Daniel is available for hire
Hire DanielDaniel Ju
Verified Expert in Management Consulting
Management Consulting Expert
Los Angeles, United States
Toptal member since September 1, 2026
Bio
At iRESTORE, Daniel scaled revenue from $9 million to $93 million and grew the team from 10 to over 90 across 3 continents. He is an operations and strategy executive with 15 years of experience in consumer products, eCommerce, and agency delivery. Daniel specializes in executive coaching, organization design, workforce planning, and performance management for small to mid-sized businesses.
Career Highlights
Director of Operations & HR
iRestore
Certification Highlights
Executive Coaching Certification (BECI)
University of California, Berkeley
Expertise
- Chief of Staff
- eCommerce
- Executive Coaching
- General Management
- Human Resources (HR)
- People Management
- Performance Management
- Project Management
Work Experience
Corporate Strategy Consultant (LLM Evaluation)
2026 - PRESENT
Frontier AI Research Lab (Client Confidential)
- Created, evaluated, and refined AI-generated presentations and slide decks across core workflows.
- Ranked model outputs by relative quality to produce human preference data for language model training.
- Evaluated AI-generated strategy presentations against design briefs, templates, and style references, scoring typography, palette, layout, and motif consistency.
- Built weighted scorecards that converted subjective deck-quality judgments into defensible, reproducible scores.
- Assessed executive-level slide content against four failure modes: formulaic writing, lack of substance, wordiness, and unnecessary framing.
- Graded slide narrative and organization on prioritization, coverage, and sequence, separately from visual design.
- Benchmarked deck quality against published investor and consulting materials, judging each slide against its actual audience and decision.
- Wrote ranking justifications that extended past defect identification into comparative reasoning across the full output set.
- Sustained reviewer-rated quality across multiple task submissions in an ongoing model-training campaign.
- Delivered evaluation task work that received high praise from reviewers, with feedback citing clear and detailed rationales justifying each ranking.
Focus areas: Generative Artificial Intelligence (GenAI), Presentation Design, Business Writing, Technical Writing, Writing & Editing, Proofreading, Pitch Decks, Board Decks, Pitch Deck Consultant, Pitch Deck Design, Pitch Presentations, Large Language Models (LLMs), LLM Fine-tuning, Artificial Intelligence (AI), Data Analysis, Machine Learning, Healthcare, Data Visualization, Charts, Graphs, Total Addressable Market (TAM), Business Strategy, Consulting, Personas
Strategic Executive Advisor
2026 - PRESENT
iRestore
- Advised the founder, CEO, and leadership team on operations, commercial strategy, and organizational knowledge transfer during my transition out of the full-time role.
- Delivered strategic recommendations on operating efficiency, accountability, and org design across the company, with emphasis on the executive, HR/people, and marketing teams.
- Partnered with the CEO and chief of staff on long-range planning that integrated automation and AI adoption into company initiatives.
Focus areas: HR Transformation, B2B Sales, Sales Commission Structure, Strategic Planning, Annual Planning, Quarterly Reporting, Human Resources (HR), Growth Strategy, Management Consulting, Corporate Strategy, Strategy, Go-to-market (GTM) Strategy, Strategy Planning, Communication, Communication Strategy, Organizational Change Management (OCM), Data Visualization, Charts, Graphs, Business Development, Business Strategy, Consulting, Organizational Design, Organizational Strategy, Marketing Strategy, Personas
SVP of Operations & Chief of Staff
2024 - 2026
iRestore
- Served as chief of staff to the founder and CEO, operating as a counterpart across every function in the company.
- Ran the company operating cadence on EOS with an OKR framework, covering quarterly planning, weekly leadership scorecards, and issue resolution.
- Grew revenue 94% in a single year, from $48 million to $93 million, while holding contribution margin in view at the weekly executive review.
- Directed up to 15 direct reports across marketing, operations, customer experience, product and technology, and HR/people.
- Rebuilt the recruitment funnel on Breezy ATS, automating the workflow from requisition through offer and staffing 2 talent coordinators.
