Sebastian is available for hire
Hire SebastianSebastian Lorenz
Verified Expert in Management Consulting
Management Consulting Expert
Berlin, Germany
Toptal member since October 18, 2023
Bio
Sebastian is a seasoned company builder who brings a successful track record of over 10 years of experience in the field. He combines a deep expertise in process optimization, scaling, and sales strategy with a continuous learning ethos. Known for unparalleled management acumen, Sebastian thrives in identifying bottlenecks, refining systems, and pioneering sales tactics. His talent lies in steering complex projects, optimizing performance, and fostering professional engagements.
Career Highlights
Co-founder
Stack-Tec
Head of Sales
Deepki
Certification Highlights
Managing for Impact
Winning by Design – Revenue Academy
Selling for Impact
Winning by Design – Revenue Academy
Case Studies
Post-hypergrowth Diligence: Asset Underwriting Refinement at WeWork
Financial ForecastingBusiness ModelingDisruptive InnovationCommercial Real Estate Finance (CREF)Financial Planning & Analysis (FP&A)Sales Effectiveness+ 6 more
Deepki: Pioneering a Robust Market Entry in the DACH Region
Market EntryInternational ExpansionSales StrategyEnvironmental, Social, and Governance (ESG)Software SalesGrowth Hacking+ 11 more
Expertise
- Creative Problem Solving
- Environmental, Social, and Governance (ESG)
- Market Entry
- Partnerships
- Price Negotiations
- Sales Strategy
- Stakeholder Management
- Team Leadership
Work Experience
Partner
2023 - PRESENT
Lorenz Commerce UG
- Developed and implemented a fully customized CRM system and automated sales workflows, increasing lead conversion efficiency by 35% and enhancing client reporting accuracy across multiple consulting projects.
- Established comprehensive sales pipeline best practices and authored a scalable sales playbook, leading to a 40% reduction in onboarding time for client sales teams and ensuring consistent application of value-driven methodologies.
- Provided interim sales leadership and strategic support for client companies, driving an average pipeline growth of 50% within the first three months through hands-on team optimization and AI-powered sales process enhancements.
Focus areas: Sales Pipeline Management, Business Development, Compensation Plans, Go-to-market (GTM) Strategy, B2B, B2B Partnerships, Business Development, Marketing Strategy, Sales & CRM Platforms, Revenue Operations (RevOps), Reporting, B2B Sales, Cold Calling, Full Cycle Sales, Sales Consulting, Outbound Sales, Artificial Intelligence (AI), CEO, Marketing Operations, Entrepreneurship, Scalable Operating Models, Scaling
Co-founder
2016 - PRESENT
Stack-Tec
- Co-founded an innovative venture leveraging modified silk printing for multifunctional thin-film electric coatings.
- Established core infrastructure and procedures for seamless client prototyping projects.
- Secured high-profile prototyping projects from elite clientele in real estate and mobility sectors.
Focus areas: Company Building, Sales, Project Management, Prototyping, Stakeholder Management, Process Management, Monday.com, Microsoft 365, Excel 365, Airtable, Strategic Planning, Analysis, Finance, Creative Problem Solving, Market Research, Communication, Time Management, Sales Strategy, Investments, Renewable Energy, Engineering, Sustainability Strategy, Market Entry, Demand Generation, Price Negotiations, Contract Negotiation, New Product Business Cases, Revenue Strategy, Sales Growth, Consulting, Lean Startups, Investor Relations, Partnerships, Sellbrite, Team Leadership, Business Modeling, Disruptive Innovation, Financial Planning & Analysis (FP&A), Environmental, Social, and Governance (ESG), Growth Hacking, Growth Strategy, Business Strategy, Go-to-market (GTM) Strategy, Sales Effectiveness, Customer Success, Startups, Go-to-market Plans, Business Development, Business Models, Management Consulting, Sales Pipelines, COO, Strategy, Objectives & Key Results (OKRs), Sales Pipeline Management, Business Process Improvement (BPI), Human Resources (HR), Chief Operations Officer (COO), Fundraising, Compensation Plans, Go-to-market (GTM) Strategy, B2B, B2B Partnerships, Business Development, Marketing Strategy, Sales & CRM Platforms, Revenue Operations (RevOps), B2B Sales, Cold Calling, Full Cycle Sales, Sales Consulting, Outbound Sales, CEO, Entrepreneurship
Head of Sales
2022 - 2023
Deepki
- Spearheaded Deepki's entry into the DACH markets–Germany, Austria, and Switzerland–formulating and implementing the market entry strategy.
