Jessie Liu
Verified Expert in Management Consulting
Management Consulting Expert
Hamilton, Waikato, New Zealand
Toptal member since June 21, 2022
Jessie is an experienced growth strategist in international education and purpose-led startups that excels in APAC market development and operational management. She has the ability to connect Western best practices with Eastern cultural norms, fostering innovation and a growth mindset. Jessie is driven by continuous learning and the idea of co-creating a just world through commerce.
Career Highlights
Education Highlights
Certification Highlights
Case Studies
SMB's Growth Strategy Against the Ever-changing Social Media Advertising Algorithm
SMB's Growth Strategy Against Globally Dominated Competitors
Leading Change in Multidisciplinary & Multicultural Context
Expertise
- Change Leadership
- Change Management
- Cross-cultural Management
- Management
- Project Management
- Startup Growth Strategy Development
- Strategy
- Team Leadership
Work Experience
Team Lead APAC
Shopify
- Gained the team's trust, with 95% of respondents reporting high trust in my leadership.
- Communicated effectively and transparently and in an empowering manner in the cross-cultural team environment, with 99% of the respondents confirming the quality of communication.
- Contributed to the progress of the team in the past four months, as 80% of the team members stated.
COO
Kete Kai
- Constructed the operational change management plan that led to external investment and increased the company's share value by 50%.
- Hired and trained core staff based on the operational change management plan, which increased organizational efficiency by 80%.
- Established operational processes and collected data for the key performance evaluation, leading to transparency and accountability in the team culture.
- Implemented and constructed an internal communication plan and external marketing strategies based on the operational change management plan, leading to increased team motivation and stakeholder buy-in.
Cofounder, Operation
Impact Hub Waikato
- Co-drafted a business plan that led to establishing a purpose-driven accelerator in New Zealand with multi-year funding.
- Hired and trained all key staff after the license was granted while heading stakeholder engagement and management.
- Established the legal entities and relevant financial reporting, including all due diligence for the limited liability company and nonprofit legal requirements.
- Set up operational processes and growth strategy that resulted in multiple funding from external stakeholders.
- Conceptualized startup programs, including hiring staff to lead the curriculum's development, design, and delivery.
Managing Director
Self-employed
- Delivered 20+ government-to-government education and training projects between China and New Zealand.
- Provided market intelligence on international education development to multi-cultural stakeholders as a subject matter expert.
- Specialized in market development strategies resulting in a million-dollar revenue for the New Zealand International Education sector.
Education
Master of Business Administration (MBA) in Advertising and Marketing
University of Otago - Dunedin, New Zealand
Bachelor's Degree in Travel, Tourism, and Recreation Management
Southern Taiwan University of Science and Technology - Tainan, Taiwan
Certifications
Diploma in Modern Applied Psychology (DiMAP)
The Academy of Modern Applied Psychology
Project Management for Business Professionals
GoSkills
National Certificate in Adult Education and Training
Wintec
Skills
Other
Strategy, Management, Operations, Startup Growth Strategy Development, Cross-cultural Management, Cross-functional, Internationalization, Education, Project Leadership, Business to Business (B2B), Change Management, Project Management, Innovation Strategy, Marketing, Change Leadership, Team Leadership, Sales, Startups, Human Capital Strategy, Business Psychology, Team Management, Training, Staff Management & Development, Organizational Design, Warehouse Operations
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