Publication
Name Your Price: 4 Counterintuitive Pricing Strategy Tips
https://www.toptal.com/management-consultants/pricing-analysts/pricing-strategy-tips
Kalil is available for hire
Hire KalilKalil Gebrim Rodrigues
Verified Expert in Management Consulting
Management Consulting Expert
São José dos Campos - State of São Paulo, Brazil
Toptal member since January 13, 2022
Bio
Kalil is a strategy and pricing consultant with 12+ projects delivered via Toptal, and a career on both sides of the table: an advisor at Bain & Company, and in-house strategy leadership at Embraer, Nubank (Easynvest), and Eve Air Mobility. He's reported to C-level on M&A, pricing, and market entry, and coordinated the post-merger integration of a $26 billion acquisition. A computer engineer and IESE Executive MBA candidate, Kalil builds the models and pricing engines himself, not just the deck.
Career Highlights
Business Architect
Nubank
Strategic Planning Expert
Embraer
Associate Consultant
Bain & Company
Education Highlights
Master of Business Administration (MBA)
IESE - University of Navarra
Bachelor's Degree
Aeronautics Institute of Technology (ITA)
Certification Highlights
Case Studies
Business Plan Revision for a Non-Profit Education Insitution
Budget ModelingStrategyKey Performance Indicators (KPIs)Business Plan ConsultingMicrosoft ExcelMicrosoft PowerPoint+ 11 more
Expertise
- Business Strategy
- Financial Modeling
- M&A Modeling
- Management Consulting
- Market Entry
- Mergers & Acquisitions (M&A)
- Pricing
- Strategy
Work Experience
Revenue & Pricing Director
2024 - 2026
Buser
- Redesigned dynamic pricing across a marketplace of 12,000 monthly trips, deploying a proprietary AI slot-optimization engine that lifted revenue per available seat-km by 35% in 12 months.
- Led a 17-person revenue management team, rebuilding demand forecasting and inventory allocation to raise average load factor from 60% to 72% across 4 million passengers served.
- Established pricing governance with commercial and product leadership, shifting weekly decisions from manual to algorithmic and unlocking $8 million in incremental annual contribution margin.
Focus areas: Revenue Management, Growth Strategy, Pricing Models, Pricing, Planning
Head of Strategy
2022 - 2024
Eve Air Mobility
- Built the end-to-end services business plan for a pre-revenue eVTOL manufacturer, modeling fleet and network scenarios across launch markets to size a $10 billion aftermarket opportunity.
- Evaluated three acquisition and partnership targets across the urban air mobility value chain (MRO, ground infrastructure, and fleet operations), building valuation and integration models.
- Led a cross-functional team of five across engineering, finance, and commercial to define the service delivery architecture for eVTOL operations.
Focus areas: Fundraising Strategy, Financial Modeling, M&A Modeling
Head of Strategy and Business Planning
2021 - 2022
AAWZ
- Crafted General Market Condition Report for the IFA industry in Brazil that generated over $200,000 in sales and was featured in a major Brazilian news outlet (Valor) as a reference market share for the industry.
- Created a seed round fundraising pitch deck to help a four-person company reach $1 million in recurring revenue by the end of 2021.
- Implemented a strategic plan and software capabilities on ten medium company clients totaling over $1 million in consulting service sales.
- Participated in significant discussions for series A funding rounds, developing models, and presentations to move discussions forward.
- Created Excel models for forecasting sales for the SaaS platform and budgeting FTE growth for fintech.
Focus areas: Business Planning, Financials, Strategy, Excel VBA, Microsoft Excel, Microsoft PowerPoint, Google Sheets, Mergers & Acquisitions (M&A), Market Entry, Sales Planning, Management Consulting, Finance, Fintech, Income Statements, Business Plan Consulting, Presentations, M&A (Buy-side), M&A (Sell-side), M&A Modeling, Business Strategy, Financial Modeling, Objectives & Key Results (OKRs), Three-statement Modeling, Excel Expert, Forecasting, Sensitivity Analysis, Market Research, Total Addressable Market (TAM), Business Models, Data Analysis, Dashboards, Small & Medium-sized Enterprises (SME), Pitch Decks, Startups, Growth Strategy Consultants, Revenue Analysis, Excel 365, Financial Reporting, CFO, SaaS, Valuation, Marketing Strategy, Business Design, Revenue & Expense Projections, Business Transformation, Go-to-market Plans, Go-to-market (GTM) Strategy, Pricing Models, Subscription Pricing, Subscriptions, Financing
Business Architect
2019 - 2020
Nubank
- Coordinated integration of Easynvest (an over $26 billion broker) into Nubank's investment business unit as part of a unified task force led by McKinsey.
- Created excel models to support FP&A process for yearly budgeting financial investment business unit.
- Supervised integration (processes, people, and technology) of an acquired investment management company with over $100 million in assets under management (AUM).
- Managed a team responsible for setting, reviewing, and reporting OKRs in the investments business unit.
- Created internal market reports relative to the wealth advisory space in Brazil.
Focus areas: Objectives & Key Results (OKRs), Mergers & Acquisitions (M&A), Excel VBA, Microsoft Excel, Microsoft PowerPoint, Google Sheets, Strategy, Fintech, Income Statements, Business Plan Consulting, Presentations, M&A (Buy-side), M&A (Sell-side), M&A Modeling, Business Strategy, Financial Modeling, Three-statement Modeling, Excel Expert, Forecasting, Sensitivity Analysis, Post-merger Integration, Market Research, Total Addressable Market (TAM), Business Models, Data Analysis, Financials, Dashboards, Pricing, Growth Strategy Consultants, Revenue Analysis, Pitch Decks, Startups, Excel 365, Financial Reporting, SaaS, Valuation, Marketing Strategy, Business Design, Revenue & Expense Projections, Business Transformation, Go-to-market Plans, Go-to-market (GTM) Strategy, Subscription Pricing, Subscriptions, Financing
Strategic Planning Manager
2018 - 2019
Tok&Stok
- Managed a team that established pricing strategy for over 15,000 SKUs in over 40 categories of home decor, forecasting sales and demand and optimizing inventory.
- Modeled warehouse expansion with the warehouse operations team to meet demand and sales goals.
- Developed an assortment optimization strategy with the help of the McKinsey team hired to optimize sales and product margins.
Focus areas: Sales Forecasting, Sales Planning, Pricing, Excel VBA, Microsoft Excel, Microsoft PowerPoint, Google Sheets, Strategy, Income Statements, Business Plan Consulting, Presentations, Business Strategy, Three-statement Modeling, Excel Expert, Forecasting, Financial Planning & Analysis (FP&A), Revenue Projections, Market Research, Business Models, Data Analysis, Dashboards, Revenue Analysis, Excel 365, Financial Reporting, Valuation, Marketing Strategy, Business Design, Discovery, Revenue & Expense Projections, Business Transformation, Go-to-market Plans, Go-to-market (GTM) Strategy, Pricing Models, Subscription Pricing, Subscriptions
Strategic Planning Expert
2016 - 2018
Embraer
- Revised the pricing strategy for commercial aircraft parts. Renegotiated over $10 million in contracts with major airlines.
- Established VMI contracts with suppliers to lower parts acquisitions costs and working capital needs.
- Created a business plan for new market entry (used aircraft parts market) through acquisition of small established companies.
Focus areas: Mergers & Acquisitions (M&A), Strategy, Pricing, Excel VBA, Microsoft Excel, Microsoft PowerPoint, Income Statements, Business Plan Consulting, Presentations, M&A Modeling, Business Strategy, Excel Expert, Forecasting, Post-merger Integration, Financial Planning & Analysis (FP&A), Revenue Projections, Market Research, Total Addressable Market (TAM), Business Models, Data Analysis, Financials, Dashboards, Growth Strategy Consultants, Excel 365, Financial Reporting, Valuation, Business Design, Discovery, Revenue & Expense Projections, Business Transformation, Go-to-market Plans, Go-to-market (GTM) Strategy, Pricing Models, Subscription Pricing, Subscriptions
Associate Consultant
2014 - 2016
Bain & Company
- Structured a tiered compensation plan for direct sales to a cosmetics company with one million sales associates.
