Laksh Agrawal

• 20% — Revenue Growth
• 15% — SQL to Won Conversion

ET2C had fragmented data across multiple regional systems with no unified view of pipeline, client performance, or commercial outcomes. Leads entered the CRM and disappeared with no tracking, and the business lacked unit economics to make forward-looking decisions.

I designed and implemented a GTM operations framework including a unified data infrastructure, lead tracking and routing automation, client retention monitoring, and a revenue operations layer that connected commercial activity to financial outcomes across all regions.

I replaced gut-feel operations with measurable GTM infrastructure, enabling lead-to-revenue tracking and evidence-based growth decisions for the first time.

• 95% — Reduction in Duplicate Data Across Systems
• **85% ** — Increase in Marketing Attribution and Spend Visibility

A fragmented 15+ tool RevOps stack, over 150 forms with no routing logic, weak Salesforce data architecture, and zero unified visibility across marketing, sales, customer success, and finance was severely limiting operational performance.

I rebuilt the entire Salesforce data architecture, reduced forms from 150 to just 8, deployed a unified lead capture and enrichment layer, and implemented a fully GDPR-compliant data governance framework across all global markets and teams.

I reduced data quality issues by 95%, dramatically improved lead routing accuracy and funnel transparency, and equipped every revenue function with clean, reliable data to forecast, plan, and make confident operational decisions.

• 10% — Increase in SQL to Won Conversion

No scalable revenue operating model existed, forecast accuracy was poor, funnel measurement was fragmented, and there was no SDR function, leaving pipeline quality, conversion performance, and growth predictability critically underdeveloped.

I rebuilt forecasting, pipeline governance, attribution, and funnel measurement frameworks from scratch, launched a PLG funnel, created the company’s first SDR function, and unified product, risk, finance, sales, marketing, and partnerships into one cohesive GTM engine.

I drove 120% YoY revenue growth and over 400% FY24 growth, improved forecast accuracy to within 10%, increased SQL-to-customer conversion from 10% to 35%, improved win rates by 4x, and delivered record-breaking deal velocity.