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Masa Masuyama
Verified Expert in Management Consulting
Management Consulting Expert
Tokyo, Japan
Toptal member since March 7, 2022
Bio
Masa is a collaborative, proactive, and pragmatic executive with decades of experience who believes strategies are living organisms that must adapt to thrive. Global initiatives he led continue to deliver results across a variety of sectors, including life sciences, fine arts, adtech, private equity, media, manufacturing, and entertainment. His results include an 87% reduction in operating costs, various successful new market entries, and a new revenue stream that beat projections by 41%.
Career Highlights
Managing Director | Director of Strategy
Music Traveler
Education Highlights
Master's Degree
London Business School
Master's Degree
Columbia Business School
Certification Highlights
Case Studies
Launch and Rapid Growth of a New Business in the EU and US
Business Plan ConsultingCross-functional Team LeadershipGlobal Team ManagementMicrosoft ExcelMicrosoft WordMicrosoft Project+ 85 more
Global Business Transformation Initiative for an Industry Leader
Business TransformationChange ManagementCross-functional Team LeadershipGlobal Team ManagementIT ConsultingManagement Consulting+ 59 more
Executive Pitch Deck Prepared in Five Days for an Unfamiliar Sector
Business StrategyBusiness TransformationChange ManagementCompetitive StrategyGo-to-market (GTM) StrategyBusiness Design+ 57 more
Aided the CEO and President in Developing and Tuning Go-to-market Strategies
Global Team ManagementManagement ConsultingStrategyMicrosoft ExcelMicrosoft WordMicrosoft Outlook+ 70 more
Executive Summary Deck Prepared in Less Than Two Months
Go-to-market (GTM) StrategyBusiness StrategyPricingKnow Your Customer (KYC)Anti-money Laundering (AML)Innovation Strategy+ 9 more
Apple Business Analysis | Assessment Conducted in 2012, Proven 90% on Point
AppleBusiness StrategyProduct StrategyValue AnalysisMarket Research & AnalysisMarket Opportunity Analysis+ 4 more
Expertise
- Business Strategy
- Business Transformation
- Cross-functional Team Leadership
- Global Team Management
- Go-to-market Plans
- Startups
- Strategy
- Thought Leadership
Work Experience
Executive Advisor | Strategy and Execution Consultant
2016 - PRESENT
Various
- Liaised between the C-suite, stakeholders, and partners to devise and deliver global strategic initiatives that boost revenues, productivity, and efficiency through fresh perspectives, differentiated thinking, and effective approaches.
- Designed and iteratively delivered a digital transformation strategy for the oncology medical affairs group at Daiichi Sankyo, the second-largest Japanese pharmaceutical organization.
- Advised luxury industry executives on AI and Web3-driven product strategies, leading to over 10% CAGR in projected revenues.
- Advanced Gagosian's organizational productivity and efficiency by replacing locally installed legacy software with a cloud-based ERP (Microsoft Dynamics 365). Delivered the 1st phase of the global implementation on time and 14% under budget.
- Spearheaded a global business transformation and change management initiative for Phillips. Liaised between the C-suite, stakeholders, and vendors to realign business rules and processes, ensuring a seamless transition from JDE to NetSuite.
Focus areas: Business Transformation, Change Management, Program Management, Microsoft Word, Microsoft Excel, Microsoft Visio, Microsoft Project, Microsoft Outlook, Strategy, Thought Leadership, Global Team Management, Cross-functional Team Leadership, Management Consulting, IT Consulting, Resource Management, Microsoft PowerPoint, Competitive Strategy, Strategy Development, Partnerships, Business Strategy, Business Design, Market Research & Analysis, Market Entry, Business Models, Business Model Canvas, Target Operating Models, Go-to-market Plans, SaaS, Non-fungible Tokens (NFT), Innovation, Startups, Business Partnerships, Strategic Partnerships, Launch Strategy, Growth Strategy, Market Opportunity Analysis, Value Proposition, Product-market Fit, Enterprise Resource Planning (ERP), System Integration, Microsoft Dynamics, Microsoft Dynamics 365 for Finance and Operations, Project Management, Early-stage Startups, Idea Validation, Venture Capital, Business Analysis, Business Cases, Business Planning, Data Analysis, Forecasting, Growth Strategy Consultants, Sales Strategy, eCommerce, Product Strategy, Financial Modeling, Presentations, Executive Presentations, Strategic Planning, Knowledge Management, Product Development, Workshops, United States, Operational Efficiency Improvement, Process Mapping, Operations, Business Plan Consulting, Go-to-market (GTM) Strategy, Marketplaces, Market Research, Market Sizing, Customer Segmentation, Blockchain, Jira, User Interface (UI), B2C, Business to Consumer (B2C), Strategic Planning & Execution, Organization Assessment, Key Performance Indicators (KPIs), Communication, Operational Workflow, Workflow, Systems & Procedures, Vendor Management, Consulting, Digital Transformation, Request for Information (RFI), Request for Proposal (RFP), Business Services, Business Model Strategy, Business Modeling, Pitch Decks, Fundraising, B2B, Software as a Service (SaaS), Software, Pricing Strategy, B2C Marketing, Social Media Marketing (SMM), Sales & Channel Enablement, Market Assessment, Content Marketing, B2B2C, Business to Business to Consumer (B2B2C), Growth, Global Business, Intrapreneurship, Entrepreneurship, Private Equity, Early-stage Venture Capital, Advertising Technology (Adtech), Business Process Improvement (BPI), Human Factors, Blockchain & Cryptocurrency, SharePoint, Market Segmentation, Innovation Strategy, Web3, Performance Management, Business Operations, Management, Reporting, Risk Management, Team Leadership, Team Management, App Product Management, Organizational Design, Process Design, Marketing Plans, Business Development, Competition Research, Organizational Structure, Best Practices, User Adoption
Managing Director | Director of Strategy
2016 - PRESENT
Music Traveler
- Strategized with the founders, tuning roadmaps, and leading global teams to amplify Music Traveler: an Airbnb/LinkedIn/Patreon for the performing arts, a marketplace and networking platform endorsed by Billy Joel, Hans Zimmer, and John Malkovich.
- Investigated the highly fragmented market, assessed TAM/SAM/SOM, customer acquisition costs (CAC), and lifetime values (LTV). Maintained revenue models, established business and organizational strategies, and pivoted based on evolving needs.
- Charted go-to-market strategies that developed inventory in 15+ countries and generated 270,000+ Facebook followers in year one.
- Pivoted strategies rapidly in response to COVID-19 and the Ukrainian crisis by helping launch a Patreon-like service for musicians and leveraging the Music Traveler marketplace to accommodate temporarily displaced Ukrainians.
- Refined revenue goals and devised operational plans in parallel with technical development milestones for the initial launch and ongoing improvements to the platform.
Focus areas: Business Plan Consulting, Cross-functional Team Leadership, Global Team Management, Management Consulting, Strategy, Resource Management, Microsoft Word, Microsoft Excel, Microsoft Visio, Microsoft Project, Microsoft Outlook, Jira, Program Management, Thought Leadership, Microsoft PowerPoint, Market Research, Competitive Strategy, Market Sizing, Go-to-market (GTM) Strategy, Strategy Development, Partnerships, Business Strategy, Business Design, Market Research & Analysis, Market Entry, Business Models, Business Model Canvas, Target Operating Models, Go-to-market Plans, SaaS, Innovation, Startups, Strategic Partnerships, Launch Strategy, Customer Segmentation, Growth Strategy, Market Opportunity Analysis, Value Proposition, Product-market Fit, System Integration, Project Management, Early-stage Startups, Idea Validation, Venture Capital, Business Analysis, Business Cases, Business Planning, Marketplaces, Data Analysis, Forecasting, Growth Strategy Consultants, Sales Strategy, eCommerce, Product Strategy, Financial Modeling, Presentations, Executive Presentations, Strategic Planning, Knowledge Management, Product Development, Workshops, United States, Operational Efficiency Improvement, Process Mapping, Operations, User Interface (UI), B2C, Business to Consumer (B2C), Change Management, Strategic Planning & Execution, Organization Assessment, Key Performance Indicators (KPIs), Communication, Operational Workflow, Workflow, Systems & Procedures, Vendor Management, Consulting, Request for Information (RFI), Request for Proposal (RFP), Business Services, Business Model Strategy, Business Modeling, Pitch Decks, Fundraising, B2B, Software as a Service (SaaS), Software, Pricing Strategy, B2C Marketing, Social Media Marketing (SMM), Sales & Channel Enablement, Market Assessment, Content Marketing, B2B2C, Business to Business to Consumer (B2B2C), Growth Hacking, Growth, Global Business, Intrapreneurship, Entrepreneurship, Private Equity, Early-stage Venture Capital, Advertising Technology (Adtech), Business Process Improvement (BPI), Human Factors, User-centered Design (UCD), SharePoint, Market Segmentation, Innovation Strategy, Web3, Performance Management, Business Operations, Management, Reporting, Risk Management, Team Leadership, Team Management, Mobile Applications, App Product Management, Organizational Design, Process Design, Marketing Plans, Business Development, Competition Research, Organizational Structure, Best Practices, User Adoption
Engagement Manager
2015 - 2016
Acquis Consulting Group
- Formulated global go-to-market strategies for the CEO and President of AppNexus, a Silicon Alley adtech startup.
- Created frameworks to continually identify and evaluate business expansion/efficiency opportunities, while systematizing a structured yet flexible methodology for Agile improvements to business/sales operations (BizOps/SalesOps) and to Salesforce.
- Devised and executed strategies for a post-revenue recreational services startup recognized by Google as a category leader.
- Assessed and developed a relaunch strategy for a customer loyalty program at Zoetis, a leading animal health organization under Pfizer.
Focus areas: Business Transformation, Cross-functional Team Leadership, IT Consulting, Microsoft Word, Microsoft Excel, Microsoft Visio, Microsoft Project, Microsoft Outlook, Jira, Strategy, Program Management, Thought Leadership, Business Plan Consulting, Management Consulting, Resource Management, Microsoft PowerPoint, Market Research, Competitive Strategy, Market Sizing, Go-to-market (GTM) Strategy, Strategy Development, Partnerships, Business Strategy, Business Design, Market Research & Analysis, Market Entry, Business Models, Target Operating Models, Go-to-market Plans, SaaS, Innovation, Startups, Business Partnerships, Strategic Partnerships, Customer Segmentation, Growth Strategy, Market Opportunity Analysis, Value Proposition, Project Management, Early-stage Startups, Idea Validation, Venture Capital, Business Analysis, Business Cases, Business Planning, Data Analysis, Forecasting, Growth Strategy Consultants, Sales Strategy, eCommerce, Product Strategy, Financial Modeling, Presentations, Executive Presentations, Strategic Planning, Workshops, United States, Operational Efficiency Improvement, Process Mapping, Change Management, Strategic Planning & Execution, Organization Assessment, Key Performance Indicators (KPIs), Communication, Operational Workflow, Workflow, Systems & Procedures, Salesforce, Consulting, Request for Information (RFI), Request for Proposal (RFP), Business Services, Business Model Strategy, Business Modeling, Pitch Decks, B2B, Software as a Service (SaaS), Pricing Strategy, B2C Marketing, Social Media Marketing (SMM), Sales & Channel Enablement, Market Assessment, Content Marketing, Growth, Global Business, Intrapreneurship, Entrepreneurship, Private Equity, Advertising Technology (Adtech), Business Process Improvement (BPI), Human Factors, User-centered Design (UCD), SharePoint, Market Segmentation, Innovation Strategy, Performance Management, Business Operations, Management, Reporting, Risk Management, Team Leadership, Team Management, Mobile Applications, App Product Management, Organizational Design, Process Design, Business Development, Competition Research, Organizational Structure, Best Practices, User Adoption
Vice President | Project Manager (Global Portfolio and Program Management)
2006 - 2015
Christie's
- Solved unique challenges that baffled teams from McKinsey & Oracle by proactively identifying business needs, devising effective strategies, and implementing pivotal global programs as an intrapreneur within a centuries-old organization.
- Spearheaded a COO-priority initiative to convert a cost center into a revenue stream. Delivered on time despite aggressive timelines and unexpected resource constraints due to the 2008 financial crisis. Revenues beat initial projections by 41%.
- Launched the 1st-ever auctions for Christie's in Shanghai and Mumbai by leading multidisciplinary teams across six time zones.
- Gained 87% in cost savings by designing and leading COO-sponsored global shipping and inventory management initiatives.
- Proposed and directed US team budgets (around $3 million) in coordination with the CIO. They were on or under budget every year.
- Recruited, coached, and directed a team of project managers, business analysts, and developers for global initiatives. Pragmatically applied SDLC/Agile best practices while ensuring organizational and individual goals were achieved.
