Claudiu Chiru
Verified Expert in Management Consulting
Growth Expert
Bucharest, Romania
Toptal member since February 11, 2022
Throughout his career, Claudiu has established a reputation as a transformational leader, driven by challenges, undeterred by obstacles, and committed to furthering standards of excellence. He is a dynamic leader with exceptional expertise in collaborating with stakeholders, negotiating significant contracts with vendors, managing key accounts, and assuring service excellence.
Career Highlights
Certification Highlights
Case Studies
Business Development
Budget Building
Expertise
- Budgeting
- Business Advisory
- Business Optimization
- Business to Business (B2B)
- Executive Coaching
- Marketing
- Optimization
- Retail Management
Work Experience
Business Advisor
Easy Go Business Development
- Provided consulting and operational assistance regarding strategic and organizational planning, sales and change management, cost reduction and other financial topics, marketing objectives, strategies, and internal control systems.
- Developed customer activities and established a base for future growth of over 100% in sales for 2021. Grew the client database and business via new projects in the consultancy and coaching business.
- Created a different way of working, focused on customers and their needs to gain market share and net profit increase.
- Built an international sales team. Prepared the bonus mechanism.
Business Consultant
Votek Otomoti̇v Sanayi̇ Ve Ti̇caret Li̇mi̇ted Şi̇rketi̇
- Built the sales team for the new company from the group.
- Created a sales bonus mechanism linked to sales performance and future development plans.
- Developed new perspectives for CRM and ERP integration.
Executive Manager
MegaGen Dental Implants
- Integrated resources with a five-year business plan, service level agreements, and effective workflow outline. Forecasted profitability and annual turnover and negotiated contracts with vendors on local and global levels.
- Developed commercial strategies in alignment with business goals. Optimized the company product line, oversaw distribution, estimated financing needs, and attended meetings with bank representatives.
- Conducted market research, evaluated business plans to source new opportunities, and supervised a team of nine with +75 indirect reports.
- Initiated a cost center system for quarterly, monthly, and annual reports for forecasting, financial indicators, and budgeting. Built accounting and control division for cost control and financial business analysis.
- Designed an online store with a B2B platform necessary to increase company sales. Moved all major campaigns from offline sales to the B2B platform.
National Key Account Manager for Health and Wellness
Philips Romania
- Defined long-term strategic customer development plans, delivered sales targets, liaised with distributors, key account managers, and online players, and monitored KAMs’ supply chain. Led operations of sales pipelines to accelerate profitability.
- Forecasted account receivables, created marketing plans, collaborated with distributors, merchandisers, and trade teams in resource deployment, and oversaw brand management.
- Interacted with various departments, prepared campaign scopes, evaluated market data for audits, designed action plans, and enforced policies and procedures.
- Boosted growth to +300%. Enhanced the route to market optimization for the Philips H&W brands. Accomplished the top position within the baby range by increasing sales. Generated new sales channels with distributors by developing new strategic plans.
Senior Key Account Manager
Bunge Romania
- Drafted strategies, maximized inventory management, aligned credit policy with business needs, and drove continuous improvements. Oversaw sales portfolio, compiled annual budget, monitored brand image, and created market awareness.
- Deployed a route to market strategy in conjunction with business plans for key account managers. Conducted market research, integrated commercial planning, spearheaded special projects, and assessed profit and market margins.
- Appraised staff performance and encouraged company values and vision. Improved trade receivables collections by +10% by increasing brand sale volumes of each pipeline against budgeted figures with the key account manager's performance.
- Generated a 70% departmental increase in efficiency with senior and key account managers. Achieved annual turnover of €40 million with portfolio optimization, distribution, process improvements, and trade activities.
Education
Master's Degree in Advertising and Marketing
Academy of Economic Studies - Bucharest, Romania
Bachelor's Degree in Commerce and Marketing
Academy of Economic Studies - Bucharest, Romania
Certifications
Professional Coach
International Coaching Federation (ICF)
Lean Six Sigma Black Belt
LSSIAP
Skills
Finance
Budgeting, Forecasting, Business Advisory, Private Equity, Market Research
Industry Expertise
Lean Six Sigma, Consumer Products, Health & Wellness
Other
Marketing, Medical Devices, Distribution, Business Development, Optimization, Key Account Management, Retail Management, Business to Business (B2B), Sales, Contract Negotiation, Business to Consumer (B2C), Sales Growth, Growth Strategy, Gross Profit Margin Growth, Growth Strategy Consultants, Business Strategy, Business Analysis, Consulting, Scaling, Development, Sales, Account Management, Customer Acquisition, Client Relations, B2B Sales, Team Leadership, Sales Effectiveness, Standard Operating Procedures Development, Customer Service, Marketing Mix, Inventory Management, Trademarking, Dental Services Organizations, Analysis, Production, Customer Experience Management, Business Setup, P&L Management, Sales Funnel, Team Development, Process Optimization, Margin Optimization, Business Optimization, Performance Optimization, Cost Control, Shareholders, Strategy, Strategy Development, Management Consulting, Go-to-market (GTM) Strategy, Business Process Optimization, Business Cases, Marketing Strategy, Consumer Packaged Goods (CPG), eCommerce, Direct to Consumer (D2C), Customer Experience, Business Transformation, Business Design, Organizational Design, Process Design, Organizational Structure, Change Management, Project Management, Business Coaching, Coaching, Executive Coaching, Business Planning, COO, Supply Chain, Finance, Economics, Organizational Effectiveness, Sales Commission Structure, Team Building, CEO, Costs, Systemic Change, Process Flows, Leadership, Performance, Coaching, Sales Pipeline Management, Process Mapping, Operations Management, Digital Transformation, Human Resources (HR), Voice of the Customer (VoC), Recruitment
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