Laura Lanteri
Verified Expert in Management Consulting
Management Consulting Expert
New York, NY, United States
Toptal member since October 5, 2022
Laura is a business consultant with over 20 years of experience in strategy, business expansion, competitive analysis, consumer insights, data analysis, and research. She has consulted with CEOs of Fortune 500 companies and pre-revenue start-ups and has an established track record of improving revenue, margins, and scale. Laura started her career at Morgan Stanley New York, where she researched, conceptualized, and executed financing deals for almost one billion dollars.
Career Highlights
Education Highlights
Case Studies
Strategy for New Platform for Hearst Media
Go-to-market Strategy for New Media App
Competitive Analysis and Entry Strategy for Luxury Design Studio and Furniture Brand
Software Expertise
- Microsoft PowerPoint
Other Expertise
- Competitive Analysis
- Data Research
- Management
- Marketing
- Marketing Research & Analysis
- Market Research
- Strategy
Work Experience
Chief Strategy Officer
Scarselli Diamonds Inc
- Conceptualized and drove the GTM strategy for a blockchain traceability platform operating in the jewelry and luxury sector.
- Scoped, evaluated, and mapped the strategy for three different markets with corresponding revenue models.
- Led the platform through partnerships and expansion negotiations with some of the largest retailers in the market.
Consultant
LAURA LANTERI NEW YORK
- Conceptualized, developed, and executed value-add and re-positioning strategies for a variety of industries, including fashion, luxury, consumer goods, media, tech, and retail.
- Delivered decision-making analyses on company-specific topics and/or industry trends or emerging pain points for large multinational corporations and startups alike.
- Spotlighted growth opportunities and expansion strategies that consistently lead to higher earnings, profit margins, and scalability.
Fractional COO
Functional Patterns LLC
- Evaluated the company's strategy in relation to market positioning and revenue goals, developing actionable strategies to boost sales in the short, medium, and long term.
- Assessed the company's operations and processes and developed recommendations about team reorganizations, goals reprioritization, and new market sequencing.
- Guided the executive team through actionable growth strategies across all channels, focusing on digital growth.
- Developed revenue-generating initiatives within four weeks of being hired.
Management Consultant
Right Venerable Means, LLC
- Developed a brand optimization strategy for a globally recognized mindfulness leader, integrating her work at the intersection of law, leadership, and social justice into a cohesive, high-impact narrative and digital presence.
- Created a go-to-market roadmap for a new community-based venture, outlining revenue models, audience segmentation, partnership strategy, and phased launch plans.
- Developed a strategic marketing and communications framework to enhance the client's global reach, expand her keynote engagements and publishing platform, and transform intellectual capital into scalable offerings.
- Spearheaded an audience insight initiative utilizing qualitative and quantitative tools to map core and adjacent audiences, uncovering growth opportunities in higher education, consulting, and coaching.
Growth Strategy and Startup Consultant
O.K.A.O INC
- Oversaw the go-to-market strategy of the platform from concept to implementation, reducing the runway to revenue by four months and developing the complete marketing framework for the product offering.
- Developed comprehensive B2B and B2C strategies to acquire partners and users from the ground up.
- Directed fundraising efforts for angel investors, managing the process from ideation to outreach.
- Created a pitch deck and financial models to support fundraising efforts amid rapidly changing market conditions. Secured several leads, which are currently being explored by the app.
GTM Strategy Expert
ENML GROUP, LLC
- Crafted a compelling brand narrative emphasizing ENML's commitment to natural, fluoride-free oral care solutions, highlighting the use of micro-hydroxyapatite for enamel restoration and whitening.
- Conducted in-depth market analysis to identify and target health-conscious consumers seeking eco-friendly and effective oral care alternatives.
- Developed and implemented a robust digital marketing strategy, enhancing online presence and optimizing the eCommerce platform to drive customer engagement and increase sales fivefold.
- Collaborated with B2B partners to develop and market innovative products like toothpaste and mouthwash tablets, focusing on natural ingredients and sustainability.
Pricing Consultant
Zappos.com
- Aligned top Zappos leadership (CEO, COO, and CMO) on core strategic goals and reviewed the effects of three pricing drivers on three key business KPIs: profits, inventory levels, and customer satisfaction.
- Led COO-sponsored initiatives cross-functionally in order to develop and implement ad hoc strategies on brand positioning and management.
- Invited to be the keynote speaker at a two-day strategy summit that included all top leadership across multiple departments and functions.
- Advised CEO and COO on C-level team reorganization with the goal of creating a more integrated organizational structure capable of translating large amounts of data and customer insights into actionable reports and processes.
GTM Strategy Expert
Carson Alan
- Provided a vision for strategic marketing, GTM strategy, and distribution channels.
- Advised the CEO and CFO on optimal pricing structure across all product categories and channels, given the competitive landscape and desired product positioning.
- Provided a clear, actionable blueprint for digital strategy and launch.
GTM Consultant
SERV Solutions Inc.
- Conceptualized, developed, and executed marketing, value-add, and positioning strategies for GTM.
- Spotlighted growth opportunities and expansion strategies that would consistently lead to higher earnings, profit margins, and scalability.
- Delivered decision-making analyses on step-by-step marketing strategies and digital activations.
Business Model and GTM Expert
13956989 Canada Inc.
- Provided a clear, actionable framework for pricing strategy and product positioning across multiple markets.
- Advised the CEO on the impact of brand positioning on digital strategy for social media platforms with over two million subscribers/followers across TikTok, YouTube, and Instagram.
- Provided a blueprint for brand strategy in a successful GTM launch.
Head of Strategy
LVMH
- Repositioned the brand strategy across all channels and categories to drive growth and align with market trends.
- Achieved consistent year-over-year growth, consistently exceeding projections.
