Jorge L. A. Insua, Management Consultant in Buenos Aires, Argentina
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Jorge L. A. Insua

Verified Expert  in Management Consulting

Bio

Jorge is a hands-on CFO with extensive experience in business planning, analysis, and control, financial statements and reporting, cash flow projections, and cash management. He has performed financial analysis and 3-statement modeling in different international companies. As a freelance, he enjoys sharing his ideas with innovators, entrepreneurs, and management teams. Jorge looks to maximize value and build a profitable business while exposing himself to a wide range of companies.

Career Highlights

CFO/CEO
ALL NEW SA
CFO
Salentein Family of Wines

Education Highlights

Master’s Degree
University of CEMA
Bachelor's Degree
University of Buenos Aires

Case Studies

Expertise

  • Business Analysis
  • Business Planning
  • Cash Flow
  • Cash Management
  • Financial Planning & Analysis (FP&A)
  • Financial Reporting
  • Financial Statements
  • Three-statement Modeling

Work Experience

CFO/CEO

2014 - 2022
ALL NEW SA
  • Led the change management process. Hired six middle management heads that report to the CEO.
  • Developed and implemented an annual business plan and management information system.
  • Set up key policies and procedures. Ensured the control of the environment and asset protection.
Focus areas: Business Planning, Business Analysis, Information Systems, Financial Controls & Processes, Cash Flow, Change Management, Internal Financial Reporting, Annual Budgets, Budgeting, Revenue & Expense Projections, Business Plan Consulting, Accounting, Budget Modeling, Budget Management, Budget Controls, Business Process Modeling, Capital Budgeting, CAPEX Budgeting & Inventory Management, Reporting, CFO, Financing, Cash Flow Forecasting, Reconciliation, Bank Reconciliation, Bookkeeping, Family Office, Credit Analysis, Financial Planning & Analysis (FP&A), Three-statement Modeling, Board Reporting, Forecasting, Variance Reporting, Excel Reporting, Financial Controlling, Controlling, Data Analysis, Microsoft Excel, Management Reporting, Workday, Treasury, Financial Forecasting, Process Automation, Policies & Procedures Compliance, Process Design, Finance, Cost Reduction & Optimization (Cost-down), Profitability Analysis, ERP Implementation, Cash Flow Management, Internal Control

CFO

2008 - 2013
Salentein Family of Wines
  • Implemented the first annual budget. Orchestrated the budget process with all departments concluding in a presentation to the CEO and board of directors.
  • Implemented a standard cost accounting and margin contribution per SKU. Led as a unique player in the wine industry.
  • Reduced the monthly closing of financial results from 20 to seven days.
  • Designed an executive reporting system. Tailored the financial and operating reporting system by implementing Oracle Hyperion planning and financial management.
  • Set key performance indicators. Measured people performance and company strategy.
Focus areas: Financial Statements, Financial Planning & Analysis (FP&A), Financial Modeling, Three-statement Modeling, Board Presentations, Cash Flow Modeling, Controller, Contribution Margin Analysis, Cost of Capital, Weighted Average Cost of Capital (WACC), Cash Management, Cost Accounting, Standard Costing, Five-year Projections, Financial Reporting, Key Performance Indicators (KPIs), Debtor & Creditor Management, Business Planning, Revenue Modeling, Margin Optimization, Budgeting, Business Models, Consumer Products, Revenue & Expense Projections, Accounting, Budget Modeling, Budget Management, Budget Controls, Business Process Modeling, Capital Budgeting, CAPEX Budgeting & Inventory Management, Reporting, Cash Flow, Manufacturing, CFO, Financing, Cash Flow Forecasting, Inventory Management, Reconciliation, Bank Reconciliation, Bookkeeping, Inter-company Reconcilation, Complex Account Reconciliations, Credit Analysis, Board Reporting, Forecasting, Variance Reporting, Excel Reporting, Group Reporting, Financial Controlling, Controlling, Data Analysis, Microsoft Excel, Management Reporting, Workday, Treasury, Financial Forecasting, Audits, Process Automation, Policies & Procedures Compliance, Process Design, Finance, Cost Reduction & Optimization (Cost-down), Profitability Analysis, IFRS Financial Reporting, ERP Implementation, Food & Beverage, Cash Flow Management, Internal Control

