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Adriana Palma
Verified Expert in Management Consulting
Management Consulting Expert
Álvaro Obregón, Mexico
Toptal member since September 1, 2022
Bio
An actuary and master in finance, Adriana led the credit portfolio rating process for 475 billion Mexican pesos of Banobras, an infrastructure development bank, redesigning the additional provisions methodology. She served as a CFO and accumulated an 18-year financial career with startups and all sizes of corporations. She's venturing out as a freelance to help multi-disciplinary clients achieve specific goals, including FP&A, treasury, fundraising, risk management, and performance attribution.
Career Highlights
CFO
Automotriz Hermer, S.A. (Authorized Mercedes-Benz distributor /Grupo Hermes)
CFO
Tigriada
Portfolio Investment Performance Manager
Instituto Mexicano del Seguro Social
Education Highlights
Master's Degree
Instituto Tecnológico Autónomo de México (ITAM)
Bachelor's Degree
Instituto Tecnológico Autónomo de México (ITAM)
Certification Highlights
Approved Level I Exam of the Chartered Financial Analyst Program
Computerhouse School
Case Studies
Expenditure Policy | Budget Control
Budget ControlsBudget ManagementProcess DesignProcess MappingProcess ControlExpenditure Policy+ 13 more
Expertise
- Budget Controls
- Budgeting
- Financial Planning & Analysis (FP&A)
- Financial Risk Management
- Performance Attribution
- Project Management
- Software Implementation
- Treasury Management
Work Experience
Financial Director | CFO
2024 - 2024
Innovacion Balmiz
- Coordinated the finance department, mainly in charge of corporate treasury, financial planning, accounts receivable, and accounting, centralizing the operation of 26 family-owned businesses.
- Ensured the application and implementation of policies and procedures, identified risks and established controls, improved practices, and promoted order for the family-owned businesses with the perspective of institutionalizing them.
- Attended to the requirements and audits of the authorities corresponding to previous years, as well as the 21 internal audits.
- Prepared a diagnosis of 26 companies and implemented their remediation plans to correct the accounting and financial aspects.
- Optimized the work team of 30 people in the finance department, evaluating functions, merging areas, and reducing payroll expenses by 40%.
- Implemented budget control; applied the payment process; ensured the integration of files for relevant or recurring payments; cut spending subject to liquidity restrictions; and consolidated and proposed a payment plan for accounts payable.
Focus areas: Accounting, Accounts Payable, Analysis, Administration, Finance, Budget Management, Budget Controls, Financial Modeling, Financial Statements, Payroll & Benefits, Fintech, Multi-functional Management, Entrepreneurship, joint-stock companies, Corporate Treasury, Financial Planning & Analysis (FP&A), Team Restructuring, Corporate Governance, Startups, Revenue & Expense Projections, Management Consulting
CFO
2022 - 2023
Automotriz Hermer, S.A. (Authorized Mercedes-Benz distributor /Grupo Hermes)
- Restructured financial and administrative departments (tax accounting, treasury, compliance, controlling, inventory, human resources, information technology, and anti-money laundering), achieving control by Grupo Hermes in just one year instead of two.
- Ensured compliance with anti-money laundering regulations and mitigated reputational and economic risks through the diagnosis, five-year remediation plan, staff training, policy development, and best practices such as hiring a Compliance Officer.
- Optimized the treasury by eliminating the authorization of paper payment requests, implementing more efficient controls in banking operations, staff training, delimitation of functions, and taking advantage of the system.
- Transformed the organizational culture, accompanied by the development of the soft skills of the personnel in charge of each area for the generation of high-level information and decision-making, responsibilities that they did not have.
- Provided attention to annual reviews of funding lines and formalization with favorable conditions.
