Shinta is available for hire
Hire ShintaShinta Yanirma
Verified Expert in Management Consulting
Management Consulting Expert
Jakarta, Indonesia
Toptal member since June 17, 2026
Bio
Shinta is a senior operator bridging strategy and execution: fundraising, market entry, org design, category build-outs, cost restructuring. At a SE Asian luxury marketplace (CEO Office), she co-initiated a brand recognition engine (social listening, NLP) and a pricing intelligence tool (web scraping, human-in-the-loop). She translates business needs into technical specs, runs build-vs-buy analyses, and owns UAT. She worked on the national consumer strategy at Indonesia's largest telco.
Career Highlights
VP of Operations and Strategy
Luxehouze
Education Highlights
Master's Degree
University of Glasgow
Bachelor's Degree
Padjadjaran University (UNPAD)
Case Studies
Cost Optimization and Operational Efficiency
Financial AnalysisP&L Management & Financial AlignmentOperations TransformationFinancial PresentationsFinancial ReportingManagement Consulting
P&L Reporting and Financial Alignment
P&L Management & Financial AlignmentLuxury Retail & Marketplace OperationsFinancial AnalysisFinancial PresentationsFinancial ReportingManagement Consulting
Working Capital Fund
Luxury Retail & Marketplace OperationsM&A Due Diligence (Commercial)Financial Modeling & Fund StructuringExecutive Communication & ReportingFinancial AnalysisStakeholder Communication+ 4 more
Acting COO
Corporate & Business StrategyNew Vertical IncubationSoutheast Asia Market EntryM&A Due Diligence (Commercial)Business Model ValidationM&A Project Management+ 12 more
Sales Organization Build-out
Organizational Design & OKRsSalesforce Design & Incentive StructuringManagement Consulting
Five-year National Strategy Blueprint
Corporate & Business StrategySalesforce Design & Incentive StructuringGo-to-market StrategyNew Vertical IncubationSoutheast Asia Market EntryBusiness Model Validation+ 9 more
Cross-functional Transformation Program
Corporate & Business StrategyOperations TransformationOrganizational Design & OKRsGo-to-market StrategyManagement ConsultingCorporate Strategy
ERP Implementation & Process Redesign
Operations TransformationLuxury Retail & Marketplace OperationsOperational Systems & AnalyticsManagement ConsultingArtificial Intelligence (AI)
Commission Restructuring and Salesforce Performance
Salesforce Design & Incentive StructuringLuxury Retail & Marketplace OperationsPricing Strategy & Margin ManagementFinancial PresentationsManagement Consulting
Fraud Prevention and Governance Risk
Luxury Retail & Marketplace OperationsOperational Systems & AnalyticsManagement Consulting
BI Dashboard Infrastructure and Data-driven Strategy
Organizational Design & OKRsLuxury Retail & Marketplace OperationsManagement ConsultingArtificial Intelligence (AI)
Consumer App Launch and Multichannel Go-to-market Strategy
Go-to-market StrategySoutheast Asia Market EntryBusiness Model ValidationMarket Sizing & Consumer SegmentationDigital Marketing & Performance MktgManagement Consulting+ 3 more
Pricing Strategy and Margin Protection
Luxury Retail & Marketplace OperationsPricing Strategy & Margin ManagementFinancial PresentationsFinancial ReportingManagement ConsultingBusiness Strategy
OKR Framework and Organizational Restructuring
Organizational Design & OKRsLuxury Retail & Marketplace OperationsManagement ConsultingBusiness StrategyCorporate Strategy
Expertise
- Corporate & Business Strategy
- Financial Modeling & Fund Structuring
- Luxury Retail & Marketplace Operations
- Operations Transformation
- Organizational Design & OKRs
- P&L Management & Financial Alignment
- Salesforce Design & Incentive Structuring
- Southeast Asia Market Entry
Work Experience
Vice President (VP) of Business Development
2025 - PRESENT
Luxehouze
- Directed Luxehouze's brand acquisition strategy with responsibility for evaluating, structuring, and advancing partnerships with top global brands.
- Focused on securing scalable supply through low- to medium-risk models balancing brand equity, margin discipline, and operational feasibility.
- Operated cross-functionally with merchandising and operations to support long-term growth, portfolio quality, and credibility in Singapore and Indonesia.
- Originated the Brand Recognition Engine, an AI-powered social-listening and brand-scoring system giving weekly, data-driven acquisition intelligence and first-mover advantage on rising brands. Defined business requirements and owned phased delivery.