- Delivered 20+ hires in 2025 at a 60-day average time-to-fill and over 90% offer acceptance, running searches across the US, LATAM, and the Philippines.
- Selected and rolled out Lattice for performance and goal-setting after running the review system on spreadsheets for 8 years.
- Consolidated two annual performance review cycles into one in 2025, with a 360-degree feedback and manager calibration built in.
Focus areas: Entrepreneurial Operating System (EOS), Objectives & Key Results (OKRs), P&L Management, SOP Development, Performance Management, People Management, Meetings, Human Resources (HR), Strategic Planning, Growth Strategy, Management Consulting, Corporate Strategy, Strategy, Go-to-market (GTM) Strategy, Strategy Planning, Communication, Change Management, Communication Strategy, Organizational Change Management (OCM), Artificial Intelligence (AI), Manufacturing, Data Analysis, Machine Learning, STEM, Engineering, Data Visualization, Charts, Financial Modeling, Graphs, Benchmarking, Total Addressable Market (TAM), Market Research & Analysis, Business Development, Business Strategy, HR Transformation, Organizational Design, Organizational Strategy, Marketing Strategy, Personas
VP & Head of Marketing Operations
2020 - 2024
iRestore
- Led the marketing organization through a full transformation, rebuilding team structure, planning cadence, and creative production workflow.
- Ran the Elite 2.0 product launch and rebrand in Q4 2023, timed into the Black Friday and Cyber Monday window.
- Led go-to-market for the Brand 2.0 relaunch, covering new logo and identity, packaging, website redesign, and the product development behind it.
- Stood up an in-house creative team producing 8 to 9 concepts and roughly 40 ads per week, close to 2,000 per year.
- Built the branded sell-in decks delivered to retail partners, including Target, Best Buy, and Costco, covering positioning and launch plan.
- Managed marketing project intake and delivery, holding briefs, timelines, and campaign launches to a repeatable process.
- Launched a multi-category portfolio spanning hair, skin, and body across devices, supplements, and consumables.
- Set pricing across good-better-best tiers with bundle architecture, balancing margin against average order value.
- Reported marketing performance to the CEO by channel and creative format, including results by hook rate.
- Ran marketing operations through the company's growth to $48 million in revenue by 2024, spanning campaign planning, creative production, and launch execution.
Focus areas: Email Marketing, Marketing Operations, A/B Testing, Conversion Rate Optimization (CRO), Website CMS, Website Design, Creative Strategy, Rebranding, Packaging, Logo Design, Branding, Brand Guidelines, ClickUp, Project Management, PMO Development, PMO, Project Management Office (PMO), Product Marketing, Minimum Viable Product (MVP), Wireframing, Software QA, Process Optimization, SOP Development, Performance Management, People Management, Meetings, Strategic Planning, Growth Strategy, Corporate Strategy, Strategy, Go-to-market (GTM) Strategy, Strategy Planning, Market Research, Communication, Change Management, Communication Strategy, Organizational Change Management (OCM), Artificial Intelligence (AI), Manufacturing, Data Analysis, Machine Learning, STEM, Engineering, Data Visualization, Charts, Financial Modeling, Graphs, Data Science, Benchmarking, Total Addressable Market (TAM), Market Research & Analysis, Business Development, Business Strategy, HR Transformation, Organizational Design, Organizational Strategy, Marketing Strategy, Personas
Director of Operations & HR
2017 - 2020
iRestore
- Built the HR function from scratch as the company's first people leader, covering policy, onboarding, and employee relations.
- Cut order-processing time 40% in 2018 by redesigning fulfillment workflows and warehouse operations.
- Established SKU and UPC setup standards across the catalog, giving retail and marketplace listings a consistent product data foundation.
- Managed contract manufacturers overseas for supplements and consumables, plus component sourcing for caps and labels.
- Built inventory and demand planning at the SKU level, covering lead times, MOQs, and promotional units.
- Built Amazon marketplace operations and wrote the standard operating procedures for listings, content, and marketplace marketing.
- Wrote the onboarding documentation, department playbooks, and training materials that teams operated from.
