Pedro Bustillo, Management Consultant in Madrid, Spain
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Pedro Bustillo

Bio

Pedro is an Interim CFO and business consultant with 25+ years of experience spanning multinational corporations, private equity-backed businesses, and founder-led companies. His background includes a $250+ million P&L responsibility, a €700 million PE-owned manufacturing environment, a €200 million secured note placement, redesign of the pricing and operating model, and investor-readiness programs. Pedro works at the intersection of business performance, strategy, operations, and finance.

Career Highlights

Interim CFO | Consultant
Toptal Client
Financial and Pricing Director
Juegos de Video Latinoamérica
Global Director, Financial Planning
Ideal Standard International

Education Highlights

Master's Degree
Tufts University, The Fletcher School of Law and Diplomacy

Certification Highlights

Machine Learning Fundamentals
Codecademy
Programming with Python
Codecademy

Case Studies

Expertise

  • AI Adoption
  • Cash Flow Forecasting
  • Financial Forecasting
  • Financial Planning & Analysis (FP&A)
  • FMCG
  • Interim CFO
  • Operational Finance
  • SaaS

Work Experience

Interim CFO | Consultant

2018 - PRESENT
Toptal Client
  • Acted as interim CFO/CFO advisor supporting founder-led, investor-backed, and scaling businesses across Europe and America, focusing on business performance, profitability, cash generation, capital allocation, investor readiness, and value creation.
  • Increased EBITDA from 4.5% to 6%, improved forecast accuracy by 10 percentage points, reduced inventory by one month, and strengthened cash visibility and working capital discipline.
  • Built the finance function, subscription economics, revenue governance, financial narrative, and valuation scenarios. Developed a 38% CAGR/30% margin pathway and supported PE discussions.
  • Advised on operating model design, AI-enabled performance management, financial governance, forecasting, and transaction readiness across multi-country organizations.
Focus areas: 13-week Cash Flow, FMCG, Cash Flow Forecasting, Financing, Operating Models, Operational Finance, Interim CFO, Valuation, Customer Lifetime Value (CLV), Churn Analysis, Revenue Modeling, Growth Strategy, Excel 365, Financial Modeling, P&L Forecasting, Pricing Models, Corporate Finance, Financial Closing, Annual Budgets, Finance Strategy, Cash Flow, Global Business, Strategy Planning, Finance Reports, Consumer Products, Retail & Wholesale, Global Retailers, Geographic Singularities, Financial Planning & Analysis (FP&A), Three-statement Modeling, Financial Data Analytics, Pricing, Logistics, Business Models, eCommerce, Fundraising, Forecasting, Business Modeling, Financial Reporting, Price Analysis, Budgeting, SaaS, Financial Forecasting, Fractional CFO, Cash Flow Analysis, Opportunity Identification, Business Strategy, Strategic Planning, Growth Analysis, Enterprise, Organizational Design, Process Improvement, Finance Transformation, Resource Planning & Analysis, Business Intelligence (BI), AI Tools, Artificial Intelligence (AI), Tableau, AI Adoption, AI Enablement, Cash Flow Management

Financial and Pricing Director

2011 - 2015
Juegos de Video Latinoamérica
  • Led finance, pricing, and performance management for a $250+ million multi-country LATAM business operating across highly diverse economic and regulatory environments.
  • Increased EBIT margin by 5 percentage points through pricing strategy, commercial discipline, product mix optimization, and cost management, while reducing the effective tax rate by 10 percentage points through intercompany pricing strategies.
  • Stabilized profitability during periods of significant supply disruption and market volatility by aligning pricing, commercial priorities, and financial performance.
  • Designed regional pricing frameworks balancing commercial growth, profitability, and tax efficiency across multiple markets.
  • Led the implementation of Oracle Hyperion, strengthening planning, reporting, and management decision-making across the region.
Focus areas: Corporate Finance, Transfer Pricing, Revenue Modeling, Financial Closing, Annual Budgets, Retail & Wholesale, Financial Planning & Analysis (FP&A), Three-statement Modeling, Pricing Models, Excel 365, Financial Data Analytics, Geographic Singularities, Finance Strategy, International Trade, P&L Forecasting, Cash Flow, Global Business, Strategy Planning, Finance Reports, Financial Modeling, Pricing, Logistics, Business Modeling, Business Models, eCommerce, Fundraising, Direct to Consumer (D2C), Forecasting, Financing, Revenue & Expense Projections, Financial Reporting, Price Analysis, Budgeting, SaaS, Controller, Debt Financing, Equity Financing, Discounted Cash Flow (DCF), Business Planning, Customer Lifetime Value (CLV), Software as a Service (SaaS), Interim Controller, Monthly Close Process, Valuation Modeling, Venture Capital, CFO, Interim CFO, Startups, Early-stage Startups, Capital Raising, Strategy, Digital Payments, Payment Processing, Growth, Growth Strategy, M&A (Buy-side), Private Equity, Business Plan Consulting, Pitch Deck Consultant, Reporting, Cash Flow Forecasting, M&A Modeling, Cross-border M&A, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Startup Consulting, Due Diligence Consultant, Profitability Analysis, Team Management, Workforce Reduction, Pricing Strategy, Pitch Decks, Market Research & Analysis, Emerging Markets, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Data Analysis, Data Analytics, Dashboard Design, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, Business Analysis, Startup Funding, Enterprise, Python 3, Supervised Machine Learning, Unsupervised Learning, Statistics, Quantitative Analysis, Financials, Organizational Structure, Cash Flow Analysis, Accounts Payable, Accounts Receivable, Subscriptions, Financial Systems, Pandas, Change Management, Digital Transformation, Microsoft Excel, Automation, Dashboards, 13-week Cash Flow, Banking & Finance, Cash Flow Modeling, Process Automation, B2B, COO, Fractional COO, Operations, Capital Allocation, M&A (Sell-side), Workflow Automation & System Integration, Balance Sheets, Business Development, Business Operations, Executive Consulting, Cost of Capital, Chart of Accounts, Financial Operations & Processes, Financial Risk Management, Business Process Re-engineering, Business Transformation, Operating Models, Valuation, Global Retailers, Operational Finance, Business Strategy, Strategic Planning, Growth Analysis, Organizational Design, Process Improvement, Finance Transformation, Cash Flow Management

Global Director, Financial Planning

2010 - 2011
Ideal Standard International
  • Joined a €700 million private equity-owned manufacturing group during the post-2008 financial crisis, supporting liquidity preservation, performance recovery, and capital structure stabilization in a highly leveraged environment.
  • Supported the preparation and execution of a €200 million secured notes placement, strengthening liquidity and reinforcing the company's capital structure.
  • Contributed to profitability improvement, EBITDA recovery, working capital optimization, and cash generation initiatives across the global manufacturing network.
  • Monitored liquidity, leverage, and covenant compliance while supporting restructuring initiatives, including factory rationalization and cost optimization.
  • Partnered with cross-functional leadership to improve financial resilience and operational performance during a period of significant market disruption.
Focus areas: Finance Strategy, Financial Closing, Annual Budgets, P&L Forecasting, Cash Flow, Financial Planning & Analysis (FP&A), Three-statement Modeling, Transfer Pricing, Valuation, Excel 365, Corporate Finance, Manufacturing, Financial Data Analytics, Geographic Singularities, Global Business, Strategy Planning, Finance Reports, Financial Modeling, Logistics, Business Modeling, Business Models, Fundraising, Forecasting, Financing, Revenue & Expense Projections, Financial Reporting, Budgeting, Debt Financing, Equity Financing, Discounted Cash Flow (DCF), Business Planning, Monthly Close Process, Valuation Modeling, Venture Capital, Strategy, Payment Processing, M&A (Buy-side), Private Equity, Business Plan Consulting, Pitch Deck Consultant, Reporting, Public Companies, Cash Flow Forecasting, M&A Modeling, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Due Diligence Consultant, Profitability Analysis, Accounting, Team Management, Pitch Decks, Foreign Currency, Foreign Exchange, Profitability Optimization, Data Analysis, Data Analytics, Dashboard Design, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, Business Analysis, Statistics, Quantitative Analysis, Financials, Cash Flow Analysis, Accounts Payable, Accounts Receivable, Financial Systems, Change Management, Digital Transformation, Microsoft Excel, Dashboards, 13-week Cash Flow, Banking & Finance, Cash Flow Modeling, Process Automation, Process Design, Capital Allocation, M&A (Sell-side), Workflow Automation & System Integration, Balance Sheets, Business Operations, Executive Consulting, Cost of Capital, Chart of Accounts, Financial Operations & Processes, Financial Risk Management, Business Transformation, Operating Models, International Trade, Operational Finance, Strategic Planning, Growth Analysis, Cash Flow Management