- Led the reorganization of all CRM efforts at Louis Vuitton North America to capitalize on new opportunities and target untapped segments.
Head of Strategy
Gucci
- Advised the CEO to create targeted solutions for brand’s expansion, image repositioning, and increased revenues and margins.
- Led a team of analysts to provide research on market data on customers' preferences, purchase drivers, and new product formulations for competitive analyses on the performance of the brand.
- Achieved consistent and sizeable sales gains that beat year-on-year sales projections by over 30% in the first six months on the job.
Head of Business Expansion
Oscar de la Renta
- Managed the brand's retail expansion in Europe, including all phases of new stores' openings, working with the onsite team of managers, PR agencies, press agencies, and media representatives.
- Planned and executed stores opening in London, Athens, and Madrid.
- Targeted and evaluated marketing and product strategy solutions to increase brand visibility and revenue in the USA and abroad.
Associate
Morgan Stanley
- Structured, proposed, and executed deals for almost $1 billion.
- Independently created and developed forecasting models for highly complex cash flows that utilized tax-exempt, taxable, and equity financing to achieve optimal bond structures that satisfied multiple financing constraints.
- Performed quantitative analysis and completed multipart financings for a wide array of clients, such as the Texas Water Authorities, the city of Detroit, the city of Atlanta, the city of Newark, and Miami Dade County School District.
- Modeled, structured, and executed project finance deals, which included taxable, tax-exempt, and equity financing for a number of corporate issuers in the country, using municipalities as conduits.
- Provided clients with various financial products, including fixed and floating rate bonds, forward bonds, and derivatives such as interest rate swaps and option-based structures.
Junior Associate
World Bank Group
- Authored and evaluated quantitative and strategic reports and publications on firm-level productivity, innovation, and competitiveness in Russia and Eastern Europe.
- Built quantitative models to analyze large databases and perform regression analyses.
- Awarded bonus for excellence and innovation in research work.
Education
Master's Degree in Economics
Harvard University - Cambridge, Massachusetts, USA
Master of Business Administration (MBA) in Economics
Bocconi University - Milan, Italy
Skills
Finance
Pricing, Market Research, Market Opportunity Analysis, Pricing Strategy, Blockchain, Total Addressable Market (TAM), Data Analysis, Financial Modeling, Fundraising, Debt Raises, Revenue & Expense Projections, Three-statement Modeling, Cash Flow, Forecasting, Profit & Loss (P&L), Commercial Finance, P&L Forecasting, Series A, Financial Planning & Analysis (FP&A), CFO, Fixed Income Analysis, Revenue Modeling
Output Software
Microsoft PowerPoint, Apple Keynote, Microsoft Excel
Industry Expertise
Software, Sales & Marketing, Digital Agencies, Small Business, Sustainability, Logistics, Corporate Structure, Chemicals, Healthcare, Retail & Wholesale, Hospitality
Geographic Expertise
United States, Middle East, Eastern Europe
Other
Adobe Suite, Microsoft, Economics, Data Research, Management, Strategy, Competitive Analysis, Marketing, Positioning, Branding, Omnichannel Marketing, Expansion, Marketing Research & Analysis, Competitive Strategy, Growth Strategy, Go-to-market Strategy, Product-market Fit, Opportunity Identification, Opportunity Assessments, Pricing Models, Business Models, Growth Strategy Consultants, Business Strategy, SWOT Analysis, Chief Marketing Officer (CMO), Market Sizing, Market Research & Analysis, Fashion & Beauty, Price Positioning, Competitor Analysis & Profiling, Company Strategy, Business Consulting, Excel 365, Management Consulting, Data Science, Market Segmentation, Competition Research, Business Planning, Go-to-market Plans, Sales, Market Entry, Market Research Analyst, Pitch Decks, Business Modeling, Startups, Product Launch, New Product Rollout, eCommerce, Nutrition & Supplements, Business to Consumer (B2C), B2C, Marketing Leadership, Investor Presentations, Pitch Deck Consultant, Storytelling, Growth Marketing, Mobile Apps, Pricing Plans, Mobile, Social Networks, Social Media, Cloud Computing, Enterprise SaaS, Pricing Consulting, 3D Modeling, Software as a Service (SaaS), Chief Operations Officer (COO), COO, Key Performance Indicators (KPIs), Fundraising Strategy, Organizational Design, Board Reporting, Hiring, Trend Analysis, Luxury Industry, Social Media Platforms, Sales Strategy, Business Development, Retail Strategy, Home Furnishing, Monetization, Executive Coaching, Customer Success, Marketing Strategy, Operations, IT Consulting, Business Operations, Chief of Staff, Process Design, Change Management, Microsoft 365, Organizational Change Management (OCM), Organizational Structure, Product Sourcing, Cosmetics, Supply Chain, Fractional COO, Data Visualization, Reporting, Change Leadership, Market Fit, Product Management, User Feedback, Best Practices, Training, User Adoption, Business Process Improvement (BPI), Human Resources (HR), Buyer Personas, Marketing Analytics, Customer Insights, Board Advisory, International Expansion, RACI, Project Management, Commercial Strategy, Data Engineering, Data Analytics, Financial Forecasting, Sales Forecasting, Finance, Influencers, Field Sales, Artificial Intelligence (AI), STATA, Quantitative Modeling, Fixed Income, Bonds, Debt Financing, Equity, Global Banking, Small Business Management, Revenue Strategy, Strategic Marketing, Launch Strategy, Research, CEO, Organizational Analysis, Content Creation, Branded Content, Communication, Growth, Value Proposition, B2C Marketing, Social Media Marketing (SMM), Sales & Channel Enablement, Customer Segmentation, Market Assessment, Content Marketing, Marketing Plans
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