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Fabio Pigo
Verified Expert in Management Consulting
Growth Expert
London, United Kingdom
Toptal member since May 23, 2022
Bio
Fabio has co-founded and launched two B2B marketplaces, one of which is corporate-backed with a multibillion-dollar revenue and thousands of users. He's a digital veteran who scaled many tech companies and led digital transformation globally at large corporations. Fabio fundraised pre-seed, seed, and A/B rounds; he's an expert at global growth, particularly EMEA and APAC. He freelances to help Series A/B startups with strategy, business plans, growth, team building, and coaching C-level leaders.
Career Highlights
Co-founder, Board Director, and CMO
contentplace
Managing Director EMEA and APAC
AdParlor
eCommerce Director
Electrolux
Education Highlights
Master's Degree
Henley Business School, University of Reading
Case Studies
International Expansion Strategy for US Adtech Company
AcquisitionsInternational ExpansionSales GrowthGross Profit Margin GrowthTeam BuildingTeam Leadership+ 112 more
B2B Marketplace for Consumer Products
Digital StrategySpinoffsEnterprise StartupsProject LeadershipChange LeadershipTeam Building+ 125 more
New Value Proposition Building at Video Tech Series A Startup
Advertising Technology (Adtech)Digital AdvertisingAdvertising CampaignsMobile AdvertisingMobile AppsApps+ 155 more
Expertise
- Advertising Technology (Adtech)
- Digital Marketing Strategy
- Digital Transformation
- eCommerce
- Enterprise Startups
- Executive Coaching
- Marketplaces
- Startups
Work Experience
Startup Consultant, Coach, and Advisor
2017 - PRESENT
Self-employed
- Consulted various startups around several business topics, such as fundraising, strategy, business plan, pitch deck and preparation, product and value proposition, international expansion, and exit strategies.
- Acted as a strategy advisor for tech startups in verticals such as branded entertainment, branded content, adtech, martech, AI, blockchain, video advertising, and marketplaces.
- Brokered deals between early-stage startups and investors.
- Helped Series A/B early-stage US companies with international expansion strategies like landing in the UK and Europe, target countries, global organization design, help with setting up branches, EU/APAC hubs, and hiring key EU and APAC roles.
Focus areas: Acquisitions, Advertising Technology (Adtech), Startups, Startup Funding, Startup Consulting, Startup Growth Strategy Development, Early-stage Funding, Early-stage Venture Capital, Incubator Management, Strategy, Exit Strategy, International Expansion, New Products, Innovation Strategy, Value Proposition, Business Model Canvas, Marketing Technology (MarTech), Marketplaces, Marketplace Platforms, Amazon Web Services (AWS), Video Streaming, Digital Advertising, Content Creation, Growth Hacking, Pitch Decks, Pitch Preparation, Pitch Deck Consultant, Funding Strategy, Angel Investing, Angel/Seed Funding, Valuation, Crowdfunding, Equity Crowdfunding, Lean Startups, Co-founder, Business to Business (B2B), Business Setup, Business to Consumer (B2C), Business Plan Consulting, Business Planning, Advertising Campaigns, Animated Videos, Videos, Digital Video, Branding, Digital Branding, Incorporation, Business Coaching, Asia-Pacific (APAC), Europe, European Union (EU), United Kingdom, Italy, Italian, Italian-English Translation, Video Production, Video Quality, Video on Demand (VOD), Video Broadcasting, SaaS, Business Strategy, B2B, Sales Pipeline Management, Business Models, Leadership Strategy, Entrepreneurship, Premium Content Subscriptions, Board Presentations, Digital Marketing Strategy, Social Media Management, eCommerce, Digital Strategy, Coaching, Talent Management, Executive Coaching, Fundraising, Seed Fundraising, Videography, Short Films, Subscriptions, Subscription Pricing, IT Outsourcing, Pitch Presentations, Venture Funding, Streaming, Web Marketing, Lead Generation, Change Leadership, Digital Marketing Best Practices, Growth, Inbound Marketing, Marketing Plans, Business Consulting, Vendor Selection, Planning, Corporate Governance, Software Sales, Platforms, SWOT Analysis, Consumer Marketplaces, B2B Lead Generation, User Engagement, Contract Negotiation, Negotiation, Recurring Revenue Modeling, Teamwork, Cross-cultural Management, Cross-cultural Communication, Apps, Costing, Creative Strategy, Value Creation, Go-to-market (GTM) Strategy, Term Sheets, Term Sheet Advisory, Early-stage Startups, Blockchain & Cryptocurrency, Cryptocurrency, Capital Raising, Data Analysis, Storytelling, Sales Funnel, Investor Presentations, Sales Strategy, Transformational Leadership, Business Modeling, Social Networks, Blockchain, Tokenization, Marketing Strategy, Mobile User Acquisition, Mobile, Market Research
VP Strategic Partnership
2022 - 2023
Aleph
- Built, led, and oversaw the Strategic Partnerships team at Aleph, particularly focusing on closing GTM partnerships for our fintech/adtech platforms.
- Closed several strategic global deals, both for payment solutions as well as with GTM telco and MVNO partners.
- Expanded and significantly accelerated our platforms' user acquisition base by leveraging telco partner's ecosystem and marketing channels.