Focus areas: Treasury Management, Anti-money Laundering (AML), Audits, Human Resources (HR), Corporate Restructuring, Process Design, Process Control, Process Mapping, Payment Processing, IT Security, Data Privacy, Mentorship & Coaching, Business Coaching, Term Sheet Negotiations, Fundraising, Systems Analysis, Reporting, Tax Reporting, Financial Planning & Analysis (FP&A), Financial Analysis, Corporate Finance, External Financial Reporting, Accounts Payable, Budget Management, Risk Management, Bank Covenants, Due Diligence, Financial Statements, Cash Management, Cash Flow Analysis, Compliance, Team Restructuring, Corporate Treasury, Regulations, Manuals & Documentation, Project Management, IT Project Management, Team Building, Process Automation, Team Mentoring, Strategy, Financial Modeling, CFO, Sensitivity Analysis, Key Performance Indicators (KPIs), Cash Flow Modeling, Cash Flow Management, Forecasting, Internal Financial Reporting, Organizational Change Management (OCM), Business Process Analysis, Investor Reporting, Analysis, Finance, Pricing Models, Deal Analysis, Salesforce Knowledge, Investor Relations, Revenue & Expense Projections, Management Consulting
CFO
2021 - 2022
Tigriada
- Led the development of the annual budget and the implementation of a payment process to control the budget, with the accomplishment of not overspending in 2021 and 2022 while working for a multiple-purpose financial institution Tigriada.
- Coordinated the parameterization of the SAFI Banking system as well as the reprocessing of financial, accounting, and tax information to solve delays and errors since 2019, ensuring compliance with the law in the first quarter of 2022.
- Contributed to the preventive measures of money laundering by implementing the cash recovery and funding processes from/to the branches of the company's bank accounts, accompanied by two technological platforms in 2021 and 2022.
- Hired and trained a high-performance team for the finance department and built the major areas, including accounting, treasury, planning, financial analysis, accounts payable, and administrative services.
- Contributed to the implementation of corporate governance as the finance and planning committee secretary, responsible for preparing and presenting reports to the board of directors.
Focus areas: Financial Reporting, Financial Planning & Analysis (FP&A), Treasury Management, Accounting, Tax Compliance, Accounts Payable, Administration, Corporate Governance, Financial Statements, Cash Management, Cash Flow Modeling, Software Implementation, Team Building, Team Mentoring, Process Automation, Project Management, Process Design, Manuals & Documentation, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Invoices, Invoice Verification, Payment Processing, Corporate Treasury, Expenditure Policy, Process Control, Budget Controls, Loan Origination, Financial Ratios, Loans, Debt Collection, Payment Collection, Credit Policy, Market Risk, Teams, Zoom, Outlook, Creditor's Agreements, Regulations, Reporting, Audits, Process Mapping, Project Bidding, Team Restructuring, Compliance, Budgeting, Allowance for Loan & Lease Losses (ALLL), Credit Risk, Lending, Budget Management, Ethics, Programming, Economics, Financial Analysis, Corporate Finance, Micro Lending, Financial Modeling, Financial Services, SME/SMB Financing, Small & Medium-sized Enterprises (SME), Key Performance Indicators (KPIs), CFO, Cash Flow Management, Forecasting, Internal Financial Reporting, Organizational Change Management (OCM), Business Process Analysis, Business Planning, Investor Reporting, Analysis, Finance, Pricing Models, Deal Analysis, Salesforce Knowledge, Startups, Early-stage Startups, Investor Relations, Revenue & Expense Projections, Management Consulting
Credit Manager | Portfolio Rating Manager
2019 - 2020
Banco Nacional de Obras y Servicios Públicos, S.N.C. (Banobras)
- Supervised the loan portfolio rating process of 475 billion Mexican pesos in accordance with the sole circular issued by the National Banking and Securities Commission (CNBV), achieving zero audit observations.
- Coordinated the weekly issuance of follow-up reports on borrower obligations and guarantees and verified the use of loan funds, contributing to a 98% compliance rate of the 6,436 covenants by 2020.
- Reviewed interest rates charged to borrowers and instructed the application of penalties for non-compliance, carrying out 263 reviews in 2020 and recovering economic resources for the bank by correcting rates applied prior to my administration.
- Coordinated the implementation of the IFRS 9 international standard in relation to the loan portfolio rating process for all managements and directorates in the credit department, punctually complying with the bank's work plan.
