Lydiah Wanjiru Kabue
Verified Expert in Management Consulting
Growth Expert
Nairobi, Nairobi County, Kenya
Toptal member since December 6, 2022
With more than 10 years of experience, Lydiah is a finance expert who has helped hundreds of clients increase their business revenue growth to above the industry average. She grew her client portfolio to more than $1 billion at Co-operative Bank and has experience in product development, process review, pricing, market analysis, marketing strategy, change management, and competitor analysis. Lydiah is willing to leverage her expertise and excellent skills to help businesses grow.
Career Highlights
Education Highlights
Case Studies
Cash Management Solution
Evaluation of an Investment Strategy
Change Management
Software Expertise
- Salesforce
Other Expertise
- Business Development
- Growth Strategy
- Management Consulting
- Product Development
- Product Strategy
- Sales
- Sales Effectiveness
Work Experience
Consultant
Association of Insect Farming and It's products
- Led market research for the Association of Insect Farming and its products, analyzing value chains, consumer demand, and regulatory landscapes across 20 countries. Produced six industry reports and 100 members, unlocking 10 new market linkages.
- Conducted product positioning, stakeholder mapping, and partnership development. Three new partners signed up, and over 100 members subscribed.
- Spearheaded institutional development and change management during the formation and growth of AIFIP, establishing governance structures, operational frameworks, and stakeholder coordination mechanisms.
Market Research Analyst
Karen Francis Lawrence
- Conducted market research on carbon sequestration, carbon credits, agroforestry, and biochar. Compiled reports on industry trends, competitor strategies, and regulatory frameworks.
- Performed data analytics to evaluate the viability of Paulownia products in the U.S. timber industry, providing key insights to support business decision-making.
- Evaluated the essential growth requirements for Paulownia trees, compared them to conditions at the proposed location, and drafted a report with recommendations to support informed decision-making.
- Assessed project feasibility, cost structures, and credit valuation. Analyzed market dynamics, pricing trends, and demand for carbon credits.
- Provided data-driven insights to optimize project planning, secure funding, and connect with buyers. Developed financial models to evaluate investment potential, ensuring alignment with global carbon market standards.
Marketing and Strategy Manager
Pioneer FSA
- Oversaw the development of a B2B linkage with suppliers that reduced operation costs by 30% and increased operating income by 18%. The linkage brought in two new supplier sign-ups with multiple customers.
- Reviewed the marketing strategy for a customer and recommended a change in the communication strategy. Helped the customer align the marketing strategy to the targeted segment and increased sales by 23% in six months.
- Helped draw a project plan that enabled a client to acquire funds for project expansion. The project development plan described the business, market analysis, the product position relative to the competition, projected returns, and required funding.
- Led a customer process improvement that created efficiencies and reduced customers' complaints by 69%. Sales increased by 200%. Customer referrals increased by 50%, and 30% of the customers sought other services from the client.
- Developed a digital marketing strategy, increasing the digital product uptake by 70% and growing revenues by 31%.
- Spearheaded market and customer trend analyses and aligned the leading product to reach more customers, achieving a product growth of 29% in one year.
- Established the human resource strategy for a young firm, participated in the hiring process and selection of the human resources management system, and developed a training program to help new team members acquire essential skills.
- Served as the lead trainer for the sales team of a cosmetics distribution company. Helped the sales executives grasp and implement the concept of the Sandler sales model. Closed deals rose to 32% within a year compared with 19% in the previous one.
Relationship Manager
The Co-operative Bank of Kenya
- Directed the development of the Coop pay product that enabled the linkage of more than 800,000 SACCO members without bank accounts to ATM services.
- Structured a SACCO personal loans product that enabled SACCO members without bank accounts to access loans from the bank and grew the SACCO personal loan book to $30 million and interest and fee income to $4 million for the bank.
- Created a B2B and B2C link, enabling the client to link 30,000 customers to mobile banking services. Through the linkage, the client's liability book grew to $5 million, the asset book grew to $4 million, and transaction income increased by 130%.
Project Manager
The Co-operative Bank of Kenya
- Headed the development of an agent product through which the bank recruited 2,000 retailers as bank agents to perform various operations, including deposits, withdrawals, account transfers, and bill payments. The product reduced costs for the bank.
- Developed a corporate check product for microfinance and SACCOs, enabling them to issue customer checkbooks. Ten corporates signed up for the product, resulting in 200,000 new checkbook applications and increased transactional income.
- Executed the change management process of the merger of three departments offering customer support. Initially, each department had staff who would contact the customers separately. After the merger, customer contacts were more coordinated.
- Managed the development of a direct-to-consumer product or an online household merchant enabling 10,000 customers to view commodities and make direct orders with the option of funding and home deliveries.
Product Development Manager
The Co-operative Bank of Kenya
- Oversaw the development of a land purchase partnership with corporates and SACCOs. Grew the loan book by over $10 million. Increased fees income, interest income, and take up of other related products.
- Managed the change management of a check truncation project. Assessed required changes, planned and organized training, and monitored change implementation. The bank was able to meet the deadline set by the Central Bank.
- Involved in developing a mobile banking platform, participating in employee and customer education and identifying challenges in the application interface. Five hundred thousand customers registered for the product, resulting in increased income.
Education
PhD in Strategic Management
Kenyatta University - Nairobi, Kenya
Master’s Degree in Business Administration (MBA)
University of Nairobi - Nairobi, Kenya
Skills
Finance
Market Research, Financial Modeling, Market Opportunity Analysis, Total Addressable Market (TAM), Fundraising, Financial Planning & Analysis (FP&A), Deal Analysis
Output Software
Microsoft Word, Microsoft Excel
Data & Analysis Software
Salesforce
Industry Expertise
Financial Services, Education Technology (Edtech)
Other
Market Research & Analysis, Strategy, Consulting, Marketing, Competitor Analysis & Profiling, Project Management, Analysis, Consumer Trends, Industry Analysis, Competitive Strategy, Product Development, Change Management, Business Planning, Market Sizing, Go-to-market Plans, Go-to-market (GTM) Strategy, Direct to Consumer (D2C), Business Development, Business Strategy, Growth Strategy, Growth Marketing, Growth Hacking, Management Consulting, Digital Marketing Strategy, Product Strategy, Sales, Sales Effectiveness, Training, Artificial Intelligence (AI), Business Services, Sales Funnel, Sales Management, Competition Research, Finance, Recruitment, Recruiting, Market Research Analyst, Business Plan Consulting, Performance Management, Reporting, Data Visualization, Request for Proposal (RFP), Deal Desk, Procurement, Customer Acquisition, Value Proposition, Coaching, Executive Coaching, Manufacturing, Competitive Intelligence, Market Research & Analysis, Marketing Collateral Development, M&A Due Diligence (Commercial), Market Diligence, Quality Assurance (QA), Training & Training Content Development, Board Reporting, Strategic Partnerships, Executive Coaching, Digital Transformation, Digital Transformation Program Management, Project Management, Training & Training Content Development, Training Materials, Executive Consulting, Financial Analysis, Negotiation, Customer Relationship Management (CRM), Human Resources (HR), SaaS, Business to Consumer (B2C), Business Models, Digital Marketing, E-learning, Technical Hiring, Technical Recruiting, Senior Executive Recruiting, HR Transformation, Tourism, Branding, Human Capital Strategy, Keyword Searches, Digital Solutions, Market Assessment, Competitive Analysis, Competitive Intelligence, Investment Cases, Organizational Change Management (OCM), Change Leadership, B2B Partnerships, New Products, Digital Strategy, Digital Marketing Best Practices, Digital Marketing Product Manager, Education, Talent Management, RFPs, RFPs, RFQs, ITTs, Responses, Proposals & Quotes
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