Focus areas: B2B Partnerships, Advertising Technology (Adtech), Fintech
Co-founder, Board Director, and CMO
2019 - 2022
contentplace
- Co-founded contentplace, a B2B marketplace for long-format video content, production, marketing, and distribution.
- Raised pre-seed and seed rounds of funding.
- Designed product vision, roadmap, and specifications and oversaw outsourced building of our product MVP and version 1.0.
- Created the marketing videos to be used for our launch and setup inbound funnels to automate customer onboarding.
- Secured key relationships with investors, advisors, and commercial partners.
- Served as a co-founder and board member, providing strong governance.
- Co-designed the strategy and related business plan of the company.
Focus areas: Fundraising, Seed Fundraising, Seed Enterprise Investment Scheme (SEIS), Startup Funding, Startups, Startup Growth Strategy Development, Startup Consulting, Marketing, Product Owner, Value Proposition, Digital Video, Videography, Video Editing, Animated Videos, Content Creation, Short Films, Documentaries, Video Streaming, Subscriptions, Subscription Pricing, Technology Subscriptions, Branding, Team Building, Team Leadership, IT Outsourcing, Marketplace Platforms, Software Design, Pitch Decks, Pitch Preparation, Pitch Presentations, Angel/Seed Funding, Venture Funding, Early-stage Funding, Funding Strategy, Business Setup, Incorporation, Advertising Technology (Adtech), Marketing Technology (MarTech), Streaming, Early-stage Venture Capital, Vendor Selection, Vendor Management, Vendors & Suppliers, Planning, Advertising Campaigns, Corporate Governance, Cap Tables, SaaS, Business Strategy, B2B, Business Models, Competitive Strategy, Leadership Strategy, Entrepreneurship, Premium Content Subscriptions, Board Presentations, Digital Marketing Strategy, International Expansion, Expansion Strategy, Valuation, Social Media Management, eCommerce, Digital Strategy, Leadership, Digital Advertising, Mobile Apps, Talent Management, Tech Sales, Partnerships, Web Marketing, Lead Marketing, Lead Generation, Change Leadership, Digital Marketing Best Practices, Growth, Growth Hacking, Sales Growth, Inbound Marketing, Inbound Marketing Plan, Marketing Plans, Product Marketing, IT Project Management, Digital Branding, Cloud, Software Sales, Enterprise SaaS, Chief Marketing Officer (CMO), Marketing Leadership, Email Blasting, Strategy, Platforms, United States, Video Production, Operations, Sales Operations, Operating Models, Operating & Service Model Improvement, SWOT Analysis, Competitor Analysis & Profiling, Sales & Operations Planning (S&OP), Exit Strategy, Incubator Management, Innovation Strategy, Business Model Canvas, Amazon Web Services (AWS), Equity Crowdfunding, Lean Startups, Co-founder, Business Planning, Videos, B2B Partnerships, Joint Venture Development, B2B Lead Generation, User Conversion, User Engagement, User Testing, Contract Negotiation, Negotiation, Revenue Strategy, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Revenue Management, Gross Profit Margin Growth, New Product Rollout, Project Leadership, Teamwork, Cross-functional Team Leadership, Cross-cultural Management, Cross-cultural Communication, Board Work, Mobile Advertising, Apps, Costing, Creative Strategy, Business Partnerships, Networks, Value Creation, Go-to-market (GTM) Strategy, Go-to-market Plans, Term Sheets, Term Sheet Negotiations, Recurring Revenue, Change Management, Web Entrepreneurship, Case Studies, Global Team Management, Public Speaking, Term Sheet Advisory, Growth Marketing, Growth Strategy, Revenue & Expense Projections, Forecasting, Financial Modeling, Early-stage Startups, Software as a Service (SaaS), Capital Raising, Budgeting, Data Analysis, Storytelling, Sales Funnel, Investor Presentations, Facebook Ads, Sales Strategy, Customer Experience, Customer Service, Business Modeling, Social Networks, Blockchain, Tokenization, Marketing Strategy, Mobile User Acquisition, Mobile, Full-motion Video (FMV), Market Research
Interim CMO
2019 - 2019
XLN
- Designed a new digital marketing strategy to achieve 20% YOY growth acceleration over three years.
- Executed digital marketing capability assessment, advised company board on gaps to address, and designed related programs to fix them within six months.
- Hired talented and experienced digital marketing directors to ensure capability acceleration and increased ROI.
- Mentored and coached existing directors and other senior team members to engineer smooth change in key processes.
- Achieved over 15% revenue growth, 35% increase in marketing qualified leads, and 25% conversion from web channels within the first six months.
