Pablo is available for hire
Hire PabloPablo A. Macias
Verified Expert in Finance
Finance Expert
Location
North Miami, FL, United States
Toptal Member Since
November 10, 2017
A Harvard graduate, Pablo has developed financial models that resulted in the launch of four new digital and software business lines at Flex. He's also created M&A models for acquisitions in multiple industries: spanning financial services, industrials, and tech. Originally from Spain, Pablo moved to Silicon Valley to help develop growth strategies through M&A and new ventures, and he joined Toptal to help clients with their growth initiatives.
Career Highlights
Co-founder, CEO
Antler
Education Highlights
Master's Degree
Harvard University
Bachelor's Degree
European University of Madrid
Case Studies
Industry Expertise
Other Expertise
Work Experience
Growth Marketing Lead
2023 - PRESENT
AuthZed
- Grew qualified traffic by 50% year-on-year by restructuring existing blog content for SEO.
- Implemented marketing analytics stack to measure the marketing funnel.
- Designed and implemented integrated marketing campaigns leveraging Google Ads and LinkedIn's Matched Audiences.
Focus areas: Growth Hacking, Growth Strategy, Growth Marketing
Co-founder, CEO
2022 - 2023
Antler
- Led the ideation, testing, and launching of two venture studio companies in HR tech and blockchain.
- Developed pitch deck, revenue/business model, fundraising strategy, financial budget, and a product roadmap in collaboration with the product engineering team.
- Conducted market research and analysis to identify the total addressable market, competitive landscape, and go-to-market strategy through 100+ interviews with potential clients.
Focus areas: Artificial Intelligence (AI), HR Tools, Market Sizing, Primary Research, Financial Modeling, Seed Fundraising, Fundraising, Fundraising Consultant, Financial Planning & Analysis (FP&A), Financial Forecasting, Business Plan Consulting, Startup Funding Consultant, Private Equity, Market Research, Venture Capital, Financial Statements, Strategy, Strategic Planning & Execution, Startup Growth Strategy Development, Pricing Models, Data Analysis, Startup Funding, Sales Strategy, Business Models, New Business Development, Pitch Decks, Early-stage Venture Capital, Go-to-market Plans, Go-to-market Strategy, Business Strategy
Senior Marketing Strategy Manager
2018 - 2021
Toptal
- Reported to Toptal's CEO and spearheaded demand generation efforts, resulting in a 30%+ YoY increase in inbound leads growth.
- Managed the marketing budget and resources, overseeing the hiring and managing of five marketing professionals and leveraging external service providers.
- Worked closely with executive leadership to develop and execute new campaigns in experimental channels such as review sites and direct buys.
Focus areas: Growth, Growth Strategy, Growth Hacking, Financial Forecasting, Business Plan Consulting, Market Research, Strategy, Strategic Planning & Execution, Startup Growth Strategy Development, Data Analysis, Startup Funding, Data Analytics, Databases, Sales Strategy, Business Models, New Business Development, Go-to-market Plans, Go-to-market Strategy, Business Strategy
Strategy Manager
2017 - 2018
The Economist Intelligence Unit
- Created the go-to-market strategy for a pharmaceutical company in Mexico and Algeria.
- Provided the market landscape of chronic kidney disease medical services in South Africa for a medical device manufacturer.
- Worked with Johnson & Johnson to assess Brexit's impact on P&L; developed a financial model.
Focus areas: Financial Modeling, Markets, Market Sizing, Primary Research, Financial Forecasting, Business Plan Consulting, Market Research, Financial Statements, Strategy, Strategic Planning & Execution, Entry Strategy, Data Analysis, Business Models, Go-to-market Plans, Go-to-market Strategy, Business Strategy
Managing Partner
2017 - 2018
Search Fund
- Served as the managing director for a self-funded search fund created to acquire one single company with EBITDA between €1-4 million.
- Performed the valuation, financial modeling, and strategic and industry analyses for multiple acquisition targets with EBITDA of up to €1.5 million in oil and gas, instrumentation, chemicals, and hardware electronics industries.
- Researched over 1,000 companies, contacted around 500, and met with 25 business owners to negotiate a potential sale.
- Developed a business case to acquire two companies: one technology company and one chemical distributor. Both owners considered the acquisition price low, and offers were not accepted.
