Arthur Chen

Cramify is an innovative AI-powered educational software company that helps students study more efficiently and effectively, revolutionizing how learners approach their academic challenges. I was brought on as a freelance influencer marketer to increase brand awareness and attract free and paid users to the platform. My role involved developing and executing a comprehensive YouTube influencer marketing campaign, from initial strategy development to post-campaign analysis.

The strategy I crafted included in-depth target audience analysis, careful selection of productivity influencers with student followings, and establishing clear goals and KPIs. I managed all aspects of the campaign, including influencer outreach, contract negotiations, and coordination between all parties involved.

We exceeded our established goals for views, impressions, website visits, and user signups within just one month of launching the campaign. This success not only boosted Cramify's brand visibility and expanded its user base but also enabled the team to discover that their product had global appeal.

Nour is an innovative indie game that offers an interactive exploration into the aesthetics of food. It allows players to playfully interact with 3D food elements in a visually stunning environment.

As a freelance influencer marketing consultant, I was brought on to develop a tailored strategy to increase game sales and improve the Steam rating. My approach began with an extensive target audience analysis to expand the game's demographics to include food creators, simulator fans, and even music enthusiasts.

Given Nour's emphasis on visuals and interactivity, I focused the strategy on platforms that excelled in visual content: YouTube, Instagram, and TikTok. I devised creative campaign ideas to address the challenge of marketing a non-traditional game lacking typical gameplay elements like a conclusive storyline and competitive replayability. One standout concept I implemented was the "replication challenge," where food creators would develop real-life recipes and then attempt to recreate them in-game. The comprehensive strategy I delivered included influencer identification, content strategy, and performance metrics.

Advanced Battlestations (ABS) is Newegg's pre-built gaming PC brand, offering high-quality custom PCs to gaming enthusiasts. Despite having an excellent product lineup, ABS needed more brand awareness beyond Newegg's platform.

I created a long-term strategy to increase brand visibility and drive traffic from external sources. Working with limited resources, I developed a comprehensive approach that leveraged the passionate PC-building community and laid the groundwork for a loyal fanbase. My strategy focused on three key areas: establishing a brand voice that resonated with the gaming community, providing valuable content for gamers and PC enthusiasts, and partnering with respected creators in the gaming and PC space.

This approach included launching and managing social media channels, developing targeted content, and executing influencer campaigns with notable figures like VampyBitMe, BoomRazzle, and Obey Alliance. In just 10 months, I grew social media followers from 34 to over 22,000, drove 60% of brand website traffic from social media, and achieved a 37% higher engagement rate than competitors.