- Established legal review processes for marketing claims and vendor agreements in coordination with outside counsel.
- Served as primary contact through a 3-day FDA audit as an FDA-cleared device importer in a regulated category.
- Stood up support and operations teams in the Philippines and LATAM as the company expanded its global footprint.
Focus areas: Human Resources (HR), Operations, Supply Chain, Supply Chain Operations, Inventory, Demand Planning, ShipStation, Shopify Plus, eCommerce Fulfillment, Employee Relations, Employee Engagement, Net Promoter Score (NPS), Basecamp, Amazon Seller Central, Amazon Marketplace, Growth Marketing, Documentation, Onboarding, Employee Benefits, Employee Experience, Employee Training, Customer Success, Customer Support, Hiring, Hiring Process Development, Recruitment, FDA, Audits, Customs & Tariffs, Manufacturing, Global Team Management, Performance Management, People Management, Meetings, Strategic Planning, Corporate Strategy, Strategy, Go-to-market (GTM) Strategy, Strategy Planning, Market Research, Communication, Change Management, Communication Strategy, Organizational Change Management (OCM), Data Analysis, STEM, Engineering, Data Visualization, Charts, Financial Modeling, Graphs, Benchmarking, Total Addressable Market (TAM), Market Research & Analysis, Business Development, Business Strategy, HR Transformation, Organizational Design, Organizational Strategy, Marketing Strategy, Personas
Director of Marketing & Head of Accounts
2017 - 2017
VaynerMedia
- Led marketing and operations for agency clients, owning budgets, staffing, and delivery across a team of strategists.
- Built the branded pitch decks that won new agency business, covering positioning, scope of work, and delivery approach.
- Owned the internal brand system, producing the onboarding and all-hands decks used across the agency.
- Produced branded swag and recognition items with the HR and people operations team to support internal culture programs.
- Hired, onboarded, and developed the strategy team, running regular 1:1s, performance feedback, and staffing plans.
- Set account staffing plans across client engagements, matching strategist capacity to scope and timeline.
- Presented marketing strategy and launch recommendations to client leadership teams.
Focus areas: Chief of Staff, Director, Executive Coaching, Pitch Decks, SaaS Sales, Sales Pitches, CX Strategy, Wireframing, App UX, Web UX, eCommerce, Shopify Plus, Facebook Ads, Email Marketing, Creative Strategy, Print Production, Video Ads, Digital Media, Social Media, Budgeting, P&L Analysis, Scalable Operating Models, A/B Testing, Conversion Rate Optimization (CRO), Influencer Marketing, Google Analytics, Performance Management, People Management, Meetings, Strategic Planning, Growth Strategy, Management Consulting, Corporate Strategy, Strategy, Go-to-market (GTM) Strategy, Strategy Planning, Market Research, Communication, Change Management, Communication Strategy, Organizational Change Management (OCM), Data Analysis, Healthcare, Engineering, Data Visualization, Charts, Financial Modeling, Graphs, Data Science, Benchmarking, Total Addressable Market (TAM), Market Research & Analysis, Business Development, Business Strategy, Organizational Design, Organizational Strategy, Marketing Strategy, Personas
Project Director
2015 - 2017
VaynerMedia
- Directed delivery across 30+ concurrent client engagements representing a $2+ million book of business.
- Managed and developed a team of 4 project managers across the agency's client portfolio.
- Reported utilization and project P&L directly to the agency's CEO on a recurring basis.
- Served as agency-of-record lead for Sage Software, integrating our delivery into their asset review process and launch requirements.
- Standardized the delivery process across strategy, design, development, and QA so every engagement ran to a repeatable model.
- Resolved delivery escalations across concurrent accounts, acting as the point of contact between clients and internal teams.
- Planned resourcing and capacity across the project management team to keep concurrent engagements on schedule.
- Managed scope, timeline, and budget across eCommerce builds on Shopify Plus.
Focus areas: PMO, PMO Development, Project Management Office (PMO), Team Building, Culture Development, Resource Allocation, Front-end Development, App UX, Web UX, Digital Advertising, Facebook Ads, Instagram Ads, Affiliate Marketing, Lead Generation, B2B Lead Generation, Shopify Plus, Networking, Pitch Decks, Sales Pitches, Performance Management, People Management, Meetings, Strategic Planning, Go-to-market (GTM) Strategy, Communication, Change Management, Communication Strategy, Data Analysis, STEM, Healthcare, Engineering, Data Visualization, Charts, Financial Modeling, Graphs, Benchmarking, Total Addressable Market (TAM), Market Research & Analysis, Business Development, Business Strategy, Organizational Design, Marketing Strategy, Personas
Strategy & Operations Consultant
2013 - 2017
Self-employed
- Advised founders and owner-operators across a multi-client practice; engagements ran from diagnosis through recommendation into execution, including project management and strategy on a security manufacturer's Home Depot accounts.
- Advised iRESTORE on marketing and operating strategy, which led to being brought in-house to run operations.
- Advised an entertainment/music industry media personality on branding, social media, and content strategy.
Focus areas: Amazon Seller Central, Shopify Plus, Web UX, Website Setup, Product Management, Social Media, Instagram, SEO Content, Content Creation, Content Writing, Hiring Process Development, Strategic Planning, Project Management, Performance Management, Meetings, Human Resources (HR), Management Consulting, Corporate Strategy, Go-to-market (GTM) Strategy, Market Research, Communication, Communication Strategy, Organizational Change Management (OCM), Manufacturing, Data Analysis, STEM, Engineering, Data Visualization, Charts, Financial Modeling, Graphs, Benchmarking, Total Addressable Market (TAM), Market Research & Analysis, Business Development, Business Strategy, Consulting, Marketing Strategy, Personas
Digital Project Manager
2012 - 2015
VaynerMedia
- Delivered 30+ concurrent client engagements across strategy, design, development, and QA.
- Managed eCommerce builds on Shopify Plus for consumer brands, including Pixi Beauty and Vanity Planet.
- Coordinated cross-functional teams of designers, developers, and QA through each project lifecycle.
- Ran client communication throughout each engagement, covering status, scope changes, and launch readiness.
- Tracked project budgets and timelines, flagging risk to leadership before it affected delivery dates.
- Managed launch readiness for eCommerce sites, coordinating content, QA, and go-live sequencing.
Focus areas: Project Management, Projects, Large-scale Projects, B2B Marketing, B2B Lead Generation, Website CMS, Website Audits, Website Setup, Magento, A/B Testing, Meetings, Go-to-market (GTM) Strategy, Strategic Planning, Market Research, Communication, STEM, Healthcare, Engineering, Data Visualization, Charts, Graphs, Total Addressable Market (TAM), Market Research & Analysis, Business Development, Business Strategy, Marketing Strategy, Personas
Technical Product Manager
2011 - 2012
Huawei Technologies Co.
- Managed product development and go-to-market for Huawei consumer Android devices sold through Cricket and AT&T.
- Coordinated device programs inside a large, matrixed global organization spanning US and overseas teams.
- Supported Android handset launches, working across product, engineering, and go-to-market functions.
- Tracked device launch milestones and schedules, flagging risk to program leadership ahead of carrier deadlines.
- Documented product requirements for Android handsets, translating carrier specifications into engineering deliverables.
- Coordinated between US product teams and overseas engineering, bridging time zones and technical requirements.
- Ran competitive analysis on the US Android handset market to inform device positioning and feature priorities.
- Bridged the US and China teams by using proficiency in English and Mandarin.
Focus areas: Android, Android Development, Technical Product Management, Mandarin-English Translation, QA Testing, Product Management, Client Relations, Telecom Equipment & Solutions, Long-term Evolution (LTE), Meetings, Go-to-market (GTM) Strategy, Communication, STEM, Engineering, Data Visualization, Charts, Graphs, Total Addressable Market (TAM), Market Research & Analysis, Business Development, Marketing Strategy
Education
2011 - 2011
Bachelor's Degree in Chinese Language
University of California, Berkeley - Berkeley, CA, USA
2007 - 2011
Bachelor's Degree in Political Economy
University of California, Berkeley - Berkeley, CA, USA
Certifications
DECEMBER 2026 - PRESENT
Executive Coaching Certification (BECI)
University of California, Berkeley
JUNE 2024 - PRESENT
Culture Index Certification
Culture Index
DECEMBER 2020 - PRESENT
Traction EOS Integrator
EOS Worldwide
Skills
Finance
Budgeting, Forecasting, Market Research, Data Analysis, Total Addressable Market (TAM), Fundraising, Financial Modeling
Output Software
Entrepreneurial Operating System (EOS)
Industry Expertise
Logistics, Healthcare
Other
Operations, General Management, Procurement, Strategy, Planning, eCommerce, Performance Management, Strategic Planning, Go-to-market (GTM) Strategy, Communication, Change Management, Communication Strategy, Artificial Intelligence (AI), Charts, Graphs, Business Development, Business Strategy, Organizational Design, Human Resources (HR), Executive Coaching, Project Management, Chief of Staff, HR Transformation, Manufacturing, Growth Strategy, Management Consulting, Corporate Strategy, Strategy Planning, Organizational Change Management (OCM), Machine Learning, STEM, Engineering, Data Visualization, Data Science, Benchmarking, Market Research & Analysis, Consulting, Organizational Strategy, Marketing Strategy, Personas, Objectives & Key Results (OKRs), P&L Management, SOP Development, Shopify Plus, Amazon Seller Central, Gusto, Asana, Slack, Data Warehousing, ShipStation, People Management, Team Leadership, Development, Public Relations (PR), Public Speaking, Leadership, Meetings, Event Planning, Event Marketing, Politics, Organizational Structure, Team Building, Recruitment, Outreach, Cold Outreach, Engagement Strategy, Community Outreach, Peer-to-peer Networking, Networking, Inbound Marketing, B2B Sales, Sales Commission Structure, Annual Planning, Quarterly Reporting, Director, Pitch Decks, SaaS Sales, Sales Pitches, CX Strategy, Wireframing, App UX, Web UX, Facebook Ads, Email Marketing, Creative Strategy, Print Production, Video Ads, Digital Media, Social Media, P&L Analysis, Scalable Operating Models, A/B Testing, Conversion Rate Optimization (CRO), Influencer Marketing, Google Analytics, Marketing Operations, Website CMS, Website Design, Rebranding, Packaging, Logo Design, Branding, Brand Guidelines, ClickUp, PMO Development, PMO, Project Management Office (PMO), Product Marketing, Minimum Viable Product (MVP), Software QA, Process Optimization, Supply Chain, Supply Chain Operations, Inventory, Demand Planning, eCommerce Fulfillment, Employee Relations, Employee Engagement, Net Promoter Score (NPS), Basecamp, Amazon Marketplace, Growth Marketing, Documentation, Onboarding, Employee Benefits, Employee Experience, Employee Training, Customer Success, Customer Support, Hiring, Hiring Process Development, FDA, Audits, Customs & Tariffs, Global Team Management, Culture Development, Resource Allocation, Front-end Development, Digital Advertising, Instagram Ads, Affiliate Marketing, Lead Generation, B2B Lead Generation, Projects, Large-scale Projects, B2B Marketing, Website Audits, Website Setup, Magento, Product Management, Instagram, SEO Content, Content Creation, Content Writing, Android, Android Development, Technical Product Management, Mandarin-English Translation, QA Testing, Client Relations, Telecom Equipment & Solutions, Long-term Evolution (LTE), Mentorship, Active Listening, HR Analytics, People Analytics, Integration, Senior Executive Management, Accountability, Scorecard Indicators, KPI Tracking, Key Performance Indicators (KPIs), Vision Development, Execution, P&L Responsibility, Generative Artificial Intelligence (GenAI), Presentation Design, Business Writing, Technical Writing, Writing & Editing, Proofreading, Board Decks, Pitch Deck Consultant, Pitch Deck Design, Pitch Presentations, Large Language Models (LLMs), LLM Fine-tuning
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