Focus areas: Marketing, Web Marketing, Digital Media, Digital Video, Advertising Campaigns, Team Leadership, Lead Marketing, Lead Generation, Change Leadership, Digital Strategy, Digital Marketing, Digital Marketing Strategy, Digital Marketing Best Practices, Growth, Growth Hacking, Sales Growth, Inbound Marketing, Inbound Marketing Plan, Marketing Plans, Product Marketing, Value Proposition, Business Coaching, Business Consulting, Business to Consumer (B2C), Business to Business (B2B), Vendor Selection, Vendor Management, Vendors & Suppliers, IT Project Management, Digital Branding, SaaS, Business Strategy, B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), Sales Pipeline Management, Business Models, Competitive Strategy, Leadership Strategy, Web Entrepreneurship, Premium Content Subscriptions, Board Presentations, Advertising Technology (Adtech), International Expansion, Expansion Strategy, Social Media Management, eCommerce, Leadership, Coaching, Digital Advertising, Mobile Apps, Talent Management, Executive Coaching, Partnerships, Videography, Video Editing, Subscriptions, Subscription Pricing, Technology Subscriptions, Pitch Presentations, Planning, Corporate Governance, Chief Marketing Officer (CMO), Marketing Leadership, Chief Digital Officer, Cross-selling, Strategy, Platforms, Integrated Sales & Operational Planning, Video Production, Operating Models, SWOT Analysis, Competitor Analysis & Profiling, Sales & Operations Planning (S&OP), Innovation Strategy, Business Model Canvas, Business Planning, Videos, B2B Lead Generation, User Engagement, Contract Negotiation, Negotiation, Revenue Strategy, Recurring Revenue Modeling, Teamwork, Cross-functional Team Leadership, Cross-cultural Management, Cross-cultural Communication, Mobile Advertising, Apps, Costing, Creative Strategy, Business Partnerships, Value Creation, Go-to-market (GTM) Strategy, Go-to-market Plans, Change Management, Case Studies, Growth Marketing, Growth Strategy, Data-driven Marketing, Revenue & Expense Projections, Forecasting, Budgeting, Data Analysis, Storytelling, Sales Funnel, Investor Presentations, Facebook Ads, Google, Customer Success, Sales Strategy, Customer Experience, Transformational Leadership, Business Transformation, Customer Service, Business Modeling, Social Networks, Marketing Strategy, Mobile User Acquisition, Mobile, Market Research
Chief Growth Offices, SaaS | Interim
2018 - 2018
Quadrotech
- Oversaw the SaaS division of the company and was responsible for its growth. Delivered 15% revenue growth in the first six months.
- Led the sales, marketing, and product management teams to re-engineer a new value proposition for SaaS software products and an aggressive new go-to-market and growth plan.
- Acquired an external website to secure our own digital publishing arm from which to drive qualified leads to our main eCommerce sites. Grew marketing qualified leads traffic by over 56%.
Focus areas: Cloud, Cloud Security, Cloud Migration, Data Migration, Migration Planning, IT Services, Software Sales, SaaS, Enterprise SaaS, Enterprise Startups, Microsoft Azure, Microsoft, Digital Video, Digital Strategy, Inbound Marketing Plan, Marketing Leadership, Chief Marketing Officer (CMO), Content Creation, Chief Digital Officer, Advertising Campaigns, Inbound Marketing, Marketing, Web Marketing, Lead Generation, Change Leadership, Team Leadership, Team Mentoring, Cross-selling, Sales, Email Blasting, Business Strategy, B2B, Sales Pipeline Management, Business Models, Competitive Strategy, Leadership Strategy, Premium Content Subscriptions, Board Presentations, Digital Marketing Strategy, Advertising Technology (Adtech), Expansion Strategy, Social Media Management, Leadership, Coaching, Talent Management, Executive Coaching, Tech Sales, Partnerships, Acquisitions, Startup Growth Strategy Development, Product Owner, Value Proposition, Videography, Subscriptions, Subscription Pricing, Technology Subscriptions, Pitch Presentations, Business Setup, Lead Marketing, Digital Marketing Best Practices, Growth, Growth Hacking, Sales Growth, Marketing Plans, Business to Business (B2B), Planning, Corporate Governance, Digital Branding, Strategy, Platforms, Integrated Sales & Operational Planning, United States, Video Production, Operations, Sales Operations, Operating Models, Operating & Service Model Improvement, SWOT Analysis, Sales & Operations Planning (S&OP), Innovation Strategy, Business Model Canvas, Business Planning, Videos, B2B Partnerships, B2B Lead Generation, User Conversion, User Engagement, Contract Negotiation, Negotiation, Revenue Strategy, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Revenue Management, Gross Profit Margin Growth, New Product Rollout, Teamwork, Cross-functional Team Leadership, Cross-cultural Management, Cross-cultural Communication, Lean Project Management, Costing, Business Partnerships, Networks, Value Creation, Go-to-market (GTM) Strategy, Go-to-market Plans, Training & Training Content Development, Recurring Revenue, Change Management, Case Studies, Global Team Management, Growth Marketing, Growth Strategy, Data-driven Marketing, Revenue & Expense Projections, Forecasting, Financial Modeling, Software as a Service (SaaS), Budgeting, Data Analysis, Sales Funnel, Investor Presentations, Facebook Ads, Google Ads, Google, Mergers & Acquisitions (M&A), Customer Success, Sales Strategy, Customer Experience, Transformational Leadership, Business Transformation, Customer Service, Business Modeling, Social Networks, Marketing Strategy, Mobile User Acquisition, Mobile, Market Research
Managing Director Europe | Interim
2017 - 2017
Nyiax
- Designed the international expansion plan into Europe for the company.
- Evangelized the company solution with potential European investors, partners, and prospective clients.
- Prepared the ground for the company landing in Europe.