Focus areas: Business Transformation, Change Management, Cross-functional Team Leadership, Global Team Management, IT Consulting, Management Consulting, Microsoft Word, Microsoft Excel, Microsoft Visio, Microsoft Project, Microsoft Outlook, Strategy, Program Management, Thought Leadership, Resource Management, Microsoft PowerPoint, Market Research, Competitive Strategy, Market Sizing, Strategy Development, Partnerships, Business Strategy, Market Research & Analysis, Market Entry, Business Models, Business Model Canvas, Target Operating Models, SaaS, Innovation, Business Partnerships, Customer Segmentation, Growth Strategy, Market Opportunity Analysis, Enterprise Resource Planning (ERP), System Integration, Project Management, Idea Validation, Business Analysis, Business Planning, Marketplaces, Data Analysis, Forecasting, Sales Strategy, eCommerce, Product Strategy, Financial Modeling, Presentations, Executive Presentations, Strategic Planning, Knowledge Management, Workshops, United States, Operational Efficiency Improvement, Process Mapping, Operations, User Interface (UI), B2C, Business to Consumer (B2C), Strategic Planning & Execution, Organization Assessment, Communication, Operational Workflow, Workflow, Systems & Procedures, Vendor Management, Consulting, Request for Information (RFI), Request for Proposal (RFP), Business Services, Business Model Strategy, Business Modeling, Software, Pricing Strategy, B2C Marketing, Social Media Marketing (SMM), Sales & Channel Enablement, Market Assessment, Growth, Global Business, Intrapreneurship, Private Equity, Business Process Improvement (BPI), Human Factors, User-centered Design (UCD), SharePoint, Market Segmentation, Innovation Strategy, Performance Management, Business Operations, Management, Reporting, Risk Management, Team Leadership, Team Management, App Product Management, Organizational Design, Process Design, Competition Research, Organizational Structure, Best Practices, Training, User Adoption
Corporate Director for Revenue Management Systems
2005 - 2006
Loews Hotels
- Optimized revenue reporting accuracy and eliminated critical flaws in a new CEO-mandated global sales strategy.
- Boosted group productivity (around $200MM in revenues) by simplifying processes and leveraging existing systems.
- Initiated, planned, proposed, and implemented a data standardization and duplicates elimination initiative for 70,000+ client account records. Developed post-clean-up methodologies for data maintenance.
- Worked with the National Sales Organization in developing processes and performance metric methodologies following a new corporate strategy in account management and provided training as necessary.
- Helped launch a customer survey program for clients that have held events at Loews properties as a part of the new, corporate-wide sales incentive program.
Focus areas: Business Strategy, Change Management, Business Transformation, Cross-functional Team Leadership, Program Management, Target Operating Models, Business Analysis, Business Planning, Data Analysis, Forecasting, Financial Modeling, Presentations, Strategic Planning, Knowledge Management, Workshops, United States, Operational Efficiency Improvement, Process Mapping, Strategic Planning & Execution, Organization Assessment, Communication, Operational Workflow, Workflow, Systems & Procedures, Vendor Management, Consulting, B2B, Pricing Strategy, eCommerce, B2C Marketing, Sales & Channel Enablement, Market Assessment, Global Business, Private Equity, Business Process Improvement (BPI), User-centered Design (UCD), Performance Management, Management, Reporting, Risk Management, Team Leadership, Team Management, Process Design, Competition Research
Business Strategy | Program Management Consultant
2001 - 2005
Various
- Optimized pharmaceutical sales systems as part of Pfizer's "Adapting to Scale" program that reduced costs by around $800 million.
- Formulated a leveraged buyout (LBO) strategy for a private equity firm seeking to maximize IMG's underutilized brand assets.
- Accelerated capital-raising efforts for a general illumination LED technologies consultancy prior to widespread adoption. Identified potential investors, facilitated investor discussions, and prepared detailed market analyses and financial projections.
- Bolstered US initiatives for Japanese industrial technology organizations seeking international expansion. Assisted OMRON in submitting an RFID implementation proposal to WalMart and assisted Nojitech in UL certification and marketing its patented systems.
- Devised innovative digital transformation strategies for clients such as Golf Digest, E.W. Scripps, and Cravath, Swaine & Moore to transition online.
- Improved sales automation and program-scheduling applications for A+E, MTV/Showtime, and Discovery Channel/BBC America.
Focus areas: B2B, B2C, B2C Marketing, Business Strategy, Business Models, Advertising Technology (Adtech), Consulting, Strategy, Business Transformation, Global Business, Entrepreneurship, Human Factors, User-centered Design (UCD), Market Segmentation, Energy, Innovation Strategy, Performance Management, Management, Reporting, Risk Management, Team Leadership, Team Management, App Product Management, Process Design, Management Consulting, Marketing Plans, Business Development, Competition Research, Organizational Structure
Senior Consultant for the Media and Entertainment Unit
2000 - 2001
Accenture
- Led Accenture’s global rebranding initiative as one of five project managers liaising across global teams. Given the fixed delivery date, effectively minimized scope creep.
