Ekaterina Amvroseva, Management Consultant in London, United Kingdom
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Ekaterina Amvroseva

Bio

Ekaterina is a finance lead with nearly two decades of experience across financial planning, analysis and modelling, reporting, and audit within the financial services and tech sectors. With strong expertise in financial modelling and SaaS metrics, she loves working at the intersection of finance, technology, and operations. Passionate about data-driven decision-making, Ekaterina improves forecasting accuracy and translates financial insights into actions that drive growth and efficiency.

Software Expertise

  • Xero.com

Other Expertise

  • Business Modeling
  • Financial Analysis
  • Financial Planning & Analysis (FP&A)
  • International Financial Reporting Standards (IFRS)
  • Investment Cases
  • Key Performance Indicators (KPIs)
  • SaaS

Work Experience

Senior Finance Manager

2019 - PRESENT
KINTO Join Mobility Business
  • Built and led the end-to-end finance function for a corporate-backed SaaS venture, reporting directly to the CEO and operating as the senior finance partner to the executive team.
  • Developed financial models for new products, revenue streams, and market entries, including scenario analysis, unit economics, and ROI assessment.
  • Prepared board-level reporting packs for C-suite and global shareholders in the UK, EMEA, and Japan, including performance dashboards.
  • Defined and tracked core SaaS KPIs, including annual recurring revenue (ARR), churn, customer acquisition cost (CAC), loan-to-value (LTV), burn, and runway, supporting strategic decision-making and capital allocation.
Focus areas: Accounting, Financial Planning & Analysis (FP&A), Reporting, Audits, Commercial Finance, Business Strategy, Financial Analysis, Business Planning, SaaS, Cash Flow Management, Go-to-market (GTM) Strategies, Microsoft PowerPoint, Pricing Models, Product Management, Visual Storytelling, Product Packaging, Accounts, Chart of Accounts, Monthly Close Process, Taxation, Reconciliation, OnePageCRM, Accounting Consolidation, Profit & Loss (P&L), Accounts Payable, CFO, Excel Modeling, Data Analysis, Artificial Intelligence (AI), Excel Expert, Quantitative Finance, Quantitative Analysis, Forecasting, Discounted Cash Flow (DCF), Sensitivity Analysis, IRR, Management Consulting, White Papers, Corporate Strategy, Strategic Planning, Corporate Finance, Financial Advisory, Valuation, Due Diligence, Private Equity, Corporate Development, Investor Presentations, Startups, Business Models

Finance Manager

2018 - 2019
Toyota Financial Services Europe Africa Region
  • Supported regional leadership across 22 EMEA markets with capital allocation analysis, investment cases, and scenario modelling.
  • Delivered cross-market KPI reporting and performance insights to the regional board.
  • Built financial models to support investment, dividend, and capital strategy decisions.
Focus areas: Equity Capital, Investment Cases, Key Performance Indicators (KPIs), Financial Analysis, Profit & Loss (P&L), Accounts Payable, Excel Modeling, Data Analysis, Excel Expert, Forecasting

Finance Manager

2008 - 2018
Toyota Financial Services
  • Spearheaded national FP&A operations with full ownership of financial planning, capital allocation, and external reporting.
  • Directed annual budgeting, rolling forecasts, and stress-testing scenarios to optimize capital efficiency and support strategic decision-making.
  • Delivered detailed performance analysis, cost control reviews, and variance reporting to senior leadership, enabling timely corrective actions.
  • Drove cost optimization initiatives that materially improved operational efficiency and margin performance.
  • Ensured full compliance with audit, regulatory, and statutory reporting requirements, maintaining strong governance and control standards.
Focus areas: Audits, Financial Reporting, Financial Planning & Analysis (FP&A), Profit & Loss (P&L), Accounts Payable, Excel Modeling, Data Analysis, Excel Expert, Forecasting

Education

2006 - 2008

Master's Degree in Business Administration (MBA)

IE Business School - Madrid, Spain

2000 - 2005

Master's Degree in Economics

Moscow State University of Economics, Statistics, and Informatics - Moscow, Russia

Skills

Finance

Accounting, Financial Planning & Analysis (FP&A), Commercial Finance, Financial Reporting, Financial Modeling, Three-statement Modeling, Accounting Consolidation, Profit & Loss (P&L), Data Analysis, Forecasting, Discounted Cash Flow (DCF), Corporate Finance, Financial Advisory, Valuation, Private Equity, Equity Capital, CFO, Mergers & Acquisitions (M&A), Due Diligence, Taxation

Output Software

Xero.com, Microsoft Excel, Microsoft PowerPoint

Geographic Expertise

EMEA

Data & Analysis Software

Tableau, Anaplan

Other

Excel 365, Financial Analysis, Finance, Reporting, Audits, Business Planning, SaaS, Cash Flow Management, Business Modeling, IFRS for SMEs, International Financial Reporting Standards (IFRS), Spreadsheets, Pricing Models, Accounts, Chart of Accounts, Monthly Close Process, Reconciliation, Accounts Payable, Excel Modeling, Excel Expert, Sensitivity Analysis, IRR, Management Consulting, Corporate Development, Startups, Business Models, Statistical Analysis, Mathematical Modeling, Strategy, Business Strategy, Go-to-market (GTM) Strategies, Investment Cases, Key Performance Indicators (KPIs), Project Management, Product Launch, Board Presentations, Board Reporting, Group Reporting IFRS, IFRS Consolidation, Product Management, Visual Storytelling, Product Packaging, Statistics, Quantitative Finance, Quantitative Analysis, Growth Strategy, Corporate Strategy, Strategic Planning, Investor Presentations, Microsoft Power BI, Stripe, OnePageCRM, Artificial Intelligence (AI), White Papers, Investment Banking

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