Nuno Anjo e Silva
Verified Expert in Management Consulting
Growth Expert
Lisbon, Portugal
Toptal member since April 29, 2022
After three decades in CPG at Unilever and B2B at the Navigator Company, Nuno transitioned to independent consulting in 2020, managing transformation teams for top firms like McKinsey and taking on impactful freelance projects. To scale his expertise, he founded GTI Consulting, specializing in growth, transformation, and innovation, to empower businesses with strategies and tools to unlock potential, drive innovation, and thrive in a fast-paced world.
Career Highlights
Case Studies
Tissue Transformation and Growth Acceleration
Growth Acceleration Through Entry in New Verticals and Book Building
Expertise
- Brand Development
- Business Models
- Business Transformation
- FMCG
- Go-to-market Optimization
- Growth Strategy
- Sales Effectiveness
- Strategic Partnerships
Work Experience
Managing Partner
GTI Consulting
- Acted as an advisor for startups, co-founding an eCommerce platform and supporting seed projects in diverse areas such as waste recycling businesses, biotech, sports, professional services, and packaging businesses.
- Served as a freelance consultant on geographical expansion, business development, and demand creation projects in multiple countries, with a recent focus on emerging markets in LATAM and Africa.
- Acted as an external consultant for leading companies, including McKinsey and Eurogroup Consulting, in customer-facing implementation teams, leading transformation projects across more than ten industries in seven countries.
Non-executive Board Member and Advisor
Ergo Bioscience
- Served as a board member in Ergo, an Argentinian startup that wants to contribute to making a giant step for plant-based food in the direction of nutrition and organoleptic enhancement.
- Developed value propositions and go-to-market strategy for Ergo's precision fermentation technology to produce plant-based proteins able to express their animal equivalents.
- Registered two global patents with myoglobin and casein proteins, following regulatory processes.
- Provided continued support across strategy, marketing, route-to-market, and open innovation for food companies. Led strategy workshops to align teams, refine goals, and drive actionable results.
- Developed lead plan for pre-series A fundraising, facilitating network and contacts and preparing pitching deck.
Chief Commercial Officer
The Navigator Company
- Accelerated Navigator's entry and growth in the tissue business. Integrated one tissue mill and opened the second one, increasing revenues from €70 million to €140 million in less than two years.
- Secured more and bigger customers, ensuring demand for the two sites, including the new one in Aveiro, and reaching the maximum capacity of both in just two years.
- Delivered value through differentiation and uptrading customers through added value ranges and value-proposition segmentation.
- Led international business development and geo expansion, enlarging the Navigator tissue footprint in Europe and Africa.
CMO, MD, and SVP
Unilever
- Held different executive roles while working at Unilever for 25 years. Spent half of my time there on international assignments and strategic and regional roles.
- Delivered growth in Lipton 6x in volume, 11x in profit. Reinvented the business model, building brands with innovative consumer-centric omnichannel strategies and customer-centric route-to-market plans and partnerships.
- Ensured 15% CAGR in Turkey (from fourth to the second market) while entering seven countries. Led international market entry, regional coordination, business development, brand communication, and innovation, triggering demand and share development.
- Re-ignited the EU ice cream business to grow in volume for the first time in a decade while implementing a portfolio reduction program. Managed teams in holistic GM roles with cross-category and cross-functional responsibilities.
Education
Bachelor of Science Degree in Business Administration
Catholic University of Portugal - Lisbon, Portugal
Skills
Finance
Revenue Management, Route to Market, Budgeting, Value-based Pricing, Trade Support, Zero-based Budgeting, Pricing, Revenue Modeling, Corporate Finance, Cost Reduction & Optimization (Cost-down), Microeconomics, Mergers & Acquisitions (M&A), Startup Funding, Financial Modeling, Private Equity
Industry Expertise
Consumer Products, Professional Services, Hospitality
Geographic Expertise
EMEA, Africa, Latin America (LATAM)
Other
Strategy, Portfolio Optimization, Business Unit Management, Growth Strategy, Market Entry, Launch Strategy, Business Models, Innovation, Strategic Partnerships, Sales Planning, Commercial Strategy, Business Transformation, New Product Development, Value Proposition, Marketing Mix, Trade Marketing, Brand Marketing, Marketing Plans, FMCG, B2B2C, Channel Management, Channel Optimization, Brand Positioning, Price Positioning, Advertising, Promotion, Sales Effectiveness, Market Insights, Consumer Insights, Customer Insights, Market Segmentation, Demand Sizing & Segmentation, Key Account Management, Sales Growth, Multicultural, Operational Excellence, Revenue Strategy, Operating Models, Organizational Development, Incentive Plan Design, Scorecard Development, Data Management, Sustainable Development, Customer Acquisition, Sales & Channel Enablement, Partnerships, Digital Out-of-home (DOOH) Advertising, Team Leadership, Team Development, Strategic Planning & Execution, Marketing, General Management, Category Management, Growth, Strategy Planning, Business Unit Strategy, Acquisitions, Marketing Strategy, Business Modeling, Marketing Mix Modeling, Advertising Campaigns, Customer Development, Cross-functional Team Leadership, Brand Development, Concept Development, Startup Growth Strategy Development, Branding, Business Strategy, Go-to-market (GTM) Strategy, Consumer Packaged Goods (CPG), Target Operating Models, Brand Identity, Product Branding, Business Partnerships, Brand Strategy, Customer Segmentation, Product Marketing, Communication, Corporate, Growth Marketing, Brand Management, Go-to-market Optimization, Business to Business to Consumer (B2B2C), Business Development, Sales Strategy, Go-to-market Plans, eCommerce Design, Due Diligence Consultant, Innovation Management, Lead Marketing, Cause Marketing, Private Label Products, Private Equity Consultant, Digital Channels, Operational Efficiency Improvement, Market Strategy and Research Product Manager, Public Relations (PR), Loyalty Management, Customer Retention, Inside Sales, Pricing Models, Implementation Project Management, Agile Transformation, Turnaround Management, Outsourcing, Sales & Operations Planning (S&OP), Organizational Design, Organizational Structure, Business Coaching, Change Management, Organizational Change Management (OCM), Project Management Office (PMO), Corporate Social Responsibility (CSR), Social Impact, Team Restructuring, B2B Partnerships, Structure, Team Building, Sales Training, Client Relations, Internationalization, Excel 365, Innovation Strategy, Startup Consulting, Project Management, Change Leadership, Mentorship & Coaching, Packaging, Coaching, Business to Business (B2B), Strategic Planning, Structuring, Algorithms, Brand Guidelines, Digital Marketing Strategy, Stakeholder Engagement, Workshops, Management Consulting, Design Thinking, People Management, Personal Care, Digital Branding, Growth Hacking, New Business Development, M&A Pipeline Management, Social Media Marketing (SMM), Activity-based Costing, Business Process Re-engineering, Quality Management, Process Redesign, Finance, Corporate Restructuring, B2B, Market Sizing, Startups, eCommerce, Sales Operations, Social Media, Agile Project Management, R&D, Design, Data Centers, Metals & Mining, Green Energy, Financial Statements, Early-stage Venture Capital, Content Strategy, Storytelling
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