Ally Pyle
Verified Expert in Marketing
Marketing Expert
Los Angeles, CA, United States
Toptal member since June 16, 2024
Ally is a marketing expert who works in editorial, social, strategy, and consulting for brands and businesses. With 20 years of industry experience, she has developed great teams, designed mechanisms to deliver results, and established the processes and collaborations necessary to create and curate successful content. Ally is comfortable taking a distant business objective and working creatively to find a way to reach it.
Project Highlights
Expertise
- Copywriting
- Editorials
- Fashion
- Fashion Journalism
- SEO Content
- Social
- Social Media Strategy
- Team Leadership
Work Experience
Editorial and Social Director
Everlane
- Handled all content for the brand, including launching social channels and the Everworld blog to create content for the brand.
- Built, hired, and mentored a team of editors, writers, and social media managers.
- Led the design and build of the Everworld blog and TikTok channel.
Editorial Director
Nordstrom
- Built an editorial team and worked with the fashion office to create monthly stories for the retailer across retail, its website, and social.
- Created a brand book for copy at Nordstrom, including tone of voice and guidelines.
- Launched The Thread, the company's website content hub, and N Magazine, the brand's print vehicle.
Project History
TikTok Channel for Everlane
Launched and brought Everlane's TikTok presence from 0 to almost 1 million likes in six months.
I launched a TikTok channel for the Everlane brand, including the Everworld blog, which celebrates the retailer’s sustainability wins. I also built and managed a team and helped raise the brand profile across social media channels and paid ads.
The Thread Blog for Nordstrom
http://nordstrom.com/Led the launch of Nordstrom's blog or content hub in the fashion, beauty, and home verticals.
The content hub for the Nordstrom brand was intended to create a repository for content and integrate it into the customer journey to inspire purchase decisions and improve average order values. The goal was to build brand loyalty through content.
Everworld Blog for Everlane
https://www.everlane.com/everworld/Developed the launch plan, strategy, and content for Everlane's editorial hub, Everworld.
I led the retail blog, which featured content on fashion, people, lifestyle, and sustainability. We were on a mission to clean up a dirty industry, and the content on this hub features the people, stories, and ideas that helped us achieve that goal.
Skills
Core
Organic Social Media, Social Media Strategy, Copywriting, SEO Content, Social Media, Content Marketing, Pinterest, Social Media Marketing (SMM), Brand Strategy, Social Media Management, Social Media Content, SEO Tools, Influencer Marketing, Instagram Marketing, Paid Advertising, Writing & Editing, Blogging
Platforms & Tools
Content Management Systems (CMS), TikTok
Other
Editorial Process, Editorials, Social, Fashion Journalism, Team Leadership, Storytelling, Social Selling, Instagram, YouTube, X (formerly Twitter), Tone of Voice, Website Copywriting & Messaging, Data Analysis, Messaging, Customer Journey, eCommerce SEO, Retail Sales, Blogs, Facebook, Advertising Copy, Travel & Leisure, Fashion, Project Scoping, Beauty Products, Art Direction, Graphic Design, Project Management
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