- Managed the end-to-end sales cycle, resulting in more than 300% pipeline growth and increased brand awareness.
- Assembled and mentored a full-fledged sales team, from sales development representatives (SDRs) and account executives to key account managers.
Focus areas: Market Entry, Demand Generation, Sales, Monday.com, Microsoft 365, Excel 365, Salesforce, Airtable, Streak CRM, HubSpot, Strategic Planning, Analysis, Finance, Creative Problem Solving, Market Research, Communication, Organizational Change Management (OCM), Time Management, Sales Strategy, Marketing Mix, Sustainability Strategy, Stakeholder Management, Process Management, Price Negotiations, Contract Negotiation, Term Sheet Negotiations, Sales Growth, Consulting, Partnerships, Sellbrite, Sales Management, Team Leadership, Financial Forecasting, Commercial Real Estate Finance (CREF), International Expansion, Environmental, Social, and Governance (ESG), Growth Hacking, Growth Strategy, Go-to-market (GTM) Strategy, Sales Effectiveness, Sales Operations, Go-to-market Plans, Business Development, Sales Pipelines, Strategy, Software Development, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), SaaS Sales, Sales Pipeline Management, Business Process Improvement (BPI), Human Resources (HR), Compensation Plans, Go-to-market (GTM) Strategy, B2B, B2B Partnerships, Business Development, Marketing Strategy, Sales & CRM Platforms, Revenue Operations (RevOps), Reporting, B2B Sales, Cold Calling, Full Cycle Sales, Outbound Sales, Artificial Intelligence (AI), Scaling
Transaction Management Director
2019 - 2022
WeWork
- Managed key enterprise transactions with annual contract value (ACV) exceeding one million USD.
- Streamlined stakeholder alignment processes, accounting for 40% of regional business.
- Led financial analyses for asset underwriting, assessing the impact of asset retention or exit.
- Steered medium to large businesses, contributing to 32% of the market revenue.
- Formulated growth strategies for the team and consistently surpassed targets within a 3-month ramp-up.
Focus areas: Sales, Project Management, Process Management, Price Negotiations, Contract Negotiation, Term Sheet Negotiations, Monday.com, Microsoft 365, Excel 365, Salesforce, Airtable, Streak CRM, Strategic Planning, Analysis, Finance, Creative Problem Solving, Market Research, Communication, Time Management, Risk Management, Sales Strategy, Investments, Financial Controlling, Stakeholder Management, New Product Business Cases, Revenue Strategy, Sales Growth, Partnerships, Sales Management, Team Leadership, Company Analysis, Business Modeling, Financial Forecasting, Commercial Real Estate Finance (CREF), Financial Planning & Analysis (FP&A), Sales Effectiveness, Customer Success, Sales Operations, Change Management, Strategy, Key Performance Indicators (KPIs), Sales Pipeline Management, Business Process Improvement (BPI), Human Resources (HR), Compensation Plans, B2B, Business Development, Revenue Operations (RevOps), Reporting, B2B Sales, Full Cycle Sales
Global Business Development & Growth Strategy Manager
2018 - 2019
Mindspace
- Conceived and launched new business models, augmenting revenue per real estate asset by more than 20%.
- Crafted distinct value propositions, enhancing client retention in a competitive landscape.
- Directed strategic partnerships in collaboration with stakeholders, generating 25% of sales-qualified leads.
