Candela Maria Busquet
Verified Expert in Marketing
Marketing Expert
Buenos Aires, Argentina
Toptal member since October 24, 2024
Candela is a growth hacking expert specializing in eCommerce. She aids startups and Fortune 500 firms in their expansion through targeted paid search and social tactics. With over eight years of expertise in user acquisition, Candela has managed over $5 million in ad spend across Google, Meta, and TikTok for top brands like L'Oreal, Paramount, Body Trainer, and Top Living. Her data-driven approach has consistently delivered exceptional growth for over 30 clients worldwide.
Project Highlights
Expertise
- Facebook Ads
- Google Ads
- Growth Marketing
- Paid Media
- Performance Marketing
- Shopify
- TikTok Ads
- eCommerce
Work Experience
Performance Coordinator
Winclap
- Managed over $1 million in ad spend across Google, Meta, and TikTok in the past year for an eCommerce brand, driving significant improvements in user acquisition.
- Collaborated with creative teams to develop high-converting user-generated content (UGC) content, resulting in an 80% improvement in conversions on Meta and TikTok Ads.
- Optimized campaign performance through ongoing A/B testing and incrementality tests, resulting in a 35% increase in conversion rates for a global beauty brand.
Marketing Manager
Real Estate IQ
- Implemented targeted lead generation funnels that resulted in a 25% increase in qualified leads within the first six months.
- Organized 10 virtual events per month and one big event per quarter, each with over 1,000 attendees.
- Developed the strategy to reach 100 new investors through paid media campaigns.
Brand Marketing Manager
L'Oreal
- Managed a $3 million annual marketing budget, ensuring efficient allocation across digital, influencer, and retail marketing channels, resulting in a 20% improvement in return on investment (ROI).
- Assisted in launching the Vogue makeup brand in Argentina, establishing it as a key player in the local market and contributing to a 9% market share increase within the first year.
- Developed the "Vogueras" micro-influencer program with over 50 micro-influencers, driving authentic engagement and increasing brand visibility by 25% across social media platforms.
Project History
Luxury Beachside eCommerce Strategy to Increase Conversions
https://drive.google.com/file/d/11-GU6IK86MRBMlta6wwkvOGpj3Ag_h78/view?usp=sharingDelivered a digital strategy for Beachwood Designs, resulting in a 50% increase in eCommerce conversions, focusing on maximizing online presence within a limited budget.
Beachwood Designs, a luxury eCommerce brand in Avalon, struggled to boost its online presence and conversion rates with a limited budget. They also needed to drive more foot traffic to their physical Avalon store, as local awareness of the in-store experience was low.
Bigbox A/B Testing Strategy Increased Clickthrough Rate by 4.5%
https://drive.google.com/file/d/1xw33KmUlZqUU3HY9KAlhvd988ypp7nNM/view?usp=sharingIncreased clickthrough rate (CTR) by 4.5% and maintained a low cost per action (CPA) of $25 through advanced A/B testing of catalog optimization and promotional campaigns.
Bigbox aimed to improve its digital marketing performance through A/B testing and catalog optimization. The objective was to increase CTR and reduce CPA while operating with various promotional strategies across different geos.
Creative Strategy Expanded Reach in Five Countries
https://drive.google.com/file/d/1QMhE3n4R42mokPsdSeY6sNJlAvYKq-Rp/view?usp=sharingDeveloped a performance-driven creative strategy that increased engagement across five countries, leveraging TikTok virality and targeted organic branding content.
Bigbox aimed to enhance its brand presence and performance across multiple platforms, focusing on driving user actions like signups and purchases. The key challenge was creating content strategies that worked cohesively across diverse funnel stages—awareness, consideration, and loyalty—while aligning organic and performance efforts.
Education
Bachelor's Degree in Business Administration
Saint Andrews University - Buenos Aires, Argentina
Certifications
Google Ads Search Certification
Skills
Core
TikTok Ads, Google Ads, Facebook Ads, Performance Marketing, Digital Marketing, Paid Advertising, Search Engine Marketing (SEM), Pay-per-Click (PPC), Display Advertising, Digital Marketing Strategy, LinkedIn Marketing, Social Media Marketing (SMM), Funnel Marketing, Social Media Management, Marketing, Marketing Analytics, Search Engine Optimization (SEO), Omnichannel Marketing, Influencer Marketing
Platforms & Tools
Google Analytics 4 (GA4), Google Analytics
Other
Shopify, eCommerce, Paid Media, SEO/SEM Strategy, Campaign Execution, Budget Management, Paid Search, Advertising, Agency, Ad Optimization, Direct to Consumer (D2C), Meta Ads, Analytics, Growth Strategy, Startup Marketing, Paid Acquisition, Growth Marketing, Virtual Events, Shopify Marketing, Brand Positioning
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