Carla Sosenko

I was part of a team of freelance writers and editors who worked on Camden, originally Bonnier, properties, including Popular Science, Interesting Things, and BetterYou affiliate content covering products from beauty and fashion to tech and sporting equipment. My background in weekly magazines and digital publishing meant that keeping up with a giant weekly quota of stories on deadlines came naturally.

Sometimes, I pitch stories that I’m passionate about, including plus-size travel, and other times, my editor will assign a story I have no background in, like sleep tourism. Over weeks or months, I researched and scouted sources to report and write long-form features that deliver major traffic.

As a senior editor for various prestigious publications, including roles as editor-in-chief at Time Out New York, executive editor at Entertainment Weekly, and deputy editor at Us Weekly, I oversaw the organic content KPIs for each brand. I managed teams of writers, designers, photo editors, video editors, and social managers. I worked with marketing and sales to create successful events, ad campaigns, eCommerce stories, branded content and publicity, creating stories, and top-editing all print articles. I was the public face of each brand, frequently appearing on local and national TV as an expert in pop culture, entertainment, and leisure.