Freezia J. Cao
Verified Expert in Management Consulting
Management Consulting Expert
Irvine, CA, United States
Toptal member since January 4, 2019
For over 18 years, Freezia has led $2+ billion in business planning processes for the world’s leading consumer brands, Coca-Cola and Monster Energy, in China and the US. He managed the financial operations of Coca-Cola’s $140 million investment in the Olympic Games in Canada and the UK. He joined Toptal to share his rich knowledge in finance, planning, and strategy with entrepreneurs, investors, and business operators to add instant and measurable value.
Career Highlights
Education Highlights
Certification Highlights
Case Studies
Market Entry Business Case
Industry Expertise
- Accounting Services
- Advertising & Marketing
- Manufacturing
- Food & Beverage
- Branding
- Financial Modeling
- Consumer Products
- Taxation
Other Expertise
- Asia-Pacific (APAC)
- Board Presentations
- China
- Financial Modeling
- Strategic Planning
- Strategy
- Value Chain
Work Experience
Business Development Director
Monster Energy Company
- Built APAC strategy framework and business development system and capabilities.
- Created full business value chains for 15 international markets.
- Designed and built PowerBI-based dashboards for all business metrics.
- Built standard business analysis and executive stories for the APAC region.
- Led executive presentations for business updates with the company's CEO and the board.
Senior Manager, Planning & Revenue Growth Management
Coca-Cola Refreshment
- Led $2+ billion annual revenue business planning process in a major region of Coca-Cola business in North America.
- Developed and managed by channel Price-Package Plans for a portfolio of 20+ brands and over 300 SKUs.
- Cascaded overall regional annual target by package to 10+ national customers and 6 market units.
- Designed and improved regional sales forecasting and performance tracking routines and processes.
- Empowered and developed a team of three business analysis managers.
Head of Finance
The Coca-Cola Company
- Led the overall project budgeting process for total investment in excess of $140 million for Coca-Cola's 2 Olympic Games projects in UK (London 2012) and Canada (Vancouver 2010).
- Built financial control model from scratch to manage the Olympic Games project revenue and expenses in UK and Canada.
- Managed financial procedure and policies for 9 project functions across the Coca-Cola brand company and its franchise bottlers in UK and Canada.
- Oversaw accounting, tax planning, procure-to-pay, and contract negotiation process. Passed 4 internal audits and 2 external audits. Achieved $5 million in cost savings via strategic indirect tax planning.
- Designed, recruited, and developed finance, IT, and accreditation teams of six subordinates.
Executive Assistant to Business Unit President
The Coca-Cola Company
- Participated in the development of 10-year strategic plan for Coca-Cola business in China.
- Prepared the Business Unit President for executive communication with CEO of the bottling groups, The Coca-Cola Company CEO, COO and CMO, routine investor calls, and board meetings in Coca-Cola bottlers.
- Designed and implemented consolidated financial/operational metrics scorecard to keep BU President well informed on business dynamics, and enable executive decision-making.
- Built an Excel-based financial model for vending machine business in China with full financial projection, valuation and capital budgeting that led into a pilot testing in selected China markets.
- Led the business plan development for the biggest business region of China business with $1+ billion annual revenue for 2004 and 2005.
Education
Master of Business Administration (MBA) in General Management
Emory University - Atlanta, GA, USA
Bachelor's Degree in Business Administration
Shanghai International Studies University - Shanghai, China
Certifications
Certified Public Accountant (CPA)
CPA Canada
Skills
Finance
Commercial Finance, Zero-based Budgeting, Financial Modeling, Project Finance, Data Analysis, Pricing Strategy, Three-statement Modeling, Financial Planning & Analysis (FP&A), P&L Forecasting, Revenue Modeling, Revenue Optimization, Revenue Management, Revenue Generation Matrix, Financial Management, Financial Systems, Finance Shared Services Management, Controller, Budget Controls, Capital Budgeting, Operating Expenses (OPEX), Revenue & Expense Projections, Sales Expense Forecasting, Budgeting, Financial Reporting, Business Advisory, Business Intelligence (BI), Taxation, ROI, Accounting, Financial Accounting, Weighted Average Cost of Capital (WACC), Free Cash Flow (FCF), Depreciation, Capital Expenditure Planning, Route to Market, Valuation
Output Software
Microsoft Excel, Microsoft PowerPoint
Industry Expertise
Consumer Products, Food & Beverage, Macroeconomics, International Trade
Geographic Expertise
China, Asia-Pacific (APAC), Canada, United Kingdom
Other
Board Presentations, Strategic Planning, Strategy, Market Entry, Value Chain, Investor Presentations, Contract Negotiation, China Relations, Organizational Analysis, Business Planning, Key Performance Indicators (KPIs), Competitor Analysis & Profiling, Executive Reporting, Microsoft 365, Financial Controlling, P&L Management, Internal Control, Business Cases, Financial Forecasting, Return on Invested Capital (ROIC), Trademarking, Marketing, CAPEX, Commercial Strategy, Statistical Analysis, Financial Controls & Processes, General Management, Business Development, Microsoft Power BI, Finance, Trading, Business, English, Business Analytics, Customs & Tariffs
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring