Savannah Enright, Management Consultant in New York, NY, United States
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Savannah Enright

Verified Expert  in Management Consulting

Management Consulting Expert

New York, NY, United States

Toptal member since April 10, 2023

Expertise
Market Research AnalystPortfolio Management
Bio

Savannah is a consultant who blends traditional principles with progressive methods. Having worked at leading firms (Accenture and BCG) and directly with clients, she has elevated iconic brands like Rolex and Starbucks by providing strategic insight and product innovation for Fortune 500 brands looking to redefine their customer relationships, identify a new generation of consumers, or avoid disruption by developing the latest solutions.

Career Highlights

Digital Transformation & Innovation Strategist
Self-employed
Senior Business Designer
Accenture
Strategy Consultant
Luckman Fine Arts Complex

Education Highlights

Master’s Degree
Zicklin School of Business, Baruch College
Bachelor of Business Administration Degree
Parsons School of Design
Coursework Toward a Bachelor's Degree
Association Franco-Américaine de Design

Case Studies

Expertise

  • Business Design
  • Business Strategy
  • Competitor Analysis & Profiling
  • Innovation
  • Innovation Labs
  • Qualitative Research
  • UX Research
  • Workshops

Work Experience

Digital Transformation & Innovation Strategist

2018 - PRESENT
Self-employed
  • Supported senior leaders at companies and consulting firms in building internal innovation capabilities, resulting in 21% more innovation projects and two internal roles approved.
  • Led multi-disciplined teams on strategic projects at the intersection of innovation, design, and technology, increasing user satisfaction by 25% through product and experience improvements, business transformation, and deep user insights.
  • Delivered user insights to executive leaders, increasing their confidence and speed for effective decision-making.
  • Completed many projects, including product development pipelines, CX strategies, future of work and office strategies, sustainability packaging designs, strategies for custom AI and machine tools, and innovation workshops.
  • Worked for various clients, including BCG, Google, Pepsi, Starbucks, Bose, Capital One, Crocs, Johnson & Johnson, VMLY&R, Pfizer, NYCB and Flagstar, SC Johnson, and more.
  • Developed compelling future state visions for senior leadership grounded in business realities, supported by facts and evidence, and aligned with corporate strategic initiatives.
  • Crafted compelling narratives that help to articulate a company's potential and vision, garnering stakeholder buy-in and inspiring action, resulting in successful strategic alignment and organizational transformation.
  • Helped leaders focus on sustainability to transform existing consumer products into more sustainable alternatives through design thinking and innovation strategies.
  • Restructured the organizational design and incentive plans that prepared a company ahead of fundraising, including go-to-market strategy, better-aligning roles, offerings, and more, which drove a 120% increase in revenue.
  • Advised a B2B manufacturing company on their B2C eCommerce strategy, including their pricing and market segmentation strategy, and developed and implemented a value-based pricing model that improved margins.
Focus areas: Business Design, Customer Experience, Employee Experience, Service Design, Innovation Workshops, Human-centered Design (HCD), User Research, Strategy, CX Strategy, UX Audits, Feature Prioritization, Feature Roadmaps, Packaging, Sustainability Strategy, R&D, Business Strategy, Healthcare Services, New Products, dscout, SurveyMonkey, User Journey Maps, Design, Creative Strategy, Innovation, Research Analysis, Research, Qualitative Research, Competitor Analysis & Profiling, Discovery Workshops, Ideation Workshops, Workshop Facilitation, Workshops, Product Research, B2C, Innovation Labs, Analysis, Market Research & Analysis, Project Planning, UI Research, B2B2C, Business to Business to Consumer (B2B2C), Roadmaps, Product Roadmaps, Minimum Viable Product (MVP), UX Research, B2B, Machine Learning, Artificial Intelligence (AI), Microsoft PowerPoint, Typeform.io, Product Development, Design Strategy, Personas, Journey Mapping, Design Leadership, Mobile Apps, Web Design, Monetization, Data Analysis, Quantitative Research, Market Research, Market Research Analyst, Customer Journeys, Product Journeys, Systems Mapping, Innovation Strategy, SWOT Analysis, GAP Analysis, User Personas, Onboarding, Business Transformation, Concepting, User Experience (UX), Business Cases, Digital Transformation, Creative Direction, App Design, Customer Experience Strategy, Customer Experience Design, Enterprise Startups, Startups, Key Performance Indicators (KPIs), Product Vision, Process Mapping, Design Requirements, User Requirements, Requirements, Global Strategy, Apps, Industrial Design, Product Design, Prototyping, User Testing, Adobe InDesign, Adobe Illustrator, Microsoft Excel, Creative Problem Solving, Customer Research, Analytics, Organizational Design, Loyalty Programs, Retail Strategy, Retail & Wholesale