- Oversaw holistic business functions, maintaining an occupancy rate of over 97%.
- Identified and rectified financial discrepancies, recovering over €1 million in unaccounted revenue.
- Cultivated a global partnership program for lead generation.
Focus areas: Sales, Operations, New Product Business Cases, B2B Partnerships, Revenue Strategy, Sales Growth, Microsoft 365, Tableau, Excel 365, Salesforce, Airtable, Strategic Planning, Analysis, Finance, Creative Problem Solving, Market Research, Communication, Organizational Change Management (OCM), Time Management, Sales Strategy, Financial Controlling, Demand Generation, Stakeholder Management, Process Management, Price Negotiations, Contract Negotiation, Partnerships, Sales Management, Team Leadership, Company Analysis, Business Modeling, Financial Forecasting, Disruptive Innovation, Commercial Real Estate Finance (CREF), Financial Planning & Analysis (FP&A), Growth Strategy, Business Strategy, Collaboration, Go-to-market (GTM) Strategy, Sales Effectiveness, Customer Success, Sales Operations, Go-to-market Plans, Business Development, Business Models, Change Management, Sales Pipelines, Strategy, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), Sales Pipeline Management, Business Process Improvement (BPI), Human Resources (HR), Compensation Plans, B2B, B2B Partnerships, Business Development, Revenue Operations (RevOps), B2B Sales, Full Cycle Sales, Outbound Sales, Scaling
Head of Sales
2016 - 2017
Enerkeep
- Designed automated sales and consulting processes for B2B and B2C sectors.
- Recruited and trained the sales team, spurring a 200% annual revenue hike.
- Represented the company at pivotal industry events and panels.
Focus areas: B2B2C, Consulting, Sales, Microsoft 365, Excel 365, Airtable, Streak CRM, Strategic Planning, Analysis, Creative Problem Solving, Market Research, Communication, Time Management, Sales Strategy, Marketing Mix, Renewable Energy, Market Entry, Demand Generation, Stakeholder Management, Process Management, Price Negotiations, Contract Negotiation, Revenue Strategy, Sales Growth, Lean Startups, Investor Relations, Partnerships, Sales Management, Team Leadership, Company Analysis, Financial Forecasting, Growth Hacking, Growth Strategy, Business Strategy, Go-to-market (GTM) Strategy, Sales Effectiveness, Customer Success, Sales Operations, Startups, Go-to-market Plans, Business Development, Change Management, Sales Pipelines, COO, Strategy, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), SaaS Sales, Sales Pipeline Management, Business Process Improvement (BPI), Human Resources (HR), Chief Operations Officer (COO), Fundraising, Compensation Plans, Go-to-market (GTM) Strategy, B2B, B2B Partnerships, Business Development, Marketing Strategy, Sales & CRM Platforms, Revenue Operations (RevOps), B2B Sales, Cold Calling, Full Cycle Sales, Outbound Sales, Marketing Operations, Entrepreneurship, Scaling
Founder & CEO
2014 - 2015
Dr.Me
- Pioneered a SaaS platform aimed at simplifying user access to the medical experience.
- Secured pivotal development partnerships and managed investor relations.
- Navigated complex regulatory requirements in the healthcare sector.
Focus areas: Lean Startups, Finance, Stakeholder Management, Investor Relations, B2B Partnerships, Microsoft 365, Excel 365, Strategic Planning, Analysis, Creative Problem Solving, Market Research, Communication, Time Management, Risk Management, Sales Strategy, Investments, Financial Controlling, Demand Generation, Company Building, Process Management, Price Negotiations, New Product Business Cases, Revenue Strategy, Sales Growth, Partnerships, Sales Management, Team Leadership, Business Modeling, Financial Forecasting, Disruptive Innovation, Financial Planning & Analysis (FP&A), Growth Strategy, Business Strategy, Go-to-market (GTM) Strategy, Startups, Go-to-market Plans, Business Models, Management Consulting, Sales Pipelines, Strategy, Software Development, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), SaaS Sales, Business Process Improvement (BPI), Human Resources (HR), Chief Operations Officer (COO), Fundraising, Go-to-market (GTM) Strategy, B2B, B2B Partnerships, Business Development, Marketing Strategy, Sales & CRM Platforms, Revenue Operations (RevOps), B2B Sales, Cold Calling, Full Cycle Sales, Outbound Sales, CEO, Marketing Operations, Entrepreneurship
Executive Board Advisor
2012 - 2013
Startup-Verband (German Startup Association)
- Aided in building an entrepreneur-friendly startup ecosystem in Germany.