CFO Latin America

2002 - 2008
Vf Corporation
  • Developed a shared service center strategy. Implemented finance organization restructuring that increased productivity and savings of two million dollars.
  • Performed a retail store profitability analysis model.
  • Established strict inventory control procedures. Minimized losses due to overstock at the end of the season.
Focus areas: Business Analysis, Business Planning, Cash Flow, Cash Flow Modeling, Board Presentations, Board Reporting, Financial Modeling, Three-statement Modeling, Financial Statements, Financial Reporting, Financial Analysis, Contribution Margin Analysis, Forecasting, Cost of Capital, Weighted Average Cost of Capital (WACC), Key Performance Indicators (KPIs), Retail Management, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Budgeting, Business Models, Revenue & Expense Projections, Accounting, Budget Modeling, Budget Management, Budget Controls, Business Process Modeling, Capital Budgeting, CAPEX Budgeting & Inventory Management, Reporting, Manufacturing, CFO, Financing, Cash Flow Forecasting, US GAAP, Inventory Management, Reconciliation, Bank Reconciliation, Bookkeeping, Inter-company Reconcilation, Complex Account Reconciliations, Credit Analysis, Financial Planning & Analysis (FP&A), Variance Reporting, Excel Reporting, Group Reporting, Financial Controlling, Controlling, Data Analysis, Management Reporting, Workday, Treasury, Financial Forecasting, Audits, Process Automation, Policies & Procedures Compliance, Process Design, Finance, Turnaround, Cost Reduction & Optimization (Cost-down), Profitability Analysis, IFRS Financial Reporting, ERP Implementation, Reorganization, Consolidation, Consumer Packaged Goods (CPG), Cash Flow Management, Internal Control

CFO

2000 - 2002
Hutchison Telecommunications Argentina
  • Developed a long-term business plan to support investment decisions of $700 million.
  • Created the appropriate infrastructure to support the start of operations regarding headcount properly. Set up the office location, building, information systems, board reporting, and general office services. Hired as the first employee.
  • Developed a system to closely monitor capital expenditures of $700 million.
Focus areas: Annual Budgets, Business Planning, Financial Modeling, Financial Reporting, Startups, Capital Expenditure Planning, Cash Flow Modeling, Discounted Cash Flow (DCF), Cost of Capital, Weighted Average Cost of Capital (WACC), Board Presentations, Return on Invested Capital (ROIC), IRR, Legal, Budgeting, Business Models, Revenue & Expense Projections, Accounting, Budget Modeling, Budget Management, Budget Controls, Business Process Modeling, Capital Budgeting, CAPEX Budgeting & Inventory Management, Reporting, Lean Startups, Cash Flow, CFO, Financing, Cash Flow Forecasting, Reconciliation, Bank Reconciliation, Bookkeeping, Inter-company Reconcilation, Complex Account Reconciliations, Credit Analysis, Financial Planning & Analysis (FP&A), Three-statement Modeling, Board Reporting, Forecasting, Variance Reporting, Excel Reporting, Group Reporting, Financial Controlling, Controlling, Data Analysis, Microsoft Excel, Management Reporting, Workday, Treasury, Financial Forecasting, Audits, Policies & Procedures Compliance, Process Design, Finance, Profitability Analysis, IFRS Financial Reporting, ERP Implementation, Cash Flow Management, Internal Control

