Yosef (Josef) Lior Cohen
Verified Expert in Management Consulting
Management Consulting Expert
Tel Aviv-Yafo, Israel
Toptal member since March 9, 2022
Josef is an expert in marketing psychology, positioning, go-to-market strategy, consumer behavior, marketing analysis, consumer decision-making, innovation, and helping organizations shift paradigms to drive growth. He enabled HP to win a substantial 5-year government tender and transformed two small companies into vertical leaders. Josef has developed and managed customized marketing processes, complex interorganizational processes, and new business ideas and products.
Education Highlights
Case Studies
Go-to-market Strategy for a Small SaaS Company
Influencing Subjective Impressions for an HP Government Tender
A Homemade Business Journey to Become a Vertical Leader
Go-to-market Scheme
Setting Up the Most Extensive Online Gaming Website in Israel
Expertise
- Change Management
- Corporate Culture
- Digital Marketing Strategy
- Go-to-market (GTM) Strategy
- Growth
- Marketing Strategy
- Strategic Planning & Execution
- Time to Market (TTM)
Work Experience
CEO
Evron Law Firm
- Spearheaded all marketing strategy, brand management, consumer acquisition, retention marketing, corporate communications, and digital marketing.
- Managed sales support, business process flow definition, technical business support systems, inbound marketing, and outbound marketing.
- Enabled a short time to market (TTM) with a low cost-to-lead-to-sale ratio.
- Increased lead quality more than 10x compared to an average established firm in the industry, with a lead price costing only 20% of the industry value by implementing an integrated marketing communications (IMC) model.
CMO
ELG Group Ltd
- Led a 20-25-person department responsible for all marketing activities, consumer acquisition, and retention marketing.
- Spearheaded the development of a unique business model and led branding, corporate communications, digital marketing, sales support, project development, and coordination.
- Drove record sales, topping five million in Israeli New Shekels (NIS) per month, equivalent to around $1.5 million in USD.
- Managed business process flow definition, technical business support systems, inbound marketing, and outbound marketing.
CMO
Trellidor
- Defined the marketing strategy, conducted market research, and developed the marketing plan and budget for a company in the infrastructure and building industry with 650 employees.
- Executed an IMC model to support corporate revenue goals and enhance brand awareness and approved new advertising budgets to increase sales by 64% in the first year.
- Implemented a customer service methodology and standards that improved customer service by more than 50%.
- Reorganized the company's managerial structure with new division roles and responsibilities.
- Developed and executed key activities for customized software applications designed to support the business objectives.
Business Consultant
Israel Canada
- Led complex inter-organizational processes and organizational restructuring to success.
- Trained a salesperson for six months to achieve business growth.
- Performed quantitative and qualitative consumer research with 150 clients, which drove increases in the NPS.
Education
Ed.D. in Business
University of Derby - Derby, England, UK
Master's Degree in Marketing (MAMM)
University of Derby - Israel Branch
Bachelor's Degree in Law and Justice Administration
University of East London - London, England, UK
Certifications
Certificate in Business Valuations
ACCA
Psychology Diploma
NCFE
Workplace Psychology
NCFE
Mastering Web Application Development
Microsoft University
Skills
Finance
Due Diligence, Profitability Analysis, M&A (Buy-side), Mergers & Acquisitions (M&A), Monetization Models, Market Research
Industry Expertise
Consumer Finance, Venture Capital, Real Estate
Output Software
Excel 2016
Other
ATLAS.ti, Mixed Method Research, User Psychology, Corporate Culture, Psychology, Board Presentations, Client Presentations, Behavioral Economics, Cognitive Psychology, Marketing Mix, Managerial Economics, Digital Marketing Strategy, Business Planning, Marketing Analytics, Business Setup, Business to Business (B2B), Business Models, Market Risk, Market Entry, Go-to-market (GTM) Strategy, Online Media, Mixed Media, Consumer Research, Profit Maximization, Market Research & Analysis, Development Strategy, Storylines, Lead Generation, Due Diligence Consultant, Competition Research, Market Sizing, Human Resources (HR), Human Capital Strategy, Value Proposition, Strategic Planning & Execution, Monetization, Strategic Planning, Customer Experience, Customer Experience Management, Contact Centers, Contact, Direct to Consumer (D2C), Change Management, Marketing Strategy, Business Process Management (BPM), Business Performance Management (BPM), Consumer Branding, Business to Consumer (B2C), Consumer Packaged Goods (CPG), Market Research Analyst, Business Design, Branding, Brand Positioning, Brand Guidelines, Product Strategy, Agile, Documentation, Business Strategy, SaaS, Marketing, B2B, Sales Compensation, Compensation Plans, Management Consulting, Strategy, Operating Models, Target Operating Models, Process Improvement, Process Mapping, Innovation, Growth Strategy, Product Launch, Growth, Financial Software, Commercial Real Estate Finance (CREF), Finance, Post-merger Integration, Business Value, Design, Information Technology, Time to Market (TTM), Commercial Law, Investments, Corporate Law, Sales Strategy, Consumer Trends, Consumer Behavior, Go-to-market Plans, Business Law, Intellectual Property Law, Digital Media, Online Gaming, Online Research, Online Sales, Online Payments, Strategic Initiatives, Business
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