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Alex Ezazi
Verified Expert in Management Consulting
Growth Expert
Los Angeles, United States
Toptal member since June 6, 2022
Bio
Alex is a business intelligence and customer insight expert who helped raise over $200 million in funding as VP of marketing and sales at a venture-backed startup which eventually went public. He has broad experience developing business plans, market research, product development and deployment in mobile telecoms, advertising, and digital collaboration platforms. Alex loves freelancing because of the freedom and opportunity to cooperate on exciting projects worldwide and across industries.
Career Highlights
Vice President, Marketing, Sales, and Customer Service
PNV Data Communications
Education Highlights
Master of Business Administration (MBA)
Columbia University
Master's Degree
University of Southern California
Certification Highlights
Data Science
Metis Data Science
Case Studies
NYC Subway Data Analysis as a Proxy to Determine Efficacy of Peak Period Advertising
Data CaptureData CleansingExploratory Data AnalysisData AggregationAdvertisingData Transformation+ 11 more
Seed Round Funding Presentation for a London-based Ad-tech Startup in 2014
AdvertisingBusiness to Business (B2B)Market EntryMarket Research & AnalysisPrice PositioningNew Products+ 13 more
Expertise
- Customer Insights
- Entry Strategy
- Financial Modeling
- Growth Strategy
- Marketing Strategy
- Market Research & Analysis
- New Product Development
- Product Launch
Work Experience
Founder
2003 - PRESENT
eyeQ Analytics
- Built a classification model to predict and manage loan default for a merchant financial services firm in preparation for fundraising.
- Created a business plan and financial model to analyze the market for a digital collaboration platform targeting live interaction between artisans and their customers.
- Developed the business plan and financial model for a venture developing a hybrid display and mobile microtargeting advertising platform.
- Evaluated potential market for creating a platform to automate the real estate appraisal process.
Focus areas: Advertising, Data Science, Decision Tree Classification, Logistic Regression, Growth Strategy, Testing, Marketing, Market Research, Decision Tree Regression, Excel 365, Data Capture, Data Aggregation, Visual Storytelling, Process Design, Price Positioning, Data Analysis, Revenue & Expense Projections, Business Plan Consulting, United States, Forecasting, Microsoft PowerPoint, Microsoft Excel, Early-stage Venture Capital, Early-stage Startups, Early-stage Funding, Business Models, Business Strategy, Content Strategy, Storytelling, Design Thinking, Product-market Fit, Business Partnerships, Partnerships, Technology, Market Opportunity Analysis, Value Proposition, Market Sizing, Market Segmentation, Customer Segmentation, Brand Positioning, Digital Branding, Growth Marketing, Management Consulting, Launch Strategy, Idea Validation, Paid Advertising, Business Planning, SQL, Exploratory Data Analysis, Market Research & Analysis, Competitive Analysis, Total Addressable Market (TAM), Market Research Analyst, PowerPoint Design, Business Operations
Founder
1999 - 2003
Mediagravity
- Founded a startup venture and raised over $2 million in seed funding.
- Designed disruptive processes and interfaces to transform traditional media buying from paper-based to the web.
- Hired and directed the marketing and software development teams.
- Partnered with advertising agencies and media sellers to design and test the platform.
Focus areas: Advertising, Agile Project Management, Fundraising, Market Entry, Process Design, Pricing Plans, Business to Business (B2B), Growth Strategy, Startups, Market Research, Hiring, Excel 365, Data Capture, Data Aggregation, Visual Storytelling, Data Analytics, Feature-driven Development (FDD), Budgeting, Data Analysis, Business Development, Pitch Decks, Revenue & Expense Projections, Business Plan Consulting, Competitor Analysis & Profiling, Break-even Analysis, United States, Tech Sales, Forecasting, Microsoft PowerPoint, Microsoft Excel, Early-stage Venture Capital, Early-stage Startups, Early-stage Funding, Business Models, Product Branding, Business Strategy, Content Strategy, Storytelling, Design Thinking, Go-to-market (GTM) Strategy, Product-market Fit, Business Partnerships, Partnerships, Strategic Partnerships, Customer Lifetime Value (CLV), Technology, Market Opportunity Analysis, Value Proposition, Product Marketing, Market Sizing, Market Segmentation, Customer Segmentation, Brand Positioning, Digital Branding, Growth Marketing, Launch Strategy, Idea Validation, Venture Capital, Paid Advertising, Business Planning, Market Research & Analysis, Competitive Analysis, Total Addressable Market (TAM), Surveys, Market Research Analyst, PowerPoint Design, Sales Strategy, Business Operations
Vice President, Marketing, Sales, and Customer Service
1997 - 1999
PNV Data Communications
- Built and led the sales, marketing, and customer service teams.