Focus areas: Discounted Cash Flow (DCF), Private Equity Valuation, Valuation Modeling, Valuation, Acquisitions, Accounting, Strategy, Pricing Strategy, Financial Modeling, Debt Raises, Cash Flow Modeling, Capital Raising, Growth Equity, Private Company Valuation, Private Equity, Mergers & Acquisitions (M&A), Total Addressable Market (TAM), Market Sizing, Competitor Analysis & Profiling, Data Visualization, Microsoft Excel, Management Reports, Financial Planning & Analysis (FP&A), Financial Forecasting, Business Plan Consulting, Startup Funding Consultant, Market Research, Financial Statements, Strategic Planning & Execution, Data Analysis, Startup Funding, Business Models
Strategic Projects Manager
2017 - 2017
GLG Insights
- Conducted commercial due diligence for two target acquisitions in the semiconductors and automotive industries.
- Interviewed 20+ industry experts (at competitors, suppliers, and customers) to understand competitive positioning, market size, and potential expansion opportunities for each target company.
- Synthesized findings into a PowerPoint and presented to private equity firm partners and deal managers.
Focus areas: Due Diligence, Due Diligence Consultant, M&A Due Diligence (Financial), M&A Due Diligence (Technology), Primary Research, Business Plan Consulting, Private Equity, Market Research, Strategy, Strategic Planning & Execution, Pricing Models, Data Analysis, Go-to-market Strategy, Business Strategy
Corporate Strategy Manager
2012 - 2017
Flex
- Supported the senior management in developing growth strategies (M&A strategy and incubation of new businesses) and business cases and plans supporting those initiatives.
- Planned the development of four new businesses in the internet of things (IoT) industry that raised $25 million internally in aggregated funding. Created pricing models, resource plans, budgets, and investment analysis models.
- Incubated a new business group addressing cloud infrastructure. Developed a business case with market analysis, financial plan, and model linked to the product roadmap and milestones.
- Built detailed financial models, including projections, valuation, and investment return analyses for acquisitions, investments, and new ventures.
- Developed M&A strategies for Flex business segments. Created capability and gap assessments and identified and evaluated acquisitions.
- Crafted the go-to-market strategy and developed the Flex Digital Health platform and pricing models.
Focus areas: Angel/Seed Funding, Early-stage Funding, Forecasting, Budget Management, Projected Cash Flow, Discounted Cash Flow (DCF), Cash Flow Forecasting, P&L Forecasting, Pricing Strategy, Price Analysis, Pricing, Cash Flow Modeling, Revenue Modeling, Valuation Modeling, M&A Modeling, Financial Management, Financial Modeling, Strategy, Business Planning, Acquisitions, Accounting, Investment Summaries, Investment Briefs, Investment Return Scenario Analysis, Investment Decision-making, Investment Thesis, Early-stage Venture Capital, Startup Funding, Valuation Analysis, Valuation Multiples, Valuation, Mergers & Acquisitions (M&A), United States, Total Addressable Market (TAM), Market Sizing, Competitor Analysis & Profiling, Price Positioning, Microsoft Excel, Management Reports, Financial Planning & Analysis (FP&A), Financial Forecasting, Business Plan Consulting, Startup Funding Consultant, Market Research, Venture Capital, Financial Statements, Strategic Planning & Execution, Entry Strategy, Pricing Models, Data Analysis, Go-to-market Strategy, Business Strategy
Investment Analyst
2008 - 2010
Banco Santander
- Built detailed financial models supporting multiple bank acquisition scenarios and M&A deal types (acquisition through new equity issue, a merger of equals, a reverse merger with share buyback, and an acquisition with call and put options calculated with the Black-Scholes option pricing model).
- Performed research and financial modeling and developed business cases for bank acquisitions.
- Assessed the market entry into the United States through the acquisition of an online bank in 2009. Sized online and mobile banking market opportunities and developed acquisition rationale and financial models.
Focus areas: Finance Strategy, Financial Statements, Equity Financing, Valuation Multiples, Equity Valuation, Valuation Modeling, Adjusted Present Value (APV), Discounted Cash Flow (DCF), Acquisitions, Accounting, Valuation Analysis, Valuation, Financial Modeling, Financial Options, Reverse Mergers, Mergers & Acquisitions (M&A), Market Sizing, Competitor Analysis & Profiling, Price Positioning, Dashboards, Excel VBA, Excel Macros, Macros, Microsoft Excel, Management Reports, Financial Planning & Analysis (FP&A), Financial Forecasting, Business Plan Consulting, Market Research, Strategy
Education
2010 - 2012
Master's Degree in Finance
Harvard University - Boston, MA, USA
2003 - 2008
Bachelor's Degree in Economics and Business
European University of Madrid - Madrid, Spain
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