- Revised the pricing strategy for the most prominent furniture brand in Brazil, benchmarking over 500 SKUs over many categories.
- Built sales forecasting and an assortment planning tool on Excel VBA and SQL for a local fashion retailer. Trained internal team on usage and maintenance of devices.
- Built a cost analysis and product profitability tool on Excel VBA and SQL for a major insurer in Brazil. Reallocated over $5 billion in previously misallocated costs.
Focus areas: Pricing, Mergers & Acquisitions (M&A), Market Entry, Sales Planning, Cost Analysis, M&A Modeling, M&A (Buy-side), M&A (Sell-side), Excel VBA, Microsoft Excel, Microsoft PowerPoint, SQL, Strategy, Management Consulting, Finance, Income Statements, Product Costing, Business Plan Consulting, Presentations, Programming, Business Strategy, Financial Modeling, Three-statement Modeling, Excel Expert, Forecasting, Sensitivity Analysis, Post-merger Integration, Financial Planning & Analysis (FP&A), Revenue Projections, Market Research, Total Addressable Market (TAM), Business Models, Data Analysis, Financials, Dashboards, Software as a Service (SaaS), Small & Medium-sized Enterprises (SME), Growth Strategy Consultants, Revenue Analysis, Excel 365, Financial Reporting, CFO, SaaS, Valuation, Marketing Strategy, Business Design, Discovery, Revenue & Expense Projections, Business Transformation, Go-to-market Plans, Go-to-market (GTM) Strategy, Pricing Models, Subscription Pricing, Subscriptions
Other Experience
Education
2024 - 2026
Master of Business Administration (MBA) in Business Administration
IESE - University of Navarra - International
2010 - 2014
Bachelor's Degree in Computer Engineering
Aeronautics Institute of Technology (ITA) - São Jose dos Campos, Brazil
Certifications
DECEMBER 2023 - PRESENT
Digital Platform Strategy
MIT
Skills
Finance
Pricing, Mergers & Acquisitions (M&A), Financial Modeling, Three-statement Modeling, Forecasting, Market Research, Total Addressable Market (TAM), Data Analysis, Revenue Modeling, Financial Reporting, Valuation, Revenue & Expense Projections, M&A Modeling, M&A (Buy-side), M&A (Sell-side), Financial Planning & Analysis (FP&A), Wealth Management, Profitability Analysis, CFO, Revenue Management
Output Software
Microsoft Excel, Microsoft PowerPoint, Google Sheets, Excel 2016, Google Slides
Data & Analysis Software
SQL, Pandas
Other
Excel VBA, Market Entry, Cost Analysis, Strategy, Objectives & Key Results (OKRs), Management Consulting, Financials, Information Gathering, Market Sizing, Key Performance Indicators (KPIs), Business Plan Consulting, Business Planning, Presentations, Business Strategy, Excel Expert, Sensitivity Analysis, Post-merger Integration, Revenue Projections, Business Models, Dashboards, Small & Medium-sized Enterprises (SME), Reporting, Financial Reporting Dashboards, Revenue Analysis, Growth Strategy Consultants, Excel 365, Business Design, Business Transformation, Go-to-market Plans, Go-to-market (GTM) Strategy, Pricing Models, Subscription Pricing, Subscriptions, Sales Planning, Fintech, Income Statements, Growth Strategy, Sales Forecasting, Budget Modeling, Programming, Part-time CFO, Pitch Decks, SaaS, Marketing Strategy, Financing, Python 3, Finance, Product Costing, Software as a Service (SaaS), Costs, Startups, Discovery, Platforms, People Management, Competitive Strategy, Organization Building, Fundraising Strategy, Planning, Databricks, Claude Code
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