Lorrie LiBrizzi
Verified Expert in Management Consulting
Management Consulting Expert
Mequon, WI, United States
Toptal member since September 7, 2026
Lorrie is a senior executive and management consultant specializing in growth strategy, commercial transformation, and market expansion across industrial, technology, financial services, and consumer sectors. Her expertise spans GTM strategy, operating model design, digital transformation, and advanced analytics. Bridging strategy and execution, Lorrie delivers measurable results, including a 3.7% reduction in customer churn at Verizon, generating $247 million in incremental lifetime revenue.
Career Highlights
Certification Highlights
Expertise
- Commercialization
- Commercial Strategy
- Demand Generation
- Digital Transformation
- Go-to-market (GTM) Strategy
- Marketing
- Product Launch
- Strategic Planning & Execution
Work Experience
Managing Partner | Commercial Growth & Transformation
DannaGroup
- Provided commercial leadership to organizations undergoing growth, market repositioning, or commercial model transformation by partnering with CEOs and executive teams to redesign and execute go-to-market (GTM) strategies.
- Led commercial transformation initiatives focused on rebuilding growth engines, modernizing GTM capabilities, and aligning product, marketing, sales, and channel execution.
- Designed revenue growth strategies, including segmentation, pricing, customer lifecycle programs, and demand generation systems.
- Supported product commercialization and market expansion initiatives, including new platform launches and digital-first customer acquisition models.
Commercial & Marketing Officer | TracFone Wireless, Inc.
TracFone Wireless (acquired by Verizon)
- Led commercial integration following Verizon’s $7 billion acquisition of TracFone, aligning product, brand, channel, and digital strategies within Verizon Consumer Group.
- Defined the commercial growth playbook, launching new revenue platforms including multiline plans, fixed wireless services, entertainment partnerships, telemedicine, and financial services offerings.
- Launched Total by Verizon, positioning the brand between prepaid and postpaid markets. Exceeded exclusive retailer targets by 66% and successfully transitioned customers from legacy Simple Mobile positioning.
- Introduced Straight Talk Home Internet through Walmart across 2,000 retail locations, generating 200,000 customer inquiries within the first month of launch.
- Modernized the digital growth engine by deploying CDP capabilities and advanced analytics, integrating MTA/MMM modeling to optimize $250+ million in media and digital investment and improve acquisition efficiency.
- Reduced customer churn by 3.7%, generating $247 million in incremental lifetime revenue and a $187 million increase in airtime revenue.
Chief Marketing Officer | Commercial & Residential Solutions
Emerson
- Established a global Commercial Center of Excellence, enabling business units to implement scalable growth strategies across product management, digital commerce, demand generation, and customer insight capabilities.
- Modernized commercial capabilities across the platform, introducing structured product management, UX, research, and digital commerce functions to support diverse B2B, B2B2C, and retail sales models.
- Built and developed high-performing global teams by implementing capability frameworks, career pathing, and leadership development across the marketing and product management organization.
- Partnered with business units to develop IoT-enabled digital strategies, leveraging device and customer data to support real-time inventory visibility, predictive maintenance, and automated service models.
- Supported business unit growth initiatives through commercial strategy, digital platform development, and integrated go-to-market execution.
Education
Master of Business Administration (MBA) in Management Information Systems
Northern Illinois University - Illinois, USA
Certifications
Generative Artificial Intelligence (AI) Certifications
Vanderbilt University
Generative Artificial Intelligence (AI) Leadership and Strategy
Vanderbilt University
ChatGPT Advanced Data Analysis
Vanderbilt University
Generative AI Automation Specialization
Vanderbilt University
Skills
Finance
Profit & Loss (P&L), Pricing Strategy
Other
Commercial Strategy, Commercialization, Strategic Planning, Marketing, B2C, B2B2C, B2B Marketing, Go-to-market (GTM) Strategy, Brand Management, Strategic Planning & Execution, Product Commercialization, Revenue Growth, Digital Transformation, Product Management, Sales Strategy, Channel Strategy, Customer Analytics, eCommerce, Demand Generation, Business Cases, Lead Generation, M&A Strategy, Acquisitions, Channel Management, New Product Development, P&L Management, Product Launch, Lean Product Management, Innovation, Integration, Media Mix Modeling, Performance Attribution, Advanced Analytics, Digital Strategy, User Experience (UX), Marketing Mix Modeling, Retail Strategy, Retail Management, Media, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Microsoft
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