
Jonathan Weiner
Verified Expert in Marketing
Marketing Expert
Cincinnati, United States
Toptal member since June 19, 2026
Jonathan is an ad monetization manager with over 20 years of experience in digital media and programmatic advertising for clients including Culturata, Mirror Digital, and Acrumedia. He specializes in yield optimization, Google Ad Manager, and publisher monetization strategies, thriving in fast-paced consultancy environments. Jonathan led the launch of Stackerdecks, generating 700+ million incremental ad opportunities for publishers while at Acrumedia.
Project Highlights
Expertise
- Artificial Intelligence (AI)
- Audience Segmentation
- Enterprise Account Management, PMP, AI, Hubspot, Leadership, CRM, Header Bidding, Deal ID Management, Yield Management, Media Planning, Ad Network Management, Audience Segmentation, Brand Safety Tools, Viewability Measurement, Publisher Monetization, Inventory Forecasting, Ad Quality Management, Insertion Order Management, Agency Holding Company Relations, Seller-Defined Audiences, Identity Resolution, Contextual Targeting, Media Kit Development, Ad Server Trafficking, ads.txt Management, DoubleVerify Integration, Ias Integration, Audience Extension, Content Syndication, Deal Curation, Supply Curation, Excel/Google Sheets, First-party Data Strategy, Programmatic Direct, Demand-side Planning, Performance Analytics, SSP Integration, Partnership Negotiation, Publisher Operations, Direct Sales, Ad Tech Stack Integration, Supply-side Operations, Google Ad Manager, Supply Path Optimization, Ad Operations Management, Deal Negotiation, Demand Aggregation, Cross-platform Integration, Brand Safety Compliance, KPI Analysis & Reporting, Deterministic Identity, Programmatic Open Exchange, Deal Structure Negotiation, Strategic Business Development, Monetization Strategy, CTV Advertising Platforms, Supply-Side Optimization, Demand-Side Platform Optimization, Digital Campaign Optimization, Campaign Management Systems, Media Buying, SSP Platform Management, LinkedIn Marketing, Connected TV (CTV) Buying, Content Management Systems (CMS), Campaign Optimization, Google Analytics, In-App Monetization, Channel Partner Development, Cross-Cultural Negotiation, Prebid.js, Amazon TAM, Revenue Optimization
- Google Ad Manager
- Header Bidding
- Media Buying
- Media Planning
- Yield Management and Optimization
Work Experience
Principal
Culturata
- Managed enterprise publisher and demand-side relationships across programmatic, direct-sold, and channel partner revenue streams, aligning account plans to monetization, yield, and campaign performance goals.
- Led the publisher monetization strategy across header bidding, Google Ad Manager, SSP integrations, direct sales, and programmatic direct channels to improve revenue quality and demand diversification.
- Optimized yield management workflows by analyzing inventory performance, fill rate, CPM trends, viewability, and demand partner contribution across open exchange and private marketplace activity.
- Negotiated strategic deals with agencies, holding companies, brands, SSPs, DSPs, and channel partners, including PMP, programmatic guaranteed, Deal ID, and custom supply-curation structures.
- Developed audience and identity strategies using 1st-party data, contextual targeting, seller-defined audiences, audience segmentation, and deterministic identity solutions.
- Managed ad operations execution across trafficking, insertion orders, campaign setup, pacing, reporting, troubleshooting, optimization, and post-campaign analysis.
- Curated premium supply packages for buyers by combining contextual signals, audience segments, inventory quality, content categories, CTV opportunities, and performance benchmarks.
- Analyzed campaign and account performance using KPI reporting, media planning inputs, campaign optimization data, and publisher revenue trends to recommend growth actions.
- Integrated ad tech platforms across SSPs, DSPs, ad servers, verification tools, analytics systems, CMS environments, and campaign management systems.
- Expanded partner revenue opportunities through audience extension, content syndication, demand aggregation, supply path optimization, and custom media kit development.
Director, Publisher & Platform Partnerships
Mirror Digital
- Led digital ecosystem partnerships and business development, expanding adoption of direct and programmatic workflows across advertisers, agencies, publishers, and platforms.
- Maintained direct supply relationships with premium publishers, including STN/Minute Media, Hello Magazine, Hola, Essentially Sports, Sports Keeda, System1, iHeart Media, Arena Group/Sports Illustrated, Koreaboo, Hot New Hip Hop, and ClutchPoints.
- Built and executed $15+ million in direct media plans for some of the world's most recognized brands, including GM, Apple, Hulu, Amazon, AT&T, and Verizon.
- Shifted supply strategy from open programmatic reliance to direct publisher and PMP/PG partnerships, reducing waste and strengthening advertiser confidence.
- Acted as a subject-matter expert and educator on identity, brand suitability, and ad operations, helping partners optimize delivery and cross-platform measurement.
- Oversaw the first network integration of Double Verify Publisher Solution Authentic Direct, which allowed the elimination of IVT and brand suitability incidents by filtering out ad requests that did not meet the benchmark.
- Cultivated senior-level relationships with publishers, agency leads, and ad tech stakeholders by positioning solutions that addressed excessive frequency, inventory quality, and inefficiencies.
- Owned quarterly business reviews with key publisher and platform partners by presenting performance analysis, strategic recommendations, and forward-looking activation plans to senior stakeholders.
