Carl Naoufal
Verified Expert in Management Consulting
Management Consulting Expert
Athens, Central Athens Regional Unit, Greece
Toptal member since February 10, 2022
Carl is a CFA charter holder specialized in creating and executing innovative client solutions, focusing on strategic advisory, financial projections, fundraising, and external management across a dozen industries in the US, the UK, Europe, and MENA. He has worked with over 50 clients, from seed-stage startups to mature companies. Carl enjoys freelancing because he believes objective perspectives can help businesses grow and is excited to meet and work with accomplished leaders.
Career Highlights
Education Highlights
Certification Highlights
Case Studies
Digital Media Startup – Forecasts and Valuation
Three-statement Model and Valuation of A Luxury Retail Business
Expertise
- Commercial Real Estate Finance (CREF)
- Consulting
- Critical Analysis
- Cross-border Projects
- DCF Valuation
- Financial Modeling
- Mergers & Acquisitions (M&A)
- Strategy
Work Experience
CFO
Nuntius Capital
- Oversaw the acquisition of the company by the shareholders. The company has around EUR 100 million in assets under management and was acquired for EUR 6.5 million in 2022. My role included performing the financial and operational due diligence.
- Managed the treasury of the company, created capital allocation procedures, negotiated credit facilities with banks, and implemented short- and long-term investment strategies.
- Prepared and presented financial reports such as budgets, management accounts, recovery plans, ICAAP, ILAAP, risk management frameworks, and client money analyses.
- Established systems, policies, and procedures for the new company post-acquisition. These encompassed every facet of the operation, from IT, HR, back office, sales, corporate finance, trading, and stakeholder relations.
- Hired and trained a team to take over the investment banking/corporate finance function of the firm. This included financial analysis training, IPO procedures, mergers and acquisitions advisory, and other related functions.
Co-founder and Director
Sketch Entertainment Limited
- Co-founded and helped fundraise for a global entertainment company that provides branded solutions to businesses. Expanded the business to five countries in three continents.
- Developed a 5-year growth strategy with actionable KPIs and managed the finance role in the startup phase.
- Helped grow the business from ten clients in 2019 to over 200 clients in 2021, with revenues increasing 200% per year.
Managing Director
Grace Liberty and Stone
- Co-founded the company and raised over EUR 5 million. The capital was deployed into a diversified portfolio of properties.
- Managed the letting process and identified a wide range of tenants to generate revenues immediately. Achieved operational profitability in year 1.
- Accomplished capital gains of 30% through renovations, spatial optimization, and the tenant strategy.
Investment Banking Manager
LIBANK s.a.l. (Levant Investment Bank)
- Created and managed a globally diversified venture capital portfolio valued at $30 million, which included assets across several industries in the UK, Europe, and the Middle East.
- Restructured and refinanced a London-based luxury fashion brand, which allowed products to be distributed through stores such as Harrods, Harvey Nichols, Bloomingdales, and Barney’s.
- Assisted in executing a GBP 31 million capital increase (part equity, part convertible debt) of a publicly listed and traded UK real estate investment firm. As a result, the portfolio and profitability grew by around 20% the following year.
- Managed a continuous pipeline of advisory projects, M&A deals, fundraising mandates, and private equity investments. Coordinated with executive management, risk and credit departments, business development, and legal.
- Managed cross-border advisory deals in the US, the UK, and Europe. This included building detailed financial models, advising on growth and cross-border strategies, managing regulatory frameworks, and developing risk analyses.
Education
Bachelor's Degree in Finance
John Molson School of Business, Concordia University - Montreal, QC, Canada
Certifications
CFA
CFA Institute
Skills
Finance
Free Cash Flow (FCF), Valuation, Data Analysis, Mergers & Acquisitions (M&A), Fundraising, Growth Equity, DCF Valuation, Private Equity, Forecasting, Financial Modeling, M&A (Sell-side), Valuation Multiples, Due Diligence, Market Research, Total Addressable Market (TAM), Revenue Modeling, Funding Strategy, Financial Planning & Analysis (FP&A), Business Intelligence (BI), Market Opportunity Analysis, Revenue & Expense Projections, M&A (Buy-side), Financial Reporting, Accounting, Controller, Cash Flow Modeling, Cash Flow, Profit & Loss (P&L), Three-statement Modeling, Startup Funding, Equity Research, Venture Funding, CFO, Capital Raising, Corporate Finance
Output Software
Microsoft Word, Microsoft Excel, Microsoft PowerPoint
Data & Analysis Software
Financial Data
Industry Expertise
Music, Venture Capital, Aviation
Geographic Expertise
Middle East
Other
Finance, Strategy, Teamwork, Team Building, Critical Analysis, Real Estate Investment Trust (REIT), Commercial Real Estate Finance (CREF), Consulting, Debt Issuance, Corporate Restructuring, DCF Modeling, Early-stage Venture Capital, Cross-border Projects, Market Sizing, Marketing Research & Analysis, Competition Research, Due Diligence Consultant, Business Modeling, Startups, Financial Statements, Go-to-market (GTM) Strategy, Business Models, Business Strategy, Pitch Decks, Growth Strategy, Music Publishing, Music Streaming, Business Analysis, Data Analytics, Account-based Marketing (ABM), Fundraising Strategy, Business Planning, Market Research & Analysis, Market Research Analyst, Excel Expert, Pitch Deck Consultant, Benchmarking, Artificial Intelligence (AI), Competitor Analysis & Profiling, Cash Flow Management, Finance Director, Data, Business Transformation, Strategy Consulting, B2B, SaaS, Artificial Intelligence (AI), Finance, Corporate Benchmarking, B2B Partnerships, Business Consulting, Launch Strategy, Management Consulting, Startup Consulting, Board Presentations, Executive Consulting, Cap Tables, Management, Statistics, Marketing, Behavioral Economics, Futures & Options, User Conversion, Online Sales, International Commerce, Interim CFO, Operations, Music Production, US GAAP, Marketplaces, Large Language Models (LLMs), AI Automation, IT, Regulations, Sales, Business Development, Supplier/Vendor Selection, Customer Analysis, Advisory, Retail Technology, AI Architecture, AI Agents
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