Danyal Imam
Verified Expert in Marketing
Marketing Expert
Rahim Yar Khan, Punjab, Pakistan
Toptal member since October 8, 2024
Danyal is an Amazon PPC specialist dedicated to crafting data-driven advertising strategies that deliver tangible results. With a focus on leveraging analytics to identify growth opportunities and optimize campaign performance, expertise lies in staying ahead of industry trends and employing creative solutions. The goal is to help brands enhance their visibility and drive sales in today’s competitive eCommerce landscape while remaining adaptable to the ever-changing market dynamics.
Project Highlights
Expertise
- Amazon
- Amazon Advertising
- Amazon Marketplace
- Amazon PPC
- Amazon SEO
- Amazon Sponsored Ads
- Digital Marketing
- Paid Advertising
Work Experience
Amazon PPC Specialist
Sofsy
- Increased account sales by 35% YoY by launching optimized campaigns and targeting high-converting keywords across platforms.
- Set up a new PPC structure, reducing CPA and improving ROAS through segmented ad groups and A/B tested creatives.
- Audited account data and implemented a growth strategy, boosting revenue and enabling accurate inventory forecasting.
Amazon PPC and Growth Manager
MYB Direct LTD
- Led a plan to expand sales and brand awareness in the EU, increasing market reach and visibility.
- Created a new campaign structure that helped grow sales quickly and efficiently.
- Scaled monthly revenue from €30,000 to €185,000 in seven months, driving significant growth.
- Optimized marketing and sales strategies to ensure sustainable growth and efficient use of resources.
Amazon PPC Manager
Lumengy
- Managed and optimized Amazon PPC campaigns, driving increased sales and lowering advertising costs.
- Improved keyword targeting and bid strategies to maximize ad spend efficiency and boost product visibility.
- Analyzed campaign data to refine targeting and reduce wasted spend, resulting in higher conversion rates.
- Implemented A/B testing for ad creatives and placements, leading to continuous performance improvements and higher ROI.
Amazon Brand Manager
Sacha Cosmetics
- Reduced advertising cost of sales (ACOS) and improved total advertising cost of sale (TACoS), optimizing advertising efficiency and performance.
- Enhanced product ranking by leveraging existing data, resulting in a more cost-effective advertising budget.
- Improved Best Seller Rank (BSR) in the category, boosting product visibility and rankings.
- Identified and addressed loopholes to streamline operations and improve overall campaign effectiveness.
Project History
Drop the ACOS and Improve the Ranking
Reduced advertising cost of sales (ACOS) by 35%, improved total advertising cost of sale (TACoS) by 20%, and boosted product ranking to the top five in its category, resulting in a 50% increase in organic sales within three months.
I optimized Amazon PPC campaigns by lowering advertising costs while improving product visibility and ranking. I enhanced paid and organic sales through targeted adjustments to bids and keywords, driving long-term growth in a highly competitive category.
Brand Manager – Amazon PPC Optimization and Strategy
Achieved a 40% increase in sales over six months by implementing targeted Amazon pay-per-click (PPC) campaigns aligned with brand marketing strategies, enhancing brand visibility and engagement on the platform.
As a brand manager, I spearheaded a strategic Amazon PPC initiative that integrated with our overall marketing efforts. By leveraging in-depth market research and competitor analysis, I crafted targeted campaigns that improved brand visibility and engagement on Amazon. This comprehensive approach optimized our advertising spend and drove a 40% increase in sales over six months, reinforcing our brand’s competitive position in the marketplace.
Amazon PPC Strategist – Performance Enhancement
Boosted campaign ROI by 55% in four months through innovative targeting methods and rigorous A/B testing, leading to increased conversion rates and better ad positioning.
As an Amazon PPC strategist, I focused on refining our advertising campaigns to maximize performance. By integrating innovative targeting techniques and implementing thorough A/B testing for ad creatives, I enhanced our overall advertising strategy. This approach resulted in a 55% increase in campaign ROI within just four months, significantly improving conversion rates and optimizing ad placements across the platform.
Education
Bachelor's Degree in Electrical Engineering
University of Engineering and Technology, Taxila, Pakistan - Taxila, Pakistan
Certifications
Sponsored Ads Foundation Certification
Amazon
Amazon PPC Mastery
Udemy
Project Management
University of California, Irvine
Skills
Core
Paid Advertising, Google Ads, Digital Marketing, Pay-per-Click (PPC)
Platforms & Tools
Amazon Advertising, Amazon FBA, Amazon SEO
Other
Amazon Sponsored Ads, Amazon Seller Central, Amazon, Amazon Listings, Amazon Marketplace, Amazon Analytics, Data Analysis, Amazon PPC, Project Planning, Project Management, Budgeting, PPC Campaign Management
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