Director of Strategy Consultant

2022 - 2022
Flagstar / NYCB
  • Architected a forward-thinking organizational structure and experience vision for a retail banking organization undergoing a merger, leveraging the strengths of both merging entities.
  • Integrated consumer-driven insights to shape the merged entity's strategy and experience offerings.
  • Crafted a holistic consumer experience that resonated with both brands' existing customers.
  • Developed strategies to meet evolving market expectations in the retail banking sector.
  • Harmonized disparate corporate cultures successfully, fostering a unified and positive work environment and enhancing employee experiences across the merged organization.
  • Elevated customer experiences across both digital and physical touchpoints.
  • Navigated regulatory complexities inherent in financial sector mergers.
  • Designed change management strategies to ensure a smooth transition for employees and customers.
  • Supported a cohesive brand identity that captured the essence of both original banks while projecting a fresh, forward-looking image.
Focus areas: Strategy, Organizational Design, Employee Experience, Change Management, Digital Transformation, Retail Strategy

Associate Director of Experience – Clinical Trial Experience

2021 - 2021
Pfizer
  • Solved complex challenges in clinical trial accessibility and engagement through innovative UX and UI improvements.
  • Enhanced diversity representation in clinical trials by developing inclusive design strategies.
  • Pioneered UX solutions that streamlined patient recruitment processes, increasing efficiency and reach.
  • Navigated complex global regulatory frameworks successfully while implementing UI/UX improvements.
  • Developed user-centric designs that improved the overall experience for potential trial participants.
  • Balanced user needs with strict regulatory requirements in the healthcare sector.
  • Led a multi-disciplinary team of 20+ creatives, including designers, copywriters, and developers, to deliver impactful work from campaigns, consumer experiences, social and more.
  • Managed the creative production of various campaigns and developed strong client relationships, leading to a 20% increase in repeat business.
Focus areas: User Experience (UX), Customer Experience, Design Leadership, Usability, UI Research, Web UI

Associate Director of Experience – Healthcare Provider Experience

2020 - 2021
Pfizer
  • Led comprehensive competitive analysis of healthcare provider (HCP) experiences across the pharmaceutical industry, uncovering strategic intentions and best practices.
  • Developed detailed journey maps and frameworks, identifying core HCP needs.
  • Created an innovative assessment rubric to objectively score and compare HCP experiences across competitors.
  • Mapped internal digital and technology ecosystems, providing a holistic view of the client's capabilities compared to their direct competitors.
  • Designed and implemented an internal technology ecosystem map, enhancing understanding of existing tools and processes.
  • Delivered a prioritized project backlog, aligning future initiatives with identified HCP needs and market opportunities.
  • Fostered a solid, collaborative partnership with the client team, navigating extreme uncertainty and pressure from global events and C-suite expectations.
  • Synthesized complex data into actionable insights, enabling strategic decision-making for experience-driven healthcare innovation.
  • Provided curated inspiration from both within and outside the pharmaceutical industry, fostering innovative thinking in HCP engagement.
  • Built strategies to deepen HCP relationships, positioning the client as a key partner in addressing emerging healthcare challenges.
Focus areas: Market Research & Analysis, User Research, Customer Experience Design, Digital Experience Design, Best Practices, UX Audits, UX Research, GAP Analysis, Process Mapping, Journey Mapping, Data Strategy, Project Evaluation, Enterprise Project Management, Key Performance Indicators (KPIs), Corporate Strategy, Corporate Portfolio Strategy, Stakeholder Management, Stakeholder Interviews

