Jorge L. A. Insua
Verified Expert in Management Consulting
Management Consulting Expert
Buenos Aires, Argentina
Toptal member since November 1, 2022
Jorge is a hands-on CFO with extensive experience in business planning, analysis, and control, financial statements and reporting, cash flow projections, and cash management. He has performed financial analysis and 3-statement modeling in different international companies. As a freelance, he enjoys sharing his ideas with innovators, entrepreneurs, and management teams. Jorge looks to maximize value and build a profitable business while exposing himself to a wide range of companies.
Career Highlights
Education Highlights
Case Studies
Finance Reorganization
Retail Stores Analysis
Business Acquisition
Expertise
- Business Analysis
- Business Planning
- Cash Flow
- Cash Management
- Financial Planning & Analysis (FP&A)
- Financial Reporting
- Financial Statements
- Three-statement Modeling
Work Experience
CFO/CEO
ALL NEW SA
- Led the change management process. Hired six middle management heads that report to the CEO.
- Developed and implemented an annual business plan and management information system.
- Set up key policies and procedures. Ensured the control of the environment and asset protection.
CFO
Salentein Family of Wines
- Implemented the first annual budget. Orchestrated the budget process with all departments concluding in a presentation to the CEO and board of directors.
- Implemented a standard cost accounting and margin contribution per SKU. Led as a unique player in the wine industry.
- Reduced the monthly closing of financial results from 20 to seven days.
- Designed an executive reporting system. Tailored the financial and operating reporting system by implementing Oracle Hyperion planning and financial management.
- Set key performance indicators. Measured people performance and company strategy.
CFO Latin America
Vf Corporation
- Developed a shared service center strategy. Implemented finance organization restructuring that increased productivity and savings of two million dollars.
- Performed a retail store profitability analysis model.
- Established strict inventory control procedures. Minimized losses due to overstock at the end of the season.
CFO
Hutchison Telecommunications Argentina
- Developed a long-term business plan to support investment decisions of $700 million.
- Created the appropriate infrastructure to support the start of operations regarding headcount properly. Set up the office location, building, information systems, board reporting, and general office services. Hired as the first employee.
- Developed a system to closely monitor capital expenditures of $700 million.
CFO Latin America South - Controller Latin America - Country Finance Manager
EVEREADY BATTERY CO.
- Conducted Brazil's reorganization that reduced losses by five million dollars.
- Implemented a shared service center in Buenos Aires. Set up a regional distribution center in Uruguay's free trade zone.
- Implemented a solution to the Y2K problem within the area.
- Led as a key member of the team that conducted manufacturing capacity reduction. Saved over $20 million in fixed costs per year.
- Implemented a cash management study. Saved about one million dollars in interest, taxes, and expenses during hyperinflation in Argentina at the end of the 90s.
Education
Master’s Degree in Business Administration (MBA)
University of CEMA - Buenos Aires, Argentia
Bachelor's Degree in Accounting
University of Buenos Aires - Buenos Aires, Argentina
Skills
Finance
Financial Reporting, Internal Financial Reporting, Cash Management, Cash Flow, Financial Modeling, Financial Planning & Analysis (FP&A), Three-statement Modeling, Controller, Forecasting, Budgeting, Accounting, Revenue & Expense Projections, Capital Budgeting, CFO, Cash Flow Forecasting, Data Analysis, Cost Reduction & Optimization (Cost-down), Profitability Analysis, Cash Flow Modeling, Contribution Margin Analysis, Cost of Capital, Weighted Average Cost of Capital (WACC), Five-year Projections, Debtor & Creditor Management, Revenue Modeling, Budget Controls, Credit Analysis, Capital Expenditure Planning, Discounted Cash Flow (DCF), Economic Value Added, Free Cash Flow (FCF)
Industry Expertise
Consumer Products, Food & Beverage
Output Software
Microsoft Excel, Microsoft Word, Microsoft PowerPoint
Other
Financial Statements, Cost Accounting, Business Analysis, Business Planning, Board Reporting, Financial Analysis, Annual Budgets, Budget Modeling, Budget Management, Business Models, Business Process Modeling, CAPEX Budgeting & Inventory Management, Reporting, Lean Startups, Business Plan Consulting, Manufacturing, Financing, US GAAP, Inventory Management, Reconciliation, Bank Reconciliation, Bookkeeping, Inter-company Reconcilation, Variance Reporting, Group Reporting, Financial Controlling, Controlling, Management Reporting, Workday, Treasury, Financial Forecasting, Audits, Policies & Procedures Compliance, Process Design, Finance, Turnaround, IFRS Financial Reporting, ERP Implementation, Consumer Packaged Goods (CPG), Cash Flow Management, Controllership/Accounting, Key Performance Indicators (KPIs), Financial Controls & Processes, Information Systems, Board Presentations, Retail Management, Startups, IRR, Customer Contribution Calculation, Margin Optimization, Complex Account Reconciliations, Family Office, Excel Reporting, Process Automation, Reorganization, Consolidation, Internal Control, Standard Costing, Change Management, Return on Invested Capital (ROIC), Legal, Control & Cost Analysis, Oracle Hyperion Planning
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