporting and planning solution that allowed the CEO to monitor the company's financial position and perform a flexible forecasting exercise in a "live" mode.
Focus areas: Controller, Financial Reporting, Financial Modeling, IT, Virtual CFO, Business Strategy, Analytical Review

Central Finance Manager

2020 - 2021
Crossover Group, Trilogy
  • Increased the internal productivity of the collections team by 24%.
  • Automated several crucial revenue-related processes, resulting in a 9% increase in internal collection efficiency.
  • Created a framework for internal reporting (accounts receivable cycle) and increased the transparency of related workflows.
Focus areas: Revenue Cycle Management, Accounting Policy Development, Financial Analysis, Analytical Review, Procure to Pay, Order to Cash (O2C), Collection, Finance Process Improvement


2010 - 2020
PrimoCollect Group
  • Created a financial function from scratch, which started contributing up to EUR 2 million annually to net results.
  • Managed the creation of local and international financial and operational business structures (with respective inter-company and cross-border ownership and asset flow structuring), which drove 40+ fold turnovers and 50+ fold asset base increases.
  • Handled common tax issues and optimization schemes, both local and international such as Western Europe, UA, and RU, decreasing the value at risk from about EUR 2 million to EUR 20,000.
  • Developed and maintained a thorough IFRS-based corporate reporting model, which included a full reporting package with comprehensive analytical insight, facilitating annual external Big Four audits and allowing for up to 40% cost-saving.
  • Set up an efficient business control system including financial and operational processes, allowing 20% cost optimization.
  • Automated accounting, control, and budgeting processes within the group allowed for twice as fast decision-making and shortened the book closing deadline to ten days.
  • Managed the ISO 9001:2008 certification for group companies' core business processes.
  • Participated in securing and managing a mezzanine debt financing after that, including deal execution, covenants management, and regular reporting. Conducted later refinancing negotiations with international banks and reached favorable terms.
  • Generated insight for shareholders and management board in ad hoc acquisition targets valuation, new product lines valuation, and new markets opening with a total estimated value of over EUR 30 million.
  • Supervised the launch of new geographical markets, including Russia and EU, and new segments launch, including customizing existing business processes.
Focus areas: Investment Analysis, Corporate Restructuring, Real Estate, Deal Analysis, Financial Services, Business Intelligence (BI), Fintech, Internal Audits, Revenue & Expense Projections, Product Costing, Sensitivity Analysis, Budget Modeling, Insight Reporting, Analytical Review, International Taxation, ASC 606, B2C, B2B, Management Reporting, Mentorship & Coaching, Risk & Compliance, Performance Management, Cash Flow, Profit & Loss (P&L), Balance Sheets, Risk Analysis, Valuation Multiples, DCF Valuation, Accounting, Charts, Operating Analysis, Enterprise Resource Planning (ERP), Controllership, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Project, Performance Analysis, CFO, Key Performance Indicators (KPIs), US GAAP, IFRS Financial Reporting, SaaS, Financial Modeling, Mergers & Acquisitions (M&A), Financial Planning & Analysis (FP&A), Startups, Accounting Policy Development, Bank Covenants, Market Entry, Regulatory Reporting, Organizational Compliance, Corporate Legal, Leadership Development, Training, Training & Training Content Development, Coaching, Valuation, Due Diligence, Transaction Advisory, Process Automation, Business Structuring, Refinancing, Debt Restructuring, Tax Minimization, Internal Control, Contract Negotiation, ISO 9001, Cost Management, Treasury & Liquidity Management, Forecasting, Budgeting, Business Modeling, External Audits, Financial Reporting, Performance Improvement

Corporate Finance Director

2006 - 2010
AMC Maxfield Asset Management, Ltd.
  • Created dynamic operational models for assets under management with a total GBV of over $50 million.
  • Developed standard corporate reporting procedures for assets under management.
  • Designed an analytical division within the firm. Started regular market analysis with related potential deal sourcing for the shareholders (over 20 deals sourced).
  • Participated in business restructuring and new business kick-off on a group of wood production assets valued at $6 million.
  • Participated and completed various M&A deals (telecommunications, production, advertising) valued at EUR 10 million+.
Focus areas: Relative Valuation, Business Consulting, Real Estate, Advertising, Forecasting, Deal Analysis, Business Intelligence (BI), Telecommunications, Internal Audits, Insurance, Loyalty Programs, Internal Control, Revenue & Expense Projections, Market Studies, Product Costing, Sensitivity Analysis, Budget Modeling, Insight Reporting, Analytical Review, Performance Improvement, Hotels & Lodging, Process Automation, Chemicals, B2C, B2B, Market Entry, Management Reporting, Business Structuring, Mentorship & Coaching, Performance Management, Cash Flow, Profit & Loss (P&L), Balance Sheets, Risk Analysis, Valuation Multiples, DCF Valuation, Accounting, Charts, Operating Analysis, Enterprise Resource Planning (ERP), Controllership, Cost Management, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Project, Transaction Advisory, Performance Analysis, Key Performance Indicators (KPIs), US GAAP, IFRS Financial Reporting, SaaS, Financial Modeling, Private Equity, Startups, Financial Reporting, Financial Planning & Analysis (FP&A), Budgeting, Deal Sourcing, Group Reporting IFRS, Accounting Policy Development, Leadership Development, Training & Training Content Development, Training, Coaching, Business Modeling, Investment Analysis, Corporate Restructuring, Mergers & Acquisitions (M&A), Valuation, Due Diligence

Auditor, Audit Senior

2004 - 2006
  • Carried out financial analysis and audit of financial statements under IFRS, US GAAP for local and international clients in media and telecoms, metal, oil, public utilities, insurance, advertising, delivery, beverage, and the airline industries.
  • Conducted due diligence for a telecom target; carried out the agreed upon procedures for an advertising company and a wood processing group of companies.
  • Participated in the project of SAP implementation preparation for a multi-brand beverage group of companies with a BV of over $50 million.
  • Conducted SOX compliance attestation for a SEC listed group of companies in the media and entertainment industry.
Focus areas: FMCG, Metals & Mining, Advertising, Telecommunications, Insurance, Regulatory Reporting, Organizational Compliance, Agribusiness, Chemicals, Food & Beverage, B2B, B2C, Mentorship & Coaching, Risk & Compliance, Cash Flow, Profit & Loss (P&L), Balance Sheets, Risk Analysis, Accounting, Enterprise Resource Planning (ERP), Microsoft Word, Microsoft Excel, Training, Training & Training Content Development, Coaching, Transaction Advisory, Performance Analysis, IFRS Financial Reporting, Financial Reporting, Financial Planning & Analysis (FP&A), SAP, SOX Compliance, Analytical Review, Business Consulting, Due Diligence, US GAAP, External Audits
2004 - 2006

Certificate in Accounting and Finance

ACCA - Kyiv, UA and Glasgow, UK

1999 - 2004

Master's Degree (Magma Cum Laude) in Finance Management

Kyiv National University of Economics - Kyiv, Ukraine

2003 - 2003

Diploma (Magna Cum Laude) in Finance and Accounting

Wirtschaftsuniversitat Wien – Vienna University of Economics and Business Administration - Vienna, Austria

2000 - 2002

Diploma in French

French Cultural Center - Kyiv, Ukraine


Machine Learning with Python




Association of Chartered Certified Accountants


Due Diligence, Budgeting, Internal Audits, Valuation, Bank Covenants, Financial Planning & Analysis (FP&A), Three-statement Modeling, Mergers & Acquisitions (M&A), Financial Reporting, Forecasting, Revenue & Expense Projections, Private Equity, Business Intelligence (BI), Deal Analysis, CFO, Cost Management, Accounting, DCF Valuation, Cash Flow, Financial Modeling, Balance Sheets, Profit & Loss (P&L), Refinancing, Risk Analysis, International Taxation, Debt Restructuring, Valuation Multiples, Order to Cash (O2C), Finance Process Improvement, Controller

Output Software

Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Microsoft Project

Industry Expertise

Financial Services, Telecommunications, Insurance, Real Estate, Chemicals, Food & Beverage, Hotels & Lodging, Agribusiness

Data & Analysis Software

NetSuite, QuickBooks Online, Pandas


IFRS Financial Reporting, US GAAP, Accounting Policy Development, Business Structuring, Mentorship & Coaching, Business Modeling, Contract Negotiation, Internal Control, External Audits, Business Process Optimization, Risk & Compliance, Treasury & Liquidity Management, English-Russian Translation, Russian-English Translation, FMCG, B2B, B2C, Metals & Mining, Fintech, Advertising, Performance Management, Key Performance Indicators (KPIs), Management Reporting, Performance Improvement, Organizational Compliance, Regulatory Reporting, Investment Analysis, Group Reporting IFRS, Business Consulting, Analytical Review, Performance Analysis, Insight Reporting, Budget Modeling, Sensitivity Analysis, Operating Analysis, Charts, FPA, Startups, Controllership, Tax Minimization, SOX Compliance, French-English Translation, Loyalty Programs, ASC 606, Transaction Advisory, Coaching, Training, Relative Valuation, Dashboards, SaaS, Enterprise Resource Planning (ERP), Training & Training Content Development, Corporate Legal, Process Automation, Deal Sourcing, ISO 9001, Leadership Development, Market Entry, Corporate Restructuring, SAP, Product Costing, New Product Business Cases, Market Studies, Interviews, Revenue Cycle Management, Financial Analysis, Procure to Pay, Collection, Xero, IT, Virtual CFO, Business Strategy, Python, NumPy, Seaborn, Python 3, Investor Relations, Pitch Decks

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