Michael Himmelfarb
Verified Expert in Management Consulting
Management Consulting Expert
Chicago, IL, United States
Toptal member since December 16, 2025
Michael is a commercialization, pricing, and product marketing executive with experience driving measurable growth for SaaS, data, and technology firms. He helps companies identify revenue upside, redesign pricing and packaging, and improve GTM performance. He has delivered double-digit revenue lift, tenfold customer and lead growth, and multi-million-dollar upside across investor portfolios. Michael has also led NielsenIQ's global shopper panel and grown its segmentation business by 85%.
Career Highlights
Education Highlights
Certification Highlights
Case Studies
TeleVet Growth Catalyst | Interim CMO
New Channel Entry for Retail Promotion Marketplace
Edison Trends: From Data Exhaust to Strategic Asset | Fractional Head of Product Marketing
Expertise
- Commercialization
- Innovation Strategy
- Marketing and Finance
- New Products
- Pricing
- Product Marketing
- SaaS Product Marketing
- Strategic Initiatives
Work Experience
Founder
HG Partners
- Led commercialization and GTM resets as a fractional CMO/CPO across four high-growth companies, each achieving a successful exit or major funding round.
- Identified an average of 25% revenue upside by diagnosing pricing, packaging, and GTM inefficiencies through HG Partners' commercialization assessments.
- Acted as a fractional CMO (Otto.com), drove tenfold growth in new leads and expanded the customer base from 180 to 800 in nine months, supporting a $43 million series B.
- Redesigned GTM and pricing for Koupon Media, generating tenfold growth in paid customers and contributing to the company's acquisition by PE within two years.
Global General Manager
NielsenIQ
- Headed the only Nielsen global business to achieve positive growth, delivering over 10% gains over two years despite broader organizational declines.
- Oversaw the global shopper panel strategy, improving market relevance and client adoption while strengthening NielsenIQ's position in omnichannel consumer insight.
- Grew NielsenIQ's global segmentation business (Spectra) by 85% over three years by modernizing the product offering and strengthening commercial execution.
- Spearheaded innovation labs in emerging countries, generating over $50 million in cost savings and transforming the core retail measurement and shopper panel businesses from paper and pencil to mobile.
Education
Master's Degree in Business Administration (MBA)
University of Chicago Booth School of Business - Chicago, IL, USA
Bachelor's Degree in Business Administration
University of Pennsylvania - Philadelphia, PA, USA
Certifications
Black Belt
Nielsen
Skills
Finance
Pricing, Market Research
Other
Marketing and Finance, Product Marketing, Commercialization, Innovation Strategy, SaaS Product Marketing, Business to Business (B2B), Market Entry, Go-to-market (GTM) Strategies, Innovation Labs, General Management, New Products, Strategic Initiatives, Strategic Partnerships, B2C Marketing, Finance, Claude, Google Workspace, Slack, Visual Studio Code (VS Code), Canva, Demand Generation, Branding, Business Strategy, Business Planning, Business Cases, Software as a Service (SaaS), Commercial Strategy, Marketing, Business Process Improvement (BPI)
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