Independent Salon Business Consultant

2005 - 2020
Suite 12 A Salon, Fix Salon, and Hair by Sue
  • Spearheaded a new salon concept's branding and marketing launch, developing a distinctive visual identity and multi-channel strategy that drove 125% more than expected revenue.
  • Conducted comprehensive market analysis that identified market opportunities for a growing salon to pivot its growth strategy toward new models and segmentation.
  • Conceptualized and executed an elevated retail experience, curating a compelling product assortment through strategic vendor partnerships that generated over 40% of the salon's total revenue.
  • Led the digital transformation initiative for a regional salon brand, implementing new scheduling/POS systems and other technical efficiencies, improving utilization by 15% and reducing no-shows by 23%.
  • Overhauled operational workflows by implementing new staffing models, training programs, and salon management software, enhancing productivity by 23%.
  • Kept the salon's offerings highly relevant by continuously analyzing trends and customer feedback. Introduced 7 new service lines and over 20 new retail products, which collectively increased revenue by 21% year over year.
  • Provided strategic guidance to a diverse portfolio of salon clients, including Suite 12 A Salon, Fix Salon, Salon Suites, and Hair by Sue.
Focus areas: Growth, Marketing, Operations, Branding, Business & Digital Transformation, Retail Strategy, Retail Management, Talent Strategy, Talent Attraction and Retention, Talent Management, Retail & Wholesale

Lead Brand and Product Manager

2018 - 2019
Johnson & Johnson
  • Led consumer-centric product development and brand strategy initiatives in the consumer packaged goods sector, focusing on oral care products.
  • Conducted and analyzed consumer research to generate actionable insights for product development.
  • Translated consumer insights into market-ready products, bridging the gap between customer needs and product offerings.
  • Identified an opportunity to position new product innovations to meet the needs of an emerging target consumer. Crafted compelling value propositions tailored to environmentally-conscious "Gen Z" consumers.
  • Developed brand identities that successfully addressed unmet needs in the traditionally challenging "Gen Z" demographic.
  • Advanced sustainability initiatives within the oral care category, aligning product development with environmental concerns.
  • Demonstrated the ability to innovate within an established product category, bringing fresh perspectives to oral care.
  • Positioned new products to appeal to the values and preferences of younger consumers.
  • Designed and facilitated focus groups with 100+ hospital professionals to understand evolving needs and pain points in technology usage and adoption.
Focus areas: New Products, Portfolio Analysis, Portfolio Management, Product Roadmaps, Consumer Trends, Consumer Research, Brand Strategy, Product Journeys, Sustainability Strategy, Focus Groups, Value Innovation, Innovation Strategy, Value Proposition, Market Fit, Retail Strategy, Retail & Wholesale

Senior Business Designer

2017 - 2018
Accenture
  • Delivered innovation and transformation strategies to the world's leading brands by combining business acumen with human-centered design methodologies. As the business designer, project success required desirability, viability, and feasibility.
  • Facilitated collaborative work sessions and innovation workshops for top executives and managers where consumer insights, best practices, technology applications, and new product or service ideas surfaced.
  • Led qualitative and quantitative research initiatives, including usability testing and experience audits. Designed focus group protocols blending structured discussions and interactive exercises to reveal deeper user motivations.
  • Developed future-state journey maps to drive digital transformation anchored in business realities and data. Aligned initiatives with corporate strategy, delivering fact-based cases that secured C-suite buy-in.
  • Created innovation strategies and business cases that effectively communicated investment opportunities to senior leaders while considering ROI, KPIs, and other business implications.
  • Provided expert guidance to design teams throughout the development of final deliverables, including prototypes and MVPs, journey maps, personas, and roadmaps.
  • Presented at the 2018 SXSW conference and expanded Fjord's thought leadership by sharing actionable insights on identifying latent needs and pain points.
  • Directed cross-industry projects for Fortune 500 clients, including Bristol Myers Squibb, Chubb Insurance, Lenovo, and Bridgestone, bridging business strategy, technology, and design.
  • Supported Fortune 500 companies in their efforts to establish innovation entities within their organization, fostering a culture of creativity and forward-thinking to drive impactful change.
  • Executed project-specific research methodologies, integrating qualitative and quantitative data to inform strategic decision-making and driving data-driven innovation across the organization.
Focus areas: Business Design, Innovation Workshops, New Products, User Research, Human-centered Design (HCD), Qualitative Research, Quantitative Research, Analysis, Strategy, CX Strategy, Employee Experience, Global Strategy, B2B2C, Business to Business to Consumer (B2B2C), B2B, UX Audits, dscout, SurveyMonkey, User Journey Maps, Design, Creative Strategy, Innovation, Research Analysis, Research, Competitor Analysis & Profiling, Discovery Workshops, Ideation Workshops, Workshop Facilitation, Workshops, Product Research, B2C, Innovation Labs, Market Research & Analysis, UI Research, Roadmaps, Product Roadmaps, Minimum Viable Product (MVP), UX Research, Machine Learning, Artificial Intelligence (AI), Microsoft PowerPoint, Design Strategy, Personas, Journey Mapping, Design Leadership, Feature Prioritization, Feature Roadmaps, R&D, Mobile Apps, Monetization, Data Analysis, Market Research, Market Research Analyst, Customer Journeys, Product Journeys, Systems Mapping, Innovation Strategy, SWOT Analysis, GAP Analysis, User Personas, Onboarding, Business Transformation, Concepting, User Experience (UX), Business Cases, Digital Transformation, Creative Direction, App Design, Customer Experience Strategy, Customer Experience Design, Enterprise Startups, Startups, Key Performance Indicators (KPIs), Product Vision, Process Mapping, Design Requirements, User Requirements, Requirements, Apps, Product Design, Prototyping, User Testing, Adobe InDesign, Adobe Illustrator, Microsoft Excel, Creative Problem Solving, Customer Research, Sustainability Strategy, Healthcare Services, Analytics, Organizational Design, Loyalty Programs, Retail & Wholesale