Senior Manager, Corporate Financial Planning

2007 - 2010
SWIFT
  • Provided corporate FP&A leadership during the 2008 financial crisis, supporting executive decision-making, capital allocation, and long-term planning within one of the world's leading financial infrastructure organizations.
  • Contributed to the development of the €150M corporate financial plan presented to the Executive Committee, supporting strategic investment and resource allocation decisions.
  • Delivered €15 million in structural savings through cost-to-serve analysis, operational efficiency initiatives, and performance improvement programs.
  • Partnered with technology, operations, and corporate leadership to strengthen financial planning, resource allocation, and long-term business priorities.
Focus areas: Annual Budgets, Financial Closing, Strategy Planning, Finance Reports, Financial Planning & Analysis (FP&A), Three-statement Modeling, Excel 365, Corporate Finance, Financial Data Analytics, Revenue Modeling, Finance Strategy, P&L Forecasting, Cash Flow, Global Business, Financial Modeling, Business Modeling, Business Models, eCommerce, Forecasting, Revenue & Expense Projections, Financial Reporting, Price Analysis, Budgeting, SaaS, Discounted Cash Flow (DCF), Business Planning, Customer Lifetime Value (CLV), Software as a Service (SaaS), Interim Controller, Monthly Close Process, Valuation Modeling, Strategy, Digital Payments, Payment Processing, Growth, Growth Strategy, Fintech, Business Plan Consulting, Reporting, Cash Flow Forecasting, Cost-benefit Analysis, Activity-based Costing, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Team Management, Emerging Markets, Currency Exchange, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Data Analysis, Dashboard Design, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Business Analysis, Statistics, Financials, Cash Flow Analysis, Accounts Payable, Accounts Receivable, Financial Systems, Digital Transformation, Microsoft Excel, Dashboards, 13-week Cash Flow, Cash Flow Modeling, Capital Allocation, Workflow Automation & System Integration, Balance Sheets, Business Operations, Executive Consulting, Cost of Capital, Chart of Accounts, Financial Operations & Processes, Financial Risk Management, Operational Finance, Strategic Planning, Growth Analysis, Cash Flow Management

Head of Global Customers Finance | Financial Controller

1998 - 2007
P&G
  • Managed progressive international finance assignments across commercial finance, FP&A, pricing, and financial control within Procter & Gamble and Gillette, supporting major business, commercial, and post-acquisition initiatives across regions.
  • Designed and implemented a global net price corridor methodology for global accounts, enabling value-based negotiations with international retailers representing approximately $4 billion in annual sales.
  • Led the financial coordination of pan-European price harmonization ahead of the introduction of the Euro, assessing commercial and profitability impacts across multiple markets.
  • Spearheaded financial modeling and strategic scenario analysis for the Gillette and Braun businesses, supporting business planning and investment decisions.
  • Led the financial integration of Gillette into Procter & Gamble, aligning financial processes, reporting, and commercial operations following one of the largest consumer products acquisitions.
Focus areas: P&L Forecasting, Pricing Models, Global Business, Consumer Products, Financial Planning & Analysis (FP&A), Three-statement Modeling, Excel 365, International Trade, Corporate Finance, Global Retailers, Geographic Singularities, Retail & Wholesale, Finance Strategy, Financial Modeling, Pricing, Logistics, Business Modeling, Business Models, Forecasting, Revenue & Expense Projections, Financial Reporting, Price Analysis, Budgeting, Controller, Discounted Cash Flow (DCF), Business Planning, Consumer Packaged Goods (CPG), Business Plan Consulting, Interim Controller, Monthly Close Process, Valuation Modeling, Interim CFO, Strategy, Payment Processing, Growth, Growth Strategy, Reporting, Public Companies, Cash Flow Forecasting, M&A Modeling, Cross-border M&A, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Team Management, Workforce Reduction, Pricing Strategy, Market Research & Analysis, Emerging Markets, Currency Exchange, Foreign Currency, Foreign Exchange, Profitability Optimization, Data Analysis, Data Analytics, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Business Analysis, Mergers & Acquisitions (M&A), Financials, Organizational Structure, Accounts Payable, Accounts Receivable, Financial Systems, Change Management, Microsoft Excel, 13-week Cash Flow, Cash Flow Modeling, Capital Allocation, Cost Accounting, Workflow Automation & System Integration, Balance Sheets, Business Development, Business Operations, Executive Consulting, Chart of Accounts, Financial Operations & Processes, CPG, Strategy Planning, Finance Reports, Operational Finance, Strategic Planning, Growth Analysis, Cash Flow Management