Focus areas: Advertising Technology (Adtech), Angel Investing, Fundraising, Publishing, Advertising, Digital Media, Digital Advertising, Digital Advertising Platforms, Media, Online Media, Blockchain & Cryptocurrency, Budgeting, Data Analysis, Sales Funnel, Investor Presentations, Customer Success, Sales Strategy, Customer Experience, Fintech, Transformational Leadership, Business Modeling, Social Networks, Blockchain, Tokenization, Marketing Strategy, Mobile User Acquisition, Mobile, Market Research, Go-to-market (GTM) Strategy
Chief Commercial Officer
2016 - 2017
Mosaicoon
- Oversaw all commercial operations, including marketing, sales, and product management, with the main mission of scaling the company globally.
- Set up new operations in APAC to secure new market growth. Hired MD APAC and helped him build the team, set up APAC HQ in Singapore, then set up country-level branches in Thailand, South Korea, Malaysia, and India.
- Delivered 18% ARR revenue in the first 12 months. Pivoted the business plan to accelerate growth and set up the company for a 15% YOY growth target.
- Pivoted the core product, a web platform for video advertising and distribution, to become a multi-network marketplace where content creators and brands could trade and advertise on curated videos globally.
Focus areas: Strategy, Digital Strategy, Digital Marketing Strategy, Platforms, Web Platforms, Marketplaces, Marketplace Platforms, Marketing, Sales, Marketing Plans, Integrated Sales & Operational Planning, International Expansion, Asia-Pacific (APAC), United Kingdom, United States, Video Streaming, Video Production, Content Creation, P&L Management, Fundraising, Operations, Sales Operations, Operating Models, Operating & Service Model Improvement, SWOT Analysis, Competitor Analysis & Profiling, Vendors & Suppliers, SaaS, Business Strategy, B2B, Sales Pipeline Management, Business Models, Competitive Strategy, Leadership Strategy, Premium Content Subscriptions, Board Presentations, Advertising Technology (Adtech), Expansion Strategy, Valuation, Social Media Management, eCommerce, Leadership, Digital Advertising, Mobile Apps, Talent Management, Executive Coaching, Agency, Tech Sales, Partnerships, Acquisitions, Startups, Product Owner, Value Proposition, Videography, Video Editing, Short Films, Documentaries, Subscriptions, Subscription Pricing, Technology Subscriptions, IT Outsourcing, Pitch Presentations, Angel/Seed Funding, Venture Funding, Early-stage Funding, Funding Strategy, Business Setup, Incorporation, Streaming, Early-stage Venture Capital, Web Marketing, Change Leadership, Digital Marketing Best Practices, Growth, Growth Hacking, Sales Growth, Inbound Marketing, Inbound Marketing Plan, Product Marketing, Business to Business (B2B), Vendor Selection, Vendor Management, Planning, Corporate Governance, Cap Tables, IT Project Management, Digital Branding, Software Sales, Chief Digital Officer, Cross-selling, Sales & Operations Planning (S&OP), Exit Strategy, Innovation Strategy, Business Model Canvas, Amazon Web Services (AWS), Lean Startups, Business Planning, Videos, B2B Partnerships, B2B Lead Generation, User Conversion, User Engagement, User Testing, Contract Negotiation, Negotiation, Revenue Strategy, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Revenue Management, Gross Profit Margin Growth, New Product Rollout, Project Leadership, Teamwork, Cross-functional Team Leadership, Cross-cultural Management, Cross-cultural Communication, Board Work, Lean Project Management, Mobile Advertising, Apps, Costing, Business Partnerships, Value Creation, Go-to-market (GTM) Strategy, Go-to-market Plans, Training & Training Content Development, Term Sheet Negotiations, Recurring Revenue, Change Management, Entrepreneurship, Web Entrepreneurship, Case Studies, Global Team Management, Public Speaking, Growth Marketing, Growth Strategy, Data-driven Marketing, Revenue & Expense Projections, Forecasting, Financial Modeling, Software as a Service (SaaS), Capital Raising, Venture Capital, Budgeting, Data Analysis, Storytelling, Sales Funnel, Investor Presentations, Facebook Ads, Google Ads, Google, Customer Success, Sales Strategy, Customer Experience, Transformational Leadership, Business Transformation, Customer Service, Business Modeling, Social Networks, Marketing Strategy, Mobile User Acquisition, Mobile, Full-motion Video (FMV), Market Research
Managing Director EMEA and APAC
2011 - 2016
AdParlor
- Built from scratch the European and APAC operations of AdParlor (formerly Adknowledge) and grew the business from $2 million ARR to a total of $90 million per year across both regions in four years from the start.
- Designed and executed the EMEA and APAC international expansion strategy and related business plan. Hired and trained the team, built the processes, and oversaw business development and key partner relationships with Facebook, Twitter, and Google.
- Negotiated and secured JV with a major tech partner in Southeast Asia to accelerate expansion in the APAC region. This added an extra $50 million in revenue.
- Honored as a Top 5 Strategic Partner of Facebook for advertising tech three years in a row.
- Acquired five smaller adtech companies to add to the company's video, social, and mobile solutions portfolio.
