Celine Bannino
Verified Expert in Management Consulting
Management Consulting Expert
Sant Josep de sa Talaia, Spain
Toptal member since March 4, 2022
Celine is a seasoned CMO specializing in digital, data, market sizing, technology, and innovation. With 20+ years in international business and marketing, in fields ranging from consumer packaged goods to gaming, Celine successfully launched numerous brands with exponential growth and led the digital transformation of Disney EMEA. She was an MBA teacher and adviser of the boards of the wine Source group and Dinabite. She chose Toptal to reach a wider network of enterprises and help them grow.
Career Highlights
Case Studies
Beanz Brand Launch
Expertise
- Branding
- Digital Advertising
- Global Strategy
- Growth Strategy
- Marketing Mix
- Product Management
- SaaS
- Sustainability Strategy
Work Experience
COO
Juntos Farm
- Recruited and built SOPs for an operation of 60+ employees across agriculture, food production, hospitality, and distribution.
- Spearheaded the transformation of an abandoned site into a fully operational farm-to-table ecosystem with a B2B distribution center, tasting room, and transformation kitchen.
- Secured and managed strategic grants and partnerships, including the European Institute of Innovation and Technology.
- Developed a network of regenerative farms across the Balearics, supporting the transition to regenerative agriculture.
CMO
Strauss Coffee BV
- Created and launched a new international coffee brand based on an innovative machine and coffee subscription concept coupled with experiential coffee shops. BeanzCafe reached 90% customer satisfaction within one year.
- Led the complete digital transformation of the company, implemented a full MarTech suite, and moved digital marketing and buying in-house, delivering 20% cost savings.
- Owned the P&L of all the company's eCommerce operations and data platforms.
- Launched D2C operations with seven full operational stores reaching 200,000 transactions within three years.
- Member of the executive committee and the innovation food tech unit of the Strauss Group.
- Delivered market sizing and go-to-market plans for expansion in five countries.
Director Digital Marketing EMEA & UK
The Walt Disney Company
- Led the digital marketing team across The Walt Disney Company for all lines of business and all brands, including Pixar, Marvel, and Star Wars.
- Played a key role as the person in charge of social media, digital content, digital user acquisition–social media optimization, programmatic, pay-per-click, CRM, and more.
- Managed content, synergies, partnerships, and experiential to create an optimized digital customer journey and bring value to the numerous Disney fandoms and communities. Reached hundreds of millions of consumers organically.
- Marketed the company's interactive content and digital experiences on all platforms and media: websites, social games, Apps, console games, and virtual worlds, including Club Penguin, the number one kid's platform in the UK.
- Took part in the futures and strategic foresight team.
- Managed the company's marketing data policy and data analytics team.
Marketing and Business Unit Director
Vivendi Universal Games
- Elaborated the EMEA go-to-market strategy in cooperation with 12 countries for adult games, fox games (Simpsons), and distributed video games.
- Negotiated and implemented distribution deals with games publishers. Directly generated €25 million incremental net sales.
- Oversaw the product launches and lifecycle management of over 30 SKUs per year.
Product Manager and E-business Manager
Lexmark
- Reduced after-sales costs by 30% through the systematic use of e-tools: chat, forms, and auto-diagnostic; implemented a new dynamic and central architecture for all 16 local websites.
- Introduced the automation of internal processes through digitalization (e-procurement, extranets, dealer locator), CRM, and image enhancement.
- Provided product management of the consumer division inkjet printers and supplies; took responsibility for supply management and sales forecasts (built an accuracy of +/- 3%) and achieved 120% of sales target.
Education
Master's Degree in Marketing and Finance
Institut Supérieur de Gestion – ISG - Paris, France
Skills
Finance
Valuation
Output Software
Apple Keynote, Google Docs
Industry Expertise
Retail & Wholesale, Professional Services
Other
Marketing Mix, Branding, Digital Advertising, International Expansion, P&L Management, Product Management, Global Strategy, Growth Strategy, Digital Marketing, Strategy, Go-to-market (GTM) Strategy, Business Strategy, Digital Marketing Strategy, Consumer Packaged Goods (CPG), Digital Transformation, Sustainability Strategy, Organizational Design, Go-to-market Execution, Performance Improvement, Process Improvement, Growth, Business, Social Media, Digital, Storytelling, Market Entry, Partnerships, Strategy Development, SaaS, Change Management, Operating Models, Executive Consulting, Contract Negotiation, Contract Review, SOP Development, Health, Safety, & Environment (HSE), Global Operations, Market Segmentation, User Personas, Business Transformation, KPI Tracking, Operations, Operations Management, Process Flows, Process Mapping, Microsoft, Google Ads, Economics, Finance, Marketing, Data, Advertising, Content Creation, B2C, B2B, Product Launch, eCommerce, New Business Development, Innovation, New Products, Market Disruption, Sustainable Development, Cross-border Projects, Market Sizing, Analytics, Marketing Technology (MarTech), Digital Media, Go-to-market Plans, Supply Chain, Food Delivery Services, Projects, Education
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