Klaudia Krupa
Verified Expert in Marketing
Marketing Expert
Warsaw, Poland
Toptal member since May 13, 2024
Klaudia has a decade of experience in shaping and leading SEO strategies and is an accomplished SEO manager whose passion lies in driving organic growth and maximizing digital visibility. Her expertise lies in identifying and analyzing growth opportunities, developing and executing strategic marketing plans, and leading high-performing teams. Collaboration is key in her approach, working seamlessly with internal stakeholders, external agencies, and freelancers to achieve common goals.
Project Highlights
Expertise
- Ahrefs
- Content Creation
- Content Marketing Strategy
- Google Search Console
- International SEO
- Link Building
- Localization Marketing
- Marketing Strategy
Work Experience
SEO Manager
Indy
- Created and executed complex SEO and growth strategy.
- Implemented new marketing techniques in daily operations.
- Set and measured KPIs for organic channels, including SEO.
- Collaborated with multiple stakeholders, including the product team.
- Identified and analyzed new growth opportunities for the channel.
SEO Specialist
Empik
- Planned and executed the SEO and content marketing strategy.
- Set KPIs and owned organic traffic and revenue objectives.
- Liaised with multiple stakeholders, including development and UX.
SEO Specialist
Groupon
- Managed SEO projects for 13 countries, including APAC and EMEA regions.
- Coordinated the translation and localization of website content.
- Collaborated with multiple stakeholders, including development teams.
Project History
Traffic Increase by 1,000% in One Year
Crafted an innovative content strategy that led to a remarkable 1,000% surge in organic traffic within one year.
When the company introduced its new brand, I aimed to swiftly construct a sophisticated organic growth strategy. By conducting thorough SEO research and in-depth competitor analysis, I crafted a comprehensive content strategy that led to a remarkable 1,000% increase in organic traffic within a year.
20% Traffic Surge Across All Global Markets
Led a successful international SEO content initiative, which resulted in a 20% traffic boost across Asia–Pacific (APAC) and EMEA markets.
The primary project objective was to boost traffic to local pages while creating high-converting landing pages. This involved a detailed international SEO content strategy with thorough keyword research, targeted localization, and effective teamwork with editorial teams, copywriters, and freelancers. The outcome was a 20% traffic increase in the APAC and EMEA markets.
Attaining Top Rankings Swiftly for Key Keywords upon Entering a New Market
Secured top rankings for crucial keywords immediately upon market entry, credited to a successful website launch and a comprehensive content and SEO strategy.
The client was gearing up to enter a new European market. Leveraging competitor research and keyword analysis, I crafted a comprehensive SEO and content strategy. The swift implementation of this strategy secured top rankings for critical keywords shortly after the website launch.
Skills
Core
SEO Content, Marketing Strategy, Content Creation, Link Building, Content Marketing Strategy, SEO Tools, Local SEO, Content
Platforms & Tools
Ahrefs, Google Analytics
Technical
Google Search Console
Other
Slack, Semrush, Localization Marketing, Jira, Trello, Content Management, SEO with AI, Technical SEO, International SEO, Content Localization, Websites, Competition Research
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