Anita Ezediunor
Verified Expert in Marketing
Marketing Expert
Toronto, ON, Canada
Toptal member since October 25, 2022
Anita is a strategic and passionate digital marketing leader with extensive experience developing and activating impactful customer-centric full-funnel marketing strategies. She has managed customer journeys and lifecycles and effectively managed media solutions, digital marketing operations, and campaigns to deliver superior and personalized consumer experiences to achieve brand objectives across omnichannel.
Project Highlights
Expertise
- B2C Marketing
- Brand Management
- Digital Campaigns
- Digital Media
- Digital Strategy
- Launch Strategy
- Project Management
- Stakeholder Management
Work Experience
Marketing Communications Specialist
Bell Canada
- Managed campaign delivery, improved operational marketing efficiencies, and leveraged customer data and insights to drive a targeted approach to customer acquisition across paid search, programmatic display, and social platforms.
- Improved consumer consideration for Bell wireline products by optimizing marketing campaigns focusing on personalized product experiences, creative excellence, and innovative media solutions.
- Collaborated with internal cross-functional teams and agency partners to develop marketing and communication messaging for paid components of always-on and seasonal campaigns and other marketing initiatives.
Digital Marketing Manager
Nestlé
- Developed data-driven and full-funnel digital marketing strategies, activating CRM marketing and optimizing digital media to create personalized customer experiences and achieve brands' business objectives.
- Managed the end-to-end execution of strategic campaigns to reach over 70% of the brands' activation universe and deliver targeted marketing messages by leveraging global best practices in creative execution and digital media.
- Developed strategic marketing roadmaps and marketing programs to provide guidelines and deliver higher returns on marketing investment by instituting a more integrated approach to digital marketing designed to drive commercial relevance.
- Led the delivery of online data signals, consumer insights, and strategic content territories to win content personalization to optimize presence across omnichannel, social media, brand websites, programmatic platforms, and online advertising.
- Leveraged customer data to recommend and execute innovative digital media solutions through the lifecycle of marketing campaigns, from ideation to creative media optimization, post evaluation, and reporting.
Global Digital Acceleration Specialist
Nestlé
- Led the digital transformation for iconic global brands by challenging the status quo, offering diverse perspectives, and deploying eBusiness initiatives across projects to accelerate Nestle's digital footprint globally.
- Improved brand consideration with impactful content by harnessing the power of search and social media trends to develop a global digital campaign for Nescafé across multiple online channels achieving a sales uplift of 28%.
- Developed a second-party data activation playbook to provide global guidance on identifying and developing relevant local partnerships to build a consumer database and improve personalization.
- Managed the development and optimization of a modular and best-in-class website centered around consumer needs with a core objective of driving efficiency globally.
- Coached top management leaders and employees on emerging digital technology and eBusiness skills.
Marketing Specialist
Nestlé
- Led the execution of digital marketing strategies, optimization, and analysis of established KPIs to optimize digital marketing campaigns, including social media, SEO, SEM, and display ads.
- Defined, proposed, and monitored the implementation of experiential marketing and trade marketing activities in line with the brand's communication strategy.
- Championed the digital launch of an innovative new product to reach 32 million unique consumers.
- Designed and launched a consumer engagement platform to elevate consumer experience, build in-moment awareness, and drive adoption amongst its younger consumers, increasing market share by 3%.
Project History
Digital Strategy
Led the development of full-funnel digital marketing strategies for over eight iconic brands and the E2E management of its execution to deliver targeted marketing messages and enable a seamless eCommerce experience for increased revenue and ROI.
Managed the delivery of online data signals, consumer insights, strategic content territories, and media plans to win content personalization and reach and engage at least 50% of the brand’s activation universe across platforms for thematic and always-on campaigns.
This involved developing an audience strategy and activating CRM marketing to achieve the brand’s strategic business objectives.
Data Strategy
Developed a second-party data partnership and activation playbook to guide the identification and development of relevant alliances to build a consumer database and drive personalization, leading to a 679% increase in ROI.
This marketing program helps structure data alliances by identifying partnership typologies, highlighting non-monetary value exchange mechanisms, and creating an activation plan to fulfill both parties’ personalization ambitions.
Winning with Content | Campaign Management
Led the development and delivery of a global digital marketing campaign with impactful content across omnichannel by harnessing the power of search and social media trends, achieving a sales uplift of 28%.
The brand was looking to strengthen its core business, and as part of its key strategic objectives, it needed to generate efficiencies in content creation and digital media. This was achieved by delivering a global campaign and leveraging user-generated content.
Education
Master's Degree in Business Administration (MBA)
IPADE Business School - Monterrey, Mexico
Master's Degree in Business Administration (MBA)
Lagos Business School - Lagos, Nigeria
Bachelor's Degree in Economics and Statistics
University of Benin - Benin, Nigeria
Certifications
Certificate in eBusiness
Nestle eBusiness Academy
Data Analytics Certfication
Dataleum
Professional Certificate in Digital Marketing
Digital Marketing Institute
Skills
Core
Digital Campaigns, B2C Marketing, Audience Targeting, Content Strategy, Marketing, Sales, Digital Advertising
Platforms & Tools
Salesforce Marketing Cloud
Technical
SQL
Other
Digital Strategy, Digital Media, Stakeholder Management, Brand Management, Brand Building, Project Management, Launch Strategy, Growth Strategy, Customer Relationship Management (CRM), Agile Project Management, Consumer Insights, Website Management, Data Strategy, Communication, Trade Marketing, Customer Experience, eCommerce, Business Strategy, Business Analysis, Economics, Econometrics, Data Analytics, Commercial Strategy, Operations Management, Sales Strategy, Seos, Direct to Consumer (D2C), Website Optimization, Innovation Management, Data Management, Microsoft Power BI, Data Analysis, Content Personalization, CX Strategy
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