Business and Operations Transformation Consultant

2016 - 2016
J. Walter Thompson
  • Spearheaded a strategic initiative for the global CEO, addressing evolving market needs for comprehensive brand solutions. I collaborated with C-suite executives, including the CSO and head of design, to drive organizational change.
  • Developed an innovative framework to dismantle organizational silos, fostering cross-functional collaboration. I enabled creative teams to deliver integrated solutions combining technology, experience, creativity, and advertising.
  • Conceived and implemented an MVP to test the new integrated approach.
  • Launched a global campaign that successfully demonstrated the effectiveness of the new holistic strategy.
  • Pivoted the agency's approach to meet changing market demands, enhancing competitiveness in the global advertising landscape and significantly transforming the company's client engagement model and value delivery process.
  • Demonstrated ability to translate high-level strategic vision into actionable, results-driven initiatives.
  • Oversaw over 300+ high-profile campaigns for prestige clients, delivering on time and within budget.
  • Acted as a senior project manager for the agency’s key account, Rolex, overseeing all global advertising efforts as the agency of record.
  • Managed crisis situations, ensuring minimal impact on project timelines and client relationships.
Focus areas: Global Operations, Change Management, Process Design, Organizational Design, Value Innovation, Value Creation, Corporate Strategy, Process Mapping

Senior Project Manager | Design Strategist

2010 - 2016
J. Walter Thompson
  • Led multimillion-dollar projects through the entire development cycle from scope to implementation for the most prestigious clients while contributing as a creative service manager and design strategist.
  • Directed a global advertising strategy for Rolex, ensuring consistent brand stewardship across all markets globally.
  • Led a multidisciplinary team that developed an award-winning children's game app, an accompanying toy stylus, and a film that supported Macy's broader business strategy.
  • Implemented best practices in research, user testing, prototyping, and branding across diverse projects.
  • Conducted a strategic analysis of social media presence, informing RFPs and campaign development while aligning the brand's communications across touchpoints.
  • Handled projects through the creative process, ensuring focus on value-added activities, adherence to the SOW, and escalation points for teams.
  • Maximized project success by developing SOWs that included project reframing, deliverable definitions, brief development, staff plans, and financials.
  • Applied emerging technologies and retail innovations to elevate luxury brand experiences for Rolex annually.
  • Maximized project success by developing SOWs that included project reframing, deliverable definitions, brief development, staff plans, and financials.
  • Developed and executed strategic partnerships and sponsorships to reinforce Rolex's heritage and legacy.
Focus areas: Project Management, Game Design, Product Development, Mobile Apps, New Products, User Research, Strategy, CX Strategy, UX Audits, Design, Creative Strategy, Innovation, Marketing, Competitor Analysis & Profiling, Product Research, B2C, Project Planning, Advertising, UX Research, Packaging, Web Design, Operations, Market Research, Market Research Analyst, Vendors & Suppliers, Product Journeys, GAP Analysis, User Personas, Business Transformation, Concepting, User Experience (UX), Mobile Games, Digital Marketing, 360 Campaigns, Creative Direction, App Design, Customer Experience Strategy, Customer Experience Design, Experiential Marketing, Enterprise Startups, Product Vision, Design Requirements, User Requirements, Global Strategy, Apps, Product Design, Prototyping, User Testing, Adobe InDesign, Adobe Illustrator, Creative Problem Solving