- Ensured timely and accurate delivery of finished products by leading international project teams consisting of content owners, producers, internal IT groups, and external technology vendors in Asia, Europe, and the U.S.
- Communicated system changes and issues to all levels and coordinated testing of system modifications.
Focus areas: Business Strategy, Business Transformation, Change Management, Cross-functional Team Leadership, Global Team Management, Target Operating Models, Business Analysis, Data Analysis, Presentations, Strategic Planning, Workshops, United States, Strategic Planning & Execution, Organization Assessment, Communication, Operational Workflow, Workflow, Systems & Procedures, Consulting, Digital Transformation, Market Assessment, Global Business, Business Process Improvement (BPI), User-centered Design (UCD), Management, Reporting, Risk Management, Team Leadership, Team Management, Management Consulting
Education
2011 - 2013
Master's Degree in Business Administration (MBA)
London Business School - London, UK
2011 - 2013
Master's Degree in Business Administration (MBA)
Columbia Business School - New York, NY, USA
1900 - 1900
Bachelor's Degree in Engineering Psychology and Human Factors Engineering
Tufts University - Medford, MA, USA
Certifications
DECEMBER 2024 - PRESENT
Progress Toward a Certification in AI For Business Specialization
Wharton | University of Pennsylvania
JANUARY 2024 - PRESENT
Introduction to Generative AI
MARCH 2023 - PRESENT
Data Science Professional Certificate
IBM
AUGUST 2019 - PRESENT
Mental Health First Aid
National Council for Behavioral Health
Skills
Finance
Market Research, Pricing Strategy, Market Opportunity Analysis, Data Analysis, Forecasting, Financial Modeling, Fundraising, Blockchain, Private Equity, Pricing, Anti-money Laundering (AML), Total Addressable Market (TAM)
Output Software
Microsoft Word, Microsoft Excel, Microsoft Project, Microsoft Outlook, SharePoint, Jira, Microsoft PowerPoint, Microsoft Dynamics
Geographic Expertise
United States
Industry Expertise
Early-stage Startups, Software, Venture Capital, Health & Wellness, Energy
Data & Analysis Software
Salesforce
Other
Microsoft Visio, Strategy, Program Management, Thought Leadership, Global Team Management, Cross-functional Team Leadership, Management Consulting, Resource Management, Go-to-market (GTM) Strategy, Strategy Development, Business Strategy, Business Design, Market Research & Analysis, Target Operating Models, Go-to-market Plans, Innovation, Growth Strategy, Enterprise Resource Planning (ERP), Project Management, eCommerce, Presentations, Executive Presentations, Strategic Planning, Strategic Planning & Execution, Organization Assessment, Key Performance Indicators (KPIs), Communication, Operational Workflow, Workflow, Systems & Procedures, Vendor Management, Consulting, Business Model Strategy, Business Modeling, Market Assessment, Intrapreneurship, Performance Management, Business Operations, Management, Reporting, Risk Management, Team Leadership, Team Management, Competition Research, Business Transformation, Change Management, Business Plan Consulting, IT Consulting, Psychology & Mental Health, Competitive Strategy, Market Sizing, Market Entry, Partnerships, Business Models, Business Model Canvas, SaaS, Startups, Business Partnerships, Strategic Partnerships, Launch Strategy, Customer Segmentation, Value Proposition, Product-market Fit, System Integration, Idea Validation, Business Analysis, Business Cases, Business Planning, Marketplaces, Growth Strategy Consultants, Sales Strategy, Product Strategy, Knowledge Management, Product Development, Workshops, Operational Efficiency Improvement, Process Mapping, Operations, User Interface (UI), B2C, Business to Consumer (B2C), Digital Transformation, Request for Information (RFI), Request for Proposal (RFP), Business Services, Pitch Decks, B2B, Software as a Service (SaaS), B2C Marketing, Social Media Marketing (SMM), Sales & Channel Enablement, Content Marketing, Business Process Improvement (BPI), B2B2C, Business to Business to Consumer (B2B2C), Growth, Global Business, Entrepreneurship, Human Factors, User-centered Design (UCD), Market Segmentation, Innovation Strategy, App Product Management, Organizational Design, Process Design, Marketing Plans, Business Development, Organizational Structure, Best Practices, User Adoption, Blockchain & Cryptocurrency, Non-fungible Tokens (NFT), Microsoft Dynamics 365 for Finance and Operations, Data Science, Machine Learning, Artificial Intelligence (AI), Early-stage Venture Capital, Advertising Technology (Adtech), Growth Hacking, Know Your Customer (KYC), Apple, Value Analysis, Web3, Mobile Applications, Training
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