Chelsea Bonner

This project involved managing the creative content of all social media posts, including editing short-form videos, collaborating with the design team to create graphics, and crafting engaging copy. I oversaw the entire lifecycle of influencer and user-generated content (UGC) campaigns, including talent vetting and selection, rate negotiation, and creative brief development, resulting in impactful collaborations and increased reach. In addition, I spearheaded social media and community engagement initiatives for major events, including the Essence Festival and the Black Travel Summit.

This project entailed crafting and executing a targeted short-form video content strategy for a fitness app to enhance brand awareness and generate beta app sign-ups. I directed the UGC program, overseeing the recruitment of fitness and personal training creators, negotiating rates, and providing visual and content direction. I created reels and TikTok videos garnering up to 25,000 views.

An enterprise IT company contacted me to conduct organic social media management, including designing graphics, writing caption copy, and scheduling posts to ensure consistent brand presence across platforms. In addition to the successful cybersecurity awareness campaign, I developed best practices and SOPs for LinkedIn community engagement and lead generation.