Focus areas: Digital Advertising, P&L Management, Team Leadership, Budgeting, Team Building, Internationalization, International Expansion, Expansion Strategy, Asia-Pacific (APAC), European Union (EU), Sales Performance, Business Reporting, Hiring, Talent Management, Team Mentoring, Executive Coaching, Enterprise Startups, Marketing Technology (MarTech), Advertising Technology (Adtech), Public Speaking, Digital Video, Social Media Platforms, Marketplace Platforms, Agency, Digital Strategy, Digital Media, Digital Marketing, Tech Sales, Joint Ventures, Acquisitions, SaaS, Business Strategy, B2B, Sales Pipeline Management, Business Models, Competitive Strategy, Leadership Strategy, Web Entrepreneurship, Premium Content Subscriptions, Board Presentations, Digital Marketing Strategy, Valuation, Social Media Management, Leadership, Startup Consulting, Mobile Apps, Partnerships, Startup Funding, Product Owner, Videography, Video Editing, Short Films, Video Streaming, Subscriptions, Subscription Pricing, Pitch Presentations, Venture Funding, Early-stage Funding, Funding Strategy, Business Setup, Incorporation, Streaming, Web Marketing, Advertising Campaigns, Change Leadership, Digital Marketing Best Practices, Growth, Growth Hacking, Sales Growth, Inbound Marketing, Marketing Plans, Business to Business (B2B), Vendors & Suppliers, Planning, Corporate Governance, Digital Branding, Software Sales, Enterprise SaaS, Marketing Leadership, Chief Marketing Officer (CMO), Chief Digital Officer, Cross-selling, Strategy, Platforms, Integrated Sales & Operational Planning, United States, Video Production, Operations, Sales Operations, Operating Models, Operating & Service Model Improvement, SWOT Analysis, Competitor Analysis & Profiling, Sales & Operations Planning (S&OP), Exit Strategy, Incubator Management, Innovation Strategy, Business Planning, Videos, B2B Partnerships, Joint Venture Development, B2B Lead Generation, User Conversion, User Engagement, Contract Negotiation, Negotiation, Revenue Strategy, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Revenue Management, Gross Profit Margin Growth, New Product Rollout, Teamwork, Cross-functional Team Leadership, Cross-cultural Management, Cross-cultural Communication, Mobile Advertising, Apps, Costing, Creative Strategy, Business Partnerships, Value Creation, Go-to-market (GTM) Strategy, Go-to-market Plans, Training & Training Content Development, Term Sheets, Term Sheet Negotiations, Recurring Revenue, Cost Reduction & Optimization (Cost-down), Change Management, Case Studies, Global Team Management, Growth Marketing, Growth Strategy, Data-driven Marketing, Revenue & Expense Projections, Forecasting, Financial Modeling, Software as a Service (SaaS), Capital Raising, Venture Capital, Data Analysis, Sales Funnel, Investor Presentations, Facebook Ads, Google Ads, Google, Mergers & Acquisitions (M&A), Customer Success, Sales Strategy, Customer Experience, Transformational Leadership, Business Transformation, Customer Service, Business Modeling, Social Networks, Marketing Strategy, Mobile User Acquisition, Mobile, Market Research
Managing Director
2010 - 2011
Markco Media
- Managed the company P&L and executed exceeding the objectives set by the Board. Grew the company revenue by 20% and improved EBIDTA by 12% in this period.
- Designed aggressive international expansion strategy and successfully executed it. Launched company websites with custom branding in four new markets, thus generating extra new revenue and profits.
- Set up the company for a successful exit strategy and found a potential buyer.
Focus areas: Acquisitions, Advertising Technology (Adtech), P&L Management, Sales Growth, Marketing Plans, Marketing, Web Marketing, Leadership, Team Leadership, International Expansion, Sales, Sales & Operations Planning (S&OP), Exit Strategy, Business Strategy, B2C, Business Models, Competitive Strategy, Fundraising, Pitch Decks, Web Entrepreneurship, Premium Content Subscriptions, Board Presentations, Digital Marketing Strategy, Expansion Strategy, Valuation, Social Media Management, eCommerce, Digital Strategy, Digital Advertising, Mobile Apps, Talent Management, Executive Coaching, Agency, Partnerships, Startups, Startup Growth Strategy Development, Product Owner, Value Proposition, IT Outsourcing, Software Design, Pitch Presentations, Angel/Seed Funding, Venture Funding, Early-stage Funding, Funding Strategy, Business Setup, Incorporation, Advertising Campaigns, Lead Generation, Change Leadership, Digital Marketing Best Practices, Growth, Growth Hacking, Inbound Marketing, Inbound Marketing Plan, Product Marketing, Business to Consumer (B2C), Vendor Selection, Vendor Management, Vendors & Suppliers, Planning, Corporate Governance, Cap Tables, IT Project Management, Digital Branding, Software Sales, Marketing Leadership, Chief Marketing Officer (CMO), Cross-selling, Email Blasting, Strategy, Platforms, Integrated Sales & Operational Planning, Video Production, Operations, Sales Operations, Operating Models, SWOT Analysis, Competitor Analysis & Profiling, Innovation Strategy, Consumer Marketplaces, Lean Startups, Business Planning, B2B Partnerships, Joint Venture Development, B2B Lead Generation, User Conversion, User Engagement, User Testing, Contract Negotiation, Negotiation, Revenue Strategy, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Revenue Management, Gross Profit Margin Growth, New Product Rollout, Teamwork, Cross-functional Team Leadership, Cross-cultural Management, Cross-cultural Communication, Board Work, Lean Project Management, Supply Chain Management (SCM), Mobile Advertising, Apps, Costing, Creative Strategy, Business Partnerships, Value Creation, Go-to-market (GTM) Strategy, Go-to-market Plans, Training & Training Content Development, Term Sheets, Term Sheet Negotiations, Recurring Revenue, Cost Reduction & Optimization (Cost-down), Change Management, Case Studies, Global Team Management, Growth Marketing, Growth Strategy, Data-driven Marketing, Revenue & Expense Projections, Forecasting, Capital Raising, Venture Capital, Budgeting, Data Analysis, Sales Funnel, Investor Presentations, Google Ads, Google, Mergers & Acquisitions (M&A), Customer Success, Sales Strategy, Customer Experience, Transformational Leadership, Business Transformation, Customer Service, Business Modeling, Social Networks, Marketing Strategy, Mobile User Acquisition, Mobile, Market Research
Senior Management Consultant
2008 - 2010
IBM
- Advanced clients' digital capabilities exponentially and helped clients in several sectors execute digital strategies and build custom digital solutions and enterprise software implementations.