Strategy Consultant

2008 - 2010
Luckman Fine Arts Complex
  • Consulted and collaborated with Luckman's new head of marketing to strategically course-correct years of unfocused management that led to a decline in trust contributions, its primary revenue source.
  • Conducted market analysis, consumer research, brand audits, and business assessments, unveiling the need to shift the business model and rebrand.
  • Developed and executed the new strategy, addressing the industry's changing landscape while recognizing the local demographic shifts that had taken place over the previous decade.
  • Contributed to work that doubled the new audience attendance. Ticket purchases increased 254% in the first year, and there was an increase in YOY growth.
  • Ensured that brand awareness increased dramatically due to the heightened profile. Currently, additional revenue streams comprise more than 60% of total earnings.
  • Created journey maps integrating multiple user personas to identify shared pain points and opportunities for service improvement.
  • Integrated survey findings with other research methodologies to validate hypotheses and strengthen strategic recommendations.
Focus areas: Business Strategy, Web Design, Graphic Design, Brand Marketing, Marketing, Operations, User Research, Human-centered Design (HCD), Business Design, Service Design, Strategy, CX Strategy, UX Audits, User Journey Maps, Project Management, Design, Creative Strategy, Innovation, Research, Qualitative Research, Competitor Analysis & Profiling, Ideation Workshops, Product Research, B2C, Market Research & Analysis, Project Planning, Branding, Personas, Monetization, Market Research, Market Research Analyst, Vendors & Suppliers, Customer Journeys, Product Journeys, SWOT Analysis, GAP Analysis, User Personas, Business Transformation, Concepting, User Experience (UX), Business Cases, Digital Transformation, 360 Campaigns, Creative Direction, Customer Experience Strategy, Customer Experience Design, Experiential Marketing, Startups, Key Performance Indicators (KPIs), Product Vision, Process Mapping, Design Requirements, Prototyping, User Testing, Adobe InDesign, Adobe Illustrator, Microsoft Excel, Customer Research, Research Analysis, Analytics, Quantitative Research

Design Strategist and Operations Manager

2008 - 2009
Arnell Group
  • Served as a member of the innovation lab, a select group of multidisciplined designers focused on groundbreaking design strategy, product development, and branding. We pioneered iPhone integrations in automotive design.
  • Worked closely with the C-suite and the managing director in developing and launching a new electric car and its brand, Peapod by Chrysler. I developed external technology partnerships that enabled project completion in a record-breaking 11 months.
  • Assisted the build and logistics of multiple prototypes and MVPs throughout the project, culminating in a fully operational, full-scale prototype that garnered international media coverage and launched on CNN and The Today Show.
  • Developed conceptual and brand-driven strategies for aspirational brands seeking to provide consumer experiences that deliver on the brand's promise.
  • Led a multidisciplinary innovation lab team in developing and launching Peapod, Chrysler's groundbreaking electric car brand, from concept to market in record time.
  • Guided Fontainebleau's brand translation and expansion from its Miami location to Las Vegas, creating a cohesive yet distinctive luxury experience across all hotel touchpoints.
  • Developed conceptual and brand-driven strategies for aspirational brands seeking to provide consumer experiences that deliver on the brand's promise.
  • Created multiphased strategies to transform simple models into full platforms, delivering multiple highway-ready models.
  • Supported the development of strategic partnerships to accelerate technology integration and market penetration for Peapod.
  • Directed stakeholders through unfamiliar processes from ideation to launch, ensuring adherence to timelines, budgets, and brand integrity while translating visionary concepts into marketable products and experiences.
Focus areas: Project Management, Design Strategy, New Products, User Research, Human-centered Design (HCD), Strategy, CX Strategy, UX Audits, User Journey Maps, Design, Innovation, Marketing, Competitor Analysis & Profiling, Product Research, B2C, Brand Marketing, Innovation Labs, Project Planning, Branding, Product Roadmaps, Minimum Viable Product (MVP), UX Research, Microsoft PowerPoint, Product Development, Personas, Journey Mapping, Design Leadership, Feature Prioritization, Feature Roadmaps, Mobile Apps, Operations, Market Research, Market Research Analyst, Vendors & Suppliers, Customer Journeys, Product Journeys, Innovation Strategy, SWOT Analysis, GAP Analysis, User Personas, Business Transformation, Concepting, User Experience (UX), Digital Marketing, 360 Campaigns, Customer Experience Strategy, Customer Experience Design, Experiential Marketing, Startups, Product Vision, Design Requirements, User Requirements, Requirements, Global Strategy, Apps, Industrial Design, Product Design, Prototyping, Adobe InDesign, Adobe Illustrator, Customer Research