Head of Financial Planning, Duracell Europe

2000 - 2001
P&G
  • Led the financial planning operation (approximately €750 million in revenue) through the transition toward the European common currency (euro).
  • Benchmarked a three-tier pricing solution across European countries that protected brand equity across European retailers against the euro intro and expanded the top line by 3%.
  • Managed a matrix relationship with finance departments in European countries.
Focus areas: Annual Budgets, Pricing Models, Consumer Products, Financial Planning & Analysis (FP&A), Three-statement Modeling, Excel 365, International Trade, Corporate Finance, Financial Data Analytics, Global Retailers, Geographic Singularities, Revenue Modeling, Finance Strategy, P&L Forecasting, Global Business, Strategy Planning, Retail & Wholesale, Financial Modeling, Pricing, Business Modeling, Forecasting, Revenue & Expense Projections, Financial Reporting, Budgeting, Discounted Cash Flow (DCF), Business Planning, Consumer Packaged Goods (CPG), Business Plan Consulting, Interim Controller, Monthly Close Process, Strategy, Growth Strategy, Financial Analysis, Reporting, Public Companies, Cash Flow Forecasting, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Team Management, Workforce Reduction, Pricing Strategy, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Key Performance Indicators (KPIs), Financial Controls & Processes, FMCG, Business Analysis, Financials, Accounts Receivable, Financial Systems, Microsoft Excel, 13-week Cash Flow, Cash Flow Modeling, Capital Allocation, Cost Accounting, Balance Sheets, Business Development, Business Operations, Executive Consulting, Chart of Accounts, Financial Operations & Processes, CPG, Finance Reports, Business Models, Operational Finance, Strategic Planning, Growth Analysis, Cash Flow Management

Head of Financial Planning, Gillette Japan

1998 - 2000
Gillette Japan
  • Led the financial planning department (approximately $100 million in revenue) during the implementation of SAP; the launch of Mach3, the new shaving product; and the pre-integration financial due diligence for the Gillette-Braun merger.
  • Conceived and implemented the 99 Gillette Japan strategic plan, identified synergies for the merger between Gillette and Braun, and increased the EBIT-to-sales ratio by 10pp.
  • Coached a department of six and enabled the promotion of a senior analyst to an HQ position in Boston.
Focus areas: Annual Budgets, Finance Strategy, Consumer Products, Manufacturing, Financial Planning & Analysis (FP&A), Three-statement Modeling, Valuation, Corporate Finance, Geographic Singularities, P&L Forecasting, Strategy Planning, Finance Reports, Financial Modeling, Forecasting, Revenue & Expense Projections, Financial Reporting, Budgeting, Controller, Discounted Cash Flow (DCF), Business Planning, Consumer Packaged Goods (CPG), Business Plan Consulting, Interim Controller, Monthly Close Process, Strategy, M&A (Buy-side), Financial Analysis, Reporting, Public Companies, Cash Flow Forecasting, M&A Modeling, Cross-border M&A, Cost-benefit Analysis, Activity-based Costing, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Team Management, Workforce Reduction, Currency Exchange, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Business Analysis, Mergers & Acquisitions (M&A), Financials, Accounts Receivable, Financial Systems, Microsoft Excel, 13-week Cash Flow, Cash Flow Modeling, Cost Accounting, Balance Sheets, Business Operations, Financial Operations & Processes, CPG, Global Business, Retail & Wholesale, Global Retailers, Pricing, Business Models, Operational Finance, Strategic Planning, Growth Analysis, Cash Flow Management