- Pitched 1,000+ global brands in six months, securing around 24 partnership offers; focused on scalable, low-to-medium-risk supply models balancing brand equity, margin discipline, and operational feasibility across Singapore and Indonesia.
Focus areas: Corporate & Business Strategy, Go-to-market Strategy, Luxury Retail & Marketplace Operations, Pricing Strategy & Margin Management, Business Development, Multi-channel, English, Indonesia, Microsoft PowerPoint, Financial Presentations, Excel Expert, Financial Reporting, Management Consulting, Finance, Data Analysis, Business Development, Business Strategy, Go-to-market (GTM) Strategy, Consulting, Artificial Intelligence (AI), Corporate Strategy
VP of Operations and Strategy
2023 - 2025
Luxehouze
- Spearheaded and delivered over 50 semesterly cross-functional projects aimed at business growth, operational excellence, and organizational resilience.
- Strengthened commercial fundamentals through target setting, commission restructuring, and sales force funnel performance management, resulting in over 50% revenue growth and doubled headcount while maintaining profitability.
- Expanded and relaunched multiple categories, including high-end watches, sell-with-us services, city expansion, beauty eCommerce, watch servicing, accessories, and planned a mini department store.
- Oversaw people initiatives, including compensation framework reviews, leadership hiring, performance appraisals, and workforce planning to support scalability.
- Drove strategic financial alignment between revenue targets, ROI expectations, and marketing budgets while enhancing reporting discipline through ERP implementation and business intelligence adoption.
- Sponsored an AI-driven Pricing Intelligence tool for the merchandising team with human-in-the-loop approval and a correction feedback loop — cutting appraisal SLA time. Wrote the functional and non-functional requirements and signed off.
Focus areas: Corporate & Business Strategy, Operations Transformation, P&L Management & Financial Alignment, Salesforce Design & Incentive Structuring, New Vertical Incubation, Luxury Retail & Marketplace Operations, Business Model Validation, Financial Modeling & Fund Structuring, Pricing Strategy & Margin Management, Operational Systems & Analytics, Executive Communication & Reporting, Stakeholder Communication, Multi-channel, English, Indonesia, Microsoft PowerPoint, Due Diligence, Financial Presentations, Excel Expert, Financial Reporting, Management Consulting, Finance, Data Analysis, Business Development, Business Strategy, Artificial Intelligence (AI), Go-to-market (GTM) Strategy, Consulting, Corporate Strategy
VP, Head of Business Transformation Strategy
2022 - 2023
Pinhome
- Co-founded a new vertical, achieving product-market fit with 120+ sales force and over $20 million annualized sales.
- Managed end-to-end multimillion-dollar investment processes, including due diligence, deal structure negotiation, and integration.
- Collaborated with the investment committee to safeguard investment placements and returns.
- Built value creation programs to accelerate portfolio companies' growth.
- Optimized resources to improve platform adoption by key stakeholders.
- Served as a director and commissioner across 10 business entities.
Focus areas: Corporate & Business Strategy, Operations Transformation, P&L Management & Financial Alignment, M&A Due Diligence (Commercial), M&A Project Management, Post-merger Integration, Business Development, Multi-channel, English, Indonesia, Microsoft PowerPoint, Due Diligence, Financial Presentations, Private Equity, Excel Expert, Financial Reporting, Management Consulting, Finance, Data Analysis, Business Development, Business Strategy, Go-to-market (GTM) Strategy, Consulting, Corporate Strategy
AVP, Head of Business Transformation Strategy
2021 - 2022
Pinhome
- Delivered 54 cross-functional projects across 6 verticals in 12 months — strategy, operations, growth, organizational transformation.
- Led Consumer App launch to first 70K installs within 3 months; grew monthly platform traffic 200x (20K → 4M visits) within 2 years.
- Transformed Mortgage Tribes launching multiple mortgage apps and strategic partnerships.
- Helped establish Sales & Commercial organization with over 100 FTEs by designing structure, roles, headcount; revamped business processes and compensation schemes.
- Assisted C-level leaders to design and implement Agile Team Organization (Tribes & Squads).
- Coached Business VP and AVPs who recently joined the company.
- Drove content and listing strategy growing monthly platform traffic by over 30x within a year.
- Set up financial due diligence frameworks for multi-million-dollar acquisitions.
- Built and scaled remote freelancers and outsourced worker operations with over 200 headcount.