- Partnered closely with sales, ad ops, account management, and RevOps to align priorities, manage pipelines, and ensure consistent execution against revenue goals.
Principal
Acrumedia
- Drove new business development and long-term partnerships by translating complex advertising challenges into scalable monetization and workflow solutions.
- Led digital monetization and ad operations for a portfolio of high-visibility properties by balancing direct-sold and programmatic demand to maximize yield and performance.
- Managed direct and programmatic relationships with agencies, SSPs, and ad networks for thisis50.com while serving as head of ad operations.
- Owned platform integrations inside Google Ad Manager by overseeing header bidding and adapter configurations.
- Built early expertise in ad tech workflows, identity, and inventory management to support efficient brand-safe execution across platforms.
- Partnered with advertisers, publishers, and platforms to analyze performance data by refining activation strategies and improving measurement outcomes.
- Led a team of 14 to design and launch Stackerdecks, a content and monetization platform (SaaS) that transformed social content into embeddable, programmatically monetized slideshows, generating 700 million incremental ad opportunities for publishers.
Marketing Director
Revolution
- Led digital marketing and strategic partnerships for a 2,000-seat concert venue by driving audience growth and ticket sales.
- Built early digital platforms and partner integrations, laying the foundation for data-driven audience engagement and monetization.
- Built an in-house digital signage solution, promoting upcoming events.
Project History
Shared Collections
http://shrd.coPublishers spend too much time manually finding, curating, refreshing, and embedding content from fragmented sources. Strong open-web material often stays scattered, goes stale quickly, or lives on rented platforms rather than becoming reusable, owned inventory.
SHRD turns trusted open-web content into owned, reusable collections that stay fresh automatically. It streamlines curation, reduces review queues, supports native on-site placement, and gives publishers cleaner workflows for premium content modules.
I reduced repetitive editorial work, kept content modules fresh, and helped publishers turn trusted content into branded, monetizable on-site experiences without rebuilding workflows for every collection.
HRVSTR
http://hrvstr.comJob seekers struggle to tailor resumes for each role, identify skill gaps, pass ATS filters, and manage applications across scattered job boards. Generic resumes make strong candidates look misaligned before recruiters ever read the full story.
HRVSTR analyzes target jobs against a resume, shows fit scores and gaps, then generates tailored resumes and cover letters. It also helps save jobs, track applications, and build stronger role-specific materials from one profile.
I helped candidates move faster from job post to polished application, improve resume-role alignment, and manage a more focused search with clearer gaps, stronger documents, and less manual rewriting.
Prove It
http://proveit.gamesBrands, teams, and media partners need simple ways to turn live moments into measurable audience participation. Traditional sponsorships can feel passive, hard to track, and disconnected from local stations, events, or publisher channels.
ProveIt.Games creates prediction challenges for sports, radio, events, and current moments. Fans answer quick questions, sponsors gain branded participation, and operators can launch repeatable campaigns with results, proof of play, and flexible challenge formats.
I made sponsorships more interactive and measurable by turning passive audiences into players, giving partners clearer engagement, leads, and campaign proof around live moments.
Education
Bachelor's Degree in Communications
Central Connecticut State University - New Britain, CT, USA
Skills
Core
Media Buying, A/B Testing, Audience Targeting, Email Marketing, Ad Campaigns
Platforms & Tools
Google Ad Manager, Content Management Systems (CMS), Google Analytics
Other
Header Bidding, Media Planning, Audience Segmentation, Content Syndication, Campaign Optimization, Enterprise Account Management, PMP, AI, Hubspot, Leadership, CRM, Header Bidding, Deal ID Management, Yield Management, Media Planning, Ad Network Management, Audience Segmentation, Brand Safety Tools, Viewability Measurement, Publisher Monetization, Inventory Forecasting, Ad Quality Management, Insertion Order Management, Agency Holding Company Relations, Seller-Defined Audiences, Identity Resolution, Contextual Targeting, Media Kit Development, Ad Server Trafficking, ads.txt Management, DoubleVerify Integration, Ias Integration, Audience Extension, Content Syndication, Deal Curation, Supply Curation, Excel/Google Sheets, First-party Data Strategy, Programmatic Direct, Demand-side Planning, Performance Analytics, SSP Integration, Partnership Negotiation, Publisher Operations, Direct Sales, Ad Tech Stack Integration, Supply-side Operations, Google Ad Manager, Supply Path Optimization, Ad Operations Management, Deal Negotiation, Demand Aggregation, Cross-platform Integration, Brand Safety Compliance, KPI Analysis & Reporting, Deterministic Identity, Programmatic Open Exchange, Deal Structure Negotiation, Strategic Business Development, Monetization Strategy, CTV Advertising Platforms, Supply-Side Optimization, Demand-Side Platform Optimization, Digital Campaign Optimization, Campaign Management Systems, Media Buying, SSP Platform Management, LinkedIn Marketing, Connected TV (CTV) Buying, Content Management Systems (CMS), Campaign Optimization, Google Analytics, In-App Monetization, Channel Partner Development, Cross-Cultural Negotiation, Prebid.js, Amazon TAM, Revenue Optimization, Brand Safety and Suitability, Programmatic Advertising (Direct), Yield Management and Optimization, Programmatic Advertising, Advertising Technology (Adtech), Monetization, Artificial Intelligence (AI), Prebid.js, Mass Media
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