CFO Latin America South - Controller Latin America - Country Finance Manager

1980 - 2000
EVEREADY BATTERY CO.
  • Conducted Brazil's reorganization that reduced losses by five million dollars.
  • Implemented a shared service center in Buenos Aires. Set up a regional distribution center in Uruguay's free trade zone.
  • Implemented a solution to the Y2K problem within the area.
  • Led as a key member of the team that conducted manufacturing capacity reduction. Saved over $20 million in fixed costs per year.
  • Implemented a cash management study. Saved about one million dollars in interest, taxes, and expenses during hyperinflation in Argentina at the end of the 90s.
Focus areas: Annual Budgets, Board Presentations, Business Planning, Financial Planning & Analysis (FP&A), Financial Reporting, Financial Modeling, Controller, Control & Cost Analysis, Three-statement Modeling, Financial Statements, Cash Management, Cash Flow, Economic Value Added, Discounted Cash Flow (DCF), IRR, Free Cash Flow (FCF), Contribution Margin Analysis, Customer Contribution Calculation, Key Performance Indicators (KPIs), Debtor & Creditor Management, Cost Accounting, Business Analysis, Budgeting, Consumer Products, Revenue & Expense Projections, Accounting, Budget Modeling, Budget Management, Budget Controls, Business Process Modeling, Capital Budgeting, CAPEX Budgeting & Inventory Management, Reporting, Manufacturing, CFO, Financing, Cash Flow Forecasting, US GAAP, Inventory Management, Reconciliation, Bank Reconciliation, Bookkeeping, Inter-company Reconcilation, Complex Account Reconciliations, Credit Analysis, Board Reporting, Forecasting, Variance Reporting, Group Reporting, Financial Controlling, Controlling, Data Analysis, Management Reporting, Workday, Treasury, Financial Forecasting, Audits, Policies & Procedures Compliance, Process Design, Finance, Turnaround, Cost Reduction & Optimization (Cost-down), Profitability Analysis, IFRS Financial Reporting, ERP Implementation, Reorganization, Consolidation, Consumer Packaged Goods (CPG), Cash Flow Management, Internal Control, Controllership/Accounting

Education

1992 - 1994

Master’s Degree in Business Administration (MBA)

University of CEMA - Buenos Aires, Argentia

1976 - 1983

Bachelor's Degree in Accounting

University of Buenos Aires - Buenos Aires, Argentina

Skills

Finance

Financial Reporting, Internal Financial Reporting, Cash Management, Cash Flow, Financial Modeling, Financial Planning & Analysis (FP&A), Three-statement Modeling, Controller, Forecasting, Budgeting, Accounting, Revenue & Expense Projections, Capital Budgeting, CFO, Cash Flow Forecasting, Data Analysis, Cost Reduction & Optimization (Cost-down), Profitability Analysis, Cash Flow Modeling, Contribution Margin Analysis, Cost of Capital, Weighted Average Cost of Capital (WACC), Five-year Projections, Debtor & Creditor Management, Revenue Modeling, Budget Controls, Credit Analysis, Capital Expenditure Planning, Discounted Cash Flow (DCF), Economic Value Added, Free Cash Flow (FCF)

Industry Expertise

Consumer Products, Food & Beverage

Output Software

Microsoft Excel, Microsoft Word, Microsoft PowerPoint

Other

Financial Statements, Cost Accounting, Business Analysis, Business Planning, Board Reporting, Financial Analysis, Annual Budgets, Budget Modeling, Budget Management, Business Models, Business Process Modeling, CAPEX Budgeting & Inventory Management, Reporting, Lean Startups, Business Plan Consulting, Manufacturing, Financing, US GAAP, Inventory Management, Reconciliation, Bank Reconciliation, Bookkeeping, Inter-company Reconcilation, Variance Reporting, Group Reporting, Financial Controlling, Controlling, Management Reporting, Workday, Treasury, Financial Forecasting, Audits, Policies & Procedures Compliance, Process Design, Finance, Turnaround, IFRS Financial Reporting, ERP Implementation, Consumer Packaged Goods (CPG), Cash Flow Management, Controllership/Accounting, Key Performance Indicators (KPIs), Financial Controls & Processes, Information Systems, Board Presentations, Retail Management, Startups, IRR, Customer Contribution Calculation, Margin Optimization, Complex Account Reconciliations, Family Office, Excel Reporting, Process Automation, Reorganization, Consolidation, Internal Control, Standard Costing, Change Management, Return on Invested Capital (ROIC), Legal, Control & Cost Analysis, Oracle Hyperion Planning

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