Jordan Rawlins
Verified Expert in Marketing
Screenwriting and Copywriting Expert
Los Angeles, CA, United States
Toptal member since March 28, 2025
An expert screenwriter and copywriter with 14+ years of experience in the entertainment industry, Jordan has developed a unique skill set that combines creative storytelling, scriptwriting, and brand development. He has contributed to network television and independent films, including major brands like T1, Everlight Worlds, G4, and Comcast. At Netflix, Jordan wrote scripts and lyrics for talents like Lindsay Lohan and Pentatonix—creating a 2024 campaign that earned 44+ million views in week 1.
Project Highlights
Expertise
- Comic Books
- Copywriting
- Development
- Marketing
- Podcasting
- Screenwriting
- Scriptwriting
- Video Games
Work Experience
Creative Lead & Writer
Freelance Clients
- Engaged as a contract creative developing everything from marketing campaigns to intellectual property (IP) lore.
- Pitched, developed, and wrote campaigns for brands like Netflix, Everlight Worlds, Starfury Studios, Comcast, and other entertainment companies.
- Handled scriptwriting and copywriting for everything from marketing content to in-game dialogue for video games.
Screenwriter
Freelance Clients
- Wrote original screenplays for network television and independent films.
- Rewrote materials and consulted for network television and studio films.
- Pitched and sold original TV series to major networks.
Executive Producer | Project Manager
Everlight Worlds
- Developed new IP for multiple platforms, including video games, tabletop role-playing games (TTRPG), and webcomics.
- Managed the TTRPG team, producing and publishing a 5e setting.
- Contributed as a narrative director and worldbuilding lead for all aspects of multiple Everlight productions.
Podcast Writer
GoKidGo
- Wrote 150+ podcasts in both narrative and educational formats.
- Helped develop educational and comedy podcast content for children under 12 years old.
- Researched over 100 different topics to create educational content for children.
Webcomic Producer
T1 Entertainment & Sports
- Developed new and adapted the established IP for webcomic format.
- Wrote scripts and collaborated with designers and animators to create esports-related content.
- Oversaw the release and marketing of webcomics in Korea, China, Japan, and North America.
- Launched webcomics that reached the top one spot worldwide in the first month and continue to receive millions of views monthly.
Project History
Netflix Holiday Marketing Slate
https://www.youtube.com/watch?v=5sf6B0vntToCreated a campaign for Netflix's holiday marketing slate, which earned 44.1 million views in the first week.
Worked with Netflix to pitch and develop a holiday marketing slate. I personally wrote all scripts and worked to cater copy to match the voices of featured talents in the campaign, including Lindsay Lohan, Pentatonix, and Craig Robinson.
Smosh Games
https://www.youtube.com/watch?v=oKufz_ZksaICreated short-form comedy content that reached millions of impressions across various platforms.
Collaborated with the creative team at Smosh Games to develop original comedy content based on video game and comic book themes. I worked as a screenwriter, creating original scripts for YouTube channels such as Honest Game Trailers.
The Challenger
https://tapas.io/series/the-challenger/infoCreated original webcomic The Challenger, which reached the number one spot worldwide in its first week and was translated into four languages.
Worked with T1 Entertainment & Sports to create an original webcomic built around esports star and Korean icon named Faker. I oversaw the project from ideation to finalization, from worldbuilding development to production and product launch.
GoKidGo Podcasts
https://www.gokidgo.com/kapowspowerofinventionWrote award-winning podcasts that have received millions of listens.
Created original and adapted the established IP while working with talents like R.L. Stine and Richard Kind. I personally wrote 150+ podcasts in both narrative and educational formats. In the case of educational podcasts, I handled researching 100+ topics.
Skills
Core
Copywriting, Scriptwriting, Narrative Writing, Content Creation, Marketing, Branding, Marketing Campaigns, Video Game Content, Social Media Marketing (SMM)
Other
Screenwriting, Media Pitch, Development, Game Development, Video Games, Comic Books, Production, Podcasting, Project Management, Content Writing, Comedy, Webcomics, Management, Pitch Decks, Research, Social Media Video Marketing
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