- Led the modification of the methodology for additional credit provisions and received the approval of the Credit Directorate.
Focus areas: Lending, Credit Risk, Credit Ratings, Allowance for Loan & Lease Losses (ALLL), Bank Covenants, Team Mentoring, Process Design, Process Automation, Project Bidding, Project Management, Software Implementation, Creditor's Agreements, Manuals & Documentation, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Process Control, Loan Origination, Loans, Debt Collection, Payment Collection, Credit Policy, Skype, Teams, Zoom, Outlook, Regulations, Reporting, Audits, Process Mapping, Team Building, Compliance, Financial Statements, Financial Planning & Analysis (FP&A), Ethics, Accounting, Risk Models, Risk Analysis, Company Analysis, Corporate Finance, Sensitivity Analysis, Forecasting, Analysis, Deal Analysis, Risk Modeling, Management Consulting
CFO
2017 - 2019
AU Capital and Subsidiaries
- Elaborated, presented, and received approval from the board of directors for the yearly budget. Supervised and delivered budgetary efficiency with no overdraft in 2018 and 2019 by establishing the payment process and budgetary controls.
- Obtained the ratings for the first time in 2018 as counterparty and servicer with HR ratings at the levels required to secure the necessary financing in only six months of work. I also coordinated the subsequent quarterly reviews.
- Led the implementation of the single circular for CNBV to present financial statements and determine provisions for credit portfolios to obtain financing from development banks, with successful implementation in December 2018.
- Raised funds from local and foreign financial firms in USD and MXN, where I demonstrated the ability to negotiate a term sheet and assisted in completing transactions by reviewing agreements.
Focus areas: Financial Reporting, Financial Planning & Analysis (FP&A), Treasury Management, Investments, Tax Compliance, Credit Ratings, Credit Risk, Corporate Governance, Budgeting, Factoring, Due Diligence, Financial Model Auditing, Accounts Payable, Financial Statements, Bank Covenants, Allowance for Loan & Lease Losses (ALLL), Administration, Cash Flow Modeling, Cash Management, Project Management, Team Building, Team Mentoring, Process Mapping, Process Design, Investor Agreements, Manuals & Documentation, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Invoices, Invoice Verification, Payment Processing, Corporate Treasury, Expenditure Policy, Process Control, Budget Controls, Loan Origination, Financial Ratios, Loans, Debt Collection, Payment Collection, Credit Policy, Indexing, Tracking, Sharpe, Risk-adjusted Returns, Index, Market Risk, Skype, Zoom, Creditor's Agreements, Investment Funds, Regulations, Reporting, Benchmarking, Investment Policy Statements (IPS), Audits, Project Bidding, Process Automation, Software Implementation, Team Restructuring, Compliance, Integrated Financial Statements, Leases, Pitch Decks, Fundraising, Lending, Budget Management, Ethics, Portfolio Management, Equity, Accounting, Economics, Risk Analysis, Private Company Valuation, Company Analysis, Valuation of Financial Instruments, Financial Analysis, Corporate Finance, Financial Modeling, Financial Services, CFO, Small & Medium-sized Enterprises (SME), SME/SMB Financing, Sensitivity Analysis, Key Performance Indicators (KPIs), Term Sheet Advisory, Cash Flow Management, Forecasting, Internal Financial Reporting, Financial Reporting Dashboards, Organizational Change Management (OCM), Business Process Analysis, Business Planning, Investor Reporting, Analysis, Finance, Pricing Models, Deal Analysis, Pitch Deck Consultant, Investor Relations, Revenue & Expense Projections, Management Consulting
Deputy Director of Financial Administration | Treasury and Trust Manager
2016 - 2017
Metrofinanciera
- Restructured and moved the treasury and trust management departments from Monterrey to Mexico City, reducing operational costs and operating risk and building a high-performance team.
- Negotiated the financial conditions of the company's existing credit lines to promote the reimbursement of expenses and deposits never before returned to the company because the trust agreements did not establish the dynamics of reimbursements.
- Automated the treasury payment process and increased efficiency in distributing money from trusts, establishing internal deadlines, management profiles, and security measures for the operation of bank portals, among others.
- Improved cash management through implementing a cash flow report considering the projections of expenses and capital advances to clients for their real estate projects, as well as establishing an investment policy and forex operations.
Focus areas: Treasury Management, Bank Covenants, Team Restructuring, Team Mentoring, Process Mapping, Process Design, Process Automation, Cash Management, Investments, Manuals & Documentation, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Invoices, Invoice Verification, Payment Processing, Corporate Treasury, Expenditure Policy, Process Control, Budget Controls, Financial Ratios, Debt Collection, Payment Collection, Tracking, Market Risk, Outlook, Regulations, Reporting, Investment Policy Statements (IPS), Audits, Project Management, Team Building, Project Bidding, Compliance, Trusts, Cash Flow Modeling, Budgeting, Lending, Administration, Budget Management, Ethics, Financial Analysis, Corporate Finance, Financial Planning & Analysis (FP&A), SME/SMB Financing, Small & Medium-sized Enterprises (SME), Cash Flow Management, Forecasting, Organizational Change Management (OCM), Analysis, Finance, Pricing Models, Deal Analysis, Investor Relations, Revenue & Expense Projections
Portfolio Investment Performance Manager
2008 - 2015
Instituto Mexicano del Seguro Social
- Prepared and received the approval of the Financial Investment Unit and the Financial Investment Commission of the annual proposals for evaluating the performance of the reserves and pension funds (160 billion Mexican pesos) from 2008 to 2015.
- Designed and implemented the performance evaluation module in analytics, automating the performance attribution process through benchmarks, charts, risk-adjusted indices, and comparative reports ranking the results.
- Implemented the comparative analysis regarding Afore investments by creating and using a proprietary index for investment companies specialized in retirement funds (Siefores) and exhibited the analysis quarterly or semi-annually from 2018 to 2015.
- Built the benchmarks internally for the institutional portfolios through the internal system and public indexes, reducing costs by bypassing intermediaries and redundant bidding processes.
Focus areas: Performance Attribution, Asset Management, Financial Risk Management, Software Design, Software Implementation, Team Mentoring, Process Automation, Product Bidding, Project Bidding, Process Design, Manuals & Documentation, Investment Policy Statements (IPS), Investment Funds, Stock Financing, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Process Control, Indexing, Tracking, Information Ratio (IR), Sharpe, Risk-adjusted Returns, Financial Ratios, Capital Markets, Index, Value at Risk, Market Risk, Outlook, Regulations, Reporting, Benchmarking, Audits, Project Management, Process Mapping, Team Building, Pension Funds, Pension Liabilities, Compliance, Investments, Ethics, Portfolio Management, Equity, Fixed Income, Quantitative Analysis, Programming, Financial Mathematics, Economics, Financial Risk Analysis, Risk Analysis, Company Analysis, Investment Analysis, Sensitivity Analysis, Key Performance Indicators (KPIs), Forecasting, Business Process Analysis, Investor Reporting, Analysis, Finance, Pricing Models, Deal Analysis, Risk Modeling, Healthcare
Risk Manager | Risk Analyst
2005 - 2008
Afore Azteca
- Managed the financial risk and the investment regime of the five investment portfolios operated by the Siefores in accordance with the applicable regulations, achieving zero audit observations each year from 2005 to 2008.
- Developed, validated, and implemented the market risk calculation tool for regulatory value at risk, which was useful for anticipating deviations from regulatory limits and avoiding fines.
- Developed, validated, and implemented the consumption tool for web monitoring of the investment regime's limits, which was useful for risk and investment areas for intraday limit verification and correction of potential deviations.