Education

2003 - 2004

Master's Degree in International Business

Tufts University, The Fletcher School of Law and Diplomacy - Medford, MA, USA

Certifications

JUNE 2019 - PRESENT

Machine Learning Fundamentals

Codecademy

APRIL 2019 - PRESENT

Programming with Python

Codecademy

Skills

Finance

Financial Modeling, Valuation, P&L Forecasting, Corporate Finance, Revenue Modeling, Finance Strategy, Cash Flow, Financial Planning & Analysis (FP&A), Three-statement Modeling, Pricing, Fundraising, Forecasting, Revenue & Expense Projections, Financial Reporting, Price Analysis, Budgeting, Controller, Discounted Cash Flow (DCF), Customer Lifetime Value (CLV), Valuation Modeling, CFO, Capital Raising, M&A (Buy-side), Private Equity, Cash Flow Forecasting, M&A Modeling, Due Diligence, Cost-benefit Analysis, Mergers & Acquisitions (M&A), Profitability Analysis, Accounting, Pricing Strategy, Currency Exchange, Profitability Optimization, Data Analysis, Operational Finance, Business Intelligence (BI), Financial Systems, 13-week Cash Flow, Cash Flow Modeling, M&A (Sell-side), Balance Sheets, Cost of Capital, Equity Financing, Cross-border M&A, Startup Funding, Projected Cash Flow

Output Software

Microsoft Excel

Industry Expertise

Consumer Products, Retail & Wholesale, Early-stage Startups, Public Companies, Banking & Finance, International Trade, Logistics, Venture Capital

Data & Analysis Software

Pandas, Tableau

Other

Pricing Models, Transfer Pricing, Annual Budgets, Global Business, Strategy Planning, Global Retailers, Geographic Singularities, Manufacturing, Financial Data Analytics, Business Modeling, Financing, SaaS, Business Planning, Consumer Packaged Goods (CPG), Software as a Service (SaaS), Interim CFO, Startups, Strategy, Payment Processing, Growth, Growth Strategy, Financial Analysis, Business Analysis, Business Plan Consulting, Pitch Deck Consultant, Reporting, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Startup Consulting, Due Diligence Consultant, Team Management, Workforce Reduction, Pitch Decks, Emerging Markets, Foreign Currency, Foreign Exchange, Project Management, Data Analytics, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Process Improvement, Finance Transformation, Financials, Fractional CFO, Organizational Structure, Cash Flow Analysis, Accounts Payable, Accounts Receivable, Subscriptions, Change Management, Digital Transformation, Automation, Dashboards, AI Tools, Process Automation, Process Design, B2B, COO, Fractional COO, Operations, Capital Allocation, Cost Accounting, Workflow Automation & System Integration, Business Development, Business Operations, Executive Consulting, Chart of Accounts, Financial Operations & Processes, Business Process Re-engineering, Business Transformation, CPG, Operating Models, AI Adoption, Coaching, Cash Flow Management, Excel 365, Python, Statistics, Quantitative Analysis, Financial Closing, Finance Reports, Machine Learning, Business Models, eCommerce, Direct to Consumer (D2C), Debt Financing, Interim Controller, Monthly Close Process, Digital Payments, Fintech, Market Research & Analysis, Python 3, Supervised Machine Learning, Unsupervised Learning, Dashboard Design, Business Strategy, Organizational Design, Resource Planning & Analysis, Artificial Intelligence (AI), AI Enablement, Opportunity Identification, Strategic Planning, Growth Analysis, Enterprise, Models, Costing, Inventory Management, Financial Risk Management, Google, Churn Analysis

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