- Designed the digital strategy for many clients in the retail, CPG, eCommerce, pharma, manufacturing, automotive, and travel sectors.
- Oversaw the delivery team in many clients' projects through on-time and budget execution.
- Sold multi-million dollar complex solutions and projects to clients in multiple verticals and many European countries.
Focus areas: Digital Strategy, Consulting, IT Strategy, Digital Marketing, Digital Project Management, Team Leadership, Capability Build-out, Business Coaching, Team Mentoring, New Products, Digital Advertising, Marketplaces, Marketing Technology (MarTech), SaaS, Enterprise Software, Small & Medium-sized Enterprises (SME), Web Platforms, eCommerce Platforms, Marketplace Platforms, Social Media Platforms, Social Media, Mobile Apps, Social Media Management, Content Creation, Spinoffs, Public Sector, Valuation, Business Strategy, B2C, Business Models, Competitive Strategy, Leadership Strategy, Digital Marketing Strategy, Enterprise Startups, Expansion Strategy, eCommerce, Talent Management, Tech Sales, Partnerships, Joint Ventures, IT Outsourcing, Software Design, Pitch Presentations, Web Marketing, Change Leadership, Digital Marketing Best Practices, Growth, Marketing Plans, Business Consulting, Business to Business (B2B), Business to Consumer (B2C), Vendor Selection, Vendor Management, Vendors & Suppliers, Planning, Corporate Governance, IT Project Management, Digital Branding, Cloud, Cloud Security, IT Services, Software Sales, Enterprise SaaS, Cross-selling, Strategy, Platforms, Integrated Sales & Operational Planning, United States, Operations, Operating Models, Operating & Service Model Improvement, SWOT Analysis, Sales & Operations Planning (S&OP), Innovation Strategy, Consumer Marketplaces, Business Planning, Shared Services, User Conversion, User Engagement, User Testing, Contract Negotiation, Negotiation, Recurring Revenue Modeling, Gross Profit Margin Growth, New Product Rollout, Project Leadership, Teamwork, Cross-functional Team Leadership, Cross-cultural Management, Cross-cultural Communication, Manufacturers, Lean Project Management, Supply Chain Optimization, Supply Chain Management (SCM), Apps, Costing, Business Partnerships, Networks, Value Creation, Go-to-market (GTM) Strategy, Go-to-market Plans, Cost Reduction & Optimization (Cost-down), Change Management, Case Studies, Global Team Management, Growth Strategy, Forecasting, Financial Modeling, Management Consulting, Data Analysis, Sales Funnel, Google Ads, Google, Customer Success, Customer Experience, Fintech, Transformational Leadership, Business Transformation, Customer Service, Business Modeling, Social Networks, Marketing Strategy, Mobile User Acquisition, Mobile, Market Research
eCommerce Director
1995 - 2007
Electrolux
- Led the first wave of global digital transformation at Electrolux. Designed and executed the digital strategy. Oversaw building all digital solutions—branded B2C websites, B2B portals, and marketplaces. Led the eCommerce team in EMEA and globally.
- Engineered new revenue streams and generated multi-million revenue with B2B eCommerce.
- Ideated, oversaw the build, and launched an industry-wide B2B marketplace for consumer goods called Tradeplace. It was co-founded in JV by Electrolux, Whirlpool, and Bosch-Siemens group.
- Delivered significant multi-million savings thanks to faster go-to-market and reduced sourcing costs through e-procurement solutions.
- Restructured a sales and marketing unit and significantly improved its multi-million P&L, bringing the organization back to profits after years of losses in the managing director role and the two years before in the eCommerce director role.