Focus areas: Financial Risk Management, Process Automation, Manuals & Documentation, Investment Policy Statements (IPS), Risk Models, Benchmarking, Performance Attribution, Risk Analysis, Stock Financing, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Indexing, Tracking, Information Ratio (IR), Sharpe, Risk-adjusted Returns, Financial Ratios, Capital Markets, Index, Value at Risk, Market Risk, Outlook, Investment Funds, Regulations, Reporting, Audits, Project Management, Software Design, Asset Management, Pension Liabilities, Pension Funds, Team Mentoring, Compliance, Investments, Ethics, Fixed Income, Quantitative Analysis, Calculus, Programming, Financial Mathematics, Financial Risk Analysis, Sensitivity Analysis, Key Performance Indicators (KPIs), Forecasting, Analysis, Scenario Analysis, Deal Analysis, Risk Modeling
Education
2007 - 2010
Master's Degree in Finance
Instituto Tecnológico Autónomo de México (ITAM) - Ciudad de México, México
1999 - 2003
Bachelor's Degree in Actuarial Science
Instituto Tecnológico Autónomo de México (ITAM) - Ciudad de México, México
Certifications
JULY 2014 - PRESENT
Approved Level I Exam of the Chartered Financial Analyst Program
Computerhouse School
Skills
Finance
Budgeting, Risk-adjusted Returns, Budget Controls, Corporate Treasury, Forecasting, Deal Analysis, Corporate Finance, Risk Analysis, Financial Risk Analysis, Risk Models, Financial Planning & Analysis (FP&A), Lending, Credit Risk, Allowance for Loan & Lease Losses (ALLL), Bank Covenants, Fundraising, Factoring, Due Diligence, Financial Model Auditing, Cash Management, Cash Flow Modeling, Loan Origination, CFO, Internal Financial Reporting, Revenue & Expense Projections, Valuation of Financial Instruments, Private Company Valuation, Accounting, Financial Reporting, Tax Compliance, Integrated Financial Statements, Product Bidding, Anti-money Laundering (AML), External Financial Reporting, Financial Modeling, Micro Lending
Output Software
Microsoft Word, Microsoft Excel, Microsoft PowerPoint
Industry Expertise
Trusts, Asset Management, Healthcare, Leases, Capital Markets, Financial Services, Early-stage Startups
Other
Financial Mathematics, Portfolio Management, Ethics, Treasury Management, Budget Management, Investments, Team Restructuring, Team Mentoring, Software Implementation, Process Automation, Manuals & Documentation, Investment Policy Statements (IPS), Benchmarking, Reporting, Investment Funds, Market Risk, Index, Sharpe, Information Ratio (IR), Tracking, Indexing, Process Control, Expenditure Policy, Payment Processing, Outlook, Corporate Restructuring, Mentorship & Coaching, Systems Analysis, Cash Flow Management, Organizational Change Management (OCM), Business Process Analysis, Investor Reporting, Analysis, Stock Financing, Financial Analysis, Company Analysis, Financial Risk Management, Economics, Programming, Fixed Income, Equity, Accounts Payable, Administration, Corporate Governance, Credit Ratings, Pitch Decks, Financial Statements, Compliance, Performance Attribution, Pension Funds, Software Design, Project Bidding, Team Building, Process Mapping, Process Design, Project Management, Audits, Creditor's Agreements, Investor Agreements, Value at Risk, Credit Policy, Loans, Financial Ratios, Zoom, Teams, Skype, Business Coaching, Term Sheet Negotiations, Finance, Pension Liabilities, Risk Modeling, Investor Relations, Management Consulting, Probability Theory, Algebra, Geometry, Calculus, Quantitative Analysis, Alternative Investments, Derivatives, Regulations, Payment Collection, Debt Collection, Invoice Verification, Invoices, Human Resources (HR), IT Security, Data Privacy, Tax Reporting, Risk Management, Cash Flow Analysis, IT Project Management, Strategy, Investment Analysis, SME/SMB Financing, Small & Medium-sized Enterprises (SME), Sensitivity Analysis, Financial Forecasting, Key Performance Indicators (KPIs), Term Sheet Advisory, Financial Reporting Dashboards, Business Planning, Scenario Analysis, Pricing Models, Salesforce Knowledge, Payroll & Benefits, Fintech, Multi-functional Management, Entrepreneurship, joint-stock companies, Startups, Pitch Deck Consultant
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