- Co-founded the association from day one and organized the first startup excursions to Silicon Valley.
- Designed and implemented all operational processes.
Focus areas: Operations, Partnerships, Microsoft 365, Excel 365, Creative Problem Solving, Market Research, Communication, Time Management, Stakeholder Management, Process Management, Investor Relations, Business Strategy, Go-to-market (GTM) Strategy, Customer Success, Startups, Go-to-market Plans, Business Development, Business Models, Management Consulting, Business Process Improvement (BPI), Fundraising, Go-to-market (GTM) Strategy, B2B, B2B Sales, Cold Calling, Full Cycle Sales, Entrepreneurship
Education
2012 - 2014
Master's Degree in Industrial Engineering – Energy and Natural Resources
Beuth University of Applied Sciences - Berlin, Germany
2008 - 2011
Bachelor's Degree in Economics
Steinbeis University - Berlin, Germany
Certifications
JANUARY 2023 - PRESENT
Managing for Impact
Winning by Design – Revenue Academy
JANUARY 2023 - PRESENT
Selling for Impact
Winning by Design – Revenue Academy
Skills
Finance
Revenue Operations (RevOps), Market Research, Financial Planning & Analysis (FP&A), Fundraising
Industry Expertise
Renewable Energy
Data & Analysis Software
Salesforce, Tableau
Other
Collaboration, Creative Problem Solving, Communication, Sales Strategy, Market Entry, Demand Generation, Sales, Company Building, Process Management, Price Negotiations, New Product Business Cases, B2B Partnerships, Revenue Strategy, Sales Growth, Consulting, Partnerships, Sellbrite, Sales Management, Strategic Planning, Growth Strategy, Business Strategy, Go-to-market (GTM) Strategy, Sales Effectiveness, Sales Operations, Startups, Go-to-market Plans, Business Development, Sales Pipelines, COO, Strategy, Key Performance Indicators (KPIs), SaaS Sales, Sales Pipeline Management, Business Process Improvement (BPI), Chief Operations Officer (COO), Go-to-market (GTM) Strategy, B2B, Business Development, Sales & CRM Platforms, B2B Sales, Full Cycle Sales, Sales Consulting, Outbound Sales, Artificial Intelligence (AI), Entrepreneurship, Scaling, Excel 365, Analysis, Project Management, Finance, Organizational Change Management (OCM), Time Management, Financial Controlling, Prototyping, Stakeholder Management, Contract Negotiation, Term Sheet Negotiations, Operations, Lean Startups, Software Sales, Team Leadership, Company Analysis, Business Modeling, New Products, Financial Forecasting, International Expansion, Environmental, Social, and Governance (ESG), Growth Hacking, Customer Success, Business Models, Change Management, Management Consulting, Software Development, Objectives & Key Results (OKRs), Human Resources (HR), CRM Systems, ERP Implementation, Compensation Plans, B2B Partnerships, Marketing Strategy, Reporting, Cold Calling, CEO, Marketing Operations, Scalable Operating Models, Microsoft 365, Monday.com, Airtable, Streak CRM, HubSpot, Risk Management, Economics, Marketing Mix, Investments, Engineering, Sustainability Strategy, Corporate Social Responsibility (CSR), Product Planning, Supply Chain Management (SCM), B2B2C, Investor Relations, Disruptive Innovation, Commercial Real Estate Finance (CREF)
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