Focus areas: Corporate & Business Strategy, Operations Transformation, Salesforce Design & Incentive Structuring, Organizational Design & OKRs, Go-to-market Strategy, Market Sizing & Consumer Segmentation, Digital Marketing & Performance Mktg, Multi-channel, English, Indonesia, Microsoft PowerPoint, Due Diligence, Financial Presentations, Private Equity, Excel Expert, Management Consulting, Finance, Data Analysis, Business Development, Business Strategy, Go-to-market (GTM) Strategy, Consulting, Corporate Strategy
CEO Office, Demand Strategy Lead
2020 - 2021
Pinhome
- Served as a task force lead for Hasanah Griya Expo 2020, Indonesia's largest virtual foreclosure property exhibition, achieving one million pageviews in two weeks, sponsored by BNI Syariah. Managed $0.6 million total growth spend.
- Set up digital marketing and product marketing departments from scratch, improving traffic by approximately 50% and performance marketing efficiency by around 300%.
- Developed go-to-market strategies for brokerage, solutions, and exclusive properties.
- Validated business models for four new products, including Virtual Expo Platform, Marketing as a Service, B2B Home Ownership Program, and Property Academy.
Focus areas: Corporate & Business Strategy, Business Model Validation, Digital Marketing & Performance Mktg, Go-to-market Strategy, Market Sizing & Consumer Segmentation, Business Development, Multi-channel, English, Indonesia, Microsoft PowerPoint, Financial Presentations, Excel Expert, Management Consulting, Data Analysis, Business Development, Business Strategy, Go-to-market (GTM) Strategy, Consulting, Corporate Strategy
Corporate Planning and Business Development
2017 - 2020
Telkom Indonesia
- Co-managed Telkom's five-year national consumer strategy blueprint in partnership with A.T. Kearney: sales force productivity pilots delivered 30x ROI and pilot regions outperformed non-pilot areas by up to 37%.
- Created a real-time asset tracking app, securing $14+ million in assets and saving $220,000 within five months. Secured BoD-level internal investment committee funding.
- Designed business plans for new digital products such as online travel, gaming, and smart home. Managed a nationwide five-year strategy blueprint project across HQ directorates.
- Managed a team of seven and 10 – 20 interns to meet monthly targets, co-leading digital marketing and culture programs for the Bandung office.
Focus areas: Corporate & Business Strategy, Operations Transformation, P&L Management & Financial Alignment, Salesforce Design & Incentive Structuring, Go-to-market Strategy, New Vertical Incubation, Southeast Asia Market Entry, Business Model Validation, Market Sizing & Consumer Segmentation, Stakeholder Communication, Executive Communication & Reporting, Corporate Venturing & Intrapreneurship, Digital Marketing & Performance Mktg, Financial Analysis, Business Development, Multi-channel, English, Indonesia, Microsoft PowerPoint, Financial Presentations, Private Equity, Excel Expert, Financial Reporting, Management Consulting, Data Analysis, Business Development, Business Strategy, Go-to-market (GTM) Strategy, Consulting, Corporate Strategy
Education
2015 - 2016
Master's Degree in Business Administration
University of Glasgow - Scotland, UK
2008 - 2012
Bachelor's Degree in Accounting
Padjadjaran University (UNPAD) - Bandung, West Java, Indonesia
Skills
Finance
Due Diligence, Private Equity, Data Analysis, Financial Reporting
Output Software
Microsoft PowerPoint, Microsoft Excel, Google Docs, Google Slides, Microsoft Word, Google Sheets
Other
Finance, Corporate & Business Strategy, P&L Management & Financial Alignment, Operations Transformation, Organizational Design & OKRs, Salesforce Design & Incentive Structuring, Go-to-market Strategy, Southeast Asia Market Entry, Business Model Validation, M&A Due Diligence (Commercial), Luxury Retail & Marketplace Operations, Business Development, English, Financial Presentations, Business Strategy, Go-to-market (GTM) Strategy, Consulting, Corporate Strategy, M&A Project Management, Market Sizing & Consumer Segmentation, Corporate Venturing & Intrapreneurship, Post-merger Integration, Pricing Strategy & Margin Management, Financial Analysis, Operational Systems & Analytics, Excel Expert, Management Consulting, Canva, Slack, Claude, ChatGPT, Financial Modeling & Fund Structuring, New Vertical Incubation, Executive Communication & Reporting, Digital Marketing & Performance Mktg, Strategic Finance, Strategic Planning, Strategic Initiatives, Strategic Leadership, Operations, Sales Operations, Stakeholder Communication, Artificial Intelligence (AI)
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