- Raised over $200,000,000 in venture funds and took the company public as part of the executive team.
- Conducted extensive market research to develop services and pricing.
- Defined requirements for customer service systems.
- Coordinated the nationwide service launch. Grew the customer base by over 200% in six months to 15,000 users.
Focus areas: Agile Project Management, Startups, Fundraising, Roadshows, Advertising, Product Launch, Customer Service, Sales, Marketing, Market Entry, Financial Modeling, Pricing Plans, Hiring, New Product Development, Focus Groups, Growth Strategy, Testing, Business to Business (B2B), Excel 365, Data Capture, Data Aggregation, Advertising Campaigns, Visual Storytelling, Process Design, Data Analytics, Price Positioning, Sales Management, Feature-driven Development (FDD), Budgeting, Data Analysis, Business Development, Pitch Decks, Revenue & Expense Projections, Business Plan Consulting, Competitor Analysis & Profiling, Break-even Analysis, United States, Operations, Tech Sales, Sales Funnel, Forecasting, Microsoft PowerPoint, Microsoft Excel, Early-stage Venture Capital, Early-stage Startups, Early-stage Funding, Business Models, Mobile User Acquisition, Product Branding, Brand Identity, Branding, Business Strategy, Content Strategy, Storytelling, Design Thinking, Go-to-market (GTM) Strategy, Product-market Fit, Business Partnerships, Partnerships, Strategic Partnerships, Brand Strategy, Customer Lifetime Value (CLV), Technology, Market Opportunity Analysis, Value Proposition, Product Marketing, Market Sizing, Market Segmentation, Customer Segmentation, Brand Positioning, Digital Branding, Growth Marketing, Launch Strategy, Idea Validation, Venture Capital, Paid Advertising, Business Planning, Market Research & Analysis, Competitive Analysis, Total Addressable Market (TAM), Surveys, Market Research Analyst, PowerPoint Design, Sales Strategy, Business Operations, Organizational Design
Director of Marketing and Sales
1997 - 1999
Verizon
- Built and led the marketing and sales team for new mobile telephone service in South Florida.
- Launched the mobile telephone service and exceeded the customer and revenue targets by 15%.
- Hired over 100 marketing, sales, and retail staff.
- Identified and hired an advertising agency and managed a $5-million ad budget.
- Created an advertising campaign for the South Florida market and oversaw media buying.
Focus areas: Market Entry, Marketing, Advertising, Pricing Plans, Product Launch, Customer Service, Customer Insights, Sales Management, Focus Groups, Growth Strategy, Testing, Market Research, Hiring, Business to Business (B2B), Excel 365, Data Capture, Data Aggregation, Advertising Campaigns, Visual Storytelling, Data Analytics, Price Positioning, Budgeting, Data Analysis, Business Development, Revenue & Expense Projections, Business Plan Consulting, United States, Operations, Sales, Tech Sales, Sales Funnel, Forecasting, Microsoft PowerPoint, Microsoft Excel, Business Models, Mobile User Acquisition, Product Branding, Brand Identity, Branding, Business Strategy, Storytelling, Go-to-market (GTM) Strategy, Product-market Fit, Business Partnerships, Partnerships, Strategic Partnerships, Brand Strategy, Customer Lifetime Value (CLV), Technology, Market Opportunity Analysis, Value Proposition, Product Marketing, Market Sizing, Market Segmentation, Customer Segmentation, Brand Positioning, Digital Branding, Growth Marketing, Launch Strategy, Idea Validation, Paid Advertising, Business Planning, Market Research & Analysis, Competitive Analysis, Total Addressable Market (TAM), Surveys, Market Research Analyst, PowerPoint Design, Sales Strategy, Business Operations, Organizational Design
Director of Strategy and Corporate Development
1993 - 1995
Verizon
- Headed development and test market deployment of a new mobile services suite, including developing the advertising strategy and packaging.