Education

2010 - 2012

Master’s Degree in Business Administration (MBA)

Zicklin School of Business, Baruch College - New York, NY, USA

2003 - 2007

Bachelor of Business Administration Degree in Design and Management: Product Development and Innovation

Parsons School of Design - New York, NY, USA

2005 - 2006

Coursework Toward a Bachelor's Degree in Research Methods and Management

Association Franco-Américaine de Design - Paris, France

Certifications

DECEMBER 2017 - PRESENT

YouTube Certification

Google

Skills

Finance

GAP Analysis, Market Research, Business Advisory, Data Analysis, Value Creation, Project Evaluation, Portfolio Analysis

Output Software

Microsoft Excel, Microsoft PowerPoint, Adobe Illustrator, Adobe InDesign

Industry Expertise

Retail & Wholesale

Other

Business Design, Customer Experience, Employee Experience, Innovation Workshops, New Products, Human-centered Design (HCD), User Research, Strategy, CX Strategy, dscout, User Journey Maps, Business Administration, Management, Project Management, Business Strategy, Design, Creative Strategy, Innovation, Creative Problem Solving, Customer Research, Research Analysis, Marketing, Research, Qualitative Research, Competitor Analysis & Profiling, Discovery Workshops, Ideation Workshops, Workshop Facilitation, Workshops, Product Research, B2C, Brand Marketing, Innovation Labs, Market Research & Analysis, Roadmaps, Product Roadmaps, Minimum Viable Product (MVP), Product Development, Design Strategy, Journey Mapping, Design Leadership, Global Strategy, Product Design, Prototyping, User Testing, Requirements, User Requirements, Design Requirements, Process Mapping, Enterprise Startups, Customer Experience Design, Customer Experience Strategy, Digital Transformation, Business Cases, Concepting, Business Transformation, User Personas, SWOT Analysis, Customer Journeys, Market Research Analyst, Creative Direction, Service Design, UX Audits, Analysis, Project Planning, Branding, UI Research, B2B2C, UX Research, Typeform.io, Feature Prioritization, Feature Roadmaps, Operations, Monetization, Analytics, Apps, Industrial Design, Key Performance Indicators (KPIs), Startups, Experiential Marketing, 360 Campaigns, Digital Marketing, User Experience (UX), Onboarding, Business to Business to Consumer (B2B2C), Organizational Design, Growth, Loyalty Programs, SurveyMonkey, Advertising, B2B, Machine Learning, Artificial Intelligence (AI), Personas, Packaging, Sustainability Strategy, R&D, Healthcare Services, Game Design, Mobile Apps, Web Design, Graphic Design, Quantitative Research, Product Vision, App Design, Mobile Games, Innovation Strategy, Systems Mapping, Product Journeys, Vendors & Suppliers, Business & Digital Transformation, Retail Strategy, Retail Management, Talent Strategy, Talent Attraction and Retention, Talent Management, Change Management, Usability, Web UI, Digital Experience Design, Best Practices, Data Strategy, Enterprise Project Management, Corporate Strategy, Corporate Portfolio Strategy, Stakeholder Management, Stakeholder Interviews, Portfolio Management, Consumer Trends, Consumer Research, Brand Strategy, Focus Groups, Value Innovation, Value Proposition, Market Fit, Global Operations, Process Design

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