Focus areas: Digital Transformation, Digital Strategy, Digital Media, eCommerce, P&L Management, Budgeting, Leadership, Team Building, Team Mentoring, Global Team Management, Supply Chain, Ariba Procurement, Sourcing, Sales, Sales & Channel Enablement, Direct/Indirect Sales & Distribution, New Products, Branding, Content Creation, Digital Advertising, Marketplaces, Business Coaching, Business Strategy, B2B, Business to Business to Consumer (B2B2C), B2B2C, Sales Pipeline Management, Business Models, Competitive Strategy, Pitch Decks, Leadership Strategy, Web Entrepreneurship, Premium Content Subscriptions, Board Presentations, Digital Marketing Strategy, Enterprise Startups, Expansion Strategy, Social Media Management, Talent Management, Executive Coaching, Tech Sales, Partnerships, Joint Ventures, Acquisitions, Fundraising, Product Owner, Value Proposition, Subscription Pricing, IT Outsourcing, Software Design, Pitch Presentations, Funding Strategy, Business Setup, Incorporation, Web Marketing, Lead Generation, Change Leadership, Digital Marketing Best Practices, Growth, Sales Growth, Marketing Plans, Product Marketing, Business to Business (B2B), Vendor Selection, Vendor Management, Vendors & Suppliers, Planning, IT Project Management, Digital Branding, IT Services, Software Sales, Marketing Leadership, Chief Marketing Officer (CMO), Chief Digital Officer, Cross-selling, Strategy, Platforms, Integrated Sales & Operational Planning, United States, Operations, Sales Operations, Operating Models, SWOT Analysis, Competitor Analysis & Profiling, Innovation Strategy, Consumer Marketplaces, Business Planning, B2B Partnerships, User Conversion, User Engagement, User Testing, Contract Negotiation, Negotiation, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Revenue Management, Gross Profit Margin Growth, New Product Rollout, Project Leadership, Teamwork, Cross-functional Team Leadership, Cross-cultural Management, Cross-cultural Communication, Manufacturers, Lean Project Management, Supply Chain Optimization, Costing, Business Partnerships, Networks, Value Creation, Go-to-market (GTM) Strategy, Go-to-market Plans, Recurring Revenue, Change Management, Case Studies, Growth Strategy, Revenue & Expense Projections, Forecasting, Financial Modeling, Consumer Packaged Goods (CPG), Data Analysis, Sales Funnel, Investor Presentations, Google Ads, Google, Mergers & Acquisitions (M&A), Customer Success, Sales Strategy, Transformational Leadership, Business Transformation, Customer Service, Business Modeling, Marketing Strategy, Mobile User Acquisition, Market Research
Commercial Director | Co-founding Team
2000 - 2003
Tradeplace
- Developed the original idea of creating this industry-wide B2B marketplace. Tradeplace was founded by a joint venture between Electrolux, Whirlpool, Bosch-Siemens Group, and Merloni, joined by all the key household goods players.
- Acted as part of the Tradeplace co-founding team prior to its inception. Led the JV commercial team.
- Planned the Tradeplace launch activities and ensured successful execution.
Focus areas: Web Development, Marketplaces, eCommerce, Partnerships, Joint Ventures, Joint Venture Development, Team Leadership, Change Leadership, Shared Services, Business Strategy, B2B, Business to Business to Consumer (B2B2C), B2B2C, Sales Pipeline Management, Business Models, Competitive Strategy, Fundraising, Pitch Decks, Leadership Strategy, Web Entrepreneurship, Entrepreneurship, Board Presentations, Digital Marketing Strategy, Early-stage Venture Capital, Enterprise Startups, International Expansion, Expansion Strategy, Valuation, Social Media Management, Spinoffs, Digital Strategy, Leadership, Startup Consulting, Talent Management, Executive Coaching, Tech Sales, Acquisitions, Startup Funding, Startups, Startup Growth Strategy Development, Product Owner, Value Proposition, Subscription Pricing, IT Outsourcing, Software Design, Pitch Presentations, Venture Funding, Early-stage Funding, Funding Strategy, Business Setup, Incorporation, Web Marketing, Advertising Campaigns, Digital Marketing Best Practices, Growth, Sales Growth, Marketing Plans, Product Marketing, Business to Business (B2B), Vendor Selection, Vendor Management, Vendors & Suppliers, Planning, Corporate Governance, IT Project Management, Digital Branding, IT Services, Software Sales, Enterprise SaaS, Chief Marketing Officer (CMO), Marketing Leadership, Chief Digital Officer, Cross-selling, Strategy, Platforms, Integrated Sales & Operational Planning, United States, Operations, Sales Operations, Operating Models, Operating & Service Model Improvement, SWOT Analysis, Competitor Analysis & Profiling, Sales & Operations Planning (S&OP), Co-founder, Business Planning, B2B Partnerships, User Conversion, User Engagement, User Testing, Contract Negotiation, Negotiation, Revenue Strategy, Recurring Revenue Modeling, Monthly Recurring Revenue (MRR), Revenue Management, Gross Profit Margin Growth, New Product Rollout, Project Leadership, Teamwork, Cross-functional Team Leadership, Cross-cultural Management, Cross-cultural Communication, Manufacturers, Lean Project Management, Supply Chain Optimization, Supply Chain Management (SCM), Costing, Business Partnerships, Networks, Value Creation, Go-to-market (GTM) Strategy, Go-to-market Plans, Recurring Revenue, Change Management, Case Studies, Global Team Management, Revenue & Expense Projections, Forecasting, Financial Modeling, Early-stage Startups, Software as a Service (SaaS), Capital Raising, Consumer Packaged Goods (CPG), Budgeting, Data Analysis, Sales Funnel, Investor Presentations, Google Ads, Mergers & Acquisitions (M&A), Customer Success, Sales Strategy, Customer Experience, Transformational Leadership, Business Transformation, Customer Service, Business Modeling, Marketing Strategy, Mobile User Acquisition, Mobile, Market Research
Education
1999 - 2003
Master's Degree in Business Administration (MBA)
Henley Business School, University of Reading - Henley-on-Thames, United Kingdom
Skills
Finance
Budgeting, Fundraising, Seed Fundraising, Startup Funding, Angel/Seed Funding, Venture Funding, Funding Strategy, Monthly Recurring Revenue (MRR), Revenue Management, Revenue & Expense Projections, Forecasting, Financial Modeling, Data Analysis, Blockchain, Valuation, Seed Enterprise Investment Scheme (SEIS), Value Creation, Cost Reduction & Optimization (Cost-down), Capital Raising, Mergers & Acquisitions (M&A), Market Research, Crowdfunding, Equity Crowdfunding
Industry Expertise
Premium Content Subscriptions, Early-stage Startups, Venture Capital, Mobile User Acquisition
Geographic Expertise
European Union (EU), United Kingdom, Europe, Italy, Asia-Pacific (APAC), United States
Other
Digital Advertising, Social Media, Marketplaces, eCommerce, Digital Transformation, Startup Consulting, Digital Strategy, Leadership, Coaching, Content Creation, Digital Media, P&L Management, Team Building, Team Mentoring, Global Team Management, Sales, Business Coaching, Digital Marketing, Team Leadership, SaaS, Web Platforms, Marketplace Platforms, Social Media Platforms, Social Media Management, Internationalization, International Expansion, Expansion Strategy, Sales Performance, Hiring, Talent Management, Executive Coaching, Enterprise Startups, Advertising Technology (Adtech), Digital Video, Tech Sales, Startups, Startup Growth Strategy Development, Marketing, Subscriptions, Subscription Pricing, Pitch Decks, Early-stage Funding, Business Setup, Streaming, Early-stage Venture Capital, Web Marketing, Change Leadership, Digital Marketing Strategy, Digital Marketing Best Practices, Growth, Sales Growth, Inbound Marketing, Marketing Plans, Business Consulting, Business to Business (B2B), Cap Tables, Digital Branding, Software Sales, Enterprise SaaS, Chief Marketing Officer (CMO), Chief Digital Officer, Strategy, Platforms, Operations, SWOT Analysis, Innovation Strategy, Pitch Deck Consultant, Lean Startups, Co-founder, Business Planning, Videos, Italian, Italian-English Translation, B2B Partnerships, Joint Venture Development, Negotiation, Recurring Revenue Modeling, Teamwork, Cross-functional Team Leadership, Cross-cultural Management, Cross-cultural Communication, Business Partnerships, Go-to-market (GTM) Strategy, Recurring Revenue, Business Strategy, B2B, Business Models, Competitive Strategy, Growth Strategy, Software as a Service (SaaS), Consumer Packaged Goods (CPG), Storytelling, Sales Funnel, Investor Presentations, Facebook Ads, Google Ads, Google, Customer Success, Sales Strategy, Customer Experience, Transformational Leadership, Business Transformation, Customer Service, Business Modeling, Social Networks, Marketing Strategy, Mobile, Marketing Leadership, New Products, Branding, Consulting, Digital Project Management, Capability Build-out, Marketing Technology (MarTech), Small & Medium-sized Enterprises (SME), eCommerce Platforms, Spinoffs, Agency, Partnerships, Joint Ventures, Acquisitions, Value Proposition, Video Streaming, Technology Subscriptions, IT Outsourcing, Pitch Preparation, Pitch Presentations, Incorporation, Advertising Campaigns, Lead Marketing, Lead Generation, Growth Hacking, Product Marketing, Vendor Selection, Vendor Management, Vendors & Suppliers, Planning, Integrated Sales & Operational Planning, Video Production, Sales Operations, Operating Models, Competitor Analysis & Profiling, Sales & Operations Planning (S&OP), Exit Strategy, Business Model Canvas, Consumer Marketplaces, Angel Investing, Business Plan Consulting, Video Quality, Video on Demand (VOD), B2B Lead Generation, User Conversion, User Engagement, Contract Negotiation, Revenue Strategy, Gross Profit Margin Growth, New Product Rollout, Project Leadership, Board Presentations, Board Reporting, Board Work, Mobile Advertising, Apps, Costing, Creative Strategy, Networks, Go-to-market Plans, Training & Training Content Development, Term Sheets, B2C, B2B2C, Sales Pipeline Management, Growth Marketing, Data-driven Marketing, Blockchain & Cryptocurrency, Cryptocurrency, Management Consulting, Fintech, Mobile Payments, Tokenization, Full-motion Video (FMV), Business to Business to Consumer (B2B2C), Supply Chain, Ariba Procurement, Sourcing, Sales & Channel Enablement, Direct/Indirect Sales & Distribution, IT Strategy, Enterprise Software, Mobile Apps, Public Sector, Business Reporting, Public Speaking, Product Owner, Videography, Video Editing, Animated Videos, Short Films, Documentaries, Software Design, Inbound Marketing Plan, Business to Consumer (B2C), Corporate Governance, IT Project Management, Cloud, Cloud Security, Cloud Migration, Data Migration, Migration Planning, IT Services, Microsoft Azure, Microsoft, Cross-selling, Email Blasting, Operating & Service Model Improvement, Incubator Management, Amazon Web Services (AWS), Video Broadcasting, Web Development, Shared Services, User Testing, Manufacturers, Lean Project Management, Supply Chain Optimization, Supply Chain Management (SCM), Term Sheet Advisory, Term Sheet Negotiations, Change Management, Business Administration, Management, Entrepreneurship, Web Entrepreneurship, Leadership Strategy, Case Studies, Publishing, Advertising, Digital Advertising Platforms, Media, Online Media
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