- Coordinated customer research from the test market for feedback to the engineering team.
- Led research for the potential entry into new geographic markets to support bids for new wireless licenses.
Focus areas: Agile Project Management, Customer Insights, Customer Service, Entry Strategy, New Products, Product Launch, Pricing Plans, Focus Groups, Growth Strategy, Testing, Marketing, Market Research, Excel 365, Data Capture, Data Aggregation, Visual Storytelling, Process Design, Data Analytics, Price Positioning, Feature-driven Development (FDD), Data Analysis, Revenue & Expense Projections, Business Plan Consulting, Competitor Analysis & Profiling, Break-even Analysis, United States, Financial Planning & Analysis (FP&A), Forecasting, Microsoft PowerPoint, Microsoft Excel, Business Models, Mobile User Acquisition, Product Branding, Brand Identity, Branding, Business Strategy, Storytelling, Go-to-market (GTM) Strategy, Product-market Fit, Business Partnerships, Partnerships, Strategic Partnerships, Customer Lifetime Value (CLV), Technology, Market Opportunity Analysis, Value Proposition, Market Sizing, Market Segmentation, Customer Segmentation, Growth Marketing, Idea Validation, Business Planning, Market Research & Analysis, Competitive Analysis, Total Addressable Market (TAM), Surveys, Market Research Analyst, PowerPoint Design, Sales Strategy
Manager of Product Development
1991 - 1993
Verizon
- Led research to define features for new mobile services.
- Managed focus group research and surveys to gauge customer interest in new potential services.
- Collaborated with the engineering team to scope and cost the technology requirements of new services.
- Presented findings to executive management and obtained approval to proceed with the development and deployment of a suite of new services.
Focus areas: Agile Project Management, New Products, Product Launch, Pricing, UI Design, Feature-driven Development (FDD), Growth Strategy, Market Research, Excel 365, Data Capture, Data Analytics, Price Positioning, Data Analysis, Revenue & Expense Projections, Business Plan Consulting, Competitor Analysis & Profiling, United States, Forecasting, Microsoft PowerPoint, Microsoft Excel, Business Models, Mobile User Acquisition, Product Branding, Business Strategy, Storytelling, Go-to-market (GTM) Strategy, Product-market Fit, Business Partnerships, Partnerships, Strategic Partnerships, Brand Strategy, Customer Lifetime Value (CLV), Technology, Market Opportunity Analysis, Value Proposition, Product Marketing, Market Sizing, Market Segmentation, Customer Segmentation, Growth Marketing, Idea Validation, Business Planning, Market Research & Analysis, Competitive Analysis, Total Addressable Market (TAM), Surveys, Market Research Analyst, PowerPoint Design
Manager
1989 - 1991
Accenture
- Led a comprehensive review of the marketing and sales strategy for a semiconductor and transistor manufacturer.
- Created a financial model to analyze various pricing and marketing strategies.
- Spearheaded a comprehensive customer satisfaction study for the credit card division of a major financial institution in Ohio.
Focus areas: Customer Insights, Marketing, Pricing, Tech Sales, Agile Project Management, Growth Strategy, Market Research, Excel 365, Data Capture, Data Analytics, Price Positioning, Data Analysis, Pitch Decks, Revenue & Expense Projections, Business Plan Consulting, Competitor Analysis & Profiling, Break-even Analysis, United States, Financial Planning & Analysis (FP&A), Forecasting, Microsoft PowerPoint, Microsoft Excel, Business Models, Business Strategy, Storytelling, Go-to-market (GTM) Strategy, Product-market Fit, Customer Lifetime Value (CLV), Technology, Market Opportunity Analysis, Value Proposition, Market Sizing, Market Segmentation, Customer Segmentation, Growth Marketing, Management Consulting, Business Planning, Market Research & Analysis, Competitive Analysis, Total Addressable Market (TAM), Surveys, Market Research Analyst, PowerPoint Design, Sales Strategy
Consultant
1988 - 1989
Accenture
- Researched the US steel market for a newly acquired steel mill. Conducted customer interviews, developed the market segmentation scheme and financial model, and increased the profit margin by 5% by improving customer targeting.
- Led a comprehensive customer satisfaction study for the technology services division of a major computer manufacturer. Conducted over 100 in-person customer interviews.
- Spearheaded business process review of the credit card issuance division of a major financial services company.
Focus areas: Agile Project Management, Customer Insights, Marketing, Financial Modeling, Pricing, Growth Strategy, Market Research, Excel 365, Data Capture, Visual Storytelling, Data Analytics, Data Analysis, Revenue & Expense Projections, Business Plan Consulting, Competitor Analysis & Profiling, Break-even Analysis, United States, Financial Planning & Analysis (FP&A), Forecasting, Microsoft PowerPoint, Microsoft Excel, Business Models, Business Strategy, Storytelling, Product-market Fit, Customer Lifetime Value (CLV), Market Opportunity Analysis, Value Proposition, Market Segmentation, Customer Segmentation, Growth Marketing, Management Consulting, Business Planning, Market Research & Analysis, Competitive Analysis, Total Addressable Market (TAM), Surveys, Market Research Analyst, PowerPoint Design
Market Development Representative
1984 - 1986
Dow Chemical
- Managed the test marketing of a construction product developed by an independent company, which Dow was considering acquiring.
- Led the training program for a new product test launch.
- Spearheaded sales relationships with major distributors and construction firms for Dow construction products representing $25 million in annual revenues.
Focus areas: Testing, Marketing, Growth Strategy, United States, Sales Funnel, Microsoft PowerPoint
Education
1986 - 1988
Master of Business Administration (MBA) in Finance and Marketing
Columbia University - New York, NY, USA
1982 - 1984
Master's Degree in Industrial Engineering
University of Southern California - Los Angeles, USA
1978 - 1982
Bachelor's Degree in Structural Engineering
University of Pennsylvania - Philadelphia, Pennsylvania, USA
Certifications
JUNE 2022 - PRESENT
Data Science
Metis Data Science
Skills
Finance
Financial Modeling, Fundraising, Market Research, Seed Fundraising, Budgeting, Data Analysis, Revenue & Expense Projections, Financial Planning & Analysis (FP&A), Forecasting, Customer Lifetime Value (CLV), Market Opportunity Analysis, Total Addressable Market (TAM), Pricing
Output Software
Microsoft PowerPoint, Microsoft Excel
Industry Expertise
Early-stage Startups, Mobile User Acquisition, Technology, Venture Capital
Geographic Expertise
United States
Data & Analysis Software
Pandas, SQL, Tableau
Other
Agile Project Management, Product Launch, Market Research & Analysis, Customer Insights, Entry Strategy, New Product Development, Growth Strategy, Marketing, New Products, Market Entry, Startups, Roadshows, Business to Business (B2B), Business Development, Pitch Decks, Business Plan Consulting, Competitor Analysis & Profiling, Break-even Analysis, Early-stage Venture Capital, Early-stage Funding, Business Models, Product Branding, Brand Identity, Branding, Business Strategy, Storytelling, Go-to-market (GTM) Strategy, Product-market Fit, Business Partnerships, Partnerships, Strategic Partnerships, Brand Strategy, Value Proposition, Product Marketing, Market Sizing, Market Segmentation, Customer Segmentation, Brand Positioning, Digital Branding, Growth Marketing, Management Consulting, Launch Strategy, Idea Validation, Testing, Business Planning, Competitive Analysis, Market Research Analyst, PowerPoint Design, Go-to-market Plans, Sales Strategy, Business Operations, Finance, Polynomial Regression, Data Science, Scikit-learn, Focus Groups, Tech Sales, Feature-driven Development (FDD), Customer Service, Pricing Plans, Advertising, Sales Management, Hiring, Process Design, Data Analytics, Excel 365, Exploratory Data Analysis, Advertising Campaigns, Visual Storytelling, Price Positioning, Operations, Sales, Sales Funnel, Content Strategy, Design Thinking, Paid Advertising, Surveys, Organizational Design, Operations Research, Marketing Strategy, Decision Tree Regression, Decision Tree Classification, Logistic Regression, Python 3, NumPy, UI Design, Linear Regression, Data Capture, Data Cleansing, Data Aggregation, Data Transformation, Data Visualization, Web Scraping, Selenium, Seaborn, Ridge Regression, EDA, Natural Language Processing (NLP), Machine Learning, Unsupervised Learning, Python, Generative